CBSE Class 12 Question Paper 2026 Mass Media Studies

FOR CBSE CLASS 12 EXAM PREPARATION

CBSE Class 12 2026
Question Paper · Mass
Media Studies
EXAM YEAR TYPE SUBJECT

CBSE Class 12 2026 Question Paper Mass Media Studies

Notes · Sample Papers · Previous Year Papers · Mock Tests

m
m .co

m .co s e m
se g l a
Series : RP3QS a SET ~ 4

 .
- 
Q.P. Code 359
Roll No.  -   - 
-    
Candidates must write the Q.P. Code
on the title page of the answer-book. m
m .co
/ NOTE :
m .co s e m
e    -    15  
s l a
(I)  a
g l ag
a
Please check that this question paper contains 15 printed pages.
(II) -        -    -  -   
Q.P. Code given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
(III)       -  24   
Please check that this question paper contains 24 questions.
(IV) m        
        , -o
c
  m. e
las
Please write down the serial number of the question in the answer-
g
book at the given place before attempting it.
a
(V)  -     15        -     10.15
    10.15   10.30     -      
  -      
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
candidates will read the question paper only and will not write any answer
on the answer-book during this period. {} m
m .co
m .co     lasem
s e
g la MASS MEDIA STUDIES ag
a   : 3    : 60
Time allowed : 3 hours Maximum Marks : 60

359 2357
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m .
.co s e m
s em l a
g la ag
a For more Question Papers, Sample Papers, Notes & Syllabus visit Page 1 of 16

  :
(i)    
  
(ii)  -     24   : -  - 
(iii) -        -       
(iv)   (6 + 18) = 24   ,   3    ()  
(6 + 11) = 17      

(v)                 
(vi) - :     (30 ) :
(a)    6   
(b)      
(c)      
(d)   /           
(vii) - :     (30 ) :

(a)    18   
(b)   11    
(c)      
(d)   /           

 – 
(   )

1.      6     4      41=4

(i) ‘’  _________      ,   _________  

(A) emprendedor, to deliver (B) entreprendre, to provide
(C) empresa, to create (D) entreprendre, to undertake

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m
m .co

m .co s e m
se g l a
a
General Instructions :
(i) Please read the instructions carefully.
(ii) This question paper consists of 24 questions in two sections : Section-A
and Section-B.
(iii) Section-A has Objective Type Questions whereas Section-B contains
Subjective type questions. m
m .co
.co m
(iv) Out of the given (6 + 18) = 24 questions, a candidate has to answer

m
(6 + 11) = 17 questions in the allotted (maximum) time of 3 hours. s e
s e g l
(v) Alla questions of a particular section must be attempted in the correct
a
l a
agorder.
(vi) Section-A – Objective Type Questions (30 Marks) :
(a) This Section has 6 questions.
(b) There is no negative marking.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.
m
(vii) Section-B – Subjective Type Questions (30 Marks) :
.co
(a)
s em
This Section has 18 questions.
a questions.
(b) A candidate has to dol11
g
a given.
(c) Do as per the instructions
(d) Marks allotted are mentioned against each question/part.

SECTION – A
(Objective Type Questions)
m
m
1. Answer any 4 out of the given 6 questions on Employability Skills. c. o 4  1 = 4
c. o (i) The word ‘entrepreneur’ is derived from the French word
s e m ________,
s em which means _________.
g l a
la a
ag (A) emprendedor, to deliver (B) entreprendre, to provide
(C) empresa, to create (D) entreprendre, to undertake

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m .
.co s e m
s em l a
g la ag
a For more Question Papers, Sample Papers, Notes & Syllabus visit Page 3 of 16

(ii)               ?
1.  
2.  
3.  
4.   
5. -
(A) 1, 2, 3, 4, 5 (B) 1, 3, 4
(C) 1, 3, 5 (D) 3, 4, 5
(iii)    :
_________         ,  
      
(A)  (B) 
(C)   (D) 
(iv)     ?
I.    
II.      
III.      
IV.     
   
(A) I  II  (B) III  IV 
(C)  IV (D)  III
(v) ‘’    ?
(A)         
(B)           
(C)                
(D)          

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m
m .co

m .co s e m
se g l a
a
(ii) Which of the following functions can be performed with the help of
spreadsheets ?
1. Maintaining records
2. Creating videos
3. Analysing data
m
4. Performing financial calculations
m .co
5. .co
Writing letters
s e m
s em
(A) 1, 2, 3, 4, 5 (B) 1, 3, 4 l a
g la 1, 3, 5
(C) (D) 3, 4, 5
ag
a
(iii) Fill in the blank :
A _________ is a mental health condition that involves long-lasting,
disruptive pattern of thinking, behaviour and mood relating to
others.
(A) Aggression (B) Frustration
(C) Personality disorder
o m (D) Depression
c
. us to –
m
(iv) Hygiene is important because it helps
e
I. Stay healthy.
las
II. Creates good image
g
a of ourselves.
III. Improve communication skills.
IV. Reduce stress.
Choose the right option :
(A) Both I and II (B) Both III and IV
(C) Only IV (D) Only III m
m
c. o (v) What is a sentence ? .co
m s em
s e g l a
(A) A group of ideas that form a complete paragraph.

g la a thought.
(B) A group of words that communicates a complete
a (C) A set of rules that we must follow to write correctly.
(D) A set of words that contains basic punctuation marks.
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m .
.co s e m
s em l a
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(vi)   ‘  ’    ?
(A) ARAI (B) TATA Motors
(C) MG Motors (D) EESL

2.   7     5      51=5

(i) ‘  ’      ?

(ii) CCTV     

(iii)    ?
(iv)              ?
(A) , , ,   (B) , , ,  
(C) , , ,  (D) , , , 
(v) ‘God Father’        ?

(A)   (B)  
(C)   (D)  
(vi)          ?
(vii) ‘ ’   ?

3.   7     6      61=6

(i)        
(ii)   ( )   ?
(iii) -         ?
(A)   (B) 
(C)  (D) 

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m
m .co

m .co s e m
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(vi) Who launched ‘Electric Vehicle Programme’ in India ?
(A) ARAI (B) TATA Motors
(C) MG Motors (D) EESL

2. Answer any 5 out of the given 7 questions. 51=5
m
(i) m
How celebrity endorsement significantly boost brand sales ?
c o m .co
(ii) Write the. full from of CCTV. s e
e m l a
l
(iii) Whatas is snapchat ? a g
g
(iv)a What are the various publicity mechanism used during the
exhibition of advertisements ?
(A) Posters, Banners, Brochures, Prize Schemes
(B) Posters, Banners, Radio, Prize Schemes
(C) Posters, Banners, Brochures, Internet

m
(D) Poster, Radio, Brochures, Seminar
o
c
. Father’ into classical film ?
m
(v) Who transformed fiction novel ‘God
e (B) Stephen King
(A) George Orwell
las
(C) Ford Coppola a g (D) Ruskin Bond
(vi) Who are the key contributors to the long drawn filmmaking process ?
(vii) What is social marketing ?

3. Answer any 6 out of the given 7 questions. 61=6
m
.co
(i) Give any two examples on performing skills.
m
c. o (ii) What is direct mail ? s e m
e m (iii) Who appears on camera in non-dramatic roles ? l a
las g
g (A) Actors in movies (B) Performersa
a (C) Athletes in sports games (D) Musicians in concerts

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(iv)              ?
(v) , , ,           
 ?
(A)     (B)    
(C)  (D) (A)  (C) 

(vi)        
(vii)           ?

4.   6     5      51=5

(i) -  ,         ,   _________
 ,        
(A)  (B)  
(C)  (D) 
(ii)           ?
(A)     (B)  
(C)   (D)  
(iii)        
(iv)     ?
(v)                 ?
(A)   (B)  
(C)   (D) - 
(vi)                 ?
(A)  (B)  
(C) - (D) 
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(iv) Which advertisements promote products and services with dramatic
appeal ?
(v) Required budget for story and script, producer, director and lead
performers is considered in the –
(A) Below the line cost (B) Above the line cost
m
.co
(C) Contingency (D) Both (A) and (C)
m
.co
(vi) Give any two examples on image advertising.
m took place in business with the coming of photography ? las e m
(vii) Whatechanges
l as ag
a g
4. Answer any 5 out of the given 6 questions. 51=5
(i) The desire for a feeling of elevated status, enhanced appearance and
feeling rich are some factors of _________ variables that influence
buying decision.
(A) Behavioristic (B) Psychographic
(C) Demographic (D) Geographic
m
(ii) .co
What is considered as an extension of human sight and hearing ?
(A) Recorded Sound s em(B) Virtual Reality
g la (D) Artificial Intelligence
(C) Social Media
a
(iii) Mention the names of the formats of radio programmes.
(iv) What are jingles ?
(v) Which of the following is a research strategy that focuses on
quantifying the collection and analysis of data ?
(A) Qualitative Research (B) Quantitative Research
m
m (C) Experimental Research (D) Non-Experimental Research
c. o (vi) What is a test or rehearsal for a public presentationseormprocedure .co
s em called ?
g l a
la (B) Dry Run a
ag
(A) Simulation
(C) Debriefing (D) Recital

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5.   6     5      51=5

(i)       -     ?
(A)    (B)  
(C)   (D)  
(ii) -         ?
(A)  (B) 
(C)  (D)  ()
(iii)  20            ?
(A)   (B)  
(C)   (D)  
(iv)        
(v)  ,    
          ?
(A)  (B) -
(C)  (D)    (OOH)
(vi)          

6.   6     5      51=5

(i)           
(A) , ,  (B) , ,  
(C) , ,  (D) , -, 
(ii)  --        ?
(A) LCD, , ,   (B) LCD,  ,  

(C) LCD, , ,   (D) LCD,  ,  

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5. Answer any 5 out of the given 6 questions. 51=5
(i) Which of the following happens during post-production ?
(A) Casting the Crew (B) Script writing
(C) Film editing (D) Costume designing
(ii) Which is considered the most important department in a newspaper
m
.co
organisation ?
m
m .co
(A) Advertising (B) Circulation
s e m
(C) e
s Editorial (D) Printing
g l a
l a considers the development of democracy as a distinguisheda
agcontribution of the 20 century ?
(iii) Who
th

(A) Abraham Lincoln (B) Mahatma Gandhi
(C) Nelson Mandela (D) Amartya Sen
(iv) Write any two examples of broadcast media.
(v) High impact, high frequency, immediate delivery of message are the
benefits of advertising medium –
m
(A) Radio .co
(B) Newspaper
(C) Television
s em(D) OOH
g
(vi) Give any two examples on
a
lemotional appeal advertisements.
a
6. Answer any 5 out of the given 6 questions. 51=5
(i) Identify the visible elements of a brand.
(A) Colour, Logo, Design (B) Colour, Logo, Billboard Design
(C) Kiosks, Logo, Design (D) Colour, Non-image, Design
m
m(ii) What prominent techniques used in Point-of-Purchase advertising ?
.co
m .co (A) LCD, Billboards, Internet, Floor Stand
s e m
s e (B) LCD, Window Machines, Floor Stand
g l a
g la (C) LCD, Kiosks, Radio, Floor Stand a
a (D) LCD, Window Display, Floor Stand

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.co s e m
s em l a
g la ag
a For more Question Papers, Sample Papers, Notes & Syllabus visit Page 11 of 16

(iii)   (-)    ?
(iv)     , “        
         ” ?
(v) MGM     
(A) Metro Golden Mayer (B) Metro Goldwyn Mayer
(C) Metro Goldwyn Mathur (D) Meena Goldwyn Mayer
(vi)        

 – 
(   )

     5     3    20-30     32=6

7.           
8.  ,          ?
9. -   ?
10.        
11.         ?

  5     3    20-30     32=6

12.         ?
13. -            ?
14.         ?
15.         ?
16.         ?

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m
m .co

m .co s e m
se g l a
a
(iii) Who is known as Re-writer ?

(iv) Who says that “globalization and regionalization are proceeding
rapidly aided by technical progress and global and national
institutions” ?

(v) MGM stands for –
m
c o m
(A) Metro Golden Mayer (B) Metro Goldwyn Mayer
m .co
(C) Metro
m . Goldwyn Mathur (D) Meena Goldwyn Mayer s e
s eany one example of traditional media. l a
l
(vi) Give
g a ag
a
SECTION – B

(Subjective Type Questions)

Answer any 3 out of the given 5 questions on Employability Skills.
Answer each question in 20-30 words. 32=6
m
7. Write any two factors that affect the active listening.
m .co
8. e
How green jobs can help in solid waste management ?
s
9. What is self-control ? g la
a
10. Briefly define types of data.

11. How to identify the business opportunities ?

Answer any 3 out of the given 5 questions in 20-30 words each. 32=6

12. What are the list of characteristics which are common to the users ?
o m
m . c
. co
13. What is the impact of higher readership on revenue of
m
newspaper
s e
?

s em 14. How technology can be beneficial for the presentation ? gla
g la 15. Why location is important in film making ? a
a
16. Why is geographic condition important in ad making process ?

359 {} Page 13 of 16 P.T.O.

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.co s e m
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g la ag
a For more Question Papers, Sample Papers, Notes & Syllabus visit Page 13 of 16

  3     2    30-50     23=6

17.          ?

18. - ,   -     -    (
)  

19.              ?

  5     3    50-80     3  4 = 12

20.           
21.      
22.          ?
23.               
24.                 
 -       ?    

____________

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m
m .co

m .co s e m
se g l a
a
Answer any 2 out of the given 3 questions in 30-50 words each. 23=6
17. How did the radio improve the life of the people ?
18. Create comprehensive plan for a short film, including pre-shooting,
shooting and post-shooting stages.
19. Which features were followed by the model of mass communication before
m
the internet ?
m .co
m .co s e m
s e l
3  4 =g12
a
g l a
Answer any 3 out of the given 5 questions in 50-80 words each.
a
a the role of adaptation in film making process.
20. Describe
21. What are the features of new media ?
22. How cinematographer is different from art director ?
23. Write the brief description of the variety of programmes aired on national
television.
24. Elaborate the opportunities and options that would be available if you
m
were to advertise a consumer product through online media.
m .co
s e
______________

g la
a

m
m .co
m .co s e m
s e g l a
g la a
a

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.co s e m
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g la ag
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