ICSE Class 10 Specimen Paper 2022 Mass Media and Communication Semester 1

ICSE SEMESTER 1 EXAMINATION
SPECIMEN QUESTION PAPER
MASS MEDIA & COMMUNICATION
Maximum Marks: 50
Time allowed: One hour (inclusive of reading time)
ALL QUESTIONS ARE COMPULSORY.
The marks intended for questions are given in brackets [ ].
__________________________________________________________________________________

Select the correct option for each of the following questions.
__________________________________________________________________________________

Section A
(Each question in this section carries 1 mark)

Question 1
Communication is considered to be _______________, as once given out, cannot be
retracted or changed.

a) Punctuated
b) Irreversible
c) Transactional
d) Semantic

Question 2
A barrier to communication based on factors such as distance, visibility and direct
obstructions.

a) Psychological
b) Organizational
c) Cultural
d) Physical

Question 3
A reply after receiving information, as proof that the message was understood.

a) Feedback
b) Feed forward
c) Echo
d) Media

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Question 4
Communication which is presented in a manner that is brief, to the point and meaningful.

a) Coherent
b) Concise
c) Concrete
d) Courtesy

Question 5
The title or description mentioned at the bottom of a photograph in a newspaper.

a) Caption
b) Feature
c) Lead
d) Banner

Question 6
Images in a newspaper showcasing specific products/services in an attractive manner. Logos
and name are clearly visible.

a) Photo feature
b) Column
c) Advertisement
d) Typography

Question 7
Line of writing at the top of each news story. Introduces the news story in a small number
of words.

a) Headline
b) Caption
c) Banner
d) Masthead

Question 8
The act of repeating information in a continuous manner for the purpose of making it
memorable.

a) Emphasis
b) Unity
c) Repetition
d) Variety

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Question 9
The art or procedure of arranging type or processing data and printing from it.

a) Colour
b) Font
c) Literacy
d) Typography

Question 10
The process of removing sections of an image, leaving only what is required.

a) Rotation
b) Contrast adjustment
c) Typography
d) Cropping

Question 11
BMP, TIFF and JPEG are all examples of ______________________.

a) News reports
b) Image file formats
c) Captions
d) Audio formats

Question 12
The process of balancing all elements on a page so that articles and images are equally
spread throughout the paper.

a) Use of space
b) Typography
c) Page weighing
d) Rule of thirds

Question 13
Communication is considered to be _____________ due to it requiring an exchange of
information between sender and receiver.

a) Transactional
b) Punctuated
c) Multi-purpose
d) Irreversible

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Question 14
Includes barriers to communication that might be experienced in the workplace.

a) Organisational
b) Cultural
c) Psychological
d) Semantic

Question 15
Includes politeness and framing of statements in a respectful manner, during
communication.

a) Coherence
b) Completeness
c) Concreteness
d) Courtesy

Question 16
A front-page box placed over or below the newspaper masthead. It lists the important stories
run on inside pages or boxes announcing a paper’s inside contents.
a) Teaser
b) Banner
c) Caption
d) Headline

Question 17
The following of one element after another, in a particular order.

a) Sequence
b) Variety
c) Repetition
d) Emphasis

Question 18
An important element in newspapers and magazines revolving around the visual
representation of an event, captured in time.

a) Photography
b) Filler
c) News story
d) Headline

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Question 19
_______________ refers to the differences between the different tones present in an image.

a) Brightness
b) Cropping
c) Contrast
d) Hue

Question 20
What does TIFF stand for?

a) Tagged Image File Format
b) Televised Image File Format
c) Technicolour Image File Format
d) Telegraph Image File Format

Section B
(Each question in this section carries 2 marks)
Question 21
What do we mean by cultural barrier to communication?

a) this occurs due to the presence of physical obstructions or noise.
b) this barrier might arise due to differences in religion, behaviour of people within a
certain region or what native people consider unacceptable.
c) this barrier might occur due to miscommunication in the workplace or bad relationship
with other employees.
d) this occurs due to not understanding the meaning of phrases used in the process of
communication.

Question 22
How do semantic barriers to communication arise?

a) this occurs due to the presence of physical obstructions or noise.
b) arises due to the inability to understand, or misunderstanding of information due to the
differences of languages and symbols, specifically the different meanings of words in
the various languages.
c) this barrier might occur due to miscommunication in the workplace or bad relationship
with other employees.
d) this occurs due to not understanding the meaning of phrases used in the process of
communication.

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Question 23
Why should messages be coherently structured?

a) a message that consists of too many points will be confusing to a reader.
b) a message with grammatical errors and spelling mistakes will not be easily understood
by readers or listeners.
c) communication cannot be understood without a certain level of context.
d) a message that does not flow logically and consists of too many ideas will result in
ineffective communication.

Question 24
What do we mean by feedforward?

a) the act of providing a reply to a statement given.
b) the provision of visual representation of data to accompany a story.
c) information taken from one listener to another.
d) the provision of context of what one wants to communicate prior to that
communication.

Question 25
What is the role of clarity in effective communication?

a) the message should include and elaborate upon all points in focus.
b) the message should provide comprehensive explanation and leave no room for
misinterpretation.
c) The message should be clear and easily understandable to the recipient. The purpose of
the communication should be clear to sender then only the receiver will be sure about
it.
d) the message should be as short and precise as possible.

Question 26
In what way is empathy important for a journalist?

a) it allows the journalist to communicate effectively to both educated as well as
uneducated masses.
b) it allows the journalist to build images in the minds of the general public.

c) it allows the Journalist to understand the emotional state of people and how they will
react to certain pieces of news
d) it allows the journalist to build trust between themselves and news sources.

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Question 27
What is the main purpose of a headline?

a) it is a banner that precedes or is written above a particular news article, to introduce it.
b) it is a caption placed beneath a photograph to explain what is happening.
c) it is the first line of a new story providing context.
d) it is the first line of a newspaper containing the name, date and any other important
information.

Question 28
Explain the term ‘Byline’.

a) a line found under photographs are explains the events that are occurring.
b) a line that provides the name of the writer and is sometimes found at the bottom of the
page.
c) a line above a news story providing insight to events that have occurred.
d) a line that acts as a heading for a new story.

Question 29
How is JPEG a useful image file format?

a) files can be highly compressed in a lossy format.
b) the file is stored in a format without any compression.
c) files can be stored in a low-resolution format that saves space.
d) files can be stored in high quality with a lossless compression.

Question 30
What is meant by emphasis in principles of design?

a) it refers to the focal point and supportive furnishings that creates the centre of attention.
b) this is the end result achieved when all design elements interrelate and work together
to enhance appeal.
c) the relationship of one object to another in terms of size and proximity to the camera.
d) A tool for leading the eye across the page by continuously repeating information.

Question 31
What does proportion focus on in principles of design?

a) it refers to the focal point and supportive furnishings that creates the centre of attention.
b) this is the end result achieved when all design elements interrelate and work together
to enhance appeal.
c) the relationship of one object to another in terms of size and proximity to the camera.
d) A tool for leading the eye across the page by continuously repeating information.

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Question 32
Explain the importance of white space in print media.

a) It improves comprehension and legibility, making the paper more attractive and
appealing.
b) it allows for variety in typeface design.
c) it creates harmony and continuity between different news articles.
d) it ensures that the subject of images is highlighted.

Question 33
How do we select the appropriate channel for communication?

a) We must understand the nature and kind of message being sent, where the formal or
informal, urgent or sensitive.
b) the channel for communication is based on total word limit an actual number of words
used.
c) we decide a channel of communication based on the language of communication used.
d) channels for communication are chosen solely based on whether the communication is
in oral or written form.

Question 34
What does rule of thirds in photography involve?

a) It involves removal of one third of an image during cropping to focus on the subject.
b) it involves changing the hue of an image buy a degree of 1/3 at a time.
c) it involves mentally dividing up your image using two horizontal and to vertical lines.
d) it involves ensuring that the perspective of different subjects in relation to each other is
based on values of 3.

Question 35
Images arouse emotions. how is this useful for magazines?

a) this creates a feeling of excitement and also allows viewers to connect with events in
the image.
b) this allows the image to be easily shared to a vast audience.
c) the focus is to attract as much attention as possible.
d) it allows a connection between the viewer and the various advertisements spread across
the multiple pages of the magazine.

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