Rajasthan Board Class 12 Question Paper 2025 Retail

RAJASTHAN BOARD

QUESTION
PAPER
2025

ANNUAL EXAMINATION

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Zm_m§H$ Roll No.

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Sl.No. :

No. of Questions - 42 V–105
No. of Printed Pages - 11

ì`mdgm{`H$ {ejm (H$jm – XII) narjm, 2025
Vocational Education (Class - XII) Examination, 2025
bodb - MVwW©

TEAR HERE TO OPEN THE QUESTION PAPER
Level - IV
{df` - \w$Q>H$a {~H«$s
Sub. - RETAIL

àíZ nÌ H$mo ImobZo Ho$ {bE `hm± \$m‹S>|
g_` : 3 KÊQo 15 [_ZQ>] [nyUmªH$ : 30
Time : 3 Hours 15 Minutes] [Max. Marks : 30

narjm{W©`m| Ho$ {bE gm_mÝ` {ZX}e …
GENERAL INSTRUCTIONS TO THE EXAMINEES :
1) narjmWu gd©àW_ AnZo àíZ-nÌ na Zm_m§H$ A{Zdm`©V… {bI| &
Candidate must write First his/her Roll No. on the question paper
compulsorily.
2) g^r àíZ hb H$aZo A{Zdm`© h¢ &
All the questions are compulsory to attempt.
3) àË`oH$ àíZ H$m CÎma Xr JB© CÎma-nwpñVH$m ‘| hr {bI| &
Write the answer to each question in the given answer-book only.
`hm± go H$m{Q>E

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IÊS> - A
SECTION - A

ghr {dH$ën MwZo (~hþ{dH$ënr` àíZ) … [14 × ½ = 7]
Select the correct option (Multiple choice questions) :
1) "g{H«$` én go gwZZo' H$m Š`m AW© h¡? [½]
(A) O~ H$moB© Am¡a ~mob ahm hmo V~ ~mV H$aZm
(~) Ü`mZ go gwZZm Am¡a dŠVm H$mo g_PZo H$s H$mo{ee H$aZm
(g) Ho$db eãX H$mo gwZZm, dŠVm H$s ^mdZmAm| H$mo Zht
(X) gdmb nyN>Zo Ho$ {bE ~rM _| Q>moH$Zm
What does it mean to 'active listening'?
(A) Talking while someone else is speaking
(B) Paying close attention and trying to understand the speaker
(C) Only hearing the words, not the speaker's feelings
(D) Interrupting to ask question

2) Amn AnZr AmË_-OmJéH$Vm H¡$go gwYma gH$Vo h¡? [½]
(A) EH$ S>m`ar aI| (~) Xÿgam| go à{V{H«$`m _m±J|
(g) empÝV H$m Aä`mg H$a| (X) Cnamoº$ g^r
How can you improve your self awareness?
(A) Keep a diary (B) Ask for feedback from others
(C) Practice peace (D) All of the above

3) H$m°b_ H$mo{eH$mAm| H$s ì`dñWm h¡ … [½]
(A) D$Üdm©Ya VarHo$ go (~) j¡{VO VarHo$ go
(g) {dH$U© VarHo$ go (X) Cnamoº$ g^r
'Column is arrangement of cells in a
(A) Vertical manner (B) Horizontal manner
(C) Diagonal manner (D) All of the above

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4) {ZåZ _| go H$m¡Zgm godm CÚ_r H$m CXmhaU h¡? [½]
(A) EH$ H$ma {Z_m©U g§`§Ì (~) EH$ ~oH$ar H$s XÿH$mZ
(g) EH$ ho`a g¡byZ (X) EH$ H$n‹S>o H$m H$maImZm
Which of the following is an example of a service management?
(A) A car manufacturing plant (B) A bakery shop
(C) A hair salon (D) A clothing factory

5) {ZåZ _| go H$m¡Z gr J«rZ Om°~ H$m CXmhaU h¡? [½]
(A) EH$ H$ma _¡Ho${ZH$ (~) EH$ gmoba n¡Zb B§ñQ>m°ba
(g) EH$ \$mñQ> \y$S> H$_©Mmar (X) EH$ ñQ>m°H$ ~«moH$a
Which of the following is an example of a green job?
(A) A car mechanic (B) A solar panel installer
(C) A fast food worker (D) A stock broker

6) Amn AnZo OrdZ _| "AmonZ - E§S>oS> àíZm|' H$m Cn`moJ H¡$go H$a gH$Vo h¡? [½]
(A) J«mhH$ H$s g_ñ`m H$m g_mYmZ H$aVo g_`
(~) AnZo XmoñVm| Am¡a n[adma go ~mV H$aVo g_`
(g) J«mhH$ go {ZnQ>Vo g_`
(X) Cnamoº$ g^r
How can you use open - ended questions on your life?
(A) When resolving customer problem
(B) When talking to your friends and family
(C) When dealing with customer
(D) All of the above

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7) {ZåZ _| go H$m¡Z-gm "{deof dñVw' H$m CXmhaU h¡? [½]
(A) EH$ amoQ>r (~) EH$ {S>OmBZa h¢S>~¡J
(g) OoZo[aH$ gmoS>m H$s EH$ ~moVb (X) OoZo[aH$ ñZrH$g© H$s EH$ µOmoS>r
Which of the following is an example of a speciality goods?
(A) A loaf of bread (B) A designer handbag
(C) A bottle of generic soda (D) A pair of generic sneakers

8) gr.Ama.E_. ì`dgm`m| H$s {H$g àH$ma ghm`Vm H$a gH$Vm h¡? [½]
(A) J«mhH$ g§Vw{ï> _| gwYma (~) J«mhH$ dµ\$mXmar _| d¥{Õ
(g) _yë`dmZ J«mhH$ A§VÑ©{ï> àmá H$a| (X) Cnamoº$ g^r
How can CRM help business?
(A) Improve customer satisfaction (B) Increase customer loyalty
(C) Gain valuable customer insights (D) All of the above

9) {ZåZ _| go H$m¡Zgm IwXam {dH«o$Vm godm H$m àH$ma h¡? [½]
(A) WmoH$ {dH«o$Vm H$mo godm (~) Cn^moº$m H$mo godm
(g) (A) Am¡a (~) XmoZm| (X) Cnamoº$ _| go H$moB© Zht
Which one of the following is types of retailer services?
(A) Service to whole-saler (B) Service to Consumer
(C) Both (A) and (B) (D) None of above

10) A{Z`mo{OV n[adV©Z Š`m h¡? [½]
(A) EH$ n[adV©Z Omo `moOZm~Õ h¡ &
(~) EH$ n[adV©Z Omo AàË`m{eV ê$n go hmoVm h¡ &
(g) EH$ n[adV©Z Omo h_oem gH$mamË_H$ hmoVm h¡ &
(X) EH$ n[adV©Z Omo h_oem ZH$mamË_H$ hmoVm h¡ &
What is unplanned change?
(A) A change that is planned
(B) A change that occurs unexpectedly
(C) A change that is always positive
(D) A change that is always negative

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11) H$m`©ñWb na H$_©Mmar H$s {XImdQ> Š`m| _hËdnyU© h¡? [½]
(A) BgH$m H§$nZr H$s N>{d na H$moB© à^md Zht n‹S>Vm h¡ &
(~) `h à^m{dV H$aVm h¡ {H$ J«mhH$ H§$nZr H$mo H¡$go XoIVo h¡ &
(g) `h Ho$db Hw$N> CÚmoJm| _| hr _hËdnyU© h¡ &
(X) `h EH$ ì`{º$JV ng§X h¡ &
Why employee appearance important in the work place?
(A) It has no impact on the company's image.
(B) It can affect how customers perceive the company.
(C) It is only important in certain industries.
(D) It is a personal choice.

12) Am_ Vm¡a na ñdrH¥$V nwéfm| H$s H$m`m©b` S´>og Š`m h¡? [½]
(A) Q>r-eQ>© Am¡a Otg (~) gyQ> Am¡a Q>mB©
(g) em°Q²>g© Am¡a g¢S>b (X) Q´>oH$gyQ>
What is the most common and generally accepted men's office dress?
(A) T-shirt and jeans (B) Suit and tie
(C) Shorts and sandals (D) Tracksuit

13) g\$b J«mhH$ à{VYmaU H$m XrK©H$m{bH$ bm^ Š`m h¡? [½]
(A) ~‹T>r hþB© ~«m§S> {Zð>m (~) H$_ bm^àXVm
(g) ~‹T>r hþB© _mH}$qQ>J bmJV (X) Cnamoº$ _| go H$moB© Zht
What is the long -term benefit of successful customer relation?
(A) Increased brand loyalty (B) Reduced profitability
(C) Increased marketing cost (D) All of the above

14) {ZåZ _| go H$m¡Zgm EH$ à_wI J«mhH$ godm H$m¡eb h¡? [½]
(A) C{MV Ü`mZ XoZm (~) ~ma-~ma ~rM _| Q>moH$Zm
(g) Am±I Ho$ g§nH©$ go ~MZm (X) VH$Zr{H$ eãXOmb H$m Cn`moJ H$aZm
Which of the following is a key customer service skill?
(A) To give proper attention (B) Interrupting frequently
(C) Avoiding eye contact (D) Using technical jargon

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IÊS - ~
SECTION - B

[aº$ ñWmZm| H$s ny{V© H$s{OE … [16 × ½ = 8]
Fill up the blanks :

15) JbV \$h_r AŠga Iam~ ............... go CËnÞ hmoVr h¡ & [½]
(g§Mma / AmXV|)
Misunderstanding often arise from poor ________.
(Communication / Habits)

16) J«mhH$ g_ñ`mE± ............. h¡ Omo J«mhH$ AZw^d H$aVo h¢ & [½]
(H${R>ZmB`m± / g§Vw{ï>)
Customer problems are ________ the customers experience.
(Difficulties / satisfaction)

17) {~H«$s H$m bú` {H$gr ì`dgm` Ho$ {bE .......... CËnÞ H$aZm h¡ & [½]
(hm{Z / amOñd)
The goal of sales is to generate __________ for a business.
(Loss / Revenue)

18) J«mhH$ H$s g§Vw{ï> Ho$ {bE J«mhH$ H$s ............. nyar H$aZm _hËdnyU© h¡ & [½]
(AnojmE± / AkmZVm)
Meeting customer ________ is crucial for customer satisfaction.
(Expectations / ignorance)

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19) ................ J«mhH$ H$mo g§nH©$ _| aIZo _| _XX H$aVm h¡ & [½]
(gmoeb _r{S>`m / bm°{OpñQ>H$)
_________ helps to keep customer in touch.
(Social media / Logistic)

20) .............. J«mhH$ Ho$ {ZU©` H$mo à^m{dV H$aZo Ho$ {bE EH$ _hËdnyU© V§Ì h¡ & [½]
({dÎm / _w±h go ~mobZm)
________ is a key mechanism for influencing customer decision.
(Finance / Word of mouth)

21) g§JR>Z _| EH$ ............. H$mo Wmo‹S>o M_H$sbo Am^yfU nhZZo Mm{hE & [½]
(nwéf / _{hbm)
A _______ should wear little bright jewellery in an organisation.
(Men / Women)

22) IwXam g§JR>Z _| g\$bVm Ho$ {bE à^mdr .............. _hËdnyU© h¡ & [½]
(Q>r_dH©$ / H$‹S>r _ohZV)
Effective ________ is crucial for success in a retail organization.
(Teamwork / hard work)

23) AÀN>m ........... g§n©H$ `h {XIm gH$Vm h¡ {H$ Amn AmídñV h¡ & [½]
(Moham / Am±I)
Good _________ contact can show that you are confident.
(Face / eye)

24) dmŠ`m| _| h_ {OZ {d{^Þ àH$ma Ho$ eãXm| H$m Cn`moJ H$aVo h¢ CÝh| ............. H$hm OmVm h¡ & [½]
(dmŠ`m§e / ñnrM)
The different types of words we use in sentences are called ________.
(Phrase / Speech)

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25) eãX "E', "EZ' Am¡a .............. H$mo A{Q>©H$b H$hVo h¢ & [½]
("X' / "dr')
The word 'a' , 'an' and ___________ are known as articles.
('The' / 'We')

26) àoaUm eãX ........... go {b`m J`m h¢ & [½]
(_Zr / _mo{Q>d)
Motivation is derived from the word _________.
(Money / Motive)

27) h_ n`m©á _mÌm _| ............ Ûmam VZmd H$mo H$_ H$a gH$Vo h¡ & [½]
(Ambñ` / ZtX)
We can reduce stress by adequate ________.
(Laziness / Sleep)

28) `h ............ {J«S> Ho$ én _| H$mo{eH$mAm| H$m EH$ g§J«h h¢ & [½]
(H$m`© nÌH$ / H$mµJµO H$s erQ>)
A ________ is a collection of cells in the form of grid.
(Work sheet / Paper sheet)

29) {~Zm `moOZm Ho$ bú` {g\©$ EH$ ............. h¡ & [½]
(g\$bVm / BÀN>m)
A goal without a plan is just a ________.
(success / wish)

30) ............. IoVr h[aV Zm¡H$ar H$m EH$ CXmhaU h¡ & [½]
(H$sQ>ZmeH$ / O¡{dH$)
________ farming is an example of green job.
(Pesticides / Organic)

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9
IÊS> - g
SECTION - C

bKy CÎmamË_H$ àíZ … [9 × 1 = 9]

Short answer type questions :

31) g{H«$` gwZZo Ho$ MaU {bI| & [1]

Write the stages of active listening.

32) "\$m°_©ybm ~ma' go AmnH$m Š`m A{^àm` h¡? [1]

What do you mean by 'formula bar'?

33) CÚ_r Ho$ VrZ H$m`© {bI| & [1]

Write three functions of an entrepreneur.

34) J«mhH$ g_ñ`m Ho$ Xmo àH$ma {bI| & [1]

Write two types of customer problem.

35) "gw{dYm CËnmX' go AmnH$m Š`m A{^àm` h¡? [1]

What do you mean by 'convenience product'?

36) J«mhH$ godm _| gwYma Ho$ H$moB© Xmo VarHo$ {bI| & [1]

Write any two ways to improve customer service.

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37) IwXam {dH«o$Vm H$s godm Am¡a J«mhH$ godm _| AÝVa Ho$ Xmo H$maU {bI| & [1]

Write two reasons for gap in retailer's service and customer service.

38) J«mhH$ go {ZnQ>Zo Ho$ Xmo VarHo$ ~VmE± & [1]

Mention any two ways of dealing with customer.

39) Q>r_dH©$ H$s H$moB© Xmo {deofVmE± {bI| & [1]

Write any two features of team work.

IÊS> - X

SECTION - D

{Z~§YmË_H$ àíZ (Xmo n¥ð>m| VH$ CÎma {b{IE) … [3 × 2 = 6]

Essay type questions (Write answers upto 2 pages) :

40) J«mhH$ godm _| J«mhH$ g_ñ`m g_mYmZ H$s à{H«$`m {bI| & [2]

Write the customer's problem solving process in customer services.

AWdm/OR

J«mhH$ g_ñ`mAm| H$mo H¡$go g§^mb|?

How to handle customer problem?

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41) J«mhH$ na Vwa§V Ü`mZ H¡$go XoZm Mm{hE? [2]
How to provide prompt attention to customer?
AWdm/OR
J«mhH$ à{V{H«$`m àmá H$aZo Ho$ {d{^Þ VarHo$ {bIo &
Write the different ways of getting customer feedback.

42) {~H«$s ~‹T>mZo Ho$ {d{^Þ VarHo$ {bI| & [2]
Write the different ways to increase sales.
AWdm/OR
gr Ama E_ H$s à{H«$`m {bI| &
Write the process of CRM.

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