Maharashtra SSC Syllabus 2022 Retail Marchandising

Retail Merchandizing
]Std-IX (Level-I)

Sr .no SUB TOPIC DETAILS PERIOD
S
Unit Title 1: Retailing Basics

1 Basics of 1. Identify the 1. Concept of retail retailer & 15
Retailing functions of a retailer retailing
2. The functions of Retailer
2. Evaluate the 1. The retailer’s service to the
services to be rendered customers
by retailers to the 2. Who is retailer
customers 3. What do you mean by retailed
3. Identify the 1. Essential requirements of
essential Retailers retailer
requirements of 2. Identify the essential
retailers requirements of retailers
2 Organized and 1. Identifying 1. Describe the meaning of
Unorganized organized and organized and
Retailing unorganized unorganized retailing
retailing 2. State various organized retail
units
3. Describe various unorganized
retail
units
3 Store and Non- 1. Identifying 1. On the basis of ownership
store Retailing the basis of (independent, Chain/ Corporate
classifying retail chain, Franchising,
the retailing cooperatives)
2. On the basis of merchandise
offered (Convenience stores,
supermarket, Hyper market,
specialty stores, Departmental
stores, departmental stores and
catalogue showrooms)
3. Direct personal contact
4. Direct response marketing
(mail order retailing, television
shopping, E-shopping and
Telemarketing)

2. Classify the various 1. Describe various formats of
formats of store and store and
non-store retailing non-store retailing
Unit Title 2: Communication Basics

1 Introducing and 1. Introduce and 1. Describe how to introduce in
Greeting greet in a proper different ways
1

way 2. Describe the ways to greet
3. Describe the tone and
language change in a different
situations
2 Framing 1. Framing of question 1. Describe proper question
Questions and and framing.
Complete sentence 2. Describe the important
Sentences elements of complete sentence.
3. Describe verb, adverb, subject
and object
3 Dealing with 1. Dealing with 1. Asking for help for price and
Customers in customers while product information
Retail they are shopping 2. Dealing with negotiation
Environment for goods
4 Principles of 1. Identify elements 1. Describe the meaning of
Communication of communication communication
cycle 2. State the different elements of
communication cycle
3 Differentiate between Sender,
Message, Medium, Receiver and
Feedback.
Unit Title 3: Goods Management in Retail
1 Types of Retail 1. Identify retail 1. Describe the meaning of
Goods goods. goods.
2. State the different types of
consumer goods.
3. Give example of consumer
goods
2 Material 1. Demonstrate 1. Describe the importance of
Handling the process of goods handling.
goods 2. State the precautions to be
management taken while handling goods.
2. Identify the types of 1. Name the types of goods
material handling handling equipments.
equipment 2. Describe the factors affecting
selection of equipments.
3 Documentation 1. Identify the 1. State the various documents
in Goods various documents used in goods moving.
Handling used in goods 2. Explain delivery notes, invoice
moving. ,consignment note, internal
packing note& offloading.
3. Explain the electronic data
system used in
receiving & dispatch of goods.
4 Procedure to 1. Identify the 1. The advantages of effective
goods moving procedure to moving goods moving.
of 2.Give the responsibilities of
goods. goods mover.
3. Describe the manual handling
of goods.
2

Unit Title 4: Customer Service
1 Conceptual 1. Differentiate 1. Describe the meaning of
Framework between consumer and Customer
consumer and
customer
2. Identify customer’s 1. State basic needs of the
needs customer
2. Factors influencing
Customer’s need and behaviour
2 Effective 1. Identify the 1. Describe the factors that
Customer effective satisfies
Service customer service customer’s need
2. Dealing effectively 1. Describe the effective ways of
with dealing with
customers customers
3 Customer 1. Identify the role of 1. Customer service concepts
Service in customer services in 2. Role of customer service
Retail Retail 3. Customer Service & Retail
4 Elements of 1. Identify the 1. Elements of customer services
Customer elements of 2. Concept of product and goods
Service best customer services 1. Benefits and importance of
2. Enlist the customer services
significance of
customer
services
Unit Title 5: Packaging and Bagging in Retail
1 Packaging 1. Identify the 1. Differentiate goods to be
Material competencies required packed and bagged
in bagging and 2. State the packaging systems.
packaging while 3 Describe role and
delivering goods responsibilities in packaging
material.
2. Describe the role 1.The duties of managerial staff
and in packing/ bagging
functions of people 2. Describe functions &
involved in work Responsibilities of a packer/
during bagger
packaging & bagging 3. Describe the competencies
required as packer/ bagger
2 Use of 1. Handle the various 1. Describe the importance of
Packaging types of packaging handling the equipment while
Equipment equipments packing/bagging goods
2. State the precautions to be
taken while handling the
equipment in packing/ bagging
2. Describe the 1. Procedure for
procedure of packaging/bagging the goods
equipments for through equipments.
packaging/ bagging
3

the goods
3 Procedure for 1. Learn the step by 1. Describe the importance of
Bagging and step Handling packaging/ bagging of
Packing procedure of using material.
packaging 2. State the procedure
material & Equipment to be taken into consideration
for while
packaging and packaging/ bagging the material
bagging with different equipment.
3. Describe the uses of
equipments used in
bagging of material
4 Marking and 1. Identify the 1. State the various methods of
Labelling competencies required marking & labelling of products
for understanding 2. Describe the job
the various methods of responsibilities being
Labelling used in taken by each individual while
retailing. Marking and labelling of
material.
3. Describe the competencies
required for each individual
marking and labelling of
material/ products.
2. Evaluate the 1. Types of labelling and marking
various 2. Describe the purpose of
purpose of labelling labelling and
and marking to fulfil the requirement
marking of any
packaging industry.
Unit Title 6: Hygiene and Safety Practices in Retail
1 Basic Hygiene 1. Describe the 1. Describe the need of
and Safety importance of maintaining
Practices maintaining hygiene in retail store
hygienic conditions in 2. State the materials used for
retail store maintaining hygiene in retail
store
2 Potential 1. Describe potential 1. State the potential hazards in
Hazards at hazards & safe store
Workplace practices 2. Describe the practices to be
to be adopted at retail adopted for ensuring
store. occupational health & safety

2. Extinguishing small 1. Describe the symbols used for
fires safety purpose
3 Safety 1. Practice safety 1. Recognize some common
Measures at measures and tips to health and safety concerns in
Workplace control injuries, retail store
violence, 2. State the\ reasons for violence,
harassment, shoplifting and robbery at
shoplifting and workplace and measures to
4

robbery prevent them
2. State how to 1. Ways to handling of money
handle money 2. State to manage and deal irate
equipment, machines, customers
irate customers and 3. Describe to manage shrinkage
shrinkage
4 Precautions to 1. Guide the care 1. Outline the precautions to be
be taken for taken for travel and taken while travelling to and
safety personal from workplace
safety equipments 2. State precautions adopted for
power tools and equipments
3. State significance of gas
stations, petrol pumps, working
alone, forklifts and pallet jacks

5

Sector: Organized Retailing
NVEQF Level – 1: Retail Merchandising
STD –IX -Practical
Sr.n TOPIC DETAILS PERIOD
o S
1 Basics of Visit to a retail shop or 15
Retailing departmental store for identify
the functions of retailing.
Read the model and model
number or designation of the product
Visit to the retail mall and observe the service
rendered to the customer

Visit to the retail outlet & asked to note down the
essentials of retailers
2 Organized and Visit in various organized and unorganized retail
Unorganized businesses and find out the main differences
Retailing
3 Store and Non- Visit to store and non-store retailing & observe the
store Retailing Differences between them.

Role play to act individually for formation of store
and non-store retailing
4 Indian and Group formation to write about the characteristics
Global Retailers of
various retailers in neighbourhood market and
Indian Retail Industry

Unit - 2 Title: Communication Basics

1 Introducing and Introduction and greeting sessions. 15
Greeting
2 Framing Questions Role play of small conversation of two students or a
and Complete group.
Sentences
3 Dealing with Role play of small conversation of product information
Customers in Retail offers and price
Environment
4 Principles of Drawing a communication cycle.
Communication

6

Unit Title 3: Goods Management in Retail
1 Types of Retail Goods Visit to a retail shop or departmental store for 15
identification goods. Classify them on the
basis of convenience, shopping & durability.
Classify them on the basis of volume &
weight of goods.
2 Material Handling Visit to the retail formats list out the steps in
goods
Visit to the retail shop or big departmental
store:
1. List out the equipments & machines used
in handling goods.
2. List out the risk involved in handling
process.
3 Documentation in 1. Visit a departmental store & record the
Goods Handling receiving & delivery of goods.
2. Practice session on handling of documents
as
4 Procedure to goods Visit a retail store & observe the various
moving methods of manual handling. List out the risk
involved in manual handling..
1 Conceptual Framework Role play and group discussion on the
behaviour of customers/consumers

Visit to retail store to observe the body
language of sales person and customer’s.
Note the
Communication between the salesperson and
the customer. Determine customer’s wants
and
Needs.
2 Effective Customer Role play
Service
Visit to retail outlet and observe customer
dealing by employees
3 Customer Service in Visit to various retail stores and observe
Retail various customer services.
4 Elements of Customer Group discussion on products and goods and
Service best services provided by stores/mall Visit to
the big bazaar and observe how to better
serve the customers

Unit Title: Packaging and Bagging in Retail 15
1 Packaging Material Play a game of packing gifts for winning

7

prizes Visit to retail shop for hands on
experience in packing/ bagging
Role play on the duties of staff whom
packing/ bagging the sold goods of
customers.
2 Use of Packaging . Visit to retail store to have hands on
Equipment experience of equipments used for packing/
bagging.
2. Practice sessions on handling of
equipments and operations on same.
Give them some goods for packaging and
ask what all equipments are used for
packing/ bagging.
3 Procedure for Bagging Visit to a retail store and watching the
and Packing procedure adopted for packaging and
Bagging of goods at billing counters.
4 Marking and Labelling 1. Group work on task analysis & knowledge
skills and attitude required for various
methods
of labelling and marking.
2. Visit to any retail stores to observe how
the labelling and marking are done.
3. Let each of the individual to do the work
of labelling and marking of the product of
Their own.
1. Visit to the go down where labelling and
marking is going on.
2. Give the work of labelling and marking as
play and tell them to use their own
assumption
to label and mark effectively
3. Game, How to make a product more
effective
through labelling and marking
4. Competition for the best & colorful
labelling & marking among the students.
Unit Title: Hygiene and Safety Practices in Retail 15
1 Basic Hygiene and Visit to a retail store to observe best practices
Safety Practices adopted to maintain hygienic and safe
working conditions in store.

2 Potential Hazards at Visit to a retail store to observe safety
Workplace measures.
Visit to a retail store to study fire safety
equipment installed at the
3 Safety Measures at Visit to a retail store to study measures to
Workplace prevent shoplifting and robbery
Visit retail store and enquire about how they
manage irate customers
4 Precautions to be taken Group discussion on various issues related
8

for safety to
working alone
Unit Title: Work Integrated Learning 15
1 Retail Store Types Visit to a retail stores to understand its types
Assignment on writing a difference between
type of stores
2 Career Prospects in Check the vacancies in the daily newspaper
Retail & in the employment news Go through
internet daily
3 Writing a Resume 1.Write the essential contents and make job
application
2. Write do and don’ts of writing resume
3. Prepare a resume with a covering language
or job application for a vacant post in the
computer.
4 Writing a Job Prepare a job application for XYZ company
Application for the post of Store Supervisor.

Unit Title: Packaging and Bagging in Retail 15
1 Packaging Material Play a game of packing gifts for winning
prizes Visit to retail shop for hands on
experience in packing/ bagging
Role play on the duties of staff whom
packing/ bagging the sold goods of
customers.
2 Use of Packaging 1. Visit to retail store to have hands on
Equipment experience of equipments used for packing/
bagging.
2. Practice sessions on handling of
equipments and operations on same.
Give them some goods for packaging and
ask what all equipment s are used for
packing /bagging.
3 Procedure for Bagging Visit to a retail store and watching the
and Packing procedure adopted for packaging and
Bagging of
goods at billing counters.
4 Marking and Labelling 1. Group work on task analysis & knowledge
skills and attitude required for various
methods
of labelling and marking.
2. Visit to any retail stores to observe how
the labelling and marking are done.
3. Let each of the individual to do the work
of labelling and marking of the product of
their own.
1. Visit to the godown where labelling and
marking is going on.
2. Give the work of labelling and marking as
9

play and tell them to use their own
assumption
to label and mark effectively
3. Game, How to make a product more
effective
through labelling and marking
4. Competition for the best & colorful
labelling & marking among the students.
Unit Title: Hygiene and Safety Practices in Retail 15
1 Basic Hygiene and Visit to a retail store to observe best practices
Safety Practices adopted to maintain hygienic and safe
working conditions in store.

2 Potential Hazards at Visit to a retail store to observe safety
Workplace measures.
Visit to a retail store to study fire safety
equipment installed at the
3 Safety Measures at Visit to a retail store to study measures to
Workplace prevent shoplifting and robbery
Visit retail store and enquire about how they
manage irate customers
4 Precautions to be taken Group discussion on various issues related
for safety to
working alone
Unit Title: Work Integrated Learning 15
1 Retail Store Types Visit to a retail stores to understand its types
Assignment on writing a difference between
type of stores
2 Career Prospects in Check the vacancies in the daily newspaper
Retail & in the employment news Go through
internet daily
3 Writing a Resume 1.Write the essential contents and make job
application
2. Write do and don’ts of writing resume
3. Prepare a resume with a covering language
or job application for a vacant post in the
computer.
4 Writing a Job Prepare a job application for XYZ company
Application for the post of Store Supervisor.

Std-X (Level-II)
Unit Title: Retail Operations
S.No. Topic Sub-Topic Details Periods
1 Fundamentals of 1. Understanding 1. Fundamentals of Retail
Retail Operations the Retail Operations.
Operations 2. Importance of
retail operations
2. List out the 1. Various types of
types of retail Retail Outlets
10

outlets a. Store based
retailing
b. Chain retailers
c. Leased
departmental
stores
d. Non-store based
retailing
2 Types of Retailers 1. Identify the 1. Retailers based on
ways to categorized sixa) Target Market
retail Served
b) Product Offerings
c) Pricing Structure
e) Promotional
Emphasis
f) Distribution
Methods
g) Service Level
2. Retail category of
ownership
structure factors
2. Describe the 1. Describe the
ways and meaning and
means purpose of
of meeting organizational
organization’s structure and
policies, culture
standards, and 2. Describe the
procedures purpose of chain of
command in a retail
business
3. Describe the
importance of
organizational
values
4. Describe the retail
industry
expectations of staff
5. Describe the
meaning and importance of
quality assurance
6. Describe workplace
ethics

3 Trends in Retailing 1. Identify the 1. Various segments
segments for in Indian retailing
urban and 2. State the
Rural areas meaning of
private brand
retailing

11

3. Describe the
advantages and
disadvantages of
online retailing
and street
shopping
2. Find out the 1. Demographical factors, Plastic
driving forces revolution,
in Indian retailing urbanization, Transportation
4 Retail Selling Skills 1. Identify the 1. Types of customers 2. Selling
customers methods
to the customers
2. Observe the 1. Various
Customer’s categories of
body language body language
2. Physical
appearance of
the customers
3. Grasp the 1. Factors
customer influencing
attention grasping
customer’s
attention.
2. Importance of
customer
4. Approach to 1.Describe the
the customer different types of
in a better way approaches
2. Common mistakes
in approaching the
customer
Unit Title: Merchandise Planning 15
1 Kinds of 1. Be acquainted 1. Concept of
Merchandise with terms Merchandise
and concepts 2. The functions of
of merchandise
Merchandise 3. Planning of
merchandising
2. List out the 1. Types of rights
rights and 2. Tips in
guidelines of merchandising
merchandising
3. Identify the 1. Types of General
kinds of Merchandise
merchandising

2 Role and Functions 1. Identify the 1. The Role of
of Junior role and junior
12

Merchandiser functions of Merchandiser and
junior their general
merchandiser functions
2. Describe the
various
merchandise
presentations
2. Apply the 1. General functions
functions of of merchandiser
the junior 2. Functions of
merchandisers administration
at different merchandiser
level 3. Basic duties of
the merchandiser
4. Functions at
different levels
5. Functions of
Divisional
merchandise manager
3 Visual 1. Identify the 1. Meaning of visual
Merchandising and basic aspects Merchandising
Display of visual 2. Aspects of visual
merchandising Merchandising
3. Elements of visual
merchandising
2. List out the 1. Functions of visual
functions, Merchandiser
principles and 2. Principles of
techniques of visual
visual Merchandising
merchandising 3. Techniques of
visual
Merchandising
4. Types of visual
Merchandising
3. Evaluate the 1. Describe the
impact of factors
display of (mannequins and
merchandise alternatives
fixtures, props displays & signage,
pangrams and
store views, etc.)
responsible for
better visual
display of
merchandise
Duties and 1. Describe the 1. Describe the
Responsibilities of duties and various career
Junior Merchandiser responsibilities opportunities
of Junior within the retail
13

Merchandiser industry
2. Describe the
purpose of
knowing job
descriptions and
responsibilities
3. Describe the
employee and
employer rights
and responsibilities
in retail industry
4. Describe the
duties of Junior
Merchandiser in a
retail store
5. Describe the role
of Junior
Merchandiser in
business
2. Plan and 1. Describe the
prepare purpose of display
display of of products
products 2. Describe the
standards that the
display should
meet
Unit Title: Store Operations 15
1 Store Layout 1. Competencies 1. State whether the site
required for is nearer to target
store market.
operations in 2. Describe the store
retail area.
knowledge 3. Describe the sources of
power and water
available.
4. State the components
of the store layout
2. Identify the 1. State the design and
formalities location of stores.
required for 2. Steps involved in
store layou preparing store layout.
3. Steps involved in
identification of store
location.
3. Describe the 3. Describe the
Location and Location and
proportion of proportion of
space through space through
numeric and numeric and
visual space visual space
14

planning. planning.

2 Store Design 1. Describe the 1. Describe the elements
elements of (store design objectives,
store planning selling space,
and design merchandise space,
employee space,
customer space, display
areas, fixture
arrangements, etc.)
2. Identify the 1. Store frontage,
tips for Retail signage, furniture,
Store Design display, lighting,
decoration.
2. Tips for retail Store
design
3 Store Procedures 1. Describe the 1. Learn core areas
competencies like store
of core areas in exterior, store
store interior,
procedures customer
service,
merchandise
management
2. Identify the 1. Learn from
competitive advertising
analysis of store agency, public
promotions relation firm,
marketing
specialist to
promote the
products through
retail.
3. Identify the 1. Opening
opening & procedures in
closing retail store
procedures in 2. Closing
retail store procedures in
retail store
4 Store Maintenance 1. Managing the 1. Cleanliness of
operations and the store
maintenance of premises depend
the retail on the
stores. maintenance of
the store still
merchandising
with the
customer goes
15

on.
2. Manage the 1. Product
receipts of procurement &
products issued issues of
from store. products

Billing, Transport and Delivery 15
1 Billing Procedures 1. Describes the 1. State various types of
Basic Billing and Accounting
Understanding Heads
& 2. Understanding basic
Competencies accounting
for Billing terminologies related
Personnel with Billing &
Accounting Procedures.
Example: Service Tax,
Sales Tax, VAT, Other
Duties etc.
2. Handle the 1. Describe various Modes
various Modes of Payment.
of Payments 2. State the precaution to
during Billing be taken while handling
Process the modes of Payments
3. Understanding uses of
Various Equipments
used in Payment
Process
2 Elements of 1. Describe the 1. Common modes of
Transportation various modes retail transportation
of 2. Factors affecting
transportation modes of
transportation
2. Identify 1. Describe the
objectives of objectives of loading &
loading and unloading
unloading 2. Discuss the
significance of loading
& unloading
3. Identify the 1. Types of problems
problems faced during
associated with transportation in retail
retail transport 2. Solutions to overcome
problems in retail transportation
3 Delivery Procedures 1. Understand 1. Describe various
the various Delivery Procedures for
Delivery delivery of Goods used
Procedures for in Malls, Grocery Shops
delivery of and Web Based Service
16

items
2. State the 1. Identify the methods
Delivery for packing, bagging
Process of and arranging for
Departmental delivery in
Store / Malls departmental stores &
malls
3. Identify the 1. State the methods for packing
Delivery Labeling, Marking and arranging
Process of for delivery
Grocery / 2. Process of Home
Small Shops Delivery
4 Laws in Record 1. Identify the 1. State the various
Maintenance various records Records &
& maintenance Maintenance used in
followed in organized Retail
Retail Sector
2. Understand the 1. Laws for Record &
laws of various maintenance
record & methods used in
maintenance small shops/
Grocery Shops/
Small Scale Industry
Security Operation & Housekeeping in Retail 15
1 Security Points in 1. Identify the 1. Purpose of security
Retail Store various security points in retail store.
points. 2. State the locations of
security points in
retail store
2 Role and Functions 1. Identify the 1. Role of security in
of Security role and retail store.
Personnel functions of 2. Functions of security
security/ in retail store.
personnel
3 Material Handling in 1. Describe the 1. Describe the
House Keeping competencies competencies and
required for skills required for
Material Housekeeping
Handling in
Housekeeping
2. Examine the 1. Procedure to handle
process of the material used in
Material Retail Housekeeping
Handling
3. Identify and 1. The materials and
Operate equipments.
housekeeping 2. Techniques of
equipment in housekeeping
retail practices and
departmental protection of
17

stores materials
4 Procedure in 1. Identify the 1. To describe
Housekeeping Competencies housekeeping in
required for retail outlets, retail
housekeeping stores and retail
in retail operations malls. 2. Competencies
required for
housekeeping
2. Applying 1. Competencies
Housekeeping required in
in the area of cleanliness, hygiene,
cleanliness, waste disposal,
hygiene, safety, health
safety, disposal hazards.
of waste

Communication at Work Place 15
Verbal and Non- 1. Demonstrate 1. Describe the
verbal effective use of various modes of
Communication verbal and communication
nonverbal 2. Describe the
communication various sources of
skills information
(media, industry
associations,
industry
publications,
internet,
information
services, personal
contacts,
colleagues,
supervisors and
managers, etc.)
3. State seven C’s of
communication
4. Describe the role
of sender and
receiver in
communication5. Describe the
barriers in
communication
2. Identify the 1. Describe the
practices in verbal verbal & nonverbal
and non-verbal communication
communication 2. Importance of
verbal & nonverbal
communication
3. Practices in verbal
& non-verbal
18

communication
2 Forms of 1. Identify the forms 1. Describe the
Communication of communication meaning of Formal
Communication.
2. Describe the
meaning of
Informal
Communication or
grapevine
communication
2. Find out the 1. Describe the
advantages and advantage of
disadvantages of different forms of
different forms of communication
communication 2. Describe the
disadvantage of
different forms of
communication

3 Communication 1. Operate the 1. Describe various
Media and communication communication
Equipments media and equipments
equipments 2. Describe
properly precaution
followed to use
the telephone
etiquette.

2. Evaluate the 1. Describe the
communication methods of
media evaluate the
communication
media
4 Barriers in 1. Identify the 1. Describe the
Communication barriers in factors that act as
communication communication
barrier
2. Differentiate
between various
types of barrier to
effective
communication
2. Select the 1. Describe the ways
Strategies for to overcome
Overcome barriers barriers in
in communication effective
communication
Health Care and Personal Grooming in Retailing 10
1 Health Care 1. Describe the 1. Recognize
Activities health the relevance of
19

care activities and healthcare
heath care rights in activities
retail organizations 2. State various
rights to health
and safety
2. Explain the 1. Discuss the
principles of meaning of
ergonomics, indoor ergonomics
air quality and 2. State the concepts
pollution in retail of repetitive
organizations motion illness,
lifting, carrying,
standing, fire
prevention
3. Discuss importance
of machine
guarding, trash
disposal and issues
of working in cold
places

2 Health Care Identify the health 1. Describe the health
Measures care measures in care measures in
Retail Retail
2. List out the 1. State the working
unsafe conditions that are
working conditions unsafe for the
employees
2. Relate the situations
where unsafe work
should be refused
3. Identify the 1. State the
responsibilities of responsibilities of employer
employers and 2. Understand
employees for responsibilities of
workplace health worker
and safety 3. Describe
responsibilities of
supervisor
3 Personal Grooming 1. Describe the 1. Identify various
Techniques skills required skills and
for personal knowledge of self
grooming care
2. State the
conversation skills
3. Explain the
meaning of
Balanced Diet
2. Identify the 1. Describe the
20

food techniques relevance of dining
with style in formal
restaurant
2. State the
significance of
stylish cutlery and
crockery
4 Personal Grooming 1. List out the 1. Basic grooming tips
Tips grooming tips for business women
2. Describe hairstyle
tips
3. State basics of
business makeup
4. Identify
appropriate jeweler
2. Enlist the work 1. Discuss about first
related injuries and aid facilities
reporting them 2. State how to report injuries
tosupervisor 3. Identify how to
investigate
accidents

Sector: Organized Retailing
NVEQF Level – 2: Retail Merchandising
STD –X - Practical

Unit Title: Retail Operations
S.No. Topic Details Periods
1 Fundamentals of Visit to a retail out-let stores & ask the 15
Retail Operations students to make a report on importance of
Retail Operations
Visit to retail stores, organizations and
observe the types of all Retail outlets and
write a small report on it.
2 Types of Retailers Visit to Retail stores and assign the work to
the students for making project on marketing
decision.
Visit to the retail outlet and ask to note down
the Policies, Standards and Procedures of
retail organization
3 Trends in Retailing Visit to various retail stores for observation of
various customers at different segments.
4 Retail Selling Skills Role Play to act on different methods for
different customers
Role play on body languages and then dealing
with customers.
21

Visit to the retail store and observe how to
grasp the customer attention for sale of
goods
Visit to the retail store Identify mistakes while
approaching the customers
Unit Title: Merchandise Planning 15
1 Kinds of Merchandise Visit to a retail shop or departmental store for
identification of various types of
merchandising and its planning

Assign the work to the students like make a
project on any one
type of merchandise. It’s threats and
opportunities.
2 Role and Functions of Visit to various merchandise stores and
Junior Merchandiser observe the role and their general functions of
junior merchandisers.
Visit to merchandise stores and observe the
functions of admin level and observe the
work of Divisional merchandise manager
3 Visual Merchandising Visit in various merchandise stores for
and Display observation of visual merchandise and find
out the window display
Visit in various merchandise stores for
observation and find out the functions of
visual merchandiser at work-place
Visit to two retail stores to compare the
display of merchandise
4 Duties and Visit to retail store to study the role and
Responsibilities of functions of Junior Merchandiser
Junior Merchandiser
Visit to Retail Stores to understand how
displays should conform to the company’s
requirements and standards.
Unit Title: Store Operations 15
1 Store Layout 1. Visit a retail mall and understand the job
responsibility of how store layout are
designed and formed.
2. Work in retail store with the responsibility
and function as store assistant.
1. Visit retail store and learn how the store
layout is drawn.
2. Design a small independent store layout for
one product with reference to commercial
operations in retail outlet.
3. Visit to a retail format & formalities.
1. Work with retail store planner and learn the
store layout designing.
2. Visit a store in more than three retail malls
and note down the salient features of how
22

store layout is formed.
2 Store Design Visit to a retail store to study the store layout
and design

Work with retail store planner and learn the
store layout designing.
3 Store Procedures On-the-job or internship in a store
management job in the retail sector.
Practically work in a retail store to understand
the product promotions.
Practically work in a retail store to complete
for open & close the retail store.
4 Store Maintenance On-the-job in a super market store and learn
the process of
handling and maintenance.
On job orientation of receipts and issue of
product from the stores.
Billing, Transport and Delivery 15
1 Billing Procedures Role Plays and Activities based on Billing
and Accounting Procedures.
On-the-job to handle payments in retail
organization.
2 Elements of Make a small report on cost effective modes
Transportation of retail transportation
Discuss with your instructor the significance
of loading & unloading and make a brief
report
Hold a group discussion to find solutions to
the problems of retail transportation
3 Delivery Procedures Delivery process of Departmental Stores &
Malls
Delivery process of Departmental Stores &
Malls
Role Play on Customer Handling, Packing,
bagging and Delivery of goods.
4 Laws in Record Visit to retails organization and observe the
Maintenance recording maintenance system.
Visit to small shops/ grocery shops/ small
scale industry observe the laws followed in
recording maintenance system.
Security Operation & Housekeeping in Retail 15
1 Security Points in 1. Visit a retail store and make the list of
Retail Store security check points.
2. Develop a block model of retail store.
3. Role play at security points.
2 Role and Functions of Group discussion on advancement in security
Security Personnel functions in retail store.
3 Material Handling in 1. Visit a Mall or working place where
House Keeping housekeeping materials are handled in the
Retail store & learn from the experience of
23

expert.
1. Visit Retail Organization and interact
regarding handling of housekeeping
Materials, potential health hazards,
handling of safety equipments.
Role plan on cleaning the store.
1. Role play on responsibilities of housekeep-
ping work.
2. Visit a Retail Mall and practically learn to
operate housekeeping equipments.
4 Procedure in 1. By role play the responsibilities and the
Housekeeping functions of the housekeeping work in retail
store.
2. To visit and experience the housekeeping
method in the work place of retail sector.
Visit to a retail store and
observe what kind of methods applying for
housekeeping of retail store.
Communication at Work Place 15
1 Verbal and Non- Practice sessions on effective use of verbal
verbal and non-verbal communication skills.
Communication
Practice sessions on effective use of verbal
and non-verbal communication skills.
2 Forms of Role play to demonstrate various feature of
Communication verbal and nonverbal communication
Visit to the retail outlet and asked to note
down the advantages and disadvantages
of different forms of communication
3 Communication 1. Role play to demonstrate the usage of
Media and various communication equipments
Equipments 2. Role play to demonstrate communication
etiquette
Visit to the retail outlet and asked to note
down how to evaluate the communication
media
4 Barriers in Visit to the retail outlet and identify the
Communication barriers in communication.
Visit to the retail outlet and find out the
strategies for overcome barriers in
communication.
Health Care and Personal Grooming in Retailing 10
1 Health Care Activities Visit to a retail store to observe relevant
practices adopted to maintain hygiene
Visit to a retail store to observe relevant
practices adopted to prevent pollution.
2 Health Care Measures Visit to the retail outlet and asked to note
down the health care measures in Retail
Group discussion to find out ways to make
conditions safer
24

Interview a retail store owner to state the
measures adopted by him to ensure health and
safety
at the store
3 Personal Grooming Make a small report on the basis of
Techniques observation on groomed personalities.
Visit a restaurant and record the ways of table
presentation and dining.
4 Personal Grooming Interact with the beautician to learn tips on
Tips women makeup
1. Visit a doctor to discuss first aid
requirements with respect to work related
injuries in retail.
2. Visit to retail store and observe work
related injuries while moving goods one place
to another place.

Teacher’s Qualifications
Qualification, competencies and other requirements for appointment of Graduate Teacher
(Retail Marketing Management)
on contractual basis should be as follow:
S.No. Qualification Minimum Competencies Age Limit
1. Graduate or Diploma in
Retail Management, P.G.
Diploma in Marketing with
at least 50% marks and 1
year experience.
Preparable to higher
education with MBA (Retail
Marketing) and PG Diploma
in Retail Management.
· Effective communication skills (oral and written)
· Basic computing skills.
· Technical competencies (e.g. in areas such as
marketing, sales promotion, store maintenance,
marketing and merchandising etc.)
18-37 years
Age relaxation to be
provided as per Govt.
rules.

List of Tools, Equipment and Materials
The list given below is suggestive and an exhaustive list should be prepared by the teacher.
Only basic tools, equipment and
accessories should be procured by the Institution so that the routine tasks can be performed
by the students regularly for
practice and acquiring adequate practical experience.
25

Equipments/Tools
1. Shelves for Stacking Products
2. Shopping Cart
3. Signage Board
4. Offer Signages
5. End Cap
6. Table (POS)
7. Chair (POS)
8. Poster (POS)
9. Card Swiping Machine
10. Mannequins
11. Gondolas
12. Display Photographs
13. Products
14. Danglers
15. Coupons and Vouchers

26