CBSE Class 12 Question Paper 2022 Marketing

SET-4
Series %BAB% àíZ-nÌ H$moS>
Q.P. Code 336
amob Z§. narjmWu àíZ-nÌ H$moS> H$mo CÎma-nwpñVH$m Ho$
Roll No. _wI-n¥ð >na Adí` {bIo§ &
Candidates must write the Q.P. Code on
the title page of the answer-book.

H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 7 h¢ &
àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ-nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$ _wI-n¥>ð> na
{bI| &
H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >25 àíZ h¢ &
H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Adí`
{bI| &
Bg àíZ-nÌ 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-
Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
Please check that this question paper contains 7 printed pages.
Q.P. Code given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
Please check that this question paper contains 25 questions.
Please write down the serial number of the question in the
answer-book before attempting it.
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

{dnUZ
MARKETING
1
:1 : 30
2
1
Time allowed : 1 hours Maximum Marks : 30
2

336 Page 1 P.T.O.

:

(i)
(ii) A B C
(iii) A 5 6
1 4
5 6
(iv) B 17 16
7 13
14 18
19 22
(v) C 8 3
23 25
(vi)
(vii) /

IÊS> A
(amoµOJma H$m¡eb) (3+2=5 A§H$)

4 3 3 1=3

1. EH$ `mo½`Vm Ho$ ê$n _| Z ? 1

2. Ag\ h¢ ? 1

3. n`©Q>Z _| {H$Ýht Xmo h[aV H$m`m] (Om°~) H$s gyMr ~ZmBE & 1

4. h[aV H$m`m] Ho$ {H$Ýht Xmo bm^m| H$mo ~VmBE & 1

2 1 1 2=2

5. CÚ{_Vm H$mo n[a^m{fV H$s{OE & 2

6. {Zam {dfr Kam| _| h[aV H$m`m] H$s ^y{_H$m na àH$me S>m{bE & 2
336 Page 2

General Instructions :
(i) Please read the instructions carefully.
(ii) This question paper is divided into three sections, viz. Section A,
Section B and Section C.
(iii) Section A is of 5 marks and has 6 questions on Employability Skills.
(a) Questions number 1 to 4 are one mark questions. Attempt any
three questions.
(b) Questions number 5 and 6 are two marks questions. Attempt any
one question.
(iv) Section B is of 17 marks and has 16 questions on Subject Specific Skills.
(a) Questions number 7 to 13 are one mark questions. Attempt any
five questions.
(b) Questions number 14 to 18 are two marks questions. Attempt any
three questions.
(c) Questions number 19 to 22 are three marks questions. Attempt any
two questions.
(v) Section C is of 8 marks and has 3 Competency-Based Questions.
Questions number 23 to 25 are four marks questions. Attempt any
two questions.
(vi) Do as per the instructions given in the respective sections.
(vii) Marks allotted are mentioned against each section/question.

SECTION A
(Employability Skills) (3+2=5 marks)

Answer any 3 questions out of the given 4 questions. 3 1=3
1. Why do budding entrepreneurs require persistence as one of their
competencies ? 1
2. What do you mean by fear of failure ? 1
3. List any two green jobs in tourism. 1
4. Enumerate any two benefits of green jobs. 1

Answer any 1 question out of the given 2 questions. 1 2=2
5. Define the term Entrepreneurship. 2
6. Highlight the role of green jobs in toxin-free homes. 2
336 Page 3 P.T.O.

IÊS> B
({df` {d{eï> H$m¡eb) (5+6+6=17 A§H$)

7 5 5 1=5

7. {dVaU _mÜ`_ H$mo n[a^m{fV H$s{OE & 1

8. {dVaU _mÜ`_ Ho$ boZXoZ gå~ÝYr H$m`© H$mo g_PmBE & 1

9. àË`j {dnUZ H$mo n[a^m{fV H$s{OE & 1

10. ? 1

11. àr{_`_ àdV©Z go Amn g_PVo h¢ ? 1

12. godmAm| H$s {H$Ýht Xmo {deofVmAm| H$s gyMr Xr{OE & 1

13. Am°ZbmBZ {dnUZ H$mo n[a^m{fV H$s{OE & 1

5 3 3 2=6

14. {dVaU Ho$ àË`j ? 2

15. EO|Q> H$m¡Z h¡ ? 2

16. ao{S>`mo {dkmnZ Ho$ bm^m| na àH$me S>m{bE & 2

17. H$s AdYmaUm H$mo g_PmBE & 2

18. dñVwAm| VWm godmAm| _| AÝVa ñnï> H$s{OE & 2

4 2 2 3=6

19. ^m¡{VH$ {dVaU h¡ ? 3

20. {dkmnZ VWm {dH«$` àdV©Z (g§dY©Z) _| AÝVa ñnï> H$s{OE & 3

21. {S>{OQ>b {dnUZ Ho$ {H$Ýht VrZ gmYZm| na àH$me S>m{bE & 3

22. B©-_ob ? 3

336 Page 4

SECTION B
(Subject Specific Skills) (5+6+6=17 marks)

Answer any 5 questions out of the given 7 questions. 5 1=5

7. Define Distribution Channel. 1

8. Explain the transactional function of Channel of Distribution. 1

9. Define Direct Marketing. 1

10. What is meant by cash rebates ? 1

11. What do you mean by premium promotions ? 1

12. List any two characteristics of services. 1

13. Define Online Marketing. 1

Answer any 3 questions out of the given 5 questions. 3 2=6

14. What do you mean by direct channel of distribution ? 2

15. Who is an agent ? 2

16. Highlight the advantages of radio advertising. 2

17. Explain the concept of push strategy. 2

18. Differentiate between goods and services. 2

Answer any 2 questions out of the given 4 questions. 2 3=6

19. What is meant by physical distribution ? State its main components. 3

20. Distinguish between advertising and sales promotion. 3

21. Highlight any three types of digital marketing tools. 3

22. What do you understand by email marketing ? 3

336 Page 5 P.T.O.

IÊS> C
(`mo½`Vm-AmYm[aV àíZ) (2 4=8 A§H$)

3 2

23. EH$ ^ÊS>ma-J¥h ? g_PmBE & 4

24. h¢ ? g_PmBE & 4

25. {H$Ýht Mma àH$ma H$s Cn^moº$m godmAm| H$m dU©Z H$s{OE & 4

336 Page 6

SECTION C
(Competency-Based Questions) (2 4=8 marks)

Answer any 2 questions out of the given 3 questions.

23. What is the criteria for site selection of a warehouse ? Explain. 4

24. What are the uses of publicity ? Explain. 4

25. Describe any four types of consumer services. 4

336 Page 7 P.T.O.