ICSE Class 10 Syllabus 2022 Commercial Applications

COMMERCIAL APPLICATIONS (88)
Candidates offering Commercial Studies (Group II) are not eligible to offer
Commercial Applications (Group III).

CLASS X

There will be one written paper of two hours duration (d) Advertising and brand promotion.
carrying 100 marks and Internal Assessment of 100 Definition, features, advantages,
marks. disadvantages and types of advertising. Media
The paper will be divided into two sections A and B. used for advertising: meaning and examples
Section A(Compulsory) will consist of compulsory only; Meaning and advantages of sales
short answer questions covering the entire syllabus. promotion; definition of brand,
Section B will consist of questions which will require branding, brand promotion, brand loyalty and
detailed answers. There will be a choice of questions
brand equity; how to bring about brand
in this section.
promotion, advantages of branding,
THEORY- 100 Marks difference between Advertising and sales
Promotion, Advertising and Publicity.
1. Understanding the basics of Markets and (e) Sales and the selling process; qualities of a
Marketing good salesman.
(a) Definition of markets and marketing – with Sales and the selling process including the
examples from consumer goods, consumer difference between marketing and sales;
services. Methods of selling, features of personal
A clear understanding of markets (wherever a selling; Advertising and Personal selling,
qualities of a good salesman.
buy and sell takes place is a market);
examples of non-traditional markets such as 2. Understanding Finance
catalogues, direct sales, tele-markets, etc.
(a) Principles of Financial accounting and
Definition and stages of marketing. Types of
reporting – receipt and payment account,
markets.
income and expenditure account; balance
(b) Product and Service sheet.
Meaning and difference between a product Meaning, features and uses of receipt and
and a service (with examples); features and payment account, income and expenditure
types of products and services. account and differences.
(c) Understanding 4 ‘P’s– Product, Price, Place Concept of balance sheet – Meaning, features
and Promotion. and uses.
Elements of Marketing Mix, stages of Product (b) Banking - functions of the Central Bank and
life-cycle, pricing strategies such as Commercial banks, types of accounts and
skimming, penetration, parity, cost plus, place banking transactions.
– types of distribution channels, promotional Functions of the Central Bank and
strategies, concept of advertising, direct Commercial banks and differences between
the two.; types of bank deposit accounts
selling, publicity.
(Savings, Current, Recurring, Fixed Account)

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and differences; requirement for an account INTERNAL ASSESSMENT-100 Marks
holder for operating a bank account - Pass A minimum of four assignments to be completed
book, cheque book, Pay-in slip book;
during the year, as assigned by the teacher.
Advantages of bank account, advantages and
disadvantages of cheques; When can a bank Suggested list of assignments
refuse payment of a cheque; Automated Teller
Machine (ATM); difference between Cheque 1. Design a marketing plan for the launch of a new
and Bank draft. soap in the price range of Rs.15-20.
2. Make a report on the new forms of markets and
3. Understanding Human Resources marketing such as tele-markets (marketing
(a) Human Resource in a commercial through phones), home-shopping (catalogues
organization. like Burlington’s, etc.), Direct Marketing
(example Eureka-Forbes). What according to you
Features, role and functions of Human is their relevance in future and why?
Resource Management in any organization.
3. Study the marketing strategies of a service sector
(b) Commonly used methods of recruitment and
company such as a courier service and a
selection.
production company such as a pen manufacturer.
Definition, sources (internal and external) Explain the differences and similarities in both the
and methods (direct and indirect) of strategies. What do you think is the reason for
recruitment; their advantages and these differences?
disadvantages.
4. Study the product life cycle (PLC). Using Add-gel
Selection – meaning, methods of Selection;
pens, explain in which part of the PLC they are
types of Interviews.
giving valid justification.
4. Development of Public Relations 5. Study five different advertisements in any one
(a) Meaning, nature, scope of Public Relations. media (print, television, audio) of the FMCG (fast
moving consumer goods) such as Coke, Pepsi,
Self-explanatory.
Lux, Surf, Tide, etc. and explain their positive and
(b) Elements of public relations - human
negative points.
relations, empathy, persuasion and dialogue.
Meaning of each of the above. 6. Study the annual report (balance sheet and profit
and loss account) of any company and comment
(c) Environmental values and ethics.
on its financial health.
Fundamental duties and value education. Use
of cloth bags, organic manure, clean 7. Study the working of the commercial banks in
surroundings, respect for other people’s India by studying the working of the branch office
things, developing an ethical environmental of any Public sector commercial bank such as
consciousness e.g., refusing use of polybags, Canara bank, SBI, Bank of Baroda, etc.
styrofoam containers, etc.; reusing plastic and 8. Write an essay on the role of the Central Bank
glass containers; recycling: e.g., paper – this (Reserve Bank of India) in any economy with
will reduce demand on wood and save trees. special reference to the Indian scenario.
(d) Consumer Education 9. Study the human resource policies of an
Meaning of Consumer Education; Information Technology firm (developing
Understanding the importance of educating software or hardware or in IT training).
consumers of their rights; Types of consumer
10. Study the working of the Public relations
rights; making correct choices while buying
department of a mid-sized firm operating in the
different items; food adulteration and its
harmful effects. media sector.

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EVALUATION Award of Marks (100 marks)
The project work is to be evaluated by the subject Subject Teacher (Internal Examiner) 50 marks
teacher and by an External Examiner. The External External Examiner 50 marks
Examiner shall be nominated by the Head of the
The total marks obtained out of 100 are to be sent to
school and may be a teacher from the faculty, but not
the Council by the Head of the School.
teaching the subject in the relevant section/class.
For example, a teacher of Commerce of Class XI may The Head of the school will be responsible for the
be deputed to be the External Examiner for Class X online entry of marks on the Council’s CAREERS
Commercial Applications project work. portal by the due date.
The Internal Examiner and the External Examiner will
assess the candidate’s work independently.

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INTERNAL ASSESSMENT IN COMMERCIAL APPLICATIONS - PROPOSED GUIDELINES FOR MARKING WITH GRADES
Criteria Planning Organisation Observation Understanding Presentation Marks

Grade I The candidate The candidate does The candidate can make The candidate shows Methodical, precise 4 marks
chooses the right comprehensive reference excellent deductions remarkable ability to and clarity of for each
model. The work. Shows ability to from the data collected. comprehend the complexities expression. Neat and criterion
collection of analyze and assemble the The deductions thus of various commercial tidy presentation.
information and material collected. made are recorded very functions. Can analyze the Optimum utilization
relevant data is very appropriately. data and construct a suitable of skills.
appropriate. model.

Grade II The candidate The candidate does The candidate makes The candidate displays the Work - neat and tidy. 3 marks
chooses a suitable sufficient reference work. adequate deductions ability to understand but Presented clearly and for each
model. The Requires guidance to from data collected. Is cannot fully correlate it with methodically. criterion
information and data analyze and assemble the able to record the same practical applications. Techniques
collected is material collected. with clarity. appropriate.
appropriate.

Grade III The candidate The candidate displays The candidate makes The candidate shows limited Standard presentation 2 marks
selects an limited reference work. deductions with help and capacity to grasp the of work but for each
appropriate model Poor ability to analyze guidance. Recording is intricacies of various disorganised in criterion
but the information and assemble the material appropriate. commercial functions. places. Writing
and data collected is collected. untidy in places.
inadequate. Reasonably clear.

Grade IV The candidate The candidate has done The candidate has The candidate is able to Sequence of work 1 mark
requires guidance to very little reference work minimum ability to understand the complexities acceptable. Not very for each
select a model and and is unable to organise analyze the data of various commercial issues neat. Presentation criterion
gather relevant the material collected. collected. with guidance. poor.
information
pertaining to it.

Grade V The candidate is The candidate is unable The candidate is unable The candidate is unable to Data presented is 0 mark
unable to select a to do any reference work to analyze the data understand the complexities untidy and for each
model or gather at all. Information collected or make any of various commercial issues disorganised. Effort criterion
relevant information collected is too meagre to observations. even with guidance. and initiative lacking.
pertaining to it. do any meaningful
assignment.

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