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COMMERCIAL STUDIES (63) Candidates offering Commercial Applications (Group III) are not eligible to offer Commercial Studies (Group II). CLASS X There will be one written paper of two hours only, Social advertising media - Concept duration carrying 80 marks and Internal and examples only. Assessment of 20 marks. Sales promotion – meaning and techniques; difference between advertising and sales The paper will be divided into two sections A and B. promotion. Section A (Compulsory) will consist of questions (e) Consumer Protection requiring short answers and will cover the entire Rights of a consumer, Consumer syllabus. There will be no choice of questions. exploitation; meaning and types. Section B will consist of questions, which will (f) E-commerce require detailed answers. There will be a choice Introduction and benefits over traditional and candidates will be required to answer four methods of transactions, E-tailing, questions from this section. E-advertising, E-marketing and E-security (meaning only). ERP and its modules (brief 1. Stakeholders in Commercial Organisations concept). (a) Meaning of stakeholder, types: Internal (shareholder, employee and employer – 3. Finance and Accounting meaning of each) and External (a) Capital and Revenue stakeholders (supplier, creditor, Capital and revenue receipts, capital and government and society – meaning of revenue expenditure (meaning, difference each); differences between internal and and examples) deferred revenue external stakeholders. expenditure (meaning and examples). (b) Expectations of employers (owners and (b) Final accounts of Sole Proprietorship managers), employees, creditors and suppliers, government and society from a • Meaning and preparation of Trading commercial organization. account, Profit and Loss account and Balance sheet based on the given trial 2. Marketing and Sales balance with the adjustment of closing (a) Marketing stock only. Meaning and objectives of marketing. • Preparation of manufacturing account, Difference between marketing and sales. profit and loss on sale of assets, (b) Product and service intangible and fictitious assets, prepaid and accrued expenses and incomes are Meaning and difference between a product and a service (with examples). excluded. (c) Costs (c) Pricing Meaning and objectives Fundamental concept of Cost Classification of costs- based on behaviour (fixed, (d) Advertising and Sales promotion variable, semi-variable), nature (direct, Advertising: meaning, importance of indirect). advertising; merits and demerits, difference between advertising and publicity. Advertising Agency; meaning and functions 1
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(ii) Internet Banking (d) Budgeting Modes of transferring money / Net Meaning and utility of budgeting; Banking: NEFT, RTGS, IMPS, mobile wallets: meaning only. comparison between budgeting and forecasting; types of budgets: sales, ATM, Credit & Debit cards- meaning & production, cash, purchase and master – difference, caution to be taken while using these cards. meaning only. (iii) Financial fraudulent practices (e) Sources of Finance Credit card fraud, false accounting, (i) Capital Market insurance fraud, intellectual property fraud, internet and cyber fraud. A brief Meaning and functions of Capital understanding of these types of financial Market. fraud. (ii) Sources of raising capital. INTERNAL ASSESSMENT Long term: Meaning of shares (Types; preference and equity) and A minimum of three assignments are to be done debentures, differences between the two. during the year, as assigned by the teacher. Short term: loans from commercial banks (cash credit, overdraft, EVALUATION discounting of bills – meaning only). The project work is to be evaluated by the subject 4. Human Resources teacher and by an External Examiner. The External Examiner shall be nominated by the Head of the Recruitment and selection. school and may be a teacher from the faculty, but (i) Recruitment – meaning; sources: internal not teaching the subject in the relevant and external; advantages and section/class. For example, a teacher of disadvantages of internal and external Commerce/Accounts of Class XI may be deputed to sources. be the External Examiner for Class X Commercial (ii) Selection - meaning and steps, types of Studies project work. selection tests. The Internal Examiner and the External Examiner 5. Logistics will assess the candidate’s work independently. Meaning of logistics and its classification. Award of marks (20 Marks) (a) Warehousing Subject Teacher (Internal Examiner) 10 marks Meaning, importance and types (public, External Examiner 10 marks private and bonded – meaning only). The total mark obtained out of 20 are to be sent to (b) Insurance the Council by the Head of the school. Meaning; Types of insurance: Life insurance, General insurance; (Fire, The Head of the school will be responsible for the Health and Marine - meaning only) online entry of marks on the Council’s CAREERS principles of insurance. portal by the due date. 6. Banking (i) Central Bank Central Bank: Meaning and functions, Difference between the Central Bank and Commercial Banks. 2