NIOS Class 12 October 2024 Question Paper Business Studies

This Question Paper consists of NEW SYLLABUS 51 questions and OLD SYLLABUS 51 questions and 24 printed pages.
ß‚ ¬˝‡Ÿ-¬òÊ ◊¥ ŸÿÊ ¬Ê∆K∑˝§◊ 51 ¬˝‡Ÿ ÃÕÊ ¬È⁄UÊŸÊ ¬Ê∆K∑˝§◊ 51 ¬˝‡Ÿ ÃÕÊ ∑ȧ‹ 24 ◊ÈÁŒ˝Ã ¬Îc∆U „Ò¥–

Roll No. Code No.
•ŸÈ∑˝§◊Ê¥∑§ ∑§Ê«U Ÿ¥.
68/ESS/1
SET/‚ ≈ A
BUSINESS STUDIES
√ÿÊfl‚ÊÁÿ∑§ •äÿÿŸ
(319)
Day and Date of Examination :
(¬⁄UˡÊÊ ∑§Ê ÁŒŸ fl ÁŒŸÊ¥∑§)
Signature of Invigilators :
(ÁŸ⁄UˡÊ∑§Ê¥ ∑§ „SÃÊˇÊ⁄U) 1.

2.

General Instructions :
1. Candidate must write his/her Roll Number on the first page of the Question Paper.
2. Please check the Question Paper to verify that the total pages and total number of questions contained in the
Question Paper are the same as those printed on the top of the first page. Also check to see that the questions are
in sequential order.
3. Making any identification mark in the Answer-Book or writing Roll Number anywhere other than the specified
places will lead to disqualification of the candidate.
4. Write your Question Paper code No. 68/ESS/1-A on the Answer-Book.
5. (a) The Question Paper is in English/Hindi medium only. However, if you wish, you can answer in any one of
the languages listed below :
English, Hindi, Urdu, Punjabi, Bengali, Tamil, Malayalam, Kannada, Telugu, Marathi, Oriya, Gujarati, Konkani,
Manipuri, Assamese, Nepali, Kashmiri, Sanskrit and Sindhi.
You are required to indicate the language you have chosen to answer in the box provided in the Answer-Book.
(b) If you choose to write the answer in the language other than Hindi and English, the responsibility for any
errors/mistakes in understanding the question will be yours only.
6. In case of any doubt or confusion in the question paper, the English Version will prevail.
‚Ê◊Êãÿ •ŸÈŒ‡Ê —
1. ¬⁄UˡÊÊÕ˸ ¬˝‡Ÿ-¬òÊ ∑§ §¬„‹ ¬Îc∆U ¬⁄U •¬ŸÊ •ŸÈ∑˝§◊Ê¥∑§ •fl‡ÿU Á‹π¥–
2. ∑Χ¬ÿÊ ¬˝‡Ÿ-¬òÊ ∑§Ê ¡ÊÚ°ø ‹¥ Á∑§ ¬˝‡Ÿ-¬òÊ ∑§ ∑ȧ‹ ¬Îc∆UÊ¥ ÃÕÊ ¬˝‡ŸÊ¥ ∑§Ë ©ÃŸË „Ë ‚¥ÅUÿÊ „Ò Á¡ÃŸË ¬˝Õ◊ ¬Îc∆ ∑ §‚’‚ ™§¬⁄U ¿U¬Ë „Ò– ß‚
’Êà ∑§Ë ¡ÊÚ°ø ÷Ë ∑§⁄U ‹¥ Á∑§ ¬˝‡Ÿ ∑˝ Á◊∑§ UM§¬ ◊¥ „Ò¥–
3. § ©ûÊ⁄U-¬ÈÁSUÃ∑§Ê ◊¥ ¬„øÊŸ-Áøq ’ŸÊŸ •ÕflÊ ÁŸÁŒ¸c≈U SÕÊŸÊ¥ ∑§§•ÁÃÁ⁄UÄà ∑§„Ë¥ ÷Ë •ŸÈ∑§˝ ◊Ê¥∑§ Á‹πŸ ¬⁄U ¬⁄UˡÊÊÕ˸ ∑§Ê •ÿÊÇÿ ∆U„⁄UÊÿÊ ¡ÊÿªÊ–
4. •¬ŸË ©ûÊ⁄U-¬ÈÁSUÃ∑§Ê ¬⁄U ¬˝‡Ÿ-¬òÊ ∑§Ë ∑§Ê«U ‚¥ÅÿÊ 68/ESS/1-A Á‹π¥–
5. (∑§) ¬˝‡Ÿ-¬òÊ ∑§fl‹ Á„¥ŒË/•¥ª˝¡Ë ◊Êäÿ◊ ◊¥ „Ò– Á»§⁄U ÷Ë, ÿÁŒ •Ê¬ øÊ„¥ ÃÊ ŸËø ŒË ªß¸ Á∑§‚Ë ∞∑§ ÷Ê·Ê ◊¥ ©ûÊ⁄ Œ ‚∑§Ã „Ò¥ —
•¥ª˝¡Ë, Á„¥ŒË, ©ŒÍ¸, ¬¥¡Ê’Ë, ’°ª‹Ê, ÃÁ◊‹, ◊‹ÿÊ‹◊, ∑§ãŸ«∏, Ã‹ÈªÈ, ◊⁄UÊ∆UË, ©Á«∏ÿÊ, ªÈ¡⁄UÊÃË, ∑§Ê¥∑§áÊË, ◊ÁáʬÈ⁄UË, •‚Á◊ÿÊ,
Ÿ¬Ê‹Ë, ∑§‡◊Ë⁄UË, ‚¥S∑Χç•ÊÒ⁄U Á‚¥œË–
∑Χ¬ÿÊ ©ûÊ⁄U-¬ÈÁSÃ∑§Ê ◊¥ ÁŒ∞ ª∞ ’ÊÚÄ‚ ◊¥ Á‹π¥ Á∑§ •Ê¬ Á∑§‚ ÷Ê·Ê ◊¥ ©ûÊ⁄U Á‹π ⁄U„ „Ò¥–
(π) ÿÁŒ •Ê¬ Á„¥ŒË ∞fl¥ •¥ª˝¡Ë ∑§ •ÁÃÁ⁄UÄà Á∑§‚Ë •ãÿ ÷Ê·Ê ◊¥ ©ûÊ⁄U Á‹πÃ „Ò¥ ÃÊ ¬˝‡Ÿ ∑§Ê ‚◊¤ÊŸ ◊¥ „ÊŸ flÊ‹Ë
òÊÈÁ≈UÿÊ¥/ª‹ÁÃÿÊ¥ ∑§Ë Á¡ê◊UŒÊ⁄Ë ∑ fl‹ •Ê¬∑§Ë „ÊªË–
6. ¬˝‡Ÿ¬òÊ ◊¥ Á∑§‚Ë ÷Ë ¬˝∑§Ê⁄U ∑§ ‚¥Œ„ •ÕflÊ ŒÈÁflœÊ ∑§Ë ÁSÕÁà ◊¥ •¥ª˝¡Ë •ŸÈflÊŒ „Ë ◊Êãÿ „ÊªÊ–

68/ESS/1-319-A ] 1 [ Contd...

IMPORTANT INSTRUCTIONS

1. This Question Paper Booklet contains two Question Papers - one based on revised study material
marked as NEW SYLLABUS and the other based on pre-revised study material marked as
OLD SYLLABUS.

2. NEW SYLLABUS is for those candidates who have registered for 2023-2024 (stream-I, Block-I)
admission and are appearing in October-2024 Examinations.

3. OLD SYLLABUS is for those candidates who has registered before 2023-24 (Stream-I, Block-I)
admission.

4. Candidates are to answer only one Question Paper from the given two Question Papers.

5. Candidates are not allowed to mix questions from the given two Question Papers.

◊„àfl¬Íáʸ ÁŸŒ¸‡Ê

1. ß‚ ¬˝‡Ÿ-¬òÊ ¬ÈÁSÃ∑§Ê ◊¥ ŒÊ ¬˝‡Ÿ-¬òÊ „Ò¥ - ∞∑§ ‚¥‡ÊÊÁœÃ •äÿÿŸ ‚Ê◊ª˝Ë ¬⁄U •ÊœÊÁ⁄Uà „Ò Á¡‚ ¬⁄U “ŸÿÊ ¬Ê∆K∑˝§◊” •¥Á∑§Ã
„Ò ÃÕÊ ŒÍ‚⁄UÊ ‚¥‡ÊÊœŸ ‚ ¬Ífl¸ •äÿÿŸ ‚Ê◊ª˝Ë ¬⁄U •ÊœÊÁ⁄Uà „Ò Á¡‚ ¬⁄U “¬È⁄UÊŸÊ ¬Ê∆K∑˝§◊” •¥Á∑§Ã „Ò–

2. ŸÿÊ ¬Ê∆K∑˝§◊ ©Ÿ ¬⁄UˡÊÊÁÕ¸ÿÊ¥ ∑§ Á‹∞ „Ò Á¡Ÿ∑§Ê ŸÊ◊Ê¥∑§Ÿ 2023-2024 (S≈˛UË◊-I, é‹ÊÚ∑§-I) ◊¥ „È•Ê „Ò ÃÕÊ ¡Ê •ÄÃÍ’⁄UU
2024 ¬⁄UˡÊÊ ◊¥ ’Ò∆UŸ ¡Ê ⁄U„ „Ò¥–

3. ¬È⁄UÊŸÊ ¬Ê∆K∑˝§◊ ©Ÿ ¬⁄UˡÊÊÁÕ¸ÿÊ¥ ∑§ Á‹∞ „Ò Á¡Ÿ∑§Ê ŸÊ◊Ê¥∑§Ÿ 2023-24 (S≈˛UË◊-I, é‹ÊÚ∑§-I) ∑§ ¬„‹ „È•Ê „Ò–

4. ¬⁄UˡÊÊÕ˸ ÁŒ∞ ª∞ ŒÊ ¬˝‡Ÿ-¬òÊÊ¥ ◊¥ ‚ ∑§fl‹ ∞∑§ ¬˝‡Ÿ-¬òÊ ‚ „Ë ©ûÊ⁄U Á‹π¥–

5. ¬⁄UˡÊÊÕ˸ ∑§Ê ŒÊ ¬˝‡Ÿ-¬òÊÊ¥ ∑§ ¬˝‡ŸÊ¥ ∑§Ê Á◊‹Ê∑§⁄U ©ûÊ⁄U ŒŸ ∑§Ë •ŸÈ◊Áà Ÿ„Ë¥ „Ò–

68/ESS/1-319-A ] 2 [ Contd...

NEW SYLLABUS/ŸÿÊ ¬Ê∆K∑˝§◊
BUSINESS STUDIES
√ÿÊfl‚ÊÁÿ∑§ •äÿÿŸ
(319)
Time : 3 Hours ] [ Maximum Marks : 100
‚◊ÿ — 3 ÉÊá≈U ] [ ¬ÍáÊÊZ∑§ — 100
Note :
(i) This question paper consists of 51 questions in all.
(ii) All questions are compulsory.
(iii) Marks are given against each question.
(iv) Section - A consists of
Q.No. 1 to 20 - Multiple Choice type questions (MCQs) carrying 1 mark each. Select and write the
most appropriate option out of the four options given in each of these questions.
(v) Section - B consists of
Q.No. 21 to 35 - Objective type questions. Q.No. 21 to 35 carry 2 marks each (with 2 sub-parts of
1 mark each). Attempt these questions as per the instructions given for each of the questions.
(vi) Section - C consists of
(a) Q.No. 36 to 41 - Very Short Answer type questions carrying 2 marks each to be answered in
the range of 30 to 50 words.
(b) Q.No. 42 to 47 - Short Answer type questions carrying 3 marks each to be answered in the
range of 50 to 80 words.
(c) Q.No. 48 to 51 - Long Answer type questions carrying 5 marks each to be answered in the
range of 80 to 120 words.
ÁŸŒ¸‡Ê —
(i) ß‚ ¬˝‡Ÿ-¬òÊ ◊¥ ∑ȧ‹ 51 ¬˝‡Ÿ „Ò¥–
(ii) ‚÷Ë ¬˝‡Ÿ •ÁŸflÊÿ¸ „Ò¥–
(iii) ¬˝àÿ∑§ ¬˝‡Ÿ ∑§ ‚Ê◊Ÿ ©‚∑§ •¥∑§ ÁŒ∞ ª∞ „Ò¥–
(iv) πá«U - ∑§ ◊¥ ‡ÊÊÁ◊‹ „Ò¥ —
¬˝‡Ÿ ‚¥ÅÿÊ 1 ‚ 20 Ã∑§ ’„ÈÁfl∑§À¬Ëÿ ¬˝∑§Ê⁄U ∑§ ¬˝‡Ÿ „Ò¥ ¡ÊU ¬˝àÿ∑§ 1 •¥∑§ ∑§Ê „Ò– ߟ ¬˝‡Ÿ ◊¥ ¬˝àÿ∑§ ◊¥ ÁŒ∞ ª∞ øÊ⁄U
Áfl∑§À¬Ê¥ ◊¥ ‚ ‚’‚ ©¬ÿÈÄà Áfl∑§À¬ øÈÁŸÿ •ÊÒ⁄U Á‹Áπ∞– ߟ◊¥ ‚ ∑ȧ¿U ¬˝‡ŸÊ¥ ◊¥ •Ê¥ÃÁ⁄U∑§ Áfl∑§À¬ ÁŒ∞ ª∞ „Ò¥– ∞‚ ¬˝‡ŸÊ¥
◊¥ •Ê¬∑§Ê ÁŒÿ ªÿ Áfl∑§À¬Ê¥ ◊¥ ‚ ∑§fl‹ ∞∑§ ∑§Ê ©ûÊ⁄U ŒŸÊ „Ò–
(v) πá«U - π ◊¥ ‡ÊÊÁ◊‹ „Ò¥ —
¬˝‡Ÿ ‚¥ÅÿÊ 21 ‚ 35 Ã∑§ flSÃÈÁŸc∆U ¬˝‡Ÿ „Ò¥– ¬˝‡Ÿ ‚¥ÅÿÊ 21 ‚ 35 Ã∑§ ¬˝àÿ∑§ ¬˝‡Ÿ 2 •¥∑§Ê¥§ ∑§Ê „Ò¥ (ŒÊ ©¬÷ʪ ∑§ ‚ÊÕ
¬˝àÿ∑§ 1 •¥∑§)– ¬˝àÿ∑§ ¬˝‡Ÿ ◊¥ ŒË ªß¸ ‚ÍøŸÊ •ŸÈ‚Ê⁄U ¬˝‡ŸÊ¥ ∑§ ©ûÊ⁄U ŒËÁ¡∞–
(vi) πá«U - ª§ ◊¥ ‡ÊÊÁ◊‹ „Ò¥ —
(a) ¬˝‡Ÿ ‚¥ÅÿÊ 36 ‚ 41 Ã∑§ •Áà ‹ÉÊÈ ©ûÊ⁄UËÿ ¬˝∑§Ê⁄U ∑§ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 2 •¥∑§ „Ò¥ •ÊÒ⁄U ©ûÊ⁄ ∑§Ë ‚Ë◊ÊU 30 ‚ 50 ‡ÊéŒ
„Ò–
(b) ¬˝‡Ÿ ‚¥ÅÿÊ 42 ‚ 47 Ã∑§ ‹ÉÊÈ ©ûÊ⁄UËÿ ¬˝∑§Ê⁄U ∑§ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 3 •¥∑§ „Ò¥ •ÊÒ⁄U ©ûÊ⁄ ∑§Ë ‚Ë◊ÊU 50 ‚ 80 ‡ÊéŒ „Ò–
(c) ¬˝‡Ÿ ‚¥ÅÿÊ 48 ‚ 51 Ã∑§ ŒËÉʸ ©ûÊ⁄UËÿ ¬˝∑§Ê⁄U ∑§ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 5 •¥∑§ „Ò¥ •ÊÒ⁄U ©ûÊ⁄ ∑§Ë ‚Ë◊ÊU 80 ‚ 120 ‡ÊéŒ
„Ò–

68/ESS/1-319-A ] 3 [ Contd...

Note / ÁŸŒ¸‡Ê —
(1) Answers of all questions are to be given in the Answer-Book given to you.
‚÷Ë ¬˝‡ŸÊ¥ ∑§ ©ûÊ⁄U •Ê¬∑§Ê ŒË ªÿË ©ûÊ⁄U-¬ÈÁSÃ∑§Ê ◊¥ „Ë Á‹π¥–
(2) 15 minutes time has been alloted to read this question paper. The question paper will be
distributed at 02:15 p.m. From 02:15 p.m. to 02:30 p.m., the students will read the question
paper only and will not write any answer on the Answer-Book during this period.
ß‚ ¬˝‡Ÿ-¬òÊ ∑§Ê ¬…∏Ÿ ∑§ Á‹∞ 15 Á◊Ÿ≈U ∑§Ê ‚◊ÿ ÁŒÿÊ ªÿÊ „Ò– ¬˝‡Ÿ-¬òÊ ∑§Ê ÁflÃ⁄UáÊ ŒÊ¬„⁄U ◊¥ 02:15 ’¡ Á∑§ÿÊ
¡Ê∞ªÊ– ŒÊ¬„⁄U 02:15 ’¡ ‚ 02:30 ’¡ Ã∑§ ¿UÊòÊ ∑§fl‹ ¬˝‡Ÿ-¬òÊ ∑§Ê ¬…∏¥ª •ÊÒ⁄U ß‚ •flÁœ ∑§ ŒÊÒ⁄UÊŸ fl
©ûÊ⁄U-¬ÈÁSÃ∑§Ê ¬⁄U ∑§Ê߸ ©ûÊ⁄U Ÿ„Ë¥ Á‹π¥ª–
SECTION - A/πá«U - ∑§

1. The element of business environment that is shaped by beliefs and customs of people : 1
(A) Legal Environment (B) Economic Environment
(C) Social Environment (D) Political Environment
√ÿfl‚ÊÁÿ∑§ flÊÃÊfl⁄UáÊ ∑§Ê fl„ Ãàfl ¡Ê ‹ÊªÊ¥ ∑§Ë œÊ⁄UáÊÊ•Ê¥ ∞fl¥ ¬˝ÕÊ•Ê¥ ¬⁄U •Ê∑§Ê⁄U ¬˝Êåà ∑§⁄UÃÊ „Ò —
(A) ÁflÁœ∑§ flÊÃÊfl⁄UáÊ (B) •ÊÁÕ¸∑§ flÊÃÊfl⁄UáÊ
(C) ‚Ê◊ÊÁ¡∑§ flÊÃÊfl⁄UáÊ (D) ⁄UÊ¡ŸÒÁÃ∑§ flÊÃÊfl⁄UáÊ
2. The function of management which bridges the gap between where we are and where we 1
want to go :
(A) Planning (B) Organising (C) Directing (D) Staffing
¬˝’¥œ ∑§Ê fl„ ∑§Êÿ¸ ¡Ê „◊ ∑§„Ê° „Ò¥Ò •ÊÒ⁄U ∑§„Ê° ¡ÊŸÊ øÊ„Ã „¥Ò ∑§ ’Ëø ∑§ •ãÃ⁄U ∑§Ê ŒÍ⁄U ∑§⁄UÃÊ „Ò —
(A) ÿÊ¡ŸÊ (B) ‚¥ª∆UŸ (C) ÁŸŒ¸‡ÊŸ (D) ÁŸÿÈÁÄÃ∑§⁄UáÊ
3. Long-term investment decisions are also called as : 1
(A) Working Capital Decisions (B) Capital Budgeting Decisions
(C) Dividend Decision (D) Financing Decision
ŒËÉʸ-∑§Ê‹ËŸ ÁŸfl‡Ê ÁŸáʸÿ __________ ÷Ë ∑§„‹ÊÃ „Ò¥–
(A) ∑§Êÿ¸‡ÊË‹ ¬Í°¡Ë ÁŸáʸÿ (B) ¬Í°¡Ë ’¡Á≈UÿŸ ÁŸáʸÿ
(C) ‹Ê÷Ê¥‡Ê ÁŸáʸÿ (D) ÁflûÊËÿŸ ÁŸáʸÿ
4. Infosys decides to open schools for lesser privileged children is an example of __________ 1
environment.
(A) Economic (B) Political (C) Legal (D) Social
ߥ»§ÊÁ‚‚ Ÿ ∑§◊ Áfl‡Ê·ÊÁœ∑§Ê⁄U ¬˝Êåà ’ëøÊ¥ ∑§ Á‹∞ ÁfllÊ‹ÿ πÊ‹Ÿ ∑§Ê ÁŸáʸÿ Á‹ÿÊ– ÿ„ __________ flÊÃÊfl⁄UáÊ
∑§Ê ©ŒÊ„⁄UáÊ „Ò–
(A) •ÊÁÕ¸∑§ (B) ⁄UÊ¡ŸÒÁÃ∑§ (C) ÁflÁœ∑§ (D) ‚Ê◊ÊÁ¡∑§
5. Which of the following is not an importance of planning ? 1
(A) Reduces risk and uncertainty (B) Leads to efficiency in operations
(C) Delay in actions (D) Facilitates decision making
ÁŸêŸ ◊¥ ‚ ∑§ÊÒŸ ‚Ê ÿÊ¡ŸÊ ∑§Ê ∞∑§ ◊„àfl Ÿ„Ë¥ „Ò?
(A) ¡ÊÁπ◊ ÃÕÊ •ÁŸÁ‡øÃÃÊ ∑§◊ ∑§⁄UÃÊ „Ò– (B) ¬˝øÊ‹ŸÊ¥ ◊¥ ∑ȧ‡Ê‹ÃÊ ∑§Ë •Ê⁄U ‹ ¡ÊÃÊ „Ò–
(C) Á∑˝§ÿÊ ◊¥ Œ⁄UË (D) ÁŸáʸÿ ‹Ÿ ◊¥ ‚„ÊÿÃÊ ∑§⁄UÃÊ „Ò–

68/ESS/1-319-A ] 4 [ Contd...

6. The capital structure of an organization refers to the choice of the combination of : 1
(A) Dividend and wealth (B) Debt and equity
(C) Fixed assets and current assets (D) Fixed capital and working capital
∞∑§ ‚¥ª∆UŸ ∑§Ê ¬Í°¡Ë …UÊ°øÊ __________ ∑§ ‚¥ÿÊ¡Ÿ ∑§ øÿŸ ∑§Ê ‚¥ŒÁ÷¸Ã ∑§⁄UÃÊ „Ò–
(A) ‹Ê÷Ê¥‡Ê ∞fl¥ ‚¥¬ÁûÊ (B) ´§áÊ ÃÕÊ ‚◊ÃÊ
(C) SÕÊÿË ‚ê¬ÁûÊÿÊ° ÃÕÊ øÊ‹Í ‚ê¬ÁûÊÿÊ° (D) SÕÊÿË ‚ê¬ÁûÊÿÊ° ÃÕÊ ∑§Êÿ¸‡ÊË‹ ¬Í°¡Ë

7. Which of the following is not a feature of Business environment ? 1
(A) Interrelatedness (B) Dynamics (C) Complexity (D) Continuity
ÁŸêŸ ◊¥ ‚ ∑§ÊÒŸ ‚Ê √ÿfl‚ÊÁÿ∑§ flÊÃÊfl⁄UáÊ ∑§Ë ∞∑§ Áfl‡Ê·ÃÊ Ÿ„Ë¥ „Ò?
(A) ¬⁄US¬⁄U ‚¥’¥ÁœÃÊ (B) ªÁÇÊË‹ (C) ¡Á≈U‹ÃÊ (D) ÁŸ⁄¥UÃ⁄UÃÊ

8. Identify the correct sequence of steps involved in the planning process : 1
(A) Selection of course of action, Identifying alternative courses of action, Establishment of
objectives, Making assumptions.
(B) Establishment of objectives, Identifying alternative courses of action, Selection of course
of action, Making assumptions.
(C) Establishment of objectives, Making assumptions, Identifying alternative courses of
action, Selection of course of action.
(D) Making assumptions, Establishment of objectives, Identifying alternative courses of
action, Selection of course of action.
ÿÊ¡ŸÊ ¬˝Á∑˝§ÿÊ ◊¥ ‚Áê◊Á‹Ã ø⁄UáÊÊ¥ ∑§ ‚„Ë •ŸÈ∑˝§◊ ∑§Ë ¬„øÊŸ ∑§ËÁ¡∞ —
(A) ©¬ÿÈÄà ∑§Êÿ¸¬˝áÊÊ‹Ë ∑§Ê øÈŸÊfl, flÒ∑§ÁÀ¬∑§ ∑§Êÿ¸¬˝áÊÊ‹Ë ∑§Ë ¬„øÊŸ, ©g‡ÿ ÁŸœÊ¸⁄UáÊ, ¬ÈflʸŸÈ◊ÊŸU ÁŸ◊ʸáÊ
(B) ©g‡ÿ ÁŸœÊ¸⁄UáÊ, flÒ∑§ÁÀ¬∑§ ∑§Êÿ¸¬˝áÊÊÁ‹ÿÊ¥ ∑§Ë ¬„øÊŸ, ©¬ÿÈÄà ∑§Êÿ¸¬˝áÊÊ‹Ë ∑§Ê øÈŸÊfl, ¬ÈflʸŸÈ◊ÊŸU ÁŸ◊ʸáÊ
(C) ©g‡ÿ ÁŸœÊ¸⁄UáÊ, ¬ÈflʸŸÈ◊ÊŸU ÁŸ◊ʸáÊ, flÒ∑§ÁÀ¬∑§ ∑§Êÿ¸¬˝áÊÊÁ‹ÿÊ¥ ∑§Ë ¬„øÊŸ, ©¬ÿÈÄà ∑§Êÿ¸¬˝áÊÊ‹Ë ∑§Ê øÈŸÊfl
(D) ¬ÈflʸŸÈ◊ÊŸUU ÁŸ◊ʸáÊ, ©g‡ÿ ÁŸœÊ¸⁄UáÊ, flÒ∑§ÁÀ¬∑§ ∑§Êÿ¸¬˝áÊÊÁ‹ÿÊ¥ ∑§Ë ¬„øÊŸ, ©Áøà ∑§Êÿ¸¬˝áÊÊ‹Ë ∑§Ê øÈŸÊfl

9. Identify which of the following concept is involved in the product of T-Shirts ? 1
(A) Product (B) Price (C) Place (D) Promotion
¬„øÊŸ ∑§ËÁ¡∞ ∑§Ë ÁŸêŸ ◊¥ ‚ ∑§ÊÒŸ ‚Ë •flœÊ⁄UáÊÊ ≈UË-‡ÊU≈˜¸‚ ∑§ ©à¬ÊŒ ◊¥ ‚Áê◊Á‹Ã „Ò?
(A) ©à¬ÊŒ (B) ◊ÍÀÿ (C) SÕÊŸ (D) ¬˝fløŸ

10. Creating a website and selling online is related to : 1
(A) Political Environment (B) Technological Environment
(C) Social Environment (D) Economic Environment
∞∑§ fl’‚Êß≈U ’ŸÊŸÊ ÃÕÊ •ÊÚŸ‹Êߟ ’øŸÊ __________ ‚ ‚¥’¥ÁœÃ „Ò–
(A) ⁄UÊ¡ŸÒÁÃ∑§ flÊÃÊfl⁄UáÊ (B) Ã∑§ŸË∑§Ë flÊÃÊfl⁄UáÊ
(C) ‚Ê◊ÊÁ¡∑§ flÊÃÊfl⁄UáÊ (D) •ÊÁÕ¸∑§ flÊÃÊfl⁄UáÊ

68/ESS/1-319-A ] 5 [ Contd...

11. Purchasing goods from a foreign country is called : 1
(A) Import (B) Entrepot (C) Export (D) Re-Export
ÁflŒ‡Ê ‚ ◊Ê‹ ∑§Ê π⁄UËŒŸÊ ∑§„‹ÊÃÊ „Ò —
(A) •ÊÿÊà (B) ¬ÈŸÁŸ¸ÿʸà (C) ÁŸÿʸà (D) ¬ÈŸ— ÁŸÿʸÃ

12. Current assets are those assets that get converted into cash : 1
(A) Within six months (B) Within one year
(C) Between one and three years (D) Between three and five years
øÊ‹Í ‚ê¬ÁûÊÿÊ° fl ‚ê¬ÁûÊÿÊ° „ÊÃË „Ò¥ ¡Ê ⁄UÊ∑§«∏ ◊¥ ¬Á⁄UflÁøà „ÊÃË „Ò —
(A) ¿U— ◊„ËŸÊ¥ ∑§ •ãŒ⁄U (B) ∞∑§ fl·¸ ∑§ •ãŒ⁄U
(C) ∞∑§ ‚ ÃËŸ fl·¸ ∑§ •ãŒ⁄U (D) ÃËŸ ‚ ¬Ê°ø fl·¸ ∑§ •ãŒ⁄U

13. The persons who come in between the primary producer and the final consumer to promote 1
trade is called as __________.
(A) Trader (B) Middleman (C) Auctioneer (D) Agent
fl ‹Êª ¡Ê √ÿʬÊ⁄U ∑§Ê ¬˝Êà‚ÊÁ„à ∑§⁄UŸ ∑§ Á‹∞ ¬˝ÊÕÁ◊∑§ ©à¬ÊŒ∑§ ÃÕÊ •ÁãÃ◊ ©¬÷ÊÄÃÊ ∑§ ◊äÿ •ÊÃ „Ò¥, __________
∑§„‹ÊÃ „Ò¥–
(A) √ÿʬÊ⁄UË (B) ◊äÿSÕ (C) ŸË‹Ê◊Ë∑§Ãʸ (D) ∞¡¥≈U

14. In online buying the buyer drops the items selected in a __________. 1
(A) Shopping cart (B) Shopping box (C) Net card (D) Container
•ÊÚŸ‹Êߟ π⁄UËŒŒÊ⁄UË ◊¥ π⁄UËŒŒÊ⁄U øÿŸ ∑§Ë ªß¸ flSÃÈ•Ê¥ ∑§Ê ∞∑§ __________ ◊¥ «UÊ‹ÃÊ „Ò–
(A) ‡ÊÊÚÁ¬¥ª ∑§Ê≈¸U (B) ‡ÊÊÚÁ¬¥ª ’ÊÚÄ‚ (C) Ÿ≈U ∑§Ê«¸U (D) ∑¥§≈UŸ⁄U

15. Funds required for purchasing current assets is an example of : 1
(A) Fixed capital requirement (B) Ploughing back of profits
(C) Working capital requirement (D) Lease financing
øÊ‹Í ‚¥¬ÁûÊÿÊ¥ ∑§ ∑˝§ÿ ∑§ Á‹∞ •Êfl‡ÿ∑§ ∑§Ê· __________ ∑§Ê ∞∑§ ©ŒÊ„⁄UáÊ „Ò–
(A) SÕÊÿË ¬Í°¡Ë •Êfl‡ÿ∑§ÃÊ (B) ‹Ê÷ ∑§Ê ¬ÈŸ— ÁŸfl‡Ê
(C) ∑§Êÿ¸‡ÊË‹ ¬Í°¡Ë •Êfl‡ÿ∑§ÃÊ (D) ¬^Ê ÁflÁûÊÿŸ

16. The term of trade ‘FOB’ stands for : 1
(A) Free on business (B) Free on board
(C) Fees on board (D) Fee on buying
√ÿʬÊ⁄U ‡ÊéŒ ∞»§ •Ê ’Ë ∑§„‹ÊÃÊ „Ò —
(A) »˝§Ë •ÊÚŸ Á’¡Ÿ‚ (B) »˝§Ë •ÊÚŸ ’Ê«¸U
(C) »§Ë‚ •ÊÚŸ ’Ê«¸U (D) »§Ë •ÊÚŸ ’ÊßZª

68/ESS/1-319-A ] 6 [ Contd...

17. Plastic Card is the popular name for : 1
(A) Debit/Credit card (B) Cheque
(C) Digital Cash (D) Crypto currency
å‹ÊÁS≈U∑§ ∑§Ê«¸U __________ ∑§ Á‹∞ ‹Ê∑§Á¬˝ÿ ŸÊ◊ „Ò–
(A) «UÁ’≈U/∑˝§Á«U≈U ∑§Ê«¸U (B) øÒ∑§
(C) Á«UÁ¡≈U‹ ∑Ò§‡Ê (D) Á∑˝§å≈UÊ ◊ÈŒ˝Ê

18. The ability of a firm to convert an asset into cash is called __________. 1
(A) Liquidity (B) Solvency (C) Return (D) Marketability
Á∑§‚Ë »§◊¸ ∑§Ë ∞∑§ ¬Á⁄U‚ê¬ÁûÊ ∑§Ê ŸªŒË ◊¥ ¬Á⁄UflÁøà ∑§⁄UŸ ∑§Ë ÿÊÇÿÃÊ __________ ∑§„‹ÊÃË „Ò–
(A) Ã⁄U‹ÃÊ (B) ´§áʇÊÊœŸ ˇÊ◊ÃÊ (C) ¬˝àÿÊÿ (D) ¬áÿÿÊÇÿÃÊ

19. __________ refers to contracting out some of its activities to a third party which were earlier 1
performed by the organization.
(A) BPO (B) E-Commerce (C) Outsourcing (D) E-Banking
__________ ∑§Ê •Õ¸ ∑ȧ¿U ∞‚Ë ªÁÃÁflÁœÿÊ¥ ∑§Ê ÃÎÃËÿ ¬ˇÊ ∑§Ê •ŸÈ’¥œ ¬⁄U ŒŸ ‚ „Ò ¡Ê ¬Ífl¸ ◊¥ ‚¥ª∆UŸ mÊ⁄UÊ ÁŸc¬ÊÁŒÃ
∑§Ë ¡ÊÃË ÕË–
(A) ’Ë ¬Ë •Ê (B) ߸-∑§Ê◊‚¸ (C) ’Ês dÊÃË∑§⁄UáÊ (D) ߸-’ÒÁ∑¥§ª

20. From among the following, which is not an application of e-business ? 1
(A) Contract R & D (B) Online trading
(C) Online procurement (D) Online bidding
ÁŸêŸ ◊¥ ‚ ∑§ÊÒŸ ‚Ê ß¸-√ÿfl‚Êÿ ∑§Ê ∞∑§ ¬˝ÿÊª Ÿ„Ë¥ „Ò?
(A) •Ê⁄U ∞á«U «UË •ŸÈ’¥œ (B) •ÊÚŸ‹Êߟ ≈˛UÁ«¥Uª
(C) •ÊÚŸ‹Êߟ π⁄UËŒ (D) •ÊÚŸ‹Êߟ ’Ê‹Ë

SECTION - B/πá«U - π

21. State the full form of the following : 2
(a) SEBI (b) FCCB
ÁŸêŸ ∑§Ê ¬Íáʸ M§¬ ŒËÁ¡∞ —
(a) ‚’Ë (∞‚ ߸ ’Ë •Ê߸) (b) ∞»§ ‚Ë ‚Ë ’Ë

22. (a) Give an example of current assets. 2
(b) Give an example of current liabilities.
(a) øÊ‹Í ¬Á⁄U‚ê¬ÁûÊÿÊ¥ ∑§Ê ∞∑§ ©ŒÊ„⁄UáÊ ŒËÁ¡∞–
(b) øÊ‹Í ŒÿÃÊ•Ê¥ ∑§Ê ∞∑§ ©ŒÊ„⁄UáÊ ŒËÁ¡∞–

68/ESS/1-319-A ] 7 [ Contd...

23. Give one word answer : 2
(a) It refers to the process of eliminating unnecessary controls and restrictions on the smooth
functioning of business enterprises.
(b) It refers to reducing the role of public sector by involving the private sector in most
activities.
∞∑§ ‡ÊéŒ ◊¥ ©ûÊ⁄U ŒËÁ¡∞ —
(a) ß‚∑§Ê •Õ¸ √ÿfl‚Êÿ ∑§ ‚ÈøÊM§ M§¬ ‚ ∑§Êÿ¸ ∑§⁄UŸ ∑§ Á‹∞ •ŸÊfl‡ÿ∑§ ÁŸÿãòÊáÊ ÃÕÊ ¬˝ÁÃ’¥œÊ¥ ∑§Ê „≈UÊŸ ‚ „Ò–
(b) ß‚∑§Ê •Õ¸ ÁŸ¡Ë ˇÊòÊ ∑§Ê ‚Áê◊Á‹Ã ∑§⁄U∑§ ‚Êfl¸¡ÁŸ∑§ ˇÊòÊ ∑§Ë ÷ÍÁ◊∑§Ê ∑§◊ ∑§⁄UŸ ‚ „Ò–

24. Give one word for the following : 2
(a) The component of marketing that relates to channels of distribution.
(b) The ingredient of marketing mix relating to informing, persuading and influencing a
consumer to make a choice of the product to be bought.
ÁŸêŸ ∑§ Á‹∞ ∞∑§ ‡ÊéŒ ŒËÁ¡∞ —
(a) Áfl¬áÊŸ ∑§Ê fl„ ÷ʪ Á¡‚∑§Ê ‚¥’¥œ ÁflÃ⁄UáÊ ◊Êäÿ◊Ê¥ ‚ „Ò–
(b) Áfl¬áÊŸ Á◊üÊ ∑§Ê fl„ ÷ʪ Á¡‚∑§Ê ‚¥’¥œ ∑˝§ÿ ∑§⁄UŸ flÊ‹ ©à¬ÊŒ ∑§ øÿŸ ∑§ Á‹∞ ª˝Ê„∑§ ∑§Ê ‚ÍøŸÊ ŒŸ, ◊ŸÊŸ
ÃÕÊ ¬˝÷ÊÁflà ∑§⁄UŸ ‚ „Ò–

25. Identify the following in e-banking transactions : 2
(a) A machine using which we can withdraw money from our deposit accounts at our
convenience.
(b) A convenient way of accessing the account any time, anywhere and any number of
times.
߸-’Ò¥Á∑¥§ª ‹Ÿ-ŒŸÊ¥ ◊¥ ÁŸêŸ ∑§Ë ¬„øÊŸ ∑§ËÁ¡∞ —
(a) ∞∑§ ◊‡ÊËŸ Á¡‚∑§Ê ©¬ÿÊª ∑§⁄U∑§ „◊ •¬ŸË ‚ÈÁflœÊ •ŸÈ‚Ê⁄U •¬Ÿ πÊÃ ‚ œŸ ÁŸ∑§Ê‹ ‚∑§Ã „Ò¥–
(b) πÊÃ Ã∑§ ∑§÷Ë ÷Ë, ∑§„Ë¥ ÷Ë ÃÕÊ Á∑§ÃŸË ’Ê⁄U ÷Ë ‚ÈÁflœÊ¡Ÿ∑§ M§¬ ‚ ¬„È°ø SÕÊÁ¬Ã ∑§⁄UŸ ∑§Ê Ã⁄UË∑§Ê–

26. State any two benefits of Digital India. 2
Á«UÁ¡≈U‹ ÷Ê⁄Uà ∑§ Á∑§ã„Ë¥ ŒÊ ‹Ê÷Ê¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–

27. State whether statements are true or false : 2
(a) Objectives are the end results towards which all the activities are directed.
(b) A strategy is a general statement that guides decision-making.
(c) Policies are plans which determine the sequence of any work performance.
(d) Budget is a statement of expected results expressed in numerical terms.
©À‹π ∑§ËÁ¡∞ Á∑§ ÁŸêŸ ∑§ÕŸ ‚àÿ •ÕflÊ •‚àÿ „Ò¥ —
(a) ©g‡ÿ •ÁãÃ◊ ¬Á⁄UáÊÊ◊ „ÊÃ „Ò¥ Á¡Ÿ∑§Ë •Ê⁄U ‚÷Ë ªÁÃÁflÁœÿÊ° ÁŸŒ¸Á‡Êà „ÊÃË „Ò¥–
(b) ⁄UáÊŸËÁà ∞∑§ ‚Ê◊Êãÿ ∑§ÕŸ „Ò ¡Ê ÁŸáʸÿ ∑§⁄UŸ ∑§Ê ÁŸŒ¸Á‡Êà ∑§⁄UÃË „Ò–
(c) ŸËÁÃÿÊ° fl ÿÊ¡ŸÊ „ÊÃË „Ò¥ ¡Ê Á∑§‚Ë ∑§Êÿ¸ ÁŸc¬ÊŒŸ ∑§ •ŸÈ∑˝§◊ ∑§Ê ÁŸáʸÿ ∑§⁄UÃË „Ò–
(d) ’¡≈U ‚¥ÅÿÊà◊∑§ M§¬ ‚ ‚¥÷ÊÁflà ¬Á⁄UáÊÊ◊Ê¥ ∑§Ê ’ÃÊŸ ∑§Ê ∞∑§ ∑§ÕŸ „Ò–

68/ESS/1-319-A ] 8 [ Contd...

28. Fill in the blanks : 2
(a) The date on which the Board of Directors declare the dividend is called the __________
date.
(b) __________ dividend is also known as bonus shares.
Á⁄UÄà SÕÊŸ ÷Á⁄U∞ —
(a) Á¡‚ ÁÃÁÕ ∑§Ê ÁŸŒ¸‡ÊŸ ◊á«U‹ ‹Ê÷Ê¥‡Ê ∑§Ë ÉÊÊ·áÊÊ ∑§⁄UÃ „Ò¥, __________ ÁÃÁÕ ∑§„‹ÊÃË „Ò–
(b) __________ ‹Ê÷Ê¥‡Ê ’ÊŸ‚ •¥‡Ê ÷Ë ∑§„‹ÊÃÊ „Ò–

29. Which type of channel of distribution will be suitable in each of the following cases ? 2
(a) For a perishable product.
(b) For durable products like Fridge.
ÁŸêŸ ¬˝ÁSÕÁÃÿÊ¥ ◊¥ ¬˝àÿ∑§ ◊¥ ∑§ÊÒŸ ‚Ê ÁflÃ⁄UáÊ ◊Êäÿ◊ ©Áøà „ÊªÊ?
(a) ÁflŸÊ‡Ê‡ÊË‹ ©à¬ÊŒ ∑§ Á‹∞–
(b) Á»˝§¡ ¡Ò‚ Á≈U∑§Ê™§ ©à¬ÊŒ ∑§ Á‹∞–

30. State the full form of the following : 2
(a) OTCEI (b) UMS
ÁŸêŸ ∑§Ê ¬Íáʸ M§¬ ŒËÁ¡∞ —
(a) •Ê ≈UË ‚Ë ß¸ •Ê߸ (OTCEI) (b) ÿÍ ∞◊ ∞‚ (UMS)

31. Identify the type of preference shares : 2
(a) The preference shares which can be converted into equity shares after a specified period
of time.
(b) The preference shares in which the unpaid dividends are accumulated and carried
forward for payment in future years.
¬ÍflʸÁœ∑§Ê⁄U •¥‡ÊÊ¥ ∑§ ¬˝∑§Ê⁄U ∑§Ë ¬„øÊŸ ∑§ËÁ¡∞ —
(a) ∞‚ ¬ÍflʸÁœ∑§Ê⁄U •¥‡Ê Á¡ã„¥ ∞∑§ ÁŸÁ‡øà •flÁœ ∑§ ¬‡øÊà ‚◊ÃÊ •¥‡ÊÊ¥ ◊¥ ¬Á⁄UflÁøà Á∑§ÿÊ ¡Ê ‚∑§ÃÊ „Ò–
(b) ∞‚ ¬ÍflʸÁœ∑§Ê⁄U •¥‡Ê Á¡Ÿ ¬⁄U •ŒûÊ ‹Ê÷Ê¥‡Ê ∑§Ê ∞∑§ÁòÊà ∑§⁄U∑§ ÷ȪÃÊŸ ∑§ Á‹∞ ÷Áflcÿ ∑§ fl·ÊZ ◊¥ •Êª ‹ ¡ÊÿÊ
¡ÊÃÊ „Ò–

32. Identify the types of non-economic environment in the following cases : 2
(a) Demand for new clothes increases during festive session.
(b) Computer has outdated typewriter.
ÁŸêŸ ÁSÕÁÃÿÊ¥ ◊¥ ªÒ⁄U-•ÊÁÕ¸∑§ flÊÃÊfl⁄UáÊ ∑§ ¬˝∑§Ê⁄U ∑§Ë ¬„øÊŸ ∑§ËÁ¡∞ —
(a) àÿÊÒ„Ê⁄U ∑§ ‚◊ÿ Ÿÿ ∑§¬«∏Ê¥ ∑§Ë ◊Ê°ª ’…∏ ¡ÊÃË „Ò–
(b) ∑¥§åÿÍ≈U⁄U Ÿ ≈UÊ߬⁄UÊ߸≈U⁄U ∑§Ê ¬È⁄UÊŸÊ ∑§⁄U ÁŒÿÊ „Ò–

68/ESS/1-319-A ] 9 [ Contd...

33. List the four components of product mix. 2

©à¬ÊŒ Á◊üÊ ∑§ øÊ⁄U ÉÊ≈U∑§Ê¥ ∑§Ë ‚ÍøË ŒËÁ¡∞–

34. Fill in the blanks : 2
(a) The depository receipts which are issued by a USA-based bank for trading only in
American Stock markets are known as __________.
(b) __________ depository receipts are offered for sale globally through foreign stock
exchanges.

Á⁄UÄà SÕÊŸ ÷Á⁄U∞ —
(a) ∞‚Ë Á«U¬ÊÚ¡≈U⁄UË ⁄U‚ËŒ Á¡Ÿ∑§Ê ÁŸª¸◊Ÿ •◊Á⁄U∑§Ê •ÊœÊÁ⁄Uà ’Ò¥∑§ mÊ⁄UÊ ∑§fl‹ •◊Á⁄U∑§Ÿ S≈UÊÚ∑§ ◊ÊÚÁ∑¸§≈U ◊¥ √ÿʬÊ⁄U
∑§ Á‹∞ Á∑§ÿÊ ¡ÊÃÊ „Ò, __________ ∑§ M§¬ ◊¥ ¡ÊŸË ¡ÊÃË „Ò¥–
(b) ÁflŒ‡ÊË ‡Êÿ⁄U ’Ê¡Ê⁄UÊ¥ ∑§ ◊Êäÿ◊ ‚ __________ Á«U¬ÊÚ¡≈U⁄UË ⁄U‚ËŒÊ¥ ∑§Ê ÁŸª¸◊Ÿ •¥Ã⁄U⁄UÊc≈˛UËÿ •ÊœÊ⁄U ¬⁄U Á∑§ÿÊ
¡ÊÃÊ „Ò–

35. In relation to Terms of Trade, match the terms given in column I with their meaning given in 2
column II.

Column I Column II
1. COD (a) This includes all charges at the port of shipment upto the
loading of goods on board the ship and export duty.
2. CIF (b) It is a type of transaction in which payment for goods is
made at the time of delivery.
3. FOB (c) It is an expression that is used as a disclaimer against clerical
errors.
4. E & OE (d) This includes the cost of goods, all expenses incurred for
taking the goods to the port of destination and insurance
charges.

√ÿʬÊ⁄U ‚ ‚¥’¥ÁœÃ SÃê÷ I ◊¥ ŒË ªß¸ ◊ŒÊ¥ ∑§Ê SÃê÷ II ◊¥ ÁŒ∞ ª∞ ©Ÿ∑§ •Õ¸ ∑§ ‚ÊÕ Á◊‹ÊŸ ∑§ËÁ¡∞–

ñVå^ - I ñVå^ - II
1. gr Amo S> r (COD) (a) Bg_o§ bXmZ ~§XaJmh na _mb Ho$ OhmO na bXmZ VWm {Z`m©V VH$ g^r ewëH$

g{å_{bV hmoVo h¡§ &
2. gr AmB© E\$ (CIF) (b) `h boZ-XoZ H$m EH$ àH$ma h¡ {Og_o§ _mb Ho$ gm¢no OmZo na ^wJVmZ {H$`m OmVm h¡ &
3. E\$ Amo ~r (FOB) (c) `h {bnH$s` Ìw{Q>`m| Ho$ {dê$Õ Omar EH$ AñdrH$aU h¡ &
4. B© EÊS> Amo B© (E & OE) (d) Bg_o§ _mb H$s bmJV, J§Vì` ~ÝXaJmh VH$ _mb H$mo bo OmZo VWm ~r_m g{hV

g^r ewëH$ g{å_{bV h¡§ &

68/ESS/1-319-A ] 10 [ Contd...

SECTION - C/πá«U - ª

36. State any two differences between a public company and a private company. 2

∞∑§ ‚Êfl¸¡ÁŸ∑§ ∑§ê¬ŸË ÃÕÊ ÁŸ¡Ë ∑§ê¬ŸË ◊¥, Á∑§ã„Ë¥ ŒÊ •ãÃ⁄UÊ¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–

37. Describe the role of SIDBI and SISI in providing support to small business in India. 2

÷Ê⁄Uà ◊¥ ‹ÉÊÈ √ÿfl‚Êÿ ∑§Ê ‚„ÊÿÃÊ ¬˝ŒÊŸ ∑§⁄UŸ ∑§ Á‹∞ ÷Ê⁄UÃËÿ ‹ÉÊÈ ©lÊª Áfl∑§Ê‚ ’Ò¥∑§ (‚Ë«U’Ë) “‹ÉÊÈ ©lÊª ‚flÊ
‚¥SÕÊŸ” (∞‚ •Ê߸ ∞‚ •Ê߸) ∑§Ë ÷ÍÁ◊∑§Ê ∑§Ê fláʸŸ ∑§ËÁ¡∞–
OR / •ÕflÊ

Describe the role of NSIC and NABARD in providing support to small business in India.

÷Ê⁄Uà ∑§ ‹ÉÊÈ √ÿfl‚Êÿ ∑§Ê ‚„ÊÿÃÊ ¬˝ŒÊŸ ∑§⁄UŸ ◊¥ “⁄UÊc≈˛UËÿ ‹ÉÊÈ ©lÊª ∑§ãŒ˝” (∞Ÿ ∞‚ •Ê߸ ‚Ë) •ÊÒ⁄U “Ÿ’Ê«¸U” ∑§Ë
÷ÍÁ◊∑§Ê ∑§Ê fláʸŸ ∑§ËÁ¡∞–

38. (a) Name the process of finding and attracting suitable applicants for employment. 2
(b) List the two sources of the process as named in (a) above.
(a) ⁄UÊ¡ªÊ⁄U ∑§ Á‹∞ ©¬ÿÈÄà •ÊflŒ∑§Ê¥ ∑§Ê ¬ÃÊ ‹ªÊŸ ÃÕÊ ©ã„¥ •Ê∑§Á·¸Ã ∑§⁄UŸ ∑§Ë ¬˝Á∑˝§ÿÊ ∑§Ê ŸÊ◊ ŒËÁ¡∞–
(b) ©¬⁄UÊÄà (a) ◊¥ ŒË ªß¸ ŸÊ◊ ¬˝Á∑˝§ÿÊ ∑§ ŒÊ dÊÃÊ¥ ∑§Ë ‚ÍøË ŒËÁ¡∞–
OR / •ÕflÊ
(a) Name the process of assignment of job to the selected candidate.
(b) Name the process of introducing new employees to the organization.

(a) øÿŸ Á∑§∞ ª∞ ©ê◊ËŒflÊ⁄UÊ¥ ∑§Ê ∑§Ê◊ •Ê’¥≈UŸ ¬˝Á∑˝§ÿÊ ∑§Ê ŸÊ◊ ŒËÁ¡∞–
(b) ‚¥ª∆UŸ ◊¥ Ÿ∞ ∑§◊¸øÊÁ⁄UÿÊ¥ ∑§ ¬Á⁄Uøÿ ∑§⁄UÊŸ ∑§Ë ¬˝Á∑˝§ÿÊ ∑§Ê ŸÊ◊ ŒËÁ¡∞–

39. Differentiate between Advertising and sales promotion on the basis of : 2
(a) Objectives (b) Nature

ÁŸêŸ ∑§ •ÊœÊ⁄U ¬⁄U “ÁflôÊʬŸ” ÃÕÊ “Á’∑˝§Ë ‚¥flœ¸Ÿ” ◊¥ •ãÃ⁄U ŒËÁ¡∞ —
(a) ©g‡ÿ (b) ¬˝∑ΧÁÃ

40. Describe any two functions of stock exchange. 2

‡Êÿ⁄U ’Ê¡Ê⁄U ∑§ Á∑§ã„Ë¥ ŒÊ ∑§ÊÿÊZ ∑§Ê fláʸŸ ∑§ËÁ¡∞–

68/ESS/1-319-A ] 11 [ Contd...

41. State any two objectives of WTO. 2
“•¥Ã⁄U⁄UÊc≈˛UËÿ √ÿʬÊ⁄U ‚¥ª∆UŸ” (WTO) ∑§ Á∑§ã„Ë¥ ŒÊ ©g‡ÿÊ¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–
OR / •ÕflÊ
“WTO has been playing an important role in facilitating and promoting international trade”.
State any two Roles of WTO in the light of this statement.
“•¥Ã⁄U⁄UÊc≈˛UËÿ √ÿʬÊ⁄U ‚¥ª∆UŸ •¥Ã⁄U⁄UÊc≈˛UËÿ √ÿʬÊ⁄U ∑§Ë ‚„ÊÿÃÊ ∑§⁄UŸ ÃÕÊ ß‚ ’…UÊflÊ ŒŸ ◊¥ ◊„àfl¬Íáʸ ÷ÍÁ◊∑§Ê ÁŸ÷Ê ⁄U„Ê
„Ò–” ß‚ ∑§ÕŸ ∑§ •fl‹Ê∑§Ÿ ◊¥, •¥Ã⁄U⁄UÊc≈˛UËÿ √ÿʬÊ⁄U ‚¥ª∆UŸ ∑§Ë Á∑§ã„Ë¥ ŒÊ ÷ÍÁ◊∑§Ê•Ê¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–

42. Explain the relationship between planning and controlling. 3
“ÿÊ¡ŸÊ” ÃÕÊ “ÁŸÿãòÊáÊ” ◊¥ ‚¥’¥œ ∑§Ê ‚◊¤ÊÊß∞–

43. Which promotion mix is being referred to in the following statements ? 3
(a) It is a paid form of non-personal communication through an identified sponsor.
(b) It is a short-term and temporary incentive to purchase or induce trials of new goods.
(c) It is a direct presentation of the product to the consumers or prospective buyers.
ÁŸêŸ ∑§ÕŸÊ¥ ◊¥ Á∑§‚ ‚¥flœ¸Ÿ Á◊üÊ ∑§Ê ©À‹π Á∑§ÿÊ ªÿÊ „Ò?
(a) ÿ„ ∞∑§ ¬„øÊŸ Á∑§∞ ª∞ ¬˝ÊÿÊ¡∑§ ∑§ ◊Êäÿ◊ ‚ ‚¥¬˝·áÊ ∑§Ê ÷ȪÃÊŸ Á∑§ÿÊ ªÿÊ ªÒ⁄U-flÒÿÁÄÃ∑§ ¬˝∑§Ê⁄U „Ò–
(b) ÿ„ Ÿ∞ ◊Ê‹ ∑§Ê π⁄UËŒŸ •ÕflÊ ¬⁄UˡÊáÊ ∑§ Á‹∞ ¬˝Á⁄Uà ∑§⁄UŸ ∑§Ê ‹ÉÊÈ∑§ÊÁ‹Ÿ ÃÕÊ •SÕÊÿË ¬˝Êà‚Ê„Ÿ „Ò–
(c) ÿ„ ¬˝àÿˇÊ M§¬ ‚ ©¬÷ÊÄÃÊ ÿÊ ‚¥÷ÊÁflà ∑˝§ÃÊ ∑§Ê ¬˝àÿˇÊ× ©à¬ÊŒ ¬˝SÃÈà ∑§⁄UŸÊ „Ò–

44. Amit is working in a plastic fabrication industry. He is the Human Resources manager and 3
has to recruit 15 salesmen for the company. After determining the qualification and experience
required for various jobs involved, he is in search for suitable candidates. For this purpose he
may use various sources from outside the organization. Explain any three such sources.
•Á◊à ∞∑§ å‹ÊÁS≈U∑§ ÁŸ◊ʸáÊ ©lÊª ◊¥ ∑§Êÿ¸⁄Uà „Ò– fl„ ◊ÊŸfl ‚¥‚ÊœŸ ¬˝’¥œ∑§ „Ò ÃÕÊ ©‚ ∑§ê¬ŸË ∑§ Á‹∞
15 Áfl∑˝§ÿ∑§Ãʸ•Ê¥ ∑§Ë ÷Ã˸ ∑§⁄UŸË „Ò– ÁflÁ÷㟠∑§ÊÿÊZ ∑§ Á‹∞ •Êfl‡ÿ∑§ ÿÊÇÿÃÊ ∞fl¥ •ŸÈ÷fl ∑§Ê ÁŸáʸÿ ‹Ÿ ∑§ ¬‡øÊÃ
fl„ ©¬ÿÈÄà ©ê◊ËŒflÊ⁄UÊ¥ ∑§Ë πÊ¡ ◊¥ „Ò– ß‚ ©g‡ÿ ∑§ Á‹∞ fl„ ‚¥ª∆UŸ ∑§ ’Ê„⁄U ‚ ÁflÁ÷㟠dÊÃÊ¥ ∑§Ê ©¬ÿÊª ∑§⁄U
‚∑§ÃÊ „Ò– ∞‚ ∑§Ê߸ ÃËŸ dÊà ‚◊¤ÊÊß∞–
OR / •ÕflÊ
Sumit, the Human Resources manager of ST Ltd- an Electronics company has received a
number of applicants for the post of production manager. From among the various
applications he has to choose only one. Name the process which Sumit would use to choose
the most suitable candidate and explain the first two steps in the process.
∞∑§ ß‹ÒÄ≈˛UÊÁŸ∑§ ∑§ê¬ŸË ∞‚ ≈UË Á‹Á◊≈U«U ∑§ ◊ÊŸfl ‚¥‚ÊœŸ ¬˝’¥œ∑§ ‚ÈÁ◊à ∑§Ê ©à¬ÊŒ∑§ ¬˝’¥œ∑§ ∑§ ¬Œ ∑§ Á‹∞ ’„ÈÃ
‚¥ÅÿÊ ◊¥ •ÊflŒŸ ¬˝Êåà „È∞– ÁflÁ÷㟠•ÊflŒ∑§Ê¥ ◊¥ ‚ ©‚ ∑§fl‹ ∞∑§ ∑§Ê øÿŸ ∑§⁄UŸÊ „Ò– ©‚ ¬˝Á∑˝§ÿÊ ∑§Ê ŸÊ◊ ŒËÁ¡∞
Á¡‚∑§Ê øÿŸ ‚ÈÁ◊à ‚flÊ¸ûÊ◊ ©ê◊ËŒflÊ⁄U ∑§ øÿŸ ∑§ Á‹∞ ©¬ÿÊª ∑§⁄U ‚∑§ÃÊ „Ò ÃÕÊ ß‚ ¬˝Á∑˝§ÿÊ ∑§ ¬˝Õ◊ ŒÊ ø⁄UáÊ
‚◊¤ÊÊß∞–

68/ESS/1-319-A ] 12 [ Contd...

45. State any three qualities of a good salesperson. 3
∞∑§ •ë¿U Áfl∑˝§ÿ∑§Ãʸ ∑§ Á∑§ã„Ë¥ ÃËŸ ªÈáÊÊ¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–
OR / •ÕflÊ
Name any three advertising media and state their suitability.
Á∑§ã„Ë¥ ÃËŸ ÁflôÊʬŸ ◊ËÁ«UÿÊ ∑§ ŸÊ◊ ŒËÁ¡∞ ÃÕÊ ©Ÿ∑§Ë ©¬ÿÈÄÃÃÊ ∑§Ê ©À‹π ∑§ËÁ¡∞–

46. Explain the three types of external trade. 3
’Ês √ÿʬÊ⁄U ∑§ ÃËŸ ¬˝∑§Ê⁄U ‚◊¤ÊÊß∞–

47. Explain any three roles played by clearing agent in external trade. 3
’Ês √ÿʬÊ⁄U ◊¥ ◊Ê‹ ‹ŒÊŸ flÊ‹ ∞¡ã≈U mÊ⁄UÊ ÁŸ÷Ê߸ ¡ÊŸ flÊ‹Ë ∑§Ê߸ ÃËŸ ÷ÍÁ◊∑§Ê ‚◊¤ÊÊß∞–
OR / •ÕflÊ
Explain any three documents used in External Trade.
’Ês √ÿʬÊ⁄U ◊¥ ©¬ÿÊª Á∑§∞ ¡ÊŸ flÊ‹ ∑§Ê߸ ÃËŸ ŒSÃÊfl¡ ‚◊¤ÊÊß∞–

48. Differentiate between public enterprises and private enterprises on the basis of any five points. 5
Á∑§ã„Ë¥ ¬Ê°ø Á’ãŒÈ•Ê¥ ∑§ •ÊœÊ⁄U ¬⁄U “‚Êfl¸¡ÁŸ∑§ ©l◊” ÃÕÊ “ÁŸ¡Ë ©l◊” ◊¥ •ãÃ⁄U ŒËÁ¡∞–

49. Rotrex Ltd. has hired 2000 buses for the different routes for the passengers of metropolitan 5
city. In order to fill vacancies, it advertised in the newspaper and large number of applicants
applied for the same. The company has to now undertake the process of selection to identify
and select the best. Explain the first five steps involved in the process.
◊„ÊŸª⁄U ∑§ ÿÊÁòÊÿÊ¥ ∑§ Á‹∞ ⁄UÊ≈UÄ‚ Á‹Á◊≈U«U Ÿ ÁflÁ÷ÛÊ ◊ʪÊZ ∑§ Á‹∞ 2000 ’‚ Á∑§⁄UÊÿ ¬⁄U ‹Ë „Ò– ¬ŒÊ¥ ∑§Ê ÷⁄UŸ ∑§
Á‹∞ ß‚Ÿ ‚◊ÊøÊ⁄U ¬òÊ ◊¥ ÁflôÊʬŸ ÁŒÿÊ ÃÕÊ ß‚∑§ Á‹∞ ’«∏Ë ‚¥ÅÿÊ ◊¥ •ÊflŒ∑§Ê¥ Ÿ •ÊflŒŸ Á∑§ÿÊ– ∑§ê¬ŸË ∑§Ê •’
‚fl¸üÊc∆U ∑§Ê øÿŸ ∑§⁄UŸ ∑§ Á‹∞ øÿŸ ¬˝Á∑˝§ÿÊ ¬Í⁄UË ∑§⁄UŸË „Ò– ß‚ ¬˝Á∑˝§ÿÊ ◊¥ ‚Áê◊Á‹Ã ¬˝Õ◊ ¬Ê°ø ø⁄UáÊ ‚◊¤ÊÊß∞ –
OR / •ÕflÊ
Naresh recently completed his M.B.A. from one of the Indian Institutes of Management in
Human Resource Management. He has been appointed as Human Resource Manager in a
Truck Manufacturing Company. The company has 1,500 employees and has an expansion
plan in hand that may require additional 500 persons for various types of jobs. Naresh has
been given the complete charge of the company’s Human Resource Department. List out
any 5 specialised activities that Naresh is supposed to perform as the Human Resource Manager
of the company.
Ÿ⁄U‡Ê Ÿ „Ê‹ „Ë ◊¥ ∞∑§ ÷Ê⁄UÃËÿ ¬˝’¥œŸ ‚¥SÕÊŸ ‚ ◊ÊŸfl ‚¥‚ÊœŸ ¬˝’¥œŸ ◊¥ ∞◊.’Ë.∞. ¬Í⁄UË ∑§Ë „Ò– ©‚∑§Ê ∞∑§ ≈˛U∑§
©à¬ÊŒŸ ∑§ê¬ŸË ◊¥ ◊ÊŸfl ‚¥‚ÊœŸ ¬˝’¥œ∑§ ∑§ M§¬ ◊¥ ÁŸÿÈÄà Á∑§ÿÊ ªÿÊ „Ò– ∑§ê¬ŸË ∑§ ¬Ê‚ 1500 ∑§◊¸øÊ⁄UË „¥Ò ÃÕÊ
ß‚∑§Ë ∞∑§ ÁflSÃÊ⁄U ÿÊ¡ŸÊ „Ò Á¡‚∑§ Á‹∞ ÁflÁ÷㟠∑§ÊÿÊZ ∑§ Á‹∞ 500 •ÁÃÁ⁄UÄà ‹ÊªÊ¥ ∑§Ë •Êfl‡ÿ∑§ÃÊ „Ê ‚∑§ÃË „Ò–
Ÿ⁄U‡Ê ∑§Ê, ∑§ê¬ŸË ∑§ ◊ÊŸfl ‚¥‚ÊœŸ Áfl÷ʪ ∑§Ê ¬Í⁄UÊ Á¡ê◊Ê ‚ÊÒ¥¬Ê ªÿÊ „Ò– ∞‚Ë Á∑§ã„Ë¥ ¬Ê°ø ªÁÃÁflÁœÿÊ¥ ∑§Ë ‚ÍøË ŒËÁ¡∞
Á¡ã„¥ Ÿ⁄U‡Ê ∑§Ê ∑§ê¬ŸË ∑§ ◊ÊŸfl ‚¥‚ÊœŸ ¬˝’¥œ∑§ ∑§ M§¬ ◊¥ ÁŸc¬ÊÁŒÃ ∑§⁄UŸ ∑§Ë •Êfl‡ÿ∑§ÃÊ ¬«∏ ‚∑§ÃË „Ò–

68/ESS/1-319-A ] 13 [ Contd...

50. A company requires rupees two crore for inventory, payment of wages, maintaining bank 5
balance etc.
(a) Explain which financial market the company may approach and why ?
(b) Explain any four instruments to raise finance in that market.
∞∑§ ∑§ê¬ŸË ∑§Ê ߥfl¥≈˛UË, ◊¡ŒÍ⁄UË ÷ȪÃÊŸ ÃÕÊ ’Ò¥∑§ ‡Ê· ’ŸÊ∞ ⁄UπŸ •ÊÁŒ ∑§ Á‹∞ ŒÊ ∑§⁄UÊ«∏ M§¬ÿ ∑§Ë •Êfl‡ÿ∑§ÃÊ „Ò¥–
(a) ‚◊¤ÊÊß∞ Á∑§ ∑§ê¬ŸË ∑§Ê ∑§ÊÒŸ ‚ ÁflûÊËÿ ’Ê$¡Ê⁄U ◊¥ ¡ÊŸÊ øÊÁ„∞ ÃÕÊ ÄÿÊ¥ ?
(b) ß‚ ’Ê$¡Ê⁄U ◊¥ ©¬ÿÊª Á∑§∞ ¡ÊŸ flÊ‹ Á∑§ã„Ë¥ øÊ⁄U ¬˝¬òÊÊ¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–
OR / •ÕflÊ
Differentiate between primary market and secondary market on the basis of any five points.
Á∑§ã„Ë¥ ¬Ê°ø Á’ãŒÈ•Ê¥ ∑§ •ÊœÊ⁄U ¬⁄U ¬˝ÊÕÁ◊∑§ ’Ê$¡Ê⁄U ÃÕÊ ÁmÃËÿ∑§ ’Ê$¡Ê⁄U ◊¥ •ãÃ⁄U ŒËÁ¡∞–

51. Explain any five forms in which small business can operate in India. 5
∞‚ ∑§Ê߸ ¬Ê°ø ¬˝∑§Ê⁄U ‚◊¤ÊÊß∞ Á¡Ÿ◊¥ ÷Ê⁄Uà ◊¥ ¿UÊ≈U √ÿfl‚Êÿ ¬˝øÊ‹Ÿ ∑§⁄U ‚∑§Ã „Ò¥–

-o0o-

68/ESS/1-319-A ] 14 [ Contd...

OLD SYLLABUS/¬È⁄UÊŸÊ ¬Ê∆K∑˝§◊
BUSINESS STUDIES
√ÿÊfl‚ÊÁÿ∑§ •äÿÿŸ
(319)
Time : 3 Hours ] [ Maximum Marks : 100
‚◊ÿ — 3 ÉÊá≈U ] [ ¬ÍáÊÊZ∑§ — 100
Note :
(i) This question paper consists of 51 questions in all.
(ii) All questions are compulsory.
(iii) Marks are given against each question.
(iv) Section - A consists of :
Q.No. 1 to 20 - Multiple Choice type questions (MCQs) carrying 1 mark each. Select and write the
most appropriate option out of the four options given in each of these questions.
(v) Section - B consists of :
Q.No. 21 to 35 - Objective type questions. Q.No. 21 to 35 carry 2 marks each (with 2 sub-parts of
1 mark each). Attempt these questions as per the instructions given for each of the questions.
(vi) Section - C consists of :
(a) Q.No. 36 to 41 - Very Short Answer type questions carrying 2 marks each to be answered in
the range of 30 to 50 words.
(b) Q.No. 42 to 47 - Short Answer type questions carrying 3 marks each to be answered in the
range of 50 to 80 words.
(c) Q.No. 48 to 51 - Long Answer type questions carrying 5 marks each to be answered in the
range of 80 to 120 words.
ÁŸŒ¸‡Ê —
(i) ß‚ ¬˝‡Ÿ-¬òÊ ◊¥ ∑ȧ‹ 51 ¬˝‡Ÿ „Ò¥–
(ii) ‚÷Ë ¬˝‡Ÿ •ÁŸflÊÿ¸ „Ò¥–
(iii) ¬˝àÿ∑§ ¬˝‡Ÿ ∑§ ‚Ê◊Ÿ ©‚∑§ •¥∑§ ÁŒ∞ ª∞ „Ò¥–
(iv) πá«U - ∑§ ◊¥ ‡ÊÊÁ◊‹ „Ò¥ —
¬˝‡Ÿ ‚¥ÅÿÊ 1 ‚ 20 Ã∑§ ’„ÈÁfl∑§À¬Ëÿ ¬˝∑§Ê⁄U ∑§ ¬˝‡Ÿ „Ò¥, ¡ÊU ¬˝àÿ∑§ 1 •¥∑§ ∑§Ê „Ò– ߟ ¬˝‡ŸÊ¥ ◊¥ ¬˝àÿ∑§ ◊¥ ÁŒ∞ ª∞ øÊ⁄U
Áfl∑§À¬Ê¥ ◊¥ ‚ ‚’‚ ©¬ÿÈÄà Áfl∑§À¬ øÈÁŸÿ •ÊÒ⁄U Á‹π∞–
(v) πá«U - π ◊¥ ‡ÊÊÁ◊‹ „Ò¥ —
¬˝‡Ÿ ‚¥ÅÿÊ 21 ‚ 35 Ã∑§ flSÃÈÁŸc∆U ¬˝‡Ÿ „Ò¥– ¬˝‡Ÿ ‚¥ÅÿÊ 21 ‚ 35 Ã∑§ ¬˝àÿ∑§ ¬˝‡ŸÊ¥ 2 •¥∑§Ê¥§ ∑§Ê „Ò¥ (ŒÊ ©¬÷ʪ ∑§ ‚ÊÕ
¬˝àÿ∑§ 1 •¥∑§)– ¬˝àÿ∑§ ¬˝‡Ÿ ◊¥ ŒË ªß¸ ‚ÍøŸÊ •ŸÈ‚Ê⁄U ¬˝‡ŸÊ¥ ∑§ ©ûÊ⁄U ŒËÁ¡∞–
(vi) πá«U - ª§ ◊¥ ‡ÊÊÁ◊‹ „Ò¥ —
(a) ¬˝‡Ÿ ‚¥ÅÿÊ 36 ‚ 41 Ã∑§ •ÁËÉÊÈ ©ûÊ⁄UËÿ ¬˝∑§Ê⁄U ∑§ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 2 •¥∑§ „¥Ò •ÊÒ⁄U ©ûÊ⁄ ∑§Ë ‚Ë◊ÊU 30 ‚ 50 ‡ÊéŒ
„Ò–
(b) ¬˝‡Ÿ ‚¥ÅÿÊ 42 ‚ 47 Ã∑§ ‹ÉÊÈ ©ûÊ⁄UËÿ ¬˝∑§Ê⁄U ∑§ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 3 •¥∑§ „Ò¥ •ÊÒ⁄U ©ûÊ⁄ ∑§Ë ‚Ë◊ÊU 50 ‚ 80 ‡ÊéŒ „Ò–
(c) ¬˝‡Ÿ ‚¥ÅÿÊ 48 ‚ 51 Ã∑§ ŒËÉʸ ©ûÊ⁄UËÿ ¬˝∑§Ê⁄U ∑§ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 5 •¥∑§ „Ò¥ •ÊÒ⁄U ©ûÊ⁄ ∑§Ë ‚Ë◊ÊU 80 ‚ 120 ‡ÊéŒ
„Ò–

68/ESS/1-319-A ] 15 [ Contd...

Note / ÁŸŒ¸‡Ê —
(1) Answers of all questions are to be given in the Answer-Book given to you.
‚÷Ë ¬˝‡ŸÊ¥ ∑§ ©ûÊ⁄U •Ê¬∑§Ê ŒË ªÿË ©ûÊ⁄U-¬ÈÁSÃ∑§Ê ◊¥ „Ë Á‹π¥–
(2) 15 minutes time has been alloted to read this question paper. The question paper will be
distributed at 02:15 p.m. From 02:15 p.m. to 02:30 p.m., the students will read the question
paper only and will not write any answer on the Answer-Book during this period.
ß‚ ¬˝‡Ÿ-¬òÊ ∑§Ê ¬…∏Ÿ ∑§ Á‹∞ 15 Á◊Ÿ≈U ∑§Ê ‚◊ÿ ÁŒÿÊ ªÿÊ „Ò– ¬˝‡Ÿ-¬òÊ ∑§Ê ÁflÃ⁄UáÊ ŒÊ¬„⁄U ◊¥ 02:15 ’¡ Á∑§ÿÊ
¡Ê∞ªÊ– ŒÊ¬„⁄U 02:15 ’¡ ‚ 02:30 ’¡ Ã∑§ ¿UÊòÊ ∑§fl‹ ¬˝‡Ÿ-¬òÊ ∑§Ê ¬…∏¥ª •ÊÒ⁄U ß‚ •flÁœ ∑§ ŒÊÒ⁄UÊŸ fl
©ûÊ⁄U-¬ÈÁSÃ∑§Ê ¬⁄U ∑§Ê߸ ©ûÊ⁄U Ÿ„Ë¥ Á‹π¥ª–
SECTION - A/πá«U - ∑§

1. The smallest unit into which capital of the company is divided is called : 1
(A) Share (B) Stock (C) Paid up Capital (D) Nominal Capital
fl„ ‹ÉÊÈûÊ◊ ß∑§Ê߸ Á¡‚◊¥ Á∑§‚Ë ∑§ê¬ŸË ∑§Ë ¬°Í¡Ë Áfl÷Äà „ÊÃË „Ò, ∑§„‹ÊÃË „Ò —
(A) •¥‡Ê (B) S≈UÊÚ∑§ (C) ¬˝ŒûÊ ¬Í°¡Ë (D) ŸÊÁ◊à ¬Í°¡Ë

2. The official signature of a Joint Stock Company is its : 1
(A) Common Seal (B) Name (C) Address (D) Place of Business
Á∑§‚Ë ∑§ê¬ŸË ∑§ •ÊÁœ∑§ÊÁ⁄U∑§ „SÃÊˇÊ⁄U ß‚∑§ mÊ⁄UÊ „ÊÃ „Ò¥ —
(A) ‚Ê◊Êãÿ ◊È„⁄U (B) ŸÊ◊ (C) ¬ÃÊ (D) √ÿfl‚Êÿ ∑§Ê SÕÊŸ

3. Giving advertisement in __________ and distribute the same through newspaper vendors is 1
particularly suitable where the employer wants to engage the local people for specific jobs
only.
(A) Leaflets (B) Newspapers and Magazines
(C) Employment News (D) Both (B) and (C)
__________ ◊¥ ÁflôÊʬŸ Œ∑§⁄U ÃÕÊ ßã„¥ ‚◊ÊøÊ⁄U Áfl∑˝§ÃÊ•Ê¥ ∑§ ◊Êäÿ◊ ‚ ÁflÃÁ⁄Uà ∑§⁄UŸÊ Áfl‡Ê· M§¬ ‚ ©¬ÿÈÄà „Ò
¡’ ÁŸÿÊÄÃÊ SÕÊŸËÿ ‹ÊªÊ¥ ∑§Ê ÁflÁ‡Êc≈U ¬ŒÊ¥ ∑§ Á‹∞ ÁŸÿÈÄÃU ∑§⁄UŸÊ øÊ„ÃÊ „Ò–
(A) ¬ø¸ (B) ‚◊ÊøÊ⁄U ¬òÊ ÃÕÊ ¬ÁòÊ∑§Ê∞°
(C) ⁄UÊ¡ªÊ⁄U ‚◊ÊøÊ⁄U (D) (B) ÃÕÊ (C) ŒÊŸÊ¥

4. Registration card of the employment exchange has to be renewed after how many years ? 1
(A) One (B) Two (C) Three (D) Four
⁄UÊ¡ªÊ⁄U ∑§Êÿʸ‹ÿ ∑§ ¬¥¡Ë∑§⁄UáÊ ∑§Ê«¸U ∑§Ê ŸflËŸË∑§⁄UáÊ Á∑§ÃŸ fl·ÊZ ∑§ ¬‡øÊÃU Á∑§ÿÊ ¡ÊÃÊ „Ò ?
(A) ∞∑§ (B) ŒÊ (C) ÃËŸ (D) øÊ⁄U

5. Which of the following is the most common print medium for advertisements of job vacancies ? 1
(A) Newspapers (B) Magazines (C) Leaflets (D) Both (B) and (C)
ÁŸêŸ ◊¥ ‚ ∑§ÊÒŸ ‚Ê ¬Œ Á⁄UÁÄÃÿÊ¥ ∑§Ê ‚’‚ ‚Ê◊Êãÿ Á¬˝¥≈U ◊Êäÿ◊ „Ò?
(A) ‚◊ÊøÊ⁄U ¬òÊ (B) ¬ÁòÊ∑§Ê (C) ¬òÊ∑§ (D) (B) ÃÕÊ (C) ŒÊŸÊ¥

68/ESS/1-319-A ] 16 [ Contd...

6. Which of the following is the closing paragraph of the covering letter accompained with the 1
bio-data ?
(A) About the organisation (B) Request for future action
(C) Suitability of your candidature (D) Signature of the candidate
ÁŸêŸÁ‹Áπà ◊¥ ∑§ÊÒŸ ‚Ê ’ÊÿÊ-«U≈UÊ ∑§ ‚ÊÕ ∑§flÁ⁄¥Uª ‹≈U⁄U ∑§Ê Ä‹ÊÁ‚¥ª ¬Ò⁄Uʪ˝Ê»§ „Ò?
(A) ‚¥ª∆UŸ ‚ ‚¥’¥ÁœÃ (B) ÷Áflcÿ ∑§Ê⁄¸UflÊ߸ ∑§Ë ¬˝ÊÕ¸ŸÊ
(C) •Ê¬∑§Ë ©ê◊ËŒflÊ⁄UË ∑§Ë ©¬ÿÈÄÃÃÊ (D) ©ê◊ËŒflÊ⁄U ∑§Ê „SÃÊˇÊ⁄U

7. Basic needs of people like the need for food, clothing and shelter are known as : 1
(A) Social needs (B) Self actualisations needs
(C) Psychological needs (D) Esteem need
‹ÊªÊ¥ ∑§Ë •ÊœÊ⁄U÷Íà •Êfl‡ÿ∑§ÃÊ∞°, ¡Ò‚ πÊŸÊ, ∑§¬«∏UÊ ÃÕÊ ◊∑§ÊŸ ∑§Ë •Êfl‡ÿ∑§ÃÊ∞° ∑§„‹ÊÃË „Ò —
(A) ‚Ê◊ÊÁ¡∑§ ‚È⁄ˇÊÊ ∑§Ë •Êfl‡ÿ∑§ÃÊ (B) Sflÿ¥ ‚¥ÃÈÁc≈U •Êfl‡ÿ∑§ÃÊ
(C) ◊ŸÊflÎÁûÊ∑§ •Êfl‡ÿ∑§ÃÊ∞° (D) •ÊŒ⁄U ∞fl¥ ‚ê◊ÊŸ ∑§Ë •Êfl‡ÿ∑§ÃÊ

8. The ability to persuade and motivate others to work in a desired way for achieving the goals 1
is called :
(A) Motivation (B) Communication (C) Supervision (D) Leadership
fl„ ÿÊÇÿÃÊ Á¡‚∑§ mÊ⁄UÊ ‹ˇÿÊ¥ ∑§Ë ¬˝ÊÁåà ∑§ Á‹∞ ŒÍ‚⁄UÊ¥ ∑§Ê ∞∑§ Áfl‡Ê· ¬˝∑§Ê⁄U ‚ ∑§Êÿ¸ ∑§⁄UŸ ∑§ Á‹∞ •Á÷¬˝Á⁄Uà Á∑§ÿÊ
¡ÊÃÊ „Ò, ∑§„‹ÊÃË „Ò —
(A) •Á÷¬˝⁄UáÊÊ (B) ‚¥¬˝·áÊ (C) ¬ÿ¸flˇÊáÊ (D) ŸÃÎàfl

9. Incentives that are directly related to money are called : 1
(A) Financial incentives (B) Monetary incentives
(C) Both (A) and (B) (D) Non-Financial incentives
∞‚Ë ¬˝⁄UáÊÊ∞° ¡Ê ¬˝àÿˇÊ M§¬ ‚ ◊ÈŒ˝Ê ‚ ‚¥’¥ÁœÃ „Ò, ∑§„‹ÊÃË „Ò —
(A) ÁflûÊËÿ ¬˝⁄UáÊÊ∞° (B) ◊ÊÒÁŒ˝∑§ ¬˝⁄UáÊÊ∞°
(C) (A) ÃÕÊ (B) ŒÊŸÊ¥ (D) ªÒ⁄U-ÁflûÊËÿ ¬˝⁄UáÊÊ∞°

10. Which of the following is the basic monetary incentive ? 1
(A) Pay and Allowances (B) Bonus
(C) Commission (D) Retirement Benefits
ÁŸêŸ ◊¥ ‚ ∑§ÊÒŸ ‚Ë •ÊœÊ⁄U÷ÍÃU ¬˝⁄UáÊÊ „Ò?
(A) flß ∞fl¥ ÷ûÊ (B) ’ÊŸ‚
(C) ∑§◊ˇʟ (D) •fl∑§Ê‡Ê ª˝„áÊ ‹Ê÷
11. It refers to the whole network of financial instutions dealing in short-term funds, which 1
provides an outlet to lenders and a source of supply for such funds to borrowers :
(A) Capital Market (B) Money Market
(C) Stock Exchange (D) Secondary Market
ß‚∑§Ê ‚ê’㜠ÁflûÊËÿ ‚¥SÕÊ•Ê¥ ∑§Ë ©‚ ¬Í⁄UË √ÿflSÕÊ ‚ „Ò ¡Ê •À¬∑§Ê‹ËŸ ∑§Ê·Ê¥ ∑§ ‹ŸŒŸ ∑§Ë ¬˝Á∑˝§ÿÊ ◊¥ ‚¥‹ÇŸ „Ò,
‚ÊÕ „Ë ÿ„ √ÿflSÕÊ ´§áÊŒÊÃÊ•Ê¥ ∑§Ê ∑§Ê· ¬˝ŒÊŸ ∑§⁄UŸ ∞fl¥ ´§áÊ ¬˝ÊåÃ∑§Ãʸ•Ê¥ ∑§Ê ∑§Ê· ¬˝Êåà ∑§⁄UŸ ∑§Ê dÊà ¬˝ŒÊŸ ∑§⁄UÃË
„Ò —
(A) ¬Í°¡Ë ’Ê¡Ê⁄U (B) ◊ÈŒ˝Ê ’Ê¡Ê⁄
(C) ‡Êÿ⁄U ’Ê¡Ê⁄U (D) ÁmÃËÿ∑§ ’Ê¡Ê⁄U

68/ESS/1-319-A ] 17 [ Contd...

12. It is an instrument in writing containing an unconditional order, signed by the maker, directing 1
a certain person to pay a certain sum of money only to or to the order of a certain person, or
to the bearer of the instrument.
(A) Promissory Note (B) Treasury Bill
(C) Bill of Exchange (D) Commercial Paper
ÿ„ ¬˝¬òÊ ¡Ê⁄UË ∑§⁄UŸflÊ‹ ∑§ „SÃÊˇÊ⁄UÿÈÄà ∞∑§ ∞‚Ê ‡Êø-⁄UÁ„à Á‹Áπà •ÊôÊʬòÊ „Ò ¡Ê Á∑§‚Ë πÊ‚ √ÿÁÄà ∑§Ê ÿ„ ÁŸŒ¸‡Ê
ŒÃÊ „Ò Á∑§ ¬˝‹π ◊¥ Á‹πË ∞∑§ ÁŸÁ‡øà œŸ-⁄UÊÁ‡Ê ∑§Ê ÷ȪÃÊŸ, Á∑§‚Ë ÁŸÁ‡øà √ÿÁÄà ∑§Ê ÿÊ ©Ÿ∑§ •ÊŒ‡Ê ¬Œ Á∑§‚Ë
•ãÿ √ÿÁÄà ∑§Ê •ÕflÊ ¬˝¬òÊ flÊ„∑§, ∑§Ê ∑§„–
(A) fløŸ ¬òÊ (B) ≈˛U¡⁄UË Á’‹
(C) ÁflÁŸ◊ÿ ¬òÊ (D) flÊÁáÊÁíÿ∑§ ¬òÊ

13. It is an organisational function and set of processes for Creating, Communicating and 1
delivering Value to Customers and for managing customer relationships in ways that benefit
the organisation and its stakeholders.
(A) Buying (B) Selling (C) Delivering (D) Marketing
ÿ„ ∞∑§ ‚¥ª∆UŸÊà◊∑§ Á∑˝§ÿÊ •ÊÒ⁄U ÁŸÿà ¬˝áÊÊ‹Ë „Ò ¡Ê ª˝Ê„∑§ ÁŸ◊ʸáÊ, ‚¥¬˝·áÊ ÃÕÊ ª˝Ê„∑§ ∑§Ê ◊„ûfl ŒÃË „Ò ÃÕÊ ª˝Ê„∑§-
‚¥’¥œÊ¥ ∑§Ê ∞‚Ë √ÿflÁSÕà ∑§⁄UÃË „Ò Á¡‚‚ ‚¥SÕÊ •ÊÒ⁄U ß‚∑§ ¬áÊœÊ⁄UË ŒÊŸÊ¥ ‚Ê◊ÊÁãflà „ÊÃ „Ò¥–
(A) ∑˝§ÿ (B) Áfl∑˝§ÿ (C) ÁflÃ⁄UáÊ (D) Áfl¬áÊŸ

14. This concept states that consumer needs and wants must be considered while producing a 1
product.
(A) Production concept (B) Product concept
(C) Selling concept (D) Marketing concept
ÿ„ •flœÊ⁄UáÊÊ ©À‹π ∑§⁄UÃË „Ò Á∑§ Á∑§‚Ë ÷Ë ©à¬ÊŒ ∑§Ê ©à¬ÊŒŸ ∑§⁄UÃ ‚◊ÿ ©¬÷ÊÄÃÊ ∑§Ë •Êfl‡ÿ∑§ÃÊ•Ê¥ ∞fl¥
ßë¿UÊ•Ê¥ ∑§Ê äÿÊŸ ◊¥ ⁄UπŸÊ øÊÁ„∞ —
(A) ©à¬ÊŒŸ •flœÊ⁄UáÊÊ (B) ©à¬ÊŒ •flœÊ⁄UáÊÊ
(C) Áfl∑˝§ÿ •flœÊ⁄UáÊÊ (D) Áfl¬áÊŸ •flœÊ⁄UáÊÊ

15. One who usually uses the product or service is called : 1
(A) Buyer (B) Customer (C) Consumer (D) Both (B) and (C)
fl„ ¡Ê ¬˝Êÿ— flSÃÈ•Ê¥ •ÕflÊ ‚flÊ•Ê¥ ∑§Ê flÊSÃfl ◊¥ ©¬÷Êª ∑§⁄UÃÊ „Ò, ∑§„‹ÊÃÊ „Ò —
(A) ∑˝§ÃÊ (B) ª˝Ê„∑§ (C) ©¬÷ÊÄÃÊ (D) (B) ÃÕÊ (C) ŒÊŸÊ¥

16. Giving an attractive name, symbol or identy mark to the product to make a product different 1
from others so that it is known by the name or symbol or mark is called :
(A) Brand (B) Branding (C) Trade Mark (D) Both (B) and (C)
©à¬ÊŒ ∑§Ê ŒÍ‚⁄U ©à¬ÊŒ ‚ •‹ª ÁŒπŸ ∑§ Á‹∞ ∑§Ê߸ •Ê∑§·¸∑§ ŸÊ◊, Áøã„ ÿÊ ¬„øÊŸ Áøã„ ŒŸÊ Á¡‚‚ fl„ ©à¬ÊŒ
©‚Ë ŸÊ◊ ÿÊ ¬„øÊŸ Áøã„ ‚ ¡ÊŸÊ ¡Êÿ, ∑§„‹ÊÃÊ „Ò —
(A) ’˝Êá«U (B) ’˝Ê¥Á«U¥ª (C) ≈˛U«U◊Ê∑¸§ (D) (B) ÃÕÊ (C) ŒÊŸÊ¥

68/ESS/1-319-A ] 18 [ Contd...

17. When buying and selling of goods take place within the national boundaries of a country, it 1
is called :
(A) External Trade (B) Foreign Trade
(C) International Trade (D) Home Trade
¡’ flSÃÈ•Ê¥ ∑§Ê ∑˝§ÿ-Áfl∑˝§ÿ ÁflÁ÷㟠Œ‡Ê ∑§Ë ⁄UÊc≈˛UËÿ ‚Ë◊Ê•Ê¥ ∑§ ÷ËÃ⁄U „ÊÃÊ „Ò ÃÊ ÿ„ ∑§„‹ÊÃÊ „Ò —
(A) ’Ês √ÿʬÊ⁄U (B) ÁflŒ‡ÊË √ÿʬÊ⁄U
(C) •ãÃ⁄Uʸc≈˛UËÿ √ÿʬÊ⁄U (D) ÉÊ⁄U‹Í √ÿʬÊ⁄U

18. The officials appointed by the government in its embassy to represent the country’s trade 1
interests abroad are called :
(A) Trade Commissioners (B) Trade Representatives
(C) Clearing Agents (D) Forwarding Agents
‚⁄U∑§Ê⁄U mÊ⁄UÊ ÁflŒ‡ÊÊ¥ ◊¥ ÁSÕà •¬Ÿ ŒÍÃÊflÊ‚ ◊¥ ÁŸÿÈÄà Á∑§∞ ª∞ •Áœ∑§Ê⁄UË ¡Ê •¬Ÿ Œ‡Ê ∑§ √ÿʬÊ⁄U Á„ÃÊ¥ ∑§Ê
¬˝ÁÃÁŸÁœàfl ∑§⁄UÃ „Ò¥, ∑§„‹ÊÃ „Ò¥ —
(A) √ÿʬÊ⁄U ∑§Á◊‡ÊŸ⁄U (B) √ÿʬÊ⁄U ¬˝ÁÃÁŸÁœ
(C) ◊Ê‹ ‹ÊŒŸ flÊ‹ ∞¡ã≈˜‚U (D) ◊Ê‹ ¿ÈU«∏ÊŸflÊ‹ ∞¡ã≈˜U‚

19. When buying and selling of goods take place across the national boundaries of different 1
countries, it is called :
(A) Import trade (B) Export trade (C) Entrepot trade (D) External trade
¡’ flSÃÈ•Ê¥ ∑§Ê ∑˝§ÿ-Áfl∑˝§ÿ ÁflÁ÷ÛÊ Œ‡ÊÊ¥ ∑§Ë ⁄UÊc≈˛UËÿ ‚Ë◊Ê•Ê¥ ∑§ ¬Ê⁄U „ÊÃÊ „Ò, ÃÊ ß‚ __________ ∑§„Ã „¥Ò —
(A) •ÊÿÊà √ÿʬÊ⁄U (B) ÁŸÿʸà √ÿʬÊ⁄U (C) ¬ÈŸÁŸ¸ÿʸà √ÿʬÊ⁄U (D) ’Ês √ÿʬÊ⁄U

20. A document prepared by the exporter or the forwarding agent on the basis of which the 1
custom authority calculates the duty to be paid by the exporter is called :
(A) Documentary Bill (B) Shipping Bill
(C) Shipping Order (D) Bill of Lading
∞∑§ ¬˝‹π Á¡‚ ÁŸÿʸÃ∑§ •ÕflÊ ◊Ê‹ ‹ŒÊŸflÊ‹Ê ∞¡ã≈U ’ŸÊÃÊ „Ò ÃÕÊ Á¡‚∑§ •ÊœÊ⁄U ¬⁄U ∑§S≈U◊ •Áœ∑§Ê⁄UË ‚Ë◊Ê
‡ÊÈÀ∑§ ÁŸœÊ¸Á⁄Uà ∑§⁄UÃ „¥Ò, ∑§„‹ÊÃÊ „Ò —
(A) ŒSÃÊfl¡Ë Á’‹ (B) ¡„Ê¡Ë Á’‹
(C) ¡„Ê¡Ë •ÊŒ‡Ê-¬òÊ (D) ¡„Ê¡Ë Á’À≈UË

SECTION - B/πá«U - B

21. State the full form of the following : 1x2=2
(a) BPO
(b) KPO
ÁŸêŸ ∑§Ê ÁflSÃÎà M§¬ ŒËÁ¡∞ —
(a) ’Ë ¬Ë •Ê
(b) ∑§ ¬Ë •Ê

68/ESS/1-319-A ] 19 [ Contd...

22. Identify the characteristic of a Joint Stock Company. 1x2=2
(a) The day-to-day management of the company is done by the elected representatives of
the shareholders called board of directors.
(b) The company enjoys continuous existence.
‚¥ÿÈÄà ¬Í°¡Ë ∑§ê¬ŸË ∑§Ë Áfl‡Ê·ÃÊ•Ê¥ ∑§Ë ¬„øÊŸ ∑§ËÁ¡∞–
(a) ∑§ê¬ŸË ∑§Ê ŒÒÁŸ∑§ ¬˝’¥œŸ •¥‡ÊœÊ⁄U∑§Ê¥ ∑§ øÈŸ „È∞ ¬˝ÁÃÁŸÁœÿÊ¥ mÊ⁄UÊ Á∑§ÿÊ ¡ÊÃÊ „Ò, Á¡ã„¥ ÁŸŒ‡Ê∑§ ◊á«U‹
∑§„Ã „Ò¥–
(b) ∑§ê¬ŸË ∑§Ê •ÁSÃàfl SÕÊÿË „ÊÃÊ „Ò–

23. Fill in the blanks : 1x2=2
(a) __________ data should contain factual details.
(b) When applying for a job, the __________ data should be accompa ined with an
appropriate covering letter.
Á⁄UÄÃU SÕÊŸ ÷Á⁄U∞ —
(a) __________ «UÊ≈UÊ ◊¥ flÊSÃÁfl∑§ Áflfl⁄UáÊ „ÊŸ øÊÁ„∞–
(b) ⁄UÊ¡ªÊ⁄U ∑§ Á‹∞ ¬˝ÊÕ¸ŸÊ ∑§⁄UÃ ‚◊ÿ __________ «UÊ≈UÊ ∑§ ‚ÊÕ ∞∑§ ©Áøà ∑§flÁ⁄¥Uª ‹≈U⁄U ‚¥‹ÇŸ „ÊŸÊ øÊÁ„∞–

24. Give a specific term : 1x2=2
(a) Privately operated organisations whose main function is to introduce the job seekers to
their prospective employers.
(b) The offices set up by the government for bringing together job seekers and job providers.
ÁflÁ‡Êc≈U ŸÊ◊ ŒËÁ¡∞ —
(a) ÁŸ¡Ë M§¬ ‚ ‚¥øÊÁ‹Ã ∞¡¥Á‚ÿÊ° Á¡Ÿ∑§Ê ◊ÈÅÿ ∑§Êÿ¸ ⁄UÊ¡ªÊ⁄U øÊ„ŸflÊ‹Ê¥ ∑§Ê ©Ÿ∑§ ‚¥÷ÊÁflà ÁŸÿÊÄÃÊ•Ê¥ ‚
¬Á⁄Uøÿ ∑§⁄UŸÊ „ÊÃÊ „Ò–U
(b) ‚⁄U∑§Ê⁄U mÊ⁄UÊ SÕÊÁ¬ÃU ∑§Êÿʸ‹ÿ Á¡Ÿ∑§ mÊ⁄UÊ ⁄UÊ$¡ªÊ⁄U ∑§Ë πÊ¡ ∑§⁄UŸ flÊ‹Ê¥ ÃÕÊ ⁄UÊ$¡ªÊ⁄U ¬˝ŒÊŸ ∑§⁄UŸ flÊ‹Ê¥ ∑§Ê ∞∑§
‚ÊÕ ‹ÊÿÊ ¡ÊÃÊ „Ò–

25. Fill in the blanks : 1x2=2
(a) __________ is the process of telling people what to do and seeing that they do it in the
best possible manner.
(b) __________ refers to the process by which a person transmits information to another
person.
Á⁄UÄà SÕÊŸ ÷Á⁄U∞ —
(a) __________ ∞‚Ë ¬˝Á∑˝§ÿÊ „Ò Á¡‚∑§ mÊ⁄UÊ ‹ÊªÊ¥ ∑§Ê ÿ„ ’ÃÊÿÊ ¡ÊÃÊ „Ò Á∑§ ©ã„¥ ÄÿÊ ∑§⁄UŸÊ „Ò ÃÕÊ ÿ„
‚ÈÁŸÁ‡øà ∑§⁄UŸÊ Á∑§ ß‚ fl ‚fl¸üÊc∆U Ã⁄UË∑§ ‚ ∑§⁄U¥–
(b) __________ ∑§Ê ‚¥Œ÷¸ ©‚ ¬˝Á∑˝§ÿÊ ‚ „Ò Á¡‚∑§ mÊ⁄UÊ ∞∑§ √ÿÁÄà ŒÍ‚⁄U √ÿÁÄà ∑§Ê ‚ÍøŸÊ ÷¡ÃÊ „Ò–

68/ESS/1-319-A ] 20 [ Contd...

26. Give a specific term : 1x2=2
(a) These barriers take place when the sender and the receiver of the message interpret the
words, sentences, symbols etc, differently.
(b) This mode of communication may be oral or written.
ÁflÁ‡Êc≈U ŸÊ◊ ŒËÁ¡∞ —
(a) ÿ„ ’ÊœÊ∞° ¡’ ©à¬ÛÊ „ÊÃË „Ò ¡’Á∑§ ‚¥Œ‡Ê ÷¡ŸflÊ‹ fl ‚¥Œ‡Ê ¬ÊŸ flÊ‹ √ÿÁÄÃÿÊ¥ ∑§ ’Ëø ‡ÊéŒ ÿÊ flÊÄÿ
¬˝ÃË∑§ •ÊÁŒ ◊¥ ‚◊¤ÊŸ ∑§Ê •ãÃ⁄UU •Ê ¡Ê∞–
(b) ‚¥¬˝·áÊ ∑§Ë ÿ„ ¬hÁà ◊ÊÒÁπ∑§ ∞fl¥ ‡ÊÁéŒ∑§ „Ê ‚∑§ÃË „Ò–

27. Fill in the blanks. 1x2=2
(a) __________ results when receiver and sender of message do not trust each other.
(b) The fear of losing authority over subordinates is called __________ barrier to effective
communication.
Á⁄UÄà SÕÊŸ ÷Á⁄U∞ —
(a) ¡’ ‚¥Œ‡Ê ¬˝ÊåÃ∑§ûÊʸ ÃÕÊ ß‚∑§Ê ÷¡Ÿ flÊ‹Ê ∞∑§ ŒÍ‚⁄U ¬⁄U Áfl‡flÊ‚ Ÿ„Ë¥ ∑§⁄UÃ ÃÊ ß‚∑§Ê ¬Á⁄UáÊÊ◊ __________
„ÊÃÊ „Ò–
(b) •œËŸSÕÊ¥ ¬⁄U •Áœ∑§Ê⁄U ∑§ ∑§◊ „ÊŸ ∑§Ê «U⁄U ¬˝÷ÊflË ‚¥¬˝·áÊ ◊¥ __________ ’ÊœÊ ∑§„‹ÊÃÊ „Ò–

28. Give a specific term : 1x2=2
(a) Communication made between people through facial expression.
(b) Communication based on basis of relationships made by management.
∞∑§ ÁflÁ‡Êc≈U ŸÊ◊ ŒËÁ¡∞ —
(a) ø„⁄U ∑§ ÷ÊflÊ¥ mÊ⁄UÊ ‚¥¬˝·áÊ–
(b) ¬˝’¥œ mÊ⁄UÊ SÕÊÁ¬Ã ‚ê’¥œÊ¥ ∑§ •ÊœÊ⁄U ¬⁄U ‚¥¬˝·áÊ–

29. State whether the following statements are true or false : 1x2=2
(a) Stock exchange is a term commonly used for primary market.
(b) Stock exchange is an organised market.
©À‹π ∑§ËÁ¡∞ Á∑§ ÁŸêŸ ∑§ÕŸ ‚àÿ •ÕflÊ •‚àÿ „¥Ò —
(a) ‡Êÿ⁄U ’Ê¡Ê⁄U ∞∑§ ∞‚Ê ŸÊ◊ „Ò ¡Ê ‚ÊœÊ⁄UáÊ× ¬˝ÊÕÁ◊∑§ ’Ê¡Ê⁄U ∑§ M§¬ ◊¥ ¬˝ÿÈÄà „ÊÃÊ „Ò–
(b) ‡Êÿ⁄U ’Ê¡Ê⁄U ∞∑§ √ÿflÁSÕà ’Ê¡Ê⁄U „Ò–

30. Give one word answer : 1x2=2
(a) The market for short term funds.
(b) An instrument in writing (note being a bank note or a currency note) containing an
unconditional undertaking, signed by the maker, to pay a certain sum of money only to
or to the order of a certain person or to the bearer of the instrument.
∞∑§ ‡ÊéŒ ∑§Ê ©ûÊ⁄U ŒËÁ¡∞ —
(a) •À¬∑§Ê‹ËŸ ∑§Ê·Ê¥ ∑§ Á‹∞ ’Ê¡Ê⁄U–
(b) ÿ„ ‡Êø-⁄UÁ„à Á‹Áπà •ÊôÊÊ ¬òÊ „Ò (¡Ê ∞∑§ ’Ò¥∑§-ŸÊ≈U •ÕflÊ ◊ÈŒ˝Ê-ŸÊ≈U Ÿ„Ë¥ „Ò) Á¡‚◊¥ Á‹πŸ flÊ‹Ê •¬ŸÊ
„SÃÊˇÊ⁄U ∑§⁄UÃÊ „Ò ÃÕÊ Á∑§‚Ë √ÿÁÄà •ÕflÊ ◊Ê¥ªŸ ¬⁄U ¬˝‹π ◊¥ Á‹πË ªß¸ œŸ ⁄UÊÁ‡Ê ∞∑§ ÁŸÁ‡øà √ÿÁÄà ÿÊ
©‚∑§ •ÊŒÁ‡Êà √ÿÁÄà ÿÊ flÊ„∑§ ∑§Ê ∞∑§ ÁŸÁ‡øà ‚◊ÿ ∑§ ¬‡øÊà ÷ȪÃÊŸ ∑§⁄UŸ ∑§Ê •ÊŒ‡Ê ŒÃÊ „Ò–

68/ESS/1-319-A ] 21 [ Contd...

31. (a) List any two money market instruments. 1x2=2
(b) Give the full form of SEBI.
(a) ◊ÈŒ˝Ê ’Ê¡Ê⁄U ∑§ Á∑§ã„Ë¥ ŒÊ ¬˝¬òÊÊ¥ ∑§Ë ‚ÍøË ŒËÁ¡∞–
(b) SEBI ∑§Ê ÁflSÃÊ⁄U ∑§ËÁ¡∞–

32. Fill in the blanks : 1x2=2
(a) Group of buyers for a particular product or service is called a __________.
(b) Person who organises the various marketing activities is called a __________.
Á⁄UÄà SÕÊŸ ÷Á⁄U∞ —
(a) ∞∑§ ÁflÁ‡Êc≈U ©à¬ÊŒ •ÕflÊ ‚flÊ ∑§ Á‹∞ ∑˝§ÃÊ•Ê¥ ∑§Ê ‚◊Í„ __________ ∑§„‹ÊÃÊ „Ò–
(b) fl„ √ÿÁÄà ¡Ê ÁflÁ÷㟠Áfl¬áÊŸ ªÁÃÁflÁœÿÊ¥ ∑§Ê ø‹ÊÃÊ „Ò, __________ ∑§„‹ÊÃÊ „Ò–

33. Give one word answer : 1x2=2
(a) Separating of products into different classes on the basis of certain predetermined
standards.
(b) Activities that are undertaken for sale of products to the customers and the physical
transfer thereof.
∞∑§ ‡ÊéŒ ◊¥ ©ûÊ⁄U ŒËÁ¡∞ —
(a) ∑ȧ¿U ¬Ífl¸ ÁŸœÊ¸Á⁄Uà ◊ÊŸ∑§Ê¥ ∑§ •ÊœÊ⁄U ¬⁄U ©à¬ÊŒÊ¥ ∑§Ê ÁflÁ÷㟠o˝ÁáÊÿÊ¥ ◊¥ ¬ÎÕ∑§ ∑§⁄UŸÊ–
(b) ª˝Ê„∑§Ê¥ ∑§Ê flSÃÈ•Ê¥ ∑§ ’øŸ ÃÕÊ ©Ÿ∑§Ê ÷ÊÒÁÃ∑§ SÕÊŸÊ¥Ã⁄UáÊ ∑§⁄UŸ ∑§ Á‹∞ ∑§Ë ¡ÊŸflÊ‹Ë ªÁÃÁflÁœÿÊ°–

34. Give one word answer : 1x2=2
(a) These officials provide guidance to exporters abroad on behalf of the government of
their own country.
(b) A document that is obtained by the forwarding agent from the shipping company after
presenting the mate’s receipts to it.
∞∑§ ‡ÊéŒ ◊¥ ©ûÊ⁄U ŒËÁ¡∞ —
(a) ÿ •Áœ∑§Ê⁄UË ÁflŒ‡Ê ◊¥ ÁŸÿʸÃ∑§Ê¥ ∑§Ê •¬ŸË ‚⁄U∑§Ê⁄U ∑§Ë Ã⁄U»§ ‚ ◊ʪ¸Œ‡Ê¸Ÿ ∑§⁄UÃ „Ò¥–
(b) fl„ ŒSÃÊfl¡ ¡Ê ◊Ê‹ ‹ÊŒŸ flÊ‹Ê ∞¡¥≈U ◊≈U ⁄U‚ËŒ ¬˝SÃÈà ∑§⁄U∑§ ¡„Ê¡Ë ∑§ê¬ŸË ‚ ¬˝Êåà ∑§⁄UÃÊ „Ò–

35. Analyse and give answer : 1x2=2
(a) It is an order placed for import of goods.
(b) A form to be filled up by the importer at the time of receiving the goods based on which
goods are cleared from the port.
Áfl‡‹·áÊ ∑§⁄U∑§ ©ûÊ⁄U ŒËÁ¡∞ —
(a) ÿ„ ◊Ê‹ •ÊÿÊà ∑§⁄UŸ ∑§ Á‹∞ ÁŒÿÊ ªÿÊ •ÊŒ‡Ê „Ò–
(b) ∞‚Ê »§Ê◊¸ Á¡‚ •ÊÿÃ∑§ mÊ⁄UÊ ◊Ê‹ ¬˝Êåà ∑§⁄UÃ ‚◊ÿ ÷⁄UÊ ¡ÊÃÊ „Ò ÃÕÊ Á¡‚∑§ •ÊœÊ⁄U ¬⁄U ◊Ê‹ ∑§Ë ’ãŒ⁄UªÊ„ ‚
ÁŸ∑§Ê‚Ë ∑§Ë ¡ÊÃË „Ò–

68/ESS/1-319-A ] 22 [ Contd...

SECTION - C / πá«U - C
36. List any four economic policies. 2
Á∑§ã„Ë¥ øÊ⁄U •ÊÁÕ¸∑§ ŸËÁÃÿÊ¥ ∑§Ë ‚ÍøË ŒËÁ¡∞–
37. How do judicial decisions constitute as part of legal environment ? 2
ãÿÊÁÿ∑§ ÁŸáʸÿ ∑Ò§‚ ÁflÁœ∑§ ¬ÿʸfl⁄UáÊ ∑§Ê ÷ʪ ’ŸÃ „Ò¥–
OR / •ÕflÊ
State any two responsibilities of business towards the shareholders or owners.
√ÿfl‚Êÿ ∑§Ë •¥‡ÊœÊ⁄U∑§Ê¥ ÿÊ SflÊÁ◊ÿÊ¥ ∑§ ¬˝Áà Á∑§ã„Ë¥ ŒÊ ŒÊÁÿàflÊ¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–
38. Explain briefly any two limitations of ‘Government Companies’. 2
“‚⁄U∑§Ê⁄UË ∑§ê¬ÁŸÿÊ¥” ∑§Ë Á∑§ã„Ë¥ ŒÊ ‚Ë◊Ê•Ê¥ ∑§Ê ‚◊¤ÊÊß∞–
39. Why were public enterprises started ? Explain. 2
‚Êfl¸¡ÁŸ∑§ ©l◊ ÄÿÊ¥ ‡ÊÈM§ Á∑§∞ ª∞? ‚◊¤ÊÊß∞–
OR / •ÕflÊ
Differentiate between ‘Private Sector Enterprise’s and ‘Public Sector Enterprises’ on the
following basis :
(a) Capital and
(b) Area of operation
ÁŸêŸ ∑§ •ÊœÊ⁄U ¬⁄U ÁŸ¡Ë ˇÊòÊ ∑§ ©l◊Ê¥ ÃÕÊ ‚Êfl¸¡ÁŸ∑§ ˇÊòÊ ∑§ ©l◊Ê¥ ◊¥ •ãÃ⁄U ŒËÁ¡∞–
(a) ¬Í°¡Ë
(b) ¬˝øÊ‹Ÿ ˇÊòÊ
40. Identify and state the meaning of the process that is the ultimate outcome of planned 2
delegation.
©‚ ¬˝Á∑˝§ÿÊ ∑§Ë ¬„øÊŸ ∑§ËÁ¡∞ ÃÕÊ •Õ¸ ŒËÁ¡∞ ¡Ê ÁŸÿÊÁ¡Ã •¥Ã⁄UáÊ ∑§Ê •ÁãÃ◊ ¬Á⁄UáÊÊ◊ „Ò–
OR / •ÕflÊ
Is planning probabilistic ? Explain.
ÄÿÊ ÁŸÿÊ¡Ÿ ‚ê÷ÊÁflà „Ò? ‚◊¤ÊÊß∞–
41. State any four objectives of financial management other than maximisation of shareholders 2
wealth.
•¥‡ÊœÊ⁄U∑§Ê¥ ∑§Ë ‚ê¬ûÊË ∑§Ê •Áœ∑§Ã◊ ∑§⁄UŸ ∑§ •ÁÃÁ⁄UÄà ÁflûÊËÿ ¬˝’¥œ ∑§ Á∑§ã„Ë¥ øÊ⁄U ©g‡ÿÊ¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–
42. Explain briefly any three characteristics of coordination. 3
‚◊ãflÿ ∑§Ë Á∑§ã„Ë¥ ÃËŸ Áfl‡Ê·ÃÊ•Ê¥ ∑§Ê ‚¥ˇÊ¬ ◊¥ ‚◊¤ÊÊß∞–
43. Briefly explain any three objectives of management. 3
¬˝’¥œ ∑§ Á∑§ã„Ë¥ ÃËŸ ©g‡ÿÊ¥ ∑§Ê ‚¥ˇÊ¬ ◊¥ ‚◊¤ÊÊß∞–
OR / •ÕflÊ
Briefly describe any three characteristics of principles of management.
¬˝’¥œ ∑§ Á‚hÊ¥ÃÊ¥ ∑§Ë Á∑§ã„Ë¥ ÃËŸ Áfl‡Ê·ÃÊ•Ê¥ ∑§Ê ‚¥ˇÊ¬ ◊¥ fláʸŸ ∑§ËÁ¡∞–
44. Briefly explain : 3
(a) Policy and (b) Rules as type of plans
‚¥ˇÊ¬ ◊¥ ‚◊¤ÊÊß∞ —
(a) ŸËÁà ÃÕÊ (b) ÁŸÿ◊ ∑§Ê ÿÊ¡ŸÊ ∑§ ¬˝∑§Ê⁄UÊ¥ ∑§ M§¬ ◊¥

68/ESS/1-319-A ] 23 [ Contd...

45. Besides the classification of products on the bases of ‘use’ and ‘tangibility’, there is another 3
basis on which products can be classified. Name the bases and explain the types of products
on this bases.
“©¬ÿÊª” ÃÕÊ “◊ÍøÃÊ” ∑§ •ÁÃÁ⁄UÄà ©à¬ÊŒÊ¥ ∑§ flªË¸∑§⁄UáÊ ∑§Ê ∞∑§ •ãÿ •ÊœÊ⁄U ÷Ë „Ò– ß‚ •ÊœÊ⁄U ∑§Ê ŸÊ◊ ŒËÁ¡∞ ÃÕÊ
ß‚∑§ •ÊœÊ⁄U ¬⁄U ©à¬ÊŒÊ¥ ∑§ flªÊZ ∑§Ê ‚◊¤ÊÊß∞–
OR / •ÕflÊ
Besides ‘cost’ and ‘demand’ there are three other factors that affect the pricing decision.
Briefly explain the factors.
“‹ÊªÃ” ÃÕÊ “◊Ê¥ª” ∑§ •ÁÃÁ⁄UÄà ÃËŸ •ãÿ ∑§Ê⁄U∑§ „ÊÃ „Ò¥ ¡Ê ◊ÍÀÿ ÁŸœÊ¸⁄UáÊ ∑§Ê ¬˝÷ÊÁflà ∑§⁄UÃ „Ò¥– ߟ ∑§Ê⁄U∑§Ê¥
∑§Ê ‚¥ˇÊ¬ ◊¥ ‚◊¤ÊÊß∞–

46. What is meant by ‘Consumer Protection’ ? 3
“©¬÷ÊÄÃÊ ‚¥⁄UˇÊáÊ” ∑§Ê ÄÿÊ •Õ¸ „Ò?

47. Briefly explain the ‘right to be informed’ as provided under the Consumer Protection Act. 3
©¬÷ÊÄÃÊ ‚¥⁄UˇÊáÊ •ÁœÁŸÿ◊ ∑§ •ãê¸Ã ¬˝ŒÊŸ Á∑§∞ ª∞ “‚ÍøŸÊ ¬ÊŸ ∑§Ê •Áœ∑§Ê⁄U” ∑§Ê ‚◊¤ÊÊß∞–

48. What is meant by delegation ? Briefly explain its elements. 5
•¥Ã⁄UáÊ ∑§Ê ÄÿÊ •Õ¸ „Ò? ß‚∑§ ÉÊ≈U∑§Ê¥ ∑§Ê ‚¥ˇÊ¬ ◊¥ ‚◊¤ÊÊß∞–
OR / •ÕflÊ
Briefly explain any five points of importance of planning.
ÿÊ¡ŸÊ ∑§ ◊„àfl ∑§ Á∑§ã„Ë¥ ¬Ê°ø Á’ãŒÈ•Ê¥ ∑§Ê ‚¥ˇÊ¬ ◊¥ ‚◊¤ÊÊß∞–

49. State any five main objectives of ‘Financial Planning’. 5
“ÁflûÊËÿ ÿÊ¡ŸÊ” ∑§ Á∑§ã„Ë¥ ¬Ê°ø ◊ÈÅÿ ©g‡ÿÊ¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–
5
50. ‘In order to assess the fixed capital requirements for any business enterprise, one must be
fully conversant with the factors that influence such requirements’. Briefly explain any five
such factors.
“Á∑§‚Ë √ÿfl‚ÊÁÿ∑§ ©¬∑˝§◊ ∑§Ë SÕÊÿË ¬°Í¡Ë ∑§Ë •Êfl‡ÿ∑§ÃÊ ∑§ •Ê∑§‹Ÿ „ÃÈ „◊¥ ß‚ •Êfl‡ÿ∑§ÃÊ ∑§Ê ¬˝÷ÊÁflà ∑§⁄UŸ
flÊ‹ ∑§Ê⁄U∑§Ê¥ ∑§Ë ¡ÊŸ∑§Ê⁄UË ¬ÍáʸM§¬ ‚ „ÊŸË øÊÁ„∞”– ∞‚ Á∑§ã„Ë¥ ¬Ê°ø ∑§Ê⁄U∑§Ê¥ ∑§Ê ‚¥ˇÊ¬ ◊¥ ‚◊¤ÊÊß∞–
OR / •ÕflÊ
‘Adequate working capital is very necessary for maintenance of liquidity and running the
business smoothly and efficiently’. In the light of this statement briefly explain any five
factors affecting the working capital requirement of business.
“Á∑§‚Ë √ÿfl‚Êÿ ∑§ ‚Ãà M§¬ ◊¥ ∞fl¥ ∑ȧ‡Ê‹ÃʬÍfl¸∑§ ‚¥øÊ‹Ÿ ∑§ Á‹∞ •ÊÒ⁄U Ã⁄U‹ÃÊ ’ŸÊ∞ ⁄UπŸ „ÃÈ ¬ÿʸåà ◊ÊòÊÊ ◊¥
∑§Êÿ¸‡ÊË‹ ¬Í°¡Ë ∑§Ê „ÊŸÊ ’„Èà •Êfl‡ÿ∑§ „Ò–” ß‚ ∑§ÕŸ ∑§ ‚¥Œ÷¸ ◊¥ Á∑§‚Ë √ÿfl‚Êÿ ∑§Ë ∑§Êÿ¸‡ÊË‹ ¬Í°¡Ë ∑§Ê ¬˝÷ÊÁflÃ
∑§⁄UŸ flÊ‹ Á∑§ã„Ë¥ ¬Ê°ø ∑§Ê⁄U∑§Ê¥ ∑§Ê ‚¥ˇÊ¬ ◊¥ ‚◊¤ÊÊß∞–

51. Explain ‘price’ and ‘promotion’ as components of marketing mix. 5
“◊ÍÀÿ” ÃÕÊ “¬˝fløŸ” ∑§Ê Áfl¬áÊŸ Á◊üÊ ∑§ ÉÊ≈U∑§Ê¥ ∑§ M§¬ ◊¥ ‚◊¤ÊÊß∞–

-oOo-

68/ESS/1-319-A ] 24 [ Contd...