CBSE Class 12 Question Paper 2023 Retail

Qu e st i o n

P a p e r
2023

Series HEFG Set-4
àíZ-nÌ H$moS>
Q.P. Code 325
amob Z§.
Roll No.

\w$Q>H$a
RETAIL
:3 : 60
Time allowed : 3 hours Maximum Marks : 60

H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 15 h¢ &
àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ-nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$
_wI-n¥>ð> na {bI| &
H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >24 àíZ h¢ &
H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$
Adí` {bI| &
Bg àíZ-nÌ Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db
àíZ- -nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
Please check that this question paper contains 15 printed pages.
Q.P. Code given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
Please check that this question paper contains 24 questions.
Please write down the serial number of the question in the
answer-book before attempting it.
15 minute time has been allotted to read this question paper. The
question paper will be distributed at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will read the question paper only and will not
write any answer on the answer-book during this period.

*
325 Page 1 of 15 P.T.O.

:

(i)
(ii) 24 :

(iii)

(iv) (6 + 18) = 24 3
(6 + 11) = 17

(v)
(vi) : 30 :
(a) 6
(b)
(c)
(d) /
(vii) : 30 :
(a) 18
(b) 11
(c)
(d) /

IÊS> H$ $
(dñVw{ZîR> àíZ) (30 A§H$)

1. amoµOJma H$m¡eb na {XE JE 6 àíZm| _| go {H$Ýht 4 àíZm| Ho$ CÎma Xr{OE & 4 1=4

(i) JUZm ñH«$sZ H$s `h ~ma {Og H$m`©nwpñVH$m na Amn H$m`© H$a aho h¢ CgH$m Zm_
àX{e©V H$aVr h¡ :
(a) erf©H$ ~ma
(b) _oZy ~ma
(c) _mZH$ (ñQ>¢S>©) ~ma
(d) ñdê$nU (\$m°_}qQ>J) ~ma

325 Page 2 of 15

General Instructions :
(i) Please read the instructions carefully.
(ii) This question paper consists of 24 questions in two Sections : Section A
and Section B.
(iii) Section A has Objective type questions whereas Section B contains
Subjective type questions.
(iv) Out of the given (6 + 18) = 24 questions, a candidate has to answer
(6 + 11) = 17 questions in the allotted (maximum) time of 3 hours.
(v) All questions of a particular section must be attempted in the correct
order.
(vi) Section A : Objective Type Questions (30 marks) :
(a) This section has 6 questions.
(b) There is no negative marking.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.
(vii) Section B : Subjective Type Questions (30 marks) :
(a) This section has 18 questions.
(b) A candidate has to do 11 questions.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.

Section A
(Objective Type Questions) (30 Marks)

1. Answer any 4 questions out of the given 6 questions on employability
skills. 4 1=4
(i) This bar of Calc. screen displays name of the workbook on which you
are currently working :
(a) Title bar
(b) Menu bar
(c) Standard bar
(d) Formatting bar

325 Page 3 of 15 P.T.O.

(ii) ñd-A{^àoa _________
(a) `h ì`{º$ H$s D$Om
(b) `h ì`{º$ H$s D$Om© VWm J{V{d{Y H$mo H$_ H$aVm h¡ &
(c) `h
(d) `h ì`{º$ H$s CËnmXH$Vm H$_ H$aVm h¡ &
(iii) CÚ_r Ho$ {bE AmB©.gr.Q>r. (ICT) Ho$ Cn`moJ H$m EH$ bm^ Xr{OE &
(iv)
bmoJ AmnH$mo ng§X Zht H$aVo AWdm AmnH$mo ZwH$gmZ nhþ±MmZo H$s H$mo{ee H$a aho
h¢ & `h {H$g àH$ma H$m ì`{º$Ëd {dH$ma h¡ ?
(a) Agm_m{OH$ (b) ì`m_mohm^
(c) {dXbZm^ (d) AmË__w½Y
(v) CÚ{_Vm `mo½`Vm H$s {H$gr EH$ {deofVm H$m Zm_ Xr{OE &
(vi) Eg.E_.E.Ama.Q>r. nm±M eãXm| H$m n[adUu eãX h¡ ñno{g{\$H$, _oµOao~b,
AQ>oZo~b, ___________ VWm Q>mB_br &
2. {XE JE 7 àíZm| _| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE & 5 1=5
(i) J{V{d{Y`m| Ho$ Zm_ Xr{OE &
(ii) AmnHo$ ___________ H$m aUZr{VH$ ñWmnZ AmnHo$ J«mhH$m| H$mo ñnîQ> ê$n go
H$aVm h¡ {H$ Amn ì`dgm` H$aZo H$mo H¡$go {Z`mo{OV H$aVo h¢ &
(a) àXe©Z ({S>ñßbo) (b) a¡
(c) ~mñHo$Q²>g> (d) n¡Ho$Q²>g
(iii)
(iv) ?
(v) IwXam ì`mnmar H$m AW© Xr{OE &
(vi) {dH«$`H$Vm©Am| H$mo à^mdembr, empãXH$ VWm ___________ g§àofU H$m¡eb H$s
Amdí`H$Vm hmoVr h¡ &
(a) _m¡{IH$ (b) {b{IV
(c) JmonZr` (d) Am¡nMm[aH$
(vii) {dH«$` à~§YH$ H$m _w»` H$m`© {dH«$` àMmbZm| H$m ___________ h¡ &
(a) à~§YZ (b) {Z`moOZ
(c) g§JR>Z (d) {Z`w{º$H$aU
325 Page 4 of 15

(ii) Self-motivation is important because _________
(a) It increases an
(b) It decreases an
(c) It increases negativity.
(d) It decreases productivity of the individual.
(iii) Give one advantage of use of ICT to an entrepreneur.
(iv) , because you believe that

personality disorder is this ?
(a) Antisocial (b) Paranoid
(c) Schizoid (d) Narcissistic
(v) Name any one trait of Entrepreneurial Competence.
(vi) SMART is acronym of five words Specific, Measurable,
Attainable, __________ and Timely.

2. Answer any 5 out of the given 7 questions. 5 1=5
(i) Name the activities that will encourage repeat sales.
(ii) Your strategic placement of ___________ clearly states to your
customer how you plan to conduct business.
(a) Displays (b) Racks
(c) Baskets (d) Packets
(iii) State one objective of display in a retail store.
(iv)
(v) Give the meaning of retailer.
(vi) Salespeople require strong, verbal and __________ communication
skills.
(a) Oral (b) Written
(c) Confidential (d) Formal
(vii) The main function of the sales manager is the __________ of sales
operations.
(a) Management (b) Planning
(c) Organising (d) Staffing

325 Page 5 of 15 P.T.O.

3. {XE JE 7 àíZm| _| go {H$Ýht 6 àíZm| Ho$ CÎma Xr{OE & 6 1=6

(i) _________ {dnUZ H$s {d{Y`m± EH$ g§JR>Z H$mo g§Xoem| H$mo ì`{º$JV ñdê$n XoZo `m
b{jV J«mhH$ Ho$ M`Z H$mo A{YH$ à^mdr ~ZmZo Ho$ `mo½` ~ZmVr h¡ &
(a) AmYw{ZH$ (b) nma§n[aH$
(c) Iwbr (d) M`ZmË_H$
(ii) ___________ -_ob ^oOZo Ho$ {bE Amdí`H$ h¡ &

(iii) Q>obr-{dnUZ {Zdoe go AÀN>m àË`m` àmßV H$aZo Ho$ {bE ___________ H$s
Amdí`H$Vm hmoJr &
(a) _O~yV agX Amny{V©
(b) H$m°b g|Q>a àm¡Úmo{JH$s
(c) ~«mÊS> {Zð>m
(d) {Z`moOZ

(iv) EH$ à^mdr ___________ dmñVd _| EH$ {bIr hþB© H$hmZr Zht hmoVr naÝVw MMm©
Ho$ {bE EH$ {ZX}{eH$m hmoVr h¡ Omo J«mhH$ H$mo Cg {Xem H$s Amoa bo OmVr h¡ {Og_|
Amn MmhVo h¢ {H$ do OmE &
(a) pñH«$ßQ>
(b) Q>obr-{dnUZ pñH«$ßQ>
(c) {dnUZ pñH«$ßQ>
(d) {dH«$` pñH«$ßQ>

(v) {S>{OQ>b à_mU- ?

(vi) BgHo$ ~mdOyX {H$ B©-ì`dgm` go ì`dgm` _________ hmo OmVm h¡, Hw$N> Eogo ^m¡{VH$
gwajm Cnm` hmoVo h¢ {OÝh| ì`dgm` H$mo g§nyU© ê$n go gwa{jV aIZo Ho$ {bE {b`m Om
gH$Vm h¡ &
(a) Am°ZbmBZ (b) Am°\$bmBZ
(c) AmCQ> Am°\$ bmBZ (d) BZbmBZ
(vii) \w$Q>H$a {~qbJ ?

325 Page 6 of 15

3. Answer any 6 out of the given 7 questions. 6 1=6

(i) __________ marketing methods enable an organisation to personalize
messages or more effectively select the targeted clientele.
(a) Modern (b) Traditional
(c) Open (d) Selective

(ii) __________ connection is necessary to send e-mail.

(iii) Getting a good return from telemarketing investment will require
_________.
(a) Logistic supplies
(b) Call center technologies
(c) Brand loyalty
(d) Planning

(iv) An effective __________ is actually not a script at all but a guide for
the discussion that steers the listener in the direction you want
him/her to go.
(a) Script
(b) Telemarketing script
(c) Marketing script
(d) Sales script

(v) What is the use of digital certificate ?

(vi) Despite e-business being business done __________, there are still
physical security measures that can be taken to protect the business
as a whole.
(a) online (b) offline
(c) out of line (d) inline

(vii)
325 Page 7 of 15 P.T.O.

4. {XE JE 6 àíZm| _| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE & 5 1=5

(i) {dH«$` {~ÝXþ (nr.Amo.Eg.) ñQ>moa H$m dh joÌ h¡ Ohm± ___________ AnZo H«$` H$m
^wJVmZ H$aVo h¢ &
(a) {dH«o$Vm (b) AmJ§VwH$
(c) J«mhH$ (d) H«$` à~§YH$
(ii) {ZåZ{b{IV CnH$aU H$s nhMmZ H$s{OE :

(a) qàQ>a (b) amµO
(c) (d) H$åß`yQ>a
(iii) boZXoZ H$s à{V{b{n H$m _wÐU {H$g CnH$aU Ho$ Ûmam {H$`m OmVm h¡ ?
(iv) {dH«$` {~ÝXþ (nr.Amo.Eg.) H$mC§Q>a na àW_ MaU _________ hmoVm h¡ &
(a) EH$ÌU
(b) ^wJVmZ
(c) CËnmX ñH¡$qZJ
(d) n¡Ho$qOJ

(v) {dH«$` {~ÝXþ (nr.Amo.Eg.) {dnUZ gm_mÝ`V: ___________ H$hbmVm h¡ &
(a) àMma
(b) ì`{º$JV {dH«$`
(c) nr.Amo.Eg. {dkmnZ
(d) Am°ZbmBZ {dnUZ

(vi) {dH«$` {~ÝXþ {dnUZ H$m n[aUm_ àm`: {H$g àH$ma Ho$ H«$` _| hmoVm h¡ ?
325 Page 8 of 15

4. Answer any 5 out of the given 6 questions. 5 1=5

(i) POS refers to the area of a store where _________ can pay for their
purchase.
(a) seller (b) visitor
(c) customer (d) purchase manager

(ii) Identify the following instrument :

(a) Printer (b) Cash Drawer
(c) Cash Register (d) Computer

(iii) Which equipment prints a copy of the transaction ?

(iv) __________ is the first step on a POS counter.
(a) Collection
(b) Payment
(c) Scanning the product
(d) Packaging

(v) Point-of-Sale marketing is commonly known as __________.
(a) Publicity
(b) Personal selling
(c) POS advertising
(d) Online marketing

(vi) POS marketing often results in which type of buying ?

325 Page 9 of 15 P.T.O.

5. {XE JE 6 àíZm| _| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE & 5 1=5

(i) ___________ g§^d h¡ `{X gd©a Ho$ gmW g§nH©$ ~m{YV Zht
hmoVm h¡ &
(a) Am°ZbmBZ {~qbJ (b) Am°\$bmBZ {~qbJ
(c) {b{IV {~qbJ (d) ZJX {~qbJ
(ii) Q>obrH$m°_ {~qbJ à{H«$`m _| J«mhH$m| go/H$mo _________ VWm ^wJVmZ H$m boIm H$aZm
gpå_{bV h¡ &
(a) ^wJVmZ àmßV H$aZm (b) ^wJVmZ H$aZm
(c) àmßV H$aZm (d) ~m±Q>Zm
(iii) ___________ àUmbr Ho$ AÝVJ©V, à{d{ï>`m± am{e Ho$ ^wJVmZ Ho$ {bE Xo` hmoZo na
AWdm àm{á na H$s OmVr h¢ &
(a) boIm§H$Z (b) ì`mnm[aH$
(c) ZJX (d) CYma
(iv) CÚ_ Ho$ à^mdr ê$n go H$m`© H$aZo _| OZVm H$m {hV ?

(v) _______ AdYmaUm Ho$ AZwgma, ì`dgm` CZ bmoJm| go {^Þ h¡ Omo BgHo$ ñdm_r h¢ &
(a) Mmby ì`dgm` (b) n¥WH²$ BH$mB©
(c) {Û nhby (d) _wÐm _mn
(vi) EH$ df© dh boIm Ad{Y hmoJr Omo 1 Aà¡b go Amaå^ hmoH$a ___________ H$mo
g_má hmoVr h¡ &

6. {XE JE 6 àíZm| _| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE & 5 1=5
(i) BÝdoÝQ´>r H$mo à{VamoYH$ (~\$a) Ho$ ê$n _| aIm OmVm h¡ Vm{H$ _m±J, Amny{V© VWm _mb
H$s Mmb _| ___________ H$m gm_Zm {H$`m Om gHo$ &
(a) {ZpíMVVm (b) A{ZpíMVVm
(c) pñWaVm (d) ApñWaVm
(ii) WmoH$ H«$`, Mmb (J{V) VWm ^ÊS>maU ___________ bmVr h¡, AV: BÝdoÝQ´>r H$s
h¡ &
(a) bmJV à^mderbVm (b) bmJV Aà^mderbVm
(c) à^mderbVm (d) à^md eyÝ`Vm (Aà^mderbVm)
325 Page 10 of 15

5. Answer any 5 out of the given 6 questions. 5 1=5

(i) Auto recovery and __________ is possible if connection with server is
not disturbed.
(a) online billing (b) offline billing
(c) written billing (d) cash billing

(ii) Telecom billing process includes __________ and recording payments
from the customers.
(a) receiving (b) paying
(c) collecting (d) disbursing

(iii) Under _________ system, entries are made on the basis of amounts
having become due for payment or receipt.
(a) Accounting (b) Mercantile
(c) Cash (d) Credit

(iv) What is the interest of the public in the effective functioning of the
enterprise ?

(v) According to _________ concept, the business is distinct from the
persons who own it.
(a) Going concern (b) Separate Entity
(c) Dual aspect (d) Money Measurement

(vi) One year will be the accounting period starting from 1 st April and
ending on __________.

6. Answer any 5 out of the given 6 questions. 5 1=5

(i) Inventories are maintained as buffers to meet __________ in
demand, supply and movement of goods.
(a) certainties (b) uncertainties
(c) stability (d) instability

(ii) Bulk buying, movement and storing brings in __________, thus
inventory is needed.
(a) cost effectiveness (b) cost ineffectiveness
(c) effectiveness (d) ineffectiveness
325 Page 11 of 15 P.T.O.

(iii) ___________ {d{Y _| àË`oH$ ì`mdgm{`H$ {XZ Ho$ A§V _| BÝdoÝQ´>r boIm| H$m g¥OZ
`h gw{ZpíMV H$aZo Ho$ {bE gpå_{bV hmoVm h¡ {H$ CËnmX {dH«$` am{e, BÝdoÝQ´>r _|
CnbãY dñVwAm| go _ob ImVr h¡ &
(a) gVV (b) br\$mo
(c) \$s\$mo (d) hr\$mo
(iv) ______________ H$mo ~ZmE aIZo Ho$ {bE g^r ImÚ dñVwAm| Ho$ {bE Bï>V_
^ÊS>maU eVm] H$mo ~ZmE aIm OmZm Mm{hE &

(v) ñQ>m°H$ AmCQ> ?

(vi) ______________ ì`dgm` _| à`moJ {H$`m OmZo dmbm EH$ eãX h¡ , Omo Eogr dñVw
H$mo {dH«$` Ho$ {bE àñVm{dV H$aZo Ho$ {bE à`moJ {H$`m OmVm h¡ {OgH$m CËnmXZ
~hþV nhbo {H$`m J`m naÝVw {OgH$m Cn`moJ H$^r Zht {H$`m J`m &
(a) nwamZm ñQ>m°H$
(b) Z`m ñQ>m°H$
(c) Z`m nwamZm ñQ>m°H$
(d) nwamZm Z`m ñQ>m°H$

IÊS> I $
({df`naH$ àíZ) (30 A§H$)

5 3
20 30 3 2=6

7. EH$ C
8. ñd-A{^àoaUm H$s H$moB© Xmo {deofVmE± {b{IE &
9. ?

10. H$mo n[ad{V©V H$aZo H$s H$m`©{d{Y {b{IE &
11. ñào ? h_ Bg_| H$moB© ñVå^ ?

325 Page 12 of 15

(iii) __________ method involves creating inventory records at the end of
each business day to ensure that the amount of product sales match
the available items in the inventory.
(a) Perpetual (b) LIFO
(c) FIFO (d) HIFO

(iv) All foods have optimal storage conditions that must be met to
sustain __________.
(v) What is meant by stock out

(vi) __________ is a term used in business to refer to merchandise being
offered for sale that was manufactured long ago but has never been
used.
(a) Old stock
(b) New stock
(c) New old stock
(d) Old new stock

Section B
(Subjective Type Questions) (30 Marks)

Answer any 3 questions out of the given 5 questions on employability skills.
Answer each question in 20 30 words. 3 2=6

7. State any two organisational skills of an entrepreneur.

8. Write any two features of self-motivation.

9. What is meant by entrepreneurship ?

10. Write the procedure of changing row height and column width.

11. What is a spreadsheet ? How can we insert or delete any column in it ?

325 Page 13 of 15 P.T.O.

5 3 20 30 3 2=6

12. à^mdr {~H«$s \w$Q>H$a {dH«o$Vm H$s ghm`Vm H¡$go H$aVr h¡ ?
13. M¡H$-AmCQ> H$mo n[a^m{fV H$s{OE &
14. _m°{ZQ>a H$mo n[a^m{fV H$s{OE &
15. nwñVnmbZ H$s Xmohar à{d{îQ> ?

16. _¡ZwAb H$mC§Q> erQ²>g H$mo n[a^m{fV H$s{OE &

3 2 30 50 2 3=6

17. Q>obr-{dnUZ H$m`©{d{Y g_PmBE &
18. B©-{dnUZ Ho$ H$moB© VrZ bm^ g_PmBE &
19. J«mhH$m| go ^wJVmZ àm{á H$s à{H«$`m g_PmBE &

5 3 50 80 3 4=12

20. g§JR>Z Ho$ à{V {dH«$` à~§YH$ Ho$ {H$Ýht Mma Xm{`Ëdm| H$mo g_PmBE &
21. CZ g^r à{VdoXZm| H$mo g_PmBE {OÝh| EH$ à_wI V¡`ma H$aVm h¡ &
22. boIm§H$Z H$s H$moB© Mma {deofVmE± g_PmBE &
23. BÝdoÝQ´>r ?

24. amohZ Zo {dO` goëg go EH$ ao{\«$OaoQ>a IarXm & ^wJVmZ Ho$ níMmV², CgZo {~b H$s _m±J
H$s &
(H$) {~b _wÐU Ho$ {bE Cn`moJ {H$E JE CnH$aU H$s nhMmZ H$s{OE &
(I) Cn`w©º$ _| nhMmZ {H$E JE CnH$aU H$s {deofVmAm| H$mo g_PmBE &

325 Page 14 of 15

Answer any 3 out of the given 5 questions in 20 30 words each. 3 2=6

12. How does effective merchandising help a retailer ?

13. Define check-out.

14. Define monitor.

15. What is meant by double entry system of book-keeping ?

16. Define manual count sheets.

Answer any 2 out of the given 3 questions in 30 50 words each. 2 3=6

17. Explain telemarketing procedure.

18. Explain any three advantages of e-marketing.

19. Explain the process of receiving payment from customer.

Answer any 3 out of the given 5 questions in 50 80 words each. 3 4=12

20. Explain any four responsibilities of a sales manager towards the
organisation.

21. Explain all the reports that a head cashier prepares.

22. Explain any four characteristics of accounting.

23. What is inventory handling and what is included in it ?

24. Rohan purchased a refrigerator from Vijay Sales. After the payment, he
asked for the bill.
(a) Identify the instrument used for printing the bill.
(b) Explain features of the above identified instrument.

325 Page 15 of 15 P.T.O.