Karnataka SSLC Question Paper 2022 Answer Key Retail

A
CCE RF
CCE RR
NSQF LEVEL-2
KARNATAKA SECONDARY EDUCATION EXAMINATION BOARD, MALLESHWARAM,
BANGALORE – 560 003
NSQF LEVEL-2 EXAMINATION, MARCH/APRIL, 2022
MODEL ANSWERS
Date : 08. 04. 2022 ] CODE NO. : 87-EK
Subject : Retail
( English Medium )
( Regular Fresh & Regular Repeater )
[ Max. Marks : 60
Qn.
Value Points Total
SECTION - A

I. Four alternatives are given for each of the following questions /
incomplete statements. Choose the correct alternative and write
the complete answer along with its question number and
alphabet : 8×1=8

1. The customer who usually asks for a price on a product is
(A) Loyal customer (B) Renewing customer
(C) New customer (D) Fickle customer
Ans. : (D) Fickle customer 1

2. A place where goods and services are exchanged, is
(A) Variety store (B) Market place
(C) Departmental store (D) Warehouse store
Ans. : (B) Market place 1

3. An example for staple consumer product among the following is
(A) Chocolate (B) Medicine
(C) Jewellery (D) Milk
Ans. : (D) Milk 1

RF/RR(A)-(200)-9102(MA) [ Turn over

87-EK (Level-2) 2 CE RF & RR
Qn.
Value Points Total

4. The procedure pertaining to the handling of products in a store is
(A) Inventory management (B) Standardization
(C) Technology (D) Marketing
Ans. : (A) Inventory management 1

5. The billing that directly deals with the end customer is
(A) timely billing (B) telecom billing
(C) retail billing (D) wholesale billing
Ans. : (C) retail billing 1

6. Which of the following is a skill of beauty ?
(A) Art of dining (B) Make-up
(C) Art of table presentation (D) Restaurant etiquette
Ans. : (B) Make-up 1

7. In a restaurant hat of the chef indicates the
(A) Food preparation time (B) Self defence
(C) Elegance (D) Level of difficulty in work
Ans. : (D) Level of difficulty in work 1

8. The computer monitor should be placed from the user at a
distance of
(A) 18-30 inches (B) 15-25 inches
(C) 25-40 inches (D) 10-20 inches
Ans. : (A) 18-30 inches 1

II. Fill in the blank with suitable answer : 3×1=3

9. The combination of straight floor and diagonal floor layout is
called .................... .

Ans. : Spine Layout 1

10. Telecom billing process includes receiving and .................
payments from the customers.

Ans. : recording 1

11. The study of workplace design is ...................... .

Ans. : Ergonomics 1

RF/RR(A)-(200)-9102(MA)

CE RF & RR 3 87-EK (Level-2)
Qn.
Value Points Total

III. The functions of security guards are given in Colum-A and types
of security guards in Column -B. Match them and write the
answers along with alphabets : 4×1=4

12. Match the following :
Column-A Column-B
i) Physical security given a) Mobile security guards
to employers
ii) Security given for b) Personal security guards
apartments
iii) Giving security for c) Public security guards
internal and external
assets
iv) Stay at one place and d) Residential security
monitor the movement guards
e) Private security guards
f) Static security guards
g) Corporate security guards
i) b) — Personal security guards 1
ii) d) — Residential security guards 1
iii) g) — Corporate security guards 1
iv) f) — Static security guards 1 4
IV. Answer the following questions : 5×1=5
13. What is a diagonal floor plan ?
The shelves or racks are kept diagonal to each other for the owner
or store manager to have a watch on customer. 1 1

14. What are the two objectives of store design ?
Implement the retailer strategy,
Influence customer buying behaviour,
Provide flexibility,
Meet Legal requirement . ( Any two ) 2½= 1

RF/RR(A)-(200)-9102(MA) [ Turn over

87-EK (Level-2) 4 CE RF & RR
Qn.
Value Points Total

15. Write any two advantages of standard operating procedures in
retail.

It increases sales ½

Boosts workers productivity ½

Enhance store image ( Any two ) 2½= 1

16. Who is an assistant security officer ?

He is on pay roll of the security company deployed at the site to
monitor and regulate employees for their performance. 1

17. Expand OSHA.

OSHA

Occupational Safety and Health Administration. 1

V. Answer the following questions : 4×2=8

18. Write the steps in designing store layout.

a) Determining the availability of space.

b) Determining space needs for selling and non-selling area

c) Fitting space needs for good customer flow

d) Providing for self service 4½=

e) Types of merchandise presentation techniques. ( Any four ) 2

RF/RR(A)-(200)-9102(MA)

CE RF & RR 5 87-EK (Level-2)
Qn.
Value Points Total

19. As a worker at the workplace, what are the responsibilities for
your health and safety ?

a) Know and follow health and safety requirement

b) Work safely, and encourage your co-workers to do the same.

c) Correct any unsafe conditions immediately

d) Take initiative, make suggestion to improve health an safety. 4½ 2

20. Suggest any two merchandising tips in merchandise.

a) The merchandiser should be as per the age, sex and taste of
the target market.

b) The merchandiser must source products according to the
latest trends and season

c) Merchandise for children should be in line with cartoon
characters. ( Any two ) 2 1= 2

21. What is visual merchandising ? Mention its types.

Visual merchandising is the art of displaying merchandise in a
store to attract customers and increase sales. Window display
and food merchandising are its types. 2
OR

What is planogram ? Mention its uses.

Planogram allows visual merchandisers to plan the arrangement
of merchandise by style, type, size, price or other category. It also 1

enables a chain of store to have merchandise across the chain. 1 2

RF/RR(A)-(200)-9102(MA) [ Turn over

87-EK (Level-2) 6 CE RF & RR
Qn.
Value Points Total
VI. Answer the following questions : 3×3=9
22. What are the external factors that help in grasping customer in
retail skill ?
a) Merchandise collections
b) Displays at the entrance 1
c) Promotion
d) Lighting 1
e) Signboard
f) Atmosphere and environment surrounding the store. 1 6½ 3
OR
What are the common mistakes done by a salesperson in
approaching customer ?
a) Not giving customer enough time
b) No eye contact with customer 1
c) Insincere
d) Making over smart remarks 1
e) Talking too softly, loudly or too much
f) No smile. 1 6½ 3

23. Explain the problems associated with retail transport.
a) Maintaining supply chain efficiency in face of increasing risk
and unpredictability.
b) Heightened supply chain security 1
c) Increasing costs
d) Infrastructure congestion exacerbated by unforeseen or
uncontrollable events 1
e) For import and export of goods needed customer clearances
before sending to distribution centres
f) Using retail transport for cross border is very complex, time
consuming and costly. 1 6½ 3

RF/RR(A)-(200)-9102(MA)

CE RF & RR 7 87-EK (Level-2)
Qn.
Value Points Total

24. Briefly explain any three personal grooming tips.
a) There is a load of hope, good make-up skin and hair awaits
you. The following skills to be learnt :
(i) Basic skin care
(ii) Basic hair care
(iii) Basic make-up.
b) Your attitude will go attitude — walking with heels to
greeting someone, learn
(i) Conversational skill
(ii) Social graces
(iii) Posture/gesture.
c) Knowledge of stylish cutlery & crockery can give professional
touch to food.
(i) Art of table presentation
(ii) Art of dining
(iii) Restaurant etiquette. 1+1+1 3
VII. Answer the following questions : 2×4=8

25. What are the main functions of admin junior merchandiser ?
a) Managing site and location
b) Managing operative process at stores
c) Managing cash and stock
d) Managing store facilities
e) Managing securities
f) Managing personnel
g) Crisis management
h) IT management
i) Managing customer service. 4
OR

RF/RR(A)-(200)-9102(MA) [ Turn over

87-EK (Level-2) 8 CE RF & RR
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What are the functions of visual merchandisers ?

a) A visual merchandiser takes care of window display.

b) He decorates the window display in such a way that the
customer gets excited by the brand and increase walk-ins.

c) He spends a lot of time in training the store staff on how to
place merchandise

d) He also trains the staff to follow instruction manuals and
advises them on what should go on the rack

e) He sets the colour scheme of the floor

f) He takes calls on slow moving merchandise and makes sure
it gets prominence through better lighting and display.(Any 4) 4

26. Suggest suitable tips for store design and layout.
a) The signage displaying the name and logo of the store must
be installed at a place where it is visible to all even from
distance.
b) The store must offer a positive ambience to the customers.
c) The trial rooms should have mirrors and be kept clean. 1
d) The retailer must choose right colour for the walls to set the
mood to customer.
e) Never play loud music at store. 1
f) The floor tiles, carpets and racks should be kept clean.
g) There should not be bad odor at the store. 1
h) Do not stock anything at the enhance or exit
i) The fixture or furniture should not act as an object of
obstacle. (Any 4) 1 4

OR

RF/RR(A)-(200)-9102(MA)

CE RF & RR 9 87-EK (Level-2)
Qn.
Value Points Total

Describe the procedures to be followed at the time of opening the
retail store.

a) At least two employees must be present to open the facility.
One employee at entrance of the facility while other waits
outside in a locked vehicle with access to a mobile phone.
The outside employee will maintain a clear view of the
facility and wait for the predetermined all clear signals from
his/her associate. 1

b) Upon entering the facility, the inside employee will walk
around premise to look of sign of intruders or forced entry.
If any, call 911. 1

c) After checking the interior the inside employee will post the
predetermined all clear signal safe and vaults should be 4
disarmed at the latest practical time. 1

d) The front door will remain locked until opening time. 1

SECTION - B

I. Four alternatives are given for each of the following questions /
incomplete statements. Choose the correct alternative and write
the complete answer along with its question number and
alphabet : 2×1=2

27. Grapevine communication is also known as

(A) Formal communication

(B) Informal communication

(C) Downward communication

(D) Pictorial communication

Ans. : (B) — Informal communication 1

RF/RR(A)-(200)-9102(MA) [ Turn over

87-EK (Level-2) 10 CE RF & RR
Qn.
Value Points Total

28. The mental frame of a person who breathes faster is
(A) Doubt (B) Commanding
(C) Confidence (D) Nervous or angry
Ans. : (D) — Nervous or angry 1
II. Fill in the blank with suitable answer : 1

29. GPS stands for .............................. .
Ans. : Global positioning system. 1
III. Answer the following question : 1
30. The signs used in traffic signals indicate, which type of
communication ?
Pictorial communication 1
IV. Answer the following questions : 2×2=4

31. "Change in the eyebrows of the person can judge him/her in the
communication process." Interpret.
Ans.:
a) If eyebrow is lowered than the person is usually frowning,
worried, searching for evidence. 1
b) If one raises eyebrows, an element of doubt or challenge.
2
c) If raising the eyebrow, show a sign of surprise. 1
OR

"Eye contact is most important part in non-verbal
communication." How ? Explain.
a) Most of the listeners look directly at the speaker between
30% and 60% of time. 1
b) Once you maintain eye contact with audience then they will
feel positive frame of confidence.
c) In case the listener does not focus on you, you should make
your point clear and then maintain eye contact with 2
him/her. 1

RF/RR(A)-(200)-9102(MA)

CE RF & RR 11 87-EK (Level-2)
Qn.
Value Points Total
32. What are the elements of effective communication ?
a) Adequacy
b) Timing
c) Integrity
d) Clarity 2
V. Answer the following question : 3

33. What is the importance of upward communication ?
a) Subordinates work performance
b) Problems relating to work
c) Performance appraisal of their subordinates 1
d) Clarifications of orders etc.
e) Opinion, attitude, feelings etc. 1
f) Procedure, methods, practices followed while doing the work
g) New ideas and suggestions
h) Personal and family problems. (Any 3) 1 3
VI. Answer the following question : 4

34. Explain the barriers in communication.
a) Physical Barriers :
These are often due to the nature of environment. 1
b) Organizational Barriers :
These are often due to faculty system design like ineffective
organisational supervision of training etc. 1
c) Attitudinal Barriers :
Lack of consultation with employees arises personality
conflicts. Attitudinal barrier may be due to
(i) Attitude of superior
(ii) Attitude of subordinates 1
(iii) Emotional barriers.
(iv) Physiological barrier is due to individual discomfort
caused by ill health, poor eyesight or difficulties. 1 4

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