CBSE Class 12 Question Paper 2025 Mass Media Studies

Series : X4YZW SET ~ 4
 . - 
Roll No.
Q.P. Code 359
 -   - 
-    
Candidates must write the Q.P. Code
on the title page of the answer-book.

   
MASS MEDIA STUDIES
{ZYm©[aV g‘¶ : 3 KÊQ>o A{YH$V‘ A§H$ : 60
Time allowed : 3 hours Maximum Marks : 60

 / NOTE ~
(I)       -    15  
Please check that this question paper contains 15 printed pages.
(II)       -  24   
Please check that this question paper contains 24 questions.
(III) -        -    -  -   
Q.P. Code given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
(IV)         , -        
 
Please write down the serial number of the question in the answer-book at
the given place before attempting it.
(V)  -     15        -     10.15 
   10.15   10.30     -       
 -      
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
candidates will read the question paper only and will not write any answer on
the answer-book during this period.

359 Page 1 of 16 P.T.O.
718

~
  :
(i)      
(ii)  -     24   : -  - 
(iii) -        -       

(iv)   (6 + 18 =) 24   ,   3    ()  
(6 + 11 =) 17      

(v)                 
(vi) - –     (30 ) :
(a)    06   
(b)      
(c)      
(d)   /           
(vii) - :     (30 ) :

(a)    18   
(b)   11    
(c)      
(d)   /           

 – 
(   )

1.       6     4      41=4

(i)         ?
(A) CNG (B) CFC
(C)   (D) 

359 Page 2 of 16

~
General Instructions :
(i) Please read the instructions carefully.
(ii) This question paper consists of 24 questions in two sections : Section-A
& Section-B.
(iii) Section-A has Objective Type Questions whereas Section-B contains
Subjective type questions.
(iv) Out of the given (6 + 18 =) 24 questions, a candidate has to answer
(6 + 11 =) 17 questions in the allotted (maximum) time of 3 hours.
(v) All questions of a particular section must be attempted in the correct
order.
(vi) Section-A – Objective Type Questions (30 Marks) :
(a) This Section has 06 questions.
(b) There is no negative marking.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.
(vii) Section-B – Subjective Type Questions (30 Marks) :
(a) This Section has 18 questions.
(b) A candidate has to do 11 questions.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.

SECTION – A
(Objective Type Questions)

1. Answer any 4 out of the given 6 questions on Employability Skills. 41=4
(i) Which of these is NOT a greenhouse gas ?
(A) CNG (B) CFC
(C) Carbon Dioxide (D) Methane

359 Page 3 of 16 P.T.O.

~
(ii)     -    :
‘       ’.
(A)  (B)  
(C)   (D) 
(iii) __________ ,         
(A)  (B) 
(C)  (D) 
(iv)       
(A)   (B)  
(C)   (D)  
(v)         ?
(A)  (B) 
(C) - (D) 
(vi)         ?
(A)     
(B)    
(C)  
(D) 

2.   7     5      51=5
(i)        _________    
(A)  (B) 
(C)  (D)  
(ii)                  
 ?
(A)  (B) 
(C)  (D) 

359 Page 4 of 16

~
(ii) Identify the adverb in the given sentence :
‘Tina easily baked the cake’.
(A) Tina (B) Easily
(C) Baked (D) Cake
(iii) __________ is a state of feeling helpless, annoyed & hopeless.
(A) Anger (B) Happy
(C) Stress (D) Paranoid
(iv) This is NOT a type of a spreadsheet.
(A) Microsoft Excel (B) LibreOffice Calc
(C) Microsoft Word (D) Google Sheets
(v) Which of the following is not an element of communication ?
(A) Sender (B) Message
(C) Self-Doubt (D) Receiver
(vi) Which is not the quality of a successful entrepreneur ?
(A) Ability to learn from experience
(B) Anxiety to take risks
(C) Initiates
(D) Self-confidence

2. Answer any 5 out of the given 7 questions. 51=5
(i) _________ should be avoided while preparing the content for Radio.
(A) Jingles (B) Jargons
(C) Slogans (D) Active Voice
(ii) Which of these segments is mainly used to identify the target
audience ?
(A) Demographic (B) Physiological
(C) Psychographic (D) Behaviouristic

359 Page 5 of 16 P.T.O.

~
(iii)        ?
(A)   (B)  
(C)   (D)  
(iv) “   ”        ?
(A)   (B)  
(C)    (D)  
(v)            ?
(A)   (B)  
(C)  (D 
(vi)          
(vii) -         ?
(A)  (B) 
(C)   (D) 

3.   7     6      61=6
(i)          ?
(A) MGM (B) 
(C) AVM (D) 
(ii)     
(A)   (B) 
(C)  (D) PHP
(iii) __________          
(A)   (B)  
(C)   (D)  
(iv)             ?
(A)   (B)  
(C)  (D) 

359 Page 6 of 16

~
(iii) Who among these is a popular Indian Economist ?
(A) Majid Tehranian (B) Satyajit Ray
(C) Amartya Sen (D) Shyam Benegal
(iv) “I’m lovin it” is the tagline of which fast food chain ?
(A) Mc’ Donalds (B) Burger King
(C) KFC (D) Tim Hortans
(v) The process of creation of new sounds is undertaken by
(A) Foley Artist (B) Music Director
(C) Composer (D Singer
(vi) Mention any two popular film editing softwares.
(vii) The main source of revenue for newspaper is
(A) Circulation (B) Advertising
(C) Readership (D) Editorials

3. Answer any 6 out of the given 7 questions. 61=6
(i) Which of these is a famous Hollywood studio ?
(A) MGM (B) Boombox
(C) AVM (D) Paradox
(ii) This is a page design program.
(A) Dream Weaver (B) Audacity
(C) Smultron (D) PHP
(iii) __________ represents spot reports & extracts from speeches.
(A) News Bulletins (B) Radio Documentaries
(C) News Reels (D) Radio Features
(iv) Long running episodic work of fiction is called as
(A) Reality Shows (B) Soap Operas
(C) Documentaries (D) Features

359 Page 7 of 16 P.T.O.

~
(v)   ,   ‘  ’   
(A)  (B) 
(C)  (D) 
(vi) _____               
(A)  (B) 
(C)  (D) 
(vii)        

4.   6     5      51=5
(i)     :
  /
1.  a. /
2.  b.  
3.  c. 
4.  d.  
(A) c, a, d, b (B) d, a, b, c
(C) a, b, c, d (D) c, d, b, a

(ii)  ‘ ’      ?
(A) 1911 (B) 1933
(C) 1922 (D) 1944

(iii)            ?
(A)  (B) 
(C)  (D) /

(iv)            :
(A)  (B) 
(C)  +  (D) 
359 Page 8 of 16

~
(v) In a film production, this person is the ‘Caption of the Ship’
(A) Writer (B) Actor
(C) Producer (D) Director

(vi) By looking at _____, one could get an analogous idea of a place or a
person.
(A) Phonograph (B) Photograph
(C) Telegraph (D) Polygraph

(vii) Give any two examples of Celebrity Endorsements.

4. Answer any 5 out of the given 6 questions. 51=5
(i) Match the following :
Market Segment Highlight/Feature
1. Geographic a. Age/Gender
2. Demographic b. Brand Loyalty
3. Psychographic c. Location
4. Behaviouristic d. Luxury Products
(A) c, a, d, b (B) d, a, b, c
(C) a, b, c, d (D) c, d, b, a

(ii) The book ‘Public Opinion’ was written in which year ?
(A) 1911 (B) 1933
(C) 1922 (D) 1944

(iii) Which of these is NOT a form of broadcast media ?
(A) Radio (B) Internet
(C) TV (D) Fliers/Banners

(iv) Selection of best Media for an Advertisement is based on :
(A) Gender (B) Status
(C) Need + Income (D) Region
359 Page 9 of 16 P.T.O.

~
(v)       
(A)  (B)  
(C)   (D)  
(vi)           
(A)   (B)  
(C)  (D) 

5.   6     5      51=5
(i)              ?
(A) IP (B) PHP
(C) URL (D) HTML

(ii)         – ‘   ’
(A)  (B) 
(C)   (D) 

(iii)        342    
(A)   (B)  
(C)  (D)  

(iv)       ?
(A)     (B) 
(C)   (D) 
(v)         ?
(A) AFP (B) 
(C) DPA (D) UNI

(vi)  -           ?
(A)  (B) 
(C) - (D) 

359 Page 10 of 16

~
(v) These are the sponsored programmes on Radio.
(A) Quizzes (B) Movie Trailers
(C) Countdown shows (D) News Reels

(vi) Identify which of this is a type of headline :
(A) News Reels (B) Jump Head
(C) POP (D) Strike

5. Answer any 5 out of the given 6 questions. 51=5
(i) The pages of a website can be assessed through
(A) IP (B) PHP
(C) URL (D) HTML

(ii) Identify the brand with the given tagline – ‘Daag Ache Hai.’
(A) Tide (B) Nirma
(C) Surf Excel (D) Vanish

(iii) Charlie Chaplin took 342 takes for this movie.
(A) City Lights (B) The Train
(C) Godfather (D) Apocalypse Now

(iv) Who designs an Ad campaign ?
(A) R & D department (B) Producer
(C) Ad Agency (D) Company

(v) This is NOT a Global News Agency.
(A) AFP (B) Reuters
(C) DPA (D) UNI

(vi) This person heads the creative organ of a Newspaper Organization.
(A) Editor (B) Reporter
(C) Sub-Editor (D) Correspondent
359 Page 11 of 16 P.T.O.

~
6.   6     5      51=5

(i)    ?

(ii)        -  ?
(A) ... (B) 
(C)    (D)  

(iii)     :
   
1.  a. 
2. ... b. 
3.   c. 
4.   d. 
(A) c, b, d, a (B) c, a, b, d
(C) a, b, c, d (D) d, c, b, a

(iv)               , 
                ?
(A)  (B)  
(C)  (D)  

(v) ‘ ’      
(A)  (B) 
(C)  (D) 

(vi)                   
 ?
(A)  (B)  
(C)  (D) 

359 Page 12 of 16

~
6. Answer any 5 out of the given 6 questions. 51=5
(i) What is Democracy ?

(ii) Which of these is a Vernacular language newspaper ?

(A) TOI (B) Kesari

(C) The Hindustan Times (D) The Pioneer

(iii) Match the following :

Studio Name City

1. Prabhat a. Kolkata

2. AVM b. Chennai

3. Bombay Talkies c. Pune

4. New Theatres d. Mumbai

(A) c, b, d, a (B) c, a, b, d

(C) a, b, c, d (D) d, c, b, a

(iv) You attend a university fair and got many pens, notepads etc. with
the name of the university printed on it. Which advertising strategy
is used by the university in this case ?

(A) Covert (B) Point of purchase

(C) Specialty (D) Product Ad

(v) A ‘radio presenter’ should NOT be

(A) Rigid (B) Humorous

(C) Conversational (D) Active

(vi) Headline that carries a part of the news story on the inside page are
called as

(A) Boxed (B) Jump Head

(C) Banner (D) Shoulder

359 Page 13 of 16 P.T.O.

~
 – 
(   )
      5     3   20-30     32=6

7.    ?      
8.       
9.      ?     ?
10.       ?
11.      ?

  5     3    20-30     32=6
12. 21       ?
13.          
14.     ?
15.        ?
16.                  ?

  3     2    30-50     23=6
17.           
18.    ?
19. ..... (RECCE)   ?          

  5     3    50-80     3  4 = 12
20.    (www)   ?          
21.      :
 ,  ,    
22.   ( )   ?      
  
23.    ?          ?
24.           
____________

359 Page 14 of 16

~
SECTION – B
(Subjective Type Questions)
Answer any 3 out of the given 5 questions on Employability Skills.
Answer each question in 20-30 words. 32=6
7. What is communication ? State the four parts of communication.
8. Explain Avoidant Personality Disorder.
9. What is ICT ? Why is it important ?
10. Who are first generation entrepreneurs ?
11. Who is a green collar worker ?

Answer any 3 out of the given 5 questions in 20-30 words each. 32=6
12. Mention the megatrends of 21st century.
13. Highlight the contributions made by a website designer.
14. What are Institutional Ads ?
15. What is the importance of copyright in advertising ?
16. In what ways an Ad campaign of a new product is different from an
already existing one ?

Answer any 2 out of the given 3 questions in 30-50 words each. 23=6
17. Explain Public Service & Product Advertisements with examples.
18. What is Automation ?
19. What is RECCE ? Write the types of locations available for shooting for
TV.

Answer any 3 out of the given 5 questions in 50-80 words each. 3  4 = 12
20. What is www ? Explain its structure in detail with example.
21. Explain the following terms :
Sync Sound, Shooting Ratio, Rushes & Call Sheet
22. What is Market Segmentation ? Differentiate between Psychographic and
Demographic segments.
23. Who is an Audiographer ? What contributions are made by him/her in film
making process ?
24. Design an Ad campaign for an International Sports Car.
____________

359 Page 15 of 16 P.T.O.

~

359 Page 16 of 16
718