CBSE Class 12 Business Studies Question Paper 2019 Set 5

SET-1
Series BVM/5 H$moS> Z§.
Code No. 66/5/1
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 15 h¢ &
 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma -nwpñVH$m Ho$ _wI-n¥ð> na
{bI| &
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >25 àíZ h¢ &
 H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, àíZ H$m H«$_m§H$ Adí` {bI| &
 Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©•
_| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo
Am¡a Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
 Please check that this question paper contains 15 printed pages.
 Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
 Please check that this question paper contains 25 questions.
 Please write down the Serial Number of the question before
attempting it.
 15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES
{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80
Time allowed : 3 hours Maximum Marks : 80

66/5/1 1 P.T.O.

gm_mÝ` {ZX}e :
(i) Bg àíZ-nÌ _| nm±M IÊS> h¢ : A, ~, g, X VWm ` &
(ii) IÊS> A _| 1 A§H$ dmbo àíZ 1 go 8 VH$ h¢ & {OZH$m CÎma EH$ eãX AWdm EH$ dmŠ` _| hmo &
(iii) IÊS> ~ _| 3 A§H$ dmbo àíZ 9 go 13 VH$ h¢ & {OZH$m CÎma 50 – 75 eãXm§o _| hmo &
(iv) IÊS> g _| 4 A§H$ dmbo àíZ 14 go 19 VH$ h¢ & {OZH$m CÎma bJ^J 120 eãXm§o _| hmo &
(v) IÊS> X _| 5 A§H$ dmbo àíZ 20 go 22 VH$ h¢ & {OZH$m CÎma bJ^J 150 eãXm§o _| hmo &
(vi) IÊS> ` _| 6 A§H$ dmbo àíZ 23 go 25 VH$ h¢ & {OZH$m CÎma bJ^J 200 eãXm§o _| hmo &
(vii) àíZ-nÌ _| H$moB© g_J«-M`Z-{dH$ën CnbãY Zht h¡, VWm{n EH$ A§H$ dmbo 3 n«íZm| _§o, VrZ
A§H$ dmbo 2 n«íZm| _§o, Mma A§H$ dmbo 2 n«íZm| _§o, nm±M A§H$ dmbo 1 n«íZ _§o VWm N>: A§H$
dmbo 1 n«íZ _§o {dH$ën CnbãY h¢ & Eogo àíZm| _|o AmnH$mo Ho$db EH$ {dH$ën H$m hr CÎma
XoZm h¡ &

General Instructions :
(i) This question paper contains five Sections : A, B, C, D and E.
(ii) Section A contains questions 1 to 8 carrying one mark each. Answers to
these questions may be given in one word or a sentence.
(iii) Section B contains questions 9 to 13 carrying three marks each. Answers
to these questions may be given in 50 – 75 words.
(iv) Section C contains questions 14 to 19 carrying four marks each. Answers
to these questions may be given in about 120 words.
(v) Section D contains questions 20 to 22 carrying five marks each. Answers
to these questions may be given in about 150 words.
(vi) Section E contains questions 23 to 25 carrying six marks each. Answers to
these questions may be given in about 200 words.
(vii) There is no over-all-choice in the question paper, however an internal
choice has been provided in 3 questions of one mark, 2 questions of three
marks, 2 questions of four marks, 1 question of five marks and 1 question
of six marks. You have to attempt only one of the choices in such questions.

66/5/1 2

IÊS> A
SECTION A

1. {H$gr ^r H$m¶© H$mo à^mdnyU© VWm Hw$ebVmnyU© T>§J go H$aZo Ho$ {bE à~ÝYZ H$mo {d{^Þ
AmJV gmYZm| H$s Amdí¶H$Vm hmoVr h¡ & {H$Ýht Xmo Ho$ Zm‘ ~VmBE & 1

Various input resources are required by management to complete a task
effectively and efficiently. Name any two.

2. ‘g§JR>Z’ H$mo n[a^m{fV H$s{OE & 1

AWdm
‘A§VaU’ H$m ³¶m AW© h¡ ? 1

Define ‘Organising’.

OR

What is meant by ‘Delegation’ ?

3. g^r ì¶mdgm{¶H$ ’$_] g’$b hmoZo Ho$ {bE AnZr {~H«$s ~‹T>mZm Am¡a bm^ H$‘mZm MmhVr
h¢ & g^r à~ÝYH$ BgH$m ñdßZ XoIVo h¢ & AnZo ñdßZm| H$mo dmñV{dH$Vm ‘| ~XbZo Ho$ {bE
à~ÝYH$m| H$mo ^{dî¶ Ho$ ~mao ‘| gmoMZo, ì¶mdgm{¶H$ ^{dî¶dmUr H$aZo VWm bú¶ àm{ßV Ho$
{bE Kmoa n[al‘ H$aZm n‹S>Vm h¡ &
Cn¶w©³V n§{³V¶m± à~ÝY Ho$ EH$ H$m¶© H$mo d{U©V H$aVr h¢ & Bg H$m¶© H$s nhMmZ H$s{OE VWm
Bgo n[a^m{fV H$s{OE & 1

All business firms would like to increase their sales and earn profits to be
successful. All managers dream of these. To turn their dreams into
reality, managers need to work hard in thinking about the future, in
making business predictions and achieving targets.
The above lines describe one of the functions of management. Identify
and define this function.

66/5/1 3 P.T.O.

4. ZoV¥Ëd H$s ‘bmoH$VmpÝÌH$’ Ed§ ‘hñVjon-a{hV’ e¡br ‘| AÝV^}X H$s{OE & 1

AWdm
‘AW©’ Ho$ AmYma na ‘Am¡nMm[aH$ gåàofU’ Ed§ ‘AZm¡nMm[aH$ gåàofU’ ‘| AÝV^}X H$s{OE & 1
Differentiate between ‘Democratic’ and ‘Laissez-faire’ style of leadership.

OR
Differentiate between ‘Formal Communication’ and ‘Informal
Communication’ on the basis of ‘Meaning’.

5. ‘G$U bmJV’ EH$ CÚ‘ H$s ny±Or g§aMZm H$mo H¡$go à^m{dV H$aVr h¡ ? 1
AWdm
‘g‘Vm H$s bmJV’ EH$ CÚ‘ H$s ny±Or g§aMZm H$mo H¡$go à^m{dV H$aVr h¡ ? 1
How does ‘Cost of Debt’ affect the capital structure of an enterprise ?
OR
How does ‘Cost of Equity’ affect the capital structure of an enterprise ?

6. ‘E³g dmB© {b{‘Q>oS>’ < 10 H$amo‹S> H$s A{YH¥$V ny±Or Ho$ gmW n§OrH¥$V h¡ & H$ånZr H$s àXÎm
n±yOr < 6 H$amo‹S> h¡ & H$ånZr YZ H$s H$‘r go OyP ahr Wr & H$ånZr Ho$ à~ÝYZ Zo < 100
à˶oH$ Ho$ 1,00,000 g‘Vm A§em| Ho$ {ZJ©‘Z Ûmam YZ EH${ÌV H$aZo H$m {ZU©¶ {b¶m &
{ZJ©‘Z nyU© A{^XÎm hmo J¶m & BgHo$ níMmV² ¶h AZw^d hþAm {H$ EH${ÌV YZ dmñV{dH$
Amdí¶H$Vm go A{YH$ Wm &
Cg AdYmaUm H$s nhMmZ H$s{OE VWm Cgo n[a^m{fV H$s{OE {Ogo H$mofm| H$mo EH${ÌV H$aZo
H$m {ZU©¶ boVo g‘¶ H$ånZr Ûmam ܶmZ ‘| Zht aIm J¶m & 1
‘XY Ltd.’ is registered with an authorised capital of < 10 crore. The
paid-up capital of the company is < 6 crore. The company was facing
shortage of funds. The management of the company decided to raise
funds by issue of 1,00,000 equity shares of < 100 each. The issue was
fully subscribed. After this it was realised that the funds raised were in
excess of the actual requirement.
Identify and define the concept which was not considered by the company
before deciding the amount of funds to be raised.

66/5/1 4

7. {ddoH$ Zo gmaZmW Am°Q>mo‘mo~mBëg go EH$ ~mBH$, Bg {b{IV Jma§Q>r Ho$ gmW IarXr {H$ ¶{X
Amdí¶H$Vm hþB© Vmo N>: ‘mh AWdm 5,000 {H$‘r H$s Xÿar V¶ H$aZo VH$, Omo ^r nhbo hmoJm,
~mBH$ H$s ‘aå‘V H$a Xr OmEJr AWdm Cgo ~Xb {X`m OmEJm & Xmo ‘mh ‘| 400 {H$‘r H$s
Xÿar V¶ H$aZo Ho$ níMmV² ~mBH$ Ho$ {J¶a Zo H$m‘ H$aZm ~§X H$a {X¶m & {ddoH$ ~mBH$ H$mo
{dH«o$Vm Ho$ nmg bo J¶m {OgZo CgH$s {eH$m¶V gwZZo go ‘Zm H$a {X¶m & dh ^«‘ ‘| Wm {H$
³¶m H$ao &
{ddoH$ H$mo gwPmd Xr{OE {H$ Cn¶w©³V pñW{V ‘| dh {H$Z A{YH$mam| H$m à¶moJ H$a
gH$Vm h¡ & 1
Vivek purchased a bike from Sarnath Automobiles with a written
guarantee to repair or replace, if necessary, within six months or
5,000 kms of distance travelled whichever is earlier. After covering the
distance of 400 kms in two months, the gears of the bike started giving
problems. Vivek took the bike to the dealer who refused to listen to his
complaint. He was confused about what he should do.
Suggest the rights that Vivek may exercise in the above case.

8. ‘Z¶Z ‘oS>rHo$¶a B{Šdn‘|Q> {b{‘Q>oS>’ eë¶{M{H$ËgH$m| Ho$ {bE EH$ A{ÛVr¶ boµOa VH$ZrH$
dmbo CnH$aU ~Zm ahr h¡ & eë¶{M{H$ËgH$m| Ûmam Bg CnH$aU H$m à¶moJ Ho$db Cn¶w³V
à{ejU Ho$ ~mX hr {H$¶m Om gH$Vm h¡ & ¶hm± VH$ {H$ BgHo$ aIaImd Ho$ {bE ^r {d{eîQ>
A{^¶ÝVmAm| Ho$ ‘mJ©Xe©Z H$s Amdí¶H$Vm h¡ & BgHo$ H$maU, CnH$aU H$m Cn¶moJ gr{‘V
AñnVmbm| ‘| hr {H$¶m Om ahm h¡ & H$ånZr CnH$aU H$s {~H«$s ~‹T>mZm MmhVr h¡ &
AnZo CÎma Ho$ g‘W©Z ‘| H$maU XoVo hþE H$ånZr Ûmam à¶moJ ‘| bmE OmZo dmbo g§dY©Z VarHo$
H$m gwPmd Xr{OE & 1
‘Nayan Medicare Equipment Ltd.’ manufactures equipment for surgeons
having a unique laser technique. The equipment can be used by the
surgeons only after proper training. Even their maintenance requires
guidance of specialised engineers. Because of this, the equipment is used
in a limited number of hospitals. The company wants to increase the sale
of the equipment.
Suggest the promotion tool to be used by the company giving reason in
support of your answer.

66/5/1 5 P.T.O.

IÊS> ~
SECTION B
9. à~ÝY Ho$ ‘{Z¶moOZ’ H$m¶© H$s {H$Ýht VrZ gr‘mAm| H$mo g_PmBE & 3
AWdm
‘{Z¶moOZ’ Ho$ ‘hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo g‘PmBE & 3
Explain any three limitations of ‘Planning’ function of management.
OR
Explain any three points of importance of ‘Planning’.

10. ‘O{Q>b (g§H$Q>) {~ÝXþ {Z¶§ÌU’ VWm ‘AndmX Ûmam à~ÝY’ H$mo g‘PmBE & 3
AWdm
‘{Z¶§ÌU à{H«$¶m’ Ho$ ‘{ZînmXZ ‘mZH$m| H$m {ZYm©aU’ VWm ‘dmñV{dH$ {ZînmXZ H$s ‘mn’ MaUm|
H$mo g‘PmBE & 3
Explain ‘critical point control’ and ‘management by exception’.
OR
Explain ‘setting performance standards’ and ‘measurement of actual
performance’ as steps of ‘controlling process’.

11. {ed Zo hmb hr ‘| EH$ H$‘ H$s‘V Ho$ Eb.B©.S>r. ~ë~ ~ZmZo dmbr Am¡Úmo{JH$ BH$mB© ‘| H$m¶©
H$aZm àma§^ {H$¶m h¡ & CgHo$ AYrZ nm±M H$‘©Mmar H$m¶© H$a aho h¢ & H$m¶© bú¶m| H$s àm{ßV
VWm g§gmYZm| Ho$ AZwHy$bV_ Cn¶moJ H$mo AmídñV H$aZo Ho$ {bE dh CÝh| AmXoe XoVm h¡ &
EH$ à^mdr Q>r‘ ~ZmZo Ho$ {bE dh H$‘©Mm[a¶m| H$mo Cn`wº$ H$m¶©-na-à{ejU ^r àXmZ H$aVm
h¡ & dh CZHo$ Ûmam {Zînm{XV H$m¶© H$m {díbofU ^r H$aVm h¡ Am¡a CÝh| à{VnwpîQ> ^r XoVm
h¡ &
{ed Ûmam {Zînm{XV H$m¶© H$mo {ZX}eZ Ho$ EH$ ‘hÎdnyU© KQ>H$ Ho$ ê$n ‘| d{U©V {H$¶m Om
gH$Vm h¡ & Bg KQ>H$ H$m Zm‘ ~VmBE VWm Cn¶w©³V ‘| àH$m{eV H$m¶m] Ho$ A{V[a³V {ed
Ûmam {Zînm{XV {H$E Om gH$Zo dmbo Xmo Aݶ H$m¶m] H$m CëboI H$s{OE & 3
Shiv has recently joined an industrial unit manufacturing low cost LED
bulbs. He has five workers working under him. He gives them
instructions to ensure optimum utilization of resources and achievement
of work targets. He provides good on-the-job training to the workers to
build an efficient team. He also analyses the work performed by them
and gives feedback.
The work performed by Shiv may be described as an important element
of directing. Name the element and state two other functions which may
be performed by Shiv in addition to those highlighted above.
66/5/1 6

12. ‘{dÎmr¶ ~mµOmam| H$m dJuH$aU CZ‘| ì¶mnma {H$E OmZo dmbo {dÎmr¶ ànÌm| H$s n[an³dVm Ho$
AmYma na {H$¶m OmVm h¡ &’ Cg ~mµOma H$m Zm‘ ~VmBE {Og‘| EH$ df© go A{YH$
n[an³dVm dmbo ànÌm| H$m ì¶mnma {H$¶m OmVm h¡ & Bg ~mµOma H$s {H$Ýht Xmo {deofVmAm| H$m
CëboI ^r H$s{OE & 3
‘Financial markets are classified on the basis of the maturity of financial
instruments traded in them.’ Name the market in which the instruments
with more than one year maturity are traded. Also state any two features
of this market.

13. Jmonmb, ‘mohZ VWm í¶m‘ VrZ {‘Ì h¢ VWm EH$ Am¡Úmo{JH$ joÌ ‘| CZH$s AbJ-AbJ bKw
{d{Z_m©U BH$mB¶m± h¢ & do H$R>moa n[al‘r VWm B©‘mZXma h¢ VWm AnZr CËnmXZ J{V{d{Y¶m|
H$m g§MmbZ ì¶dgm¶ H$s AÀN>r n[anm{Q>¶m| H$m {Zdm©h H$aHo$ H$aVo h¢ & do AÀN>r JwUdÎmm
dmbo H$ƒo ‘mb H$m Cn¶moJ H$aVo h¢ VWm ‘mZH$sH¥$V à{H«$¶mAm| H$m nmbZ H$aVo h¢ & do AnZo
CËnmXm| H$m ‘yë¶ {ZYm©aU EH$ C{MV bm^-gr‘m Ho$ AÝVJ©V H$aVo h¢ & naÝVw do g^r gmWr
CËnmXH$m| Ûmam dñVwAm| Ho$ CËnmXZ ‘| AnZmE JE AZw{MV ì¶dhmam| O¡go K{Q>¶m ñVa H$s
dñVwE±, ZH$br VWm XmofnyU© dñVwAm| Ho$ {df¶ ‘| {MpÝVV h¢ & AV:, CÝhm|Zo Am¡Úmo{JH$ joÌ
Ho$ Aݶ CËnmXH$m| Ho$ gmW {‘bH$a EH$ g§JR>Z ~ZmZo H$m {ZU©¶ {b¶m {OgH$m AnZm
g§{dYmZ hmo VWm Omo gaH$mar hñVjon go ‘w³V hmo & ¶h g§JR>Z ~oB©‘mZ, emofUH$Vm© Ed§
AZw{MV ì¶mnm[aH$ {H«$¶mE± H$aZo dmbo {dH«o$VmAm| H$m à{VdmX H$aZo Ed§ CZHo$ {déÕ
H$m¶©dmhr H$aZo Ho$ {bE Cn^mo³VmAm| H$mo àmoËgm{hV H$aoJm &
Cn¶w©³V d{U©V H$m¶m] Ho$ A{V[a³V Bg g§JR>Z Ûmam {Zînm{XV {H$E OmZo dmbo {H$Ýht VrZ
Aݶ H$m¶m] H$m CëboI H$s{OE & 3
Gopal, Mohan and Shyam are three friends having their separate small
manufacturing units in an industrial estate. They are hard-working and
honest and undertake their respective production activities following the
good practices of business. They use good quality raw materials and
adopt standardised process. They fix the prices of their products with a
reasonable profit margin. But all of them are worried about the
malpractices like manufacturing sub-standard, duplicate, and defective
goods by the fellow manufacturers. Therefore, they decided to form an
organisation with a constitution of its own which is free from government
interference. This organisation would encourage consumers to strongly
protest and take action against unscrupulous, exploitative and unfair
trade practices of sellers.
State three other functions which may be performed by this organisation
in addition to those mentioned above.

66/5/1 7 P.T.O.

IÊS> g
SECTION C

14. ‘à~ÝY’ H$mo n[a^m{fV H$s{OE & à~ÝY EH$ ~hþAm¶m‘r {H«$¶m H¡$go h¡, g‘PmBE & 4
AWdm
‘ì¶mdgm{¶H$ n¶m©daU’ H$m AW© Xr{OE & ì¶mdgm{¶H$ n¶m©daU H$s {H$Ýht VrZ {deofVmAm|
H$mo g‘PmBE & 4
Define ‘Management’. Explain how management is a multidimensional
activity.
OR
Give the meaning of ‘Business Environment’. Explain any three features
of Business Environment.

15. g§JR>Z H$m¶© Ho$ {d{^Þ H$m¶m] _| EH$ àíZ {OgH$m CÎma {XE OmZo H$s Amdí¶H$Vm h¡, dh h¡
‘{H$g ñVa na {ZU©¶ {bE OmVo h¢ ?’ {H$gr g§JR>Z ‘| {ZU©¶ boZo H$m A{YH$ma {ZåZ ñVa
VH$ bo Om¶m Om gH$Vm h¡ AWdm ¶h Cƒ ñVar¶ à~ÝY Ho$ nmg hmo gH$Vm h¡ & naÝVw ¶h
‘AWdm Am¡a (`m `o `m dmo)’ dmbr AdYmaUm Zht h¡ &
O~ H$moB© g§JR>Z AmH$ma Ed§ O{Q>bVm ‘| ~‹T>Vm h¡, Vmo {ZU©¶ boZo Ho$ A{YH$mam| H$mo {ZåZ
ñVam| VH$ gmPm H$aZo H$s àd¥{Îm hmoVr h¡ & ¶h Bg{bE hmoVm h¡ ³¶m|{H$ ~‹S>o g§JR>Zm| ‘| Ohm±
H$‘©Mmar A{V {ZH$Q> go H$m¶© g§MmbZ ‘| {bßV hmoVo h¢ dhm± CÝh| Bg gå~ÝY ‘| CÀM
à~ÝYZ go H$ht A{YH$ kmZ hmoVm h¡ &
Cn¶w©³V ‘| g§JR>Z H$m¶© H$s EH$ ‘hÎdnyU© AdYmaUm H$m dU©Z {H$¶m J¶m h¡ & AdYmaUm
H$mo nhMm{ZE Am¡a BgHo$ ‘hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$m CëboI H$s{OE & 4
One of the questions that needs to be answered in the organizing function
is ‘At what level are decisions made’ ? Decision making authority in an
organization can be pushed down to the lower levels or it may lie with the
top management. However it is not an ‘either or’ concept.
When an organization grows in size or complexity, there is a tendency
towards sharing decision making authority with the lower levels. This is
because in large organizations, employees who are closely involved with
certain operations tend to have more knowledge about them than the top
management.
An important concept of organizing function is discussed above. Identify
the concept and state any three points of its importance.

66/5/1 8

16. à~ÝY Ho$ {Z¶w{³VH$aU H$m¶© Ho$ ‘hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$m CëboI H$s{OE & 4

AWdm
H$‘©Mm[a¶m| Ho$ {bE à{ejU Ho$ {H$Ýht Mma bm^m| H$m CëboI H$s{OE & 4

State any four points of importance of staffing function of management.
OR
State any four benefits of training to employees.

17. JUoe AmOH$b bmoJm| H$s {ZpîH«$` (~¡R>o ahZo dmbm) OrdZ e¡br Ho$ ~mao ‘| {MpÝVV Wm &
~mha Ho$ ~Zo ImZo na ^r CZH$s {Z^©aVm ~‹T>Vr Om ahr h¡ ³¶m|{H$ {ZJ{_V H$m¶© g§ñH¥${V Xoa
amV VH$ H$m¶m©b¶m| ‘| H$m‘ H$aZo H$s ‘m±J H$aVr h¡ & AV:, CgZo ‘hoëXr B©qQ>J nm°BªQ>’ Zm‘ go
J«mhH$m| H$mo$ ñdmñ϶dY©H$ ImZo Ho$ {dH$ën àXmZ H$aZo Ho$ {bE EH$ aoñVam± àma§^ H$aZo H$m
{ZU©¶ {b¶m & {Z¶moOZ Ed§ g§JR>Z H$m¶m] H$mo nyam H$aZo Ho$ ~mX CgZo {d{^Þ H$m¶© nXm| H$s
nhMmZ H$s {OÝh| ^aZo H$s Amdí¶H$Vm Wr, O¡go gm‘mݶ à~ÝYH$, boImH$ma, Xmo e¡’$,
aoñVam± _| ^moOZ namogZo Ho$ {bE Xmo b‹S>Ho$ VWm Ka na ^moOZ nhþ±MmZo Ho$ {bE VrZ b‹S>Ho$ &
CgZo ¶h {ZU©¶ {b¶m {H$ CgHo$ {nVm, H$aU, aoñVam± Ho$ gm‘mݶ à~ÝYH$ hm|Jo & CÝh| CZH$s
godmAm| Ho$ ~Xbo à{V ‘mh < 50,000 {XE OmE±Jo & CgHo$ {nVm Zo Cggo H$hm {H$ dh CZHo$
{‘Ì Ho$ ~oQ>o, ào‘, H$mo boImH$ma {Z¶w³V H$a bo Omo {H$ Bg nX Ho$ {bE nyU © ê$n go ¶mo½¶ h¡ &
JUoe Bg àñVmd Ho$ {bE V¡¶ma hmo J¶m & Bggo nhbo, ào‘ H$m Xoe Ho$ XÿadVu BbmH$m| go
{d{^Þ g§JR>Zm| H$mo AHw$eb H$‘©Mmar àXmZ H$aZo H$m ì¶dgm¶ Wm & ào‘ Zo JUoe go AZw‘{V
br {H$ dh nwamZm ì¶dgm¶ MbmE aIZm MmhVm h¡ & JUoe Zo ¶h ghf© ñdrH$ma H$a {b¶m
Am¡a Cgo ^moOZ namogZo Ho$ {bE nm±M b‹S>Ho$ XoZo Ho$ {bE H$hm & Xmo e¡’$m| H$s {Z¶w{³V Ho$
{bE JUoe Zo EH$ à{gÕ hmoQ>b à~ÝYZ g§ñWmZ go gå~ÝY ñWm{nV {H$¶m Am¡a dh g§ñWmZ
Ûmam àXmZ {H$E JE e¡’$m| go g§VwîQ> Wm &
(H$) Cn¶w©³V AZwÀN>oX go n§{³V¶m± CX²Y¥V H$aVo hþE, {d{^Þ H$m¶© nXm| H$mo ^aZo Ho$ {bE
JUoe Ûmam à¶moJ ‘| bmE JE ^Vu Ho$ Xmo òmoVm| H$mo g‘PmBE &
(I) gmW hr Cn¶w©³V pñW{V ‘| M{M©V à~ÝY Ho$ H$m¶© H$m AW© Xr{OE & 4
Ganesh was concerned about the sedentary lifestyle people are leading
nowadays. Their dependency on outside food is also increasing because
corporate work culture demands working till late night at offices. So, he
decided to start a restaurant, ‘Healthy Eating Point’ to provide healthy
food options to customers. After completing planning and organising

66/5/1 9 P.T.O.

functions, he identified the various job positions that are required to be
filled i.e. a General Manager, an Accountant, two Chefs, two boys for
serving the food in the restaurant and three boys for home delivery of
food. He decided that his father, Karan, would be the General Manager of
the restaurant. He would be paid < 50,000 per month for his services. His
father requested him to appoint his friend’s son, Prem, as an accountant
who is well qualified for this post. Ganesh agreed to this proposal.
Earlier, Prem had a business of providing unskilled workers to different
organisations from remote areas of the country. Prem took permission
from Ganesh to continue with the old business. Ganesh happily agreed
and asked him to provide five boys for serving and delivering the food.
For the appointment of the two Chefs, Ganesh approached a renowned
Hotel Management Institute and was satisfied with the Chefs provided
by the institute.
(a) Quoting the lines from the above paragraph, explain the two
sources of recruitment being used by Ganesh for filling up the
various job positions.
(b) Also, give the meaning of the function of management discussed in
the above case.

18. Zm¶a Ho$ÝÐr¶ ‘mܶ{‘H$ {ejm ~moS>© go ‘mݶVm àmßV Ho$ab Ho$ EH$ {dÚmb¶ ‘| ñZmVH$moÎma
dm{UÁ¶ {ejH$ Ho$ ê$n ‘| H$m¶©aV h¢ & EH$ {XZ dh H$jm ‘| ny±Or ~mµOma Ho$ {df¶ ‘| n‹T>m
aho Wo & CÝhm|Zo H$jm H$mo ~Vm¶m {H$ OZVm H$s ~‹T>Vr hþB© ^mJrXmar Ho$ H$maU ^maVr¶ ny±Or
~mµOma Zo 1980 Ho$ XeH$ ‘| AmíM¶©OZH$ d¥{Õ XoIr & {ZdoeH$m| H$s Vrd«Vm go ~‹T>Vr
OZg§»¶m Ed§ ~mµOma ny±OrH$aU Ho$ {dñVma Ho$ H$maU H$ån{Z¶m|, Xbmbm|, ‘M]Q> ~¢H$am|, {Zdoe
nam‘e©H$m| VWm à{V^y{V ~mµOma ‘| gpå‘{bV Aݶ bmoJm| Zo {d{^Þ àH$ma Ho$ AnamY
(XþamMma) H$aZo Ama§^ H$a {XE & BZ ì¶mnma XþamMmam| VWm AnamYm| Zo {ZdoeH$m| Ho $ {dídmg
H$mo Vmo‹S> S>mbm VWm {ZdoeH$m| H$s {eH$m¶V| ~‹T> JBª & XÊS> hoVw {dÚ‘mZ C{MV H$mZyZr
àmdYmZm| Ho$ A^md ‘| ^maV gaH$ma VWm eo¶a ~mµOma {ZdoeH$m| H$s g‘ñ¶mAm| Ho$ {ZnQ>mao ‘|
bmMma Wo & BgH$mo ܶmZ ‘| aIVo hþE ^maV gaH$ma Zo EH$ {Z¶§ÌH$ {ZH$m¶ ñWm{nV H$aZo H$m
{ZU©¶ {b¶m &
(H$) Cg {Z¶§ÌH$ {ZH$m¶ H$m Zm‘ ~VmBE {OgH$s ñWmnZm H$m {ZU©¶ ^maV gaH$ma Ûmam
{b¶m J¶m &
(I) Cn¶w©³V (H$) ‘| nhMmZo JE {Z¶§ÌH$ {ZH$m¶ Ho$ {H$Ýht VrZ CÔoí¶m| H$m CëboI ^r
H$s{OE & 4
66/5/1 10

Nayar is working as a P.G.T. Commerce in a CBSE affiliated school of
Kerala. One day he was teaching about capital market in the class. He
informed the class that during 1980’s the capital market in India
witnessed a tremendous growth because of increasing participation of the
public. This ever increasing investors’ population and market
capitalisation led to a variety of malpractices on the part of the
companies, brokers, merchant bankers, investment consultants and
others involved in the securities market. These malpractices and unfair
trading practices eroded investors’ confidence and multiplied investors’
grievances. The Government of India and the stock exchanges were
helpless in redressing the investors’ problems because of lack of proper
penalty provisions in the existing legislation. In view of this the
Government of India decided to set up a regulatory body.
(a) Name the regulatory body which the Government of India decided
to set up.
(b) Also state any three objectives of the regulatory body identified in
part (a) above.
19. O¶ EH$ gm°âQ> qS´>Šg H$ånZr Ho$ ‘w»¶ H$m¶©H$mar A{YH$mar Ho$ ê$n ‘| H$m¶©aV h¡ & H$ånZr
AnZm ì¶dgm¶ ’«$m±g H$s EH$ gm°âQ> qS´>Šg H$ånZr Ho$ gh¶moJ go H$a ahr h¡ & O¶ H$m {‘Ì,
ñdm‘r, Omo ‘hm{dÚmb¶ ‘| EH$ ì¶dgm¶ Aܶ¶Z H$m {ejH$ h¡, AnZo {dÚm{W©¶m| Ho$ gmW
‘{dnUZ’ nmR> na MMm© H$a ahm Wm & dh O¶ go {dnUZ {ZU©¶m| H$mo à^m{dV H$aZo dmbo
H$maH$m| na ñnîQ>Vm MmhVm Wm & O¶ Zo g‘Pm¶m {H$ {dnUZ {ZU©¶Z H$mo ~hþV go H$maH$
à^m{dV H$aVo h¢, BÝh| ‘w»¶V: Xmo dJm] ‘| ~m±Q>m Om gH$Vm h¡ : (i) {Z¶§ÌUr¶ VÎd Ed§
(ii) µJ¡a-{Z¶§ÌUr¶ VÎd &
O¶ Zo AmJo g‘Pm¶m {H$ {Z¶§ÌUr¶ VÎd {dnUZ ¶§Ì ~Z OmVo h¢ {OÝh| {dnUZ ‘| g’$bVm
àmßV H$aZo Ho$ {bE {dnUZ à~ÝYH$ {Za§Va ê$n d Zdê$n àXmZ H$aVo h¢ &
Cg {dnUZ ¶§Ì g‘yh H$mo nhMm{ZE Ed§ g‘PmBE {OÝh| {dnUZ à~ÝYH$m| Ûmam {Za§Va ê$n d
Zdê$n {X¶m Om gH$Vm h¡ & 4
Jay is working as the Chief Executive Officer of a soft drinks company.
The company is doing its business in collaboration with a soft drinks
company of France. Jay’s friend, Swami, a teacher of Business Studies in
a reputed college was discussing the ‘Marketing’ chapter with his
students. He wanted clarity from Jay about the factors which affect the
marketing decisions. Jay explained that there were a large number of
factors affecting marketing decisions which may be divided into two
categories : (i) controllable factors, and (ii) non-controllable factors.
Jay further explained that controllable factors became marketing tools
that can be constantly shaped and reshaped by marketing managers, to
achieve marketing success.
Identify and explain the set of marketing tools that can be constantly
shaped and reshaped by marketing managers.
66/5/1 11 P.T.O.

IÊS> X
SECTION D
20. ‘d¡km{ZH$ à~ÝY H$m AW© h¡ ghr ê$n go ¶h OmZZm {H$ Amn l{‘H$m| go ³¶m H$amZm MmhVo h¢
Am¡a ¶h XoIZm {H$ do Cgo gd©loîR> Ed§ {H$µ’$m¶Vr T>§J go H$a| &’ Q>oba Zo d¡km{ZH$ à~ÝY Ho$
{gÕm§Vm| H$mo à¶moJ ‘| bmZo Ho$ {bE {d{^Þ VH$ZrH|$ {dH${gV H$s¨ Am¡a ~¡Wb‘ ñQ>rb H$ånZr
‘|, Ohm± dh H$m¶© H$aVm Wm, CËnmXH$Vm H$mo VrZ JwZm ~‹T>mZo ‘| g’$b hþAm & {d{^Þ
VH$ZrH$m| ‘| EH$ VH$ZrH$ {Z¶w³V {H$E OmZo dmbo H$‘©Mm[a¶m| H$s g§»¶m {ZYm©[aV H$aVr h¡;
Cn¶w³V àoaH$ ¶moOZmE± ~ZmVr h¡ VWm l‘ bmJV H$m {ZYm©aU H$aVr h¡ & EH$ Aݶ VH$ZrH$
CZ H$‘©Mm[a¶m| H$s nhMmZ H$aVr h¡ Omo EH$ {XZ Ho$ C{MV H$m¶© H$m {ZînmXZ /H$m¶© go A{YH$
CËnmXZ H$aZo Ho$ ¶mo½¶ h¢ VWm Omo Bg YmaUm na AmYm[aV h¡ {H$ H$m¶©Hw$ebVm à~ÝYH$m| Ed§
l{‘H$m| XmoZm| Ho$ g§¶w³V à¶ËZm| H$m n[aUm‘ h¡ &
Cn¶w©³V AZwÀN>oX go n§{³V¶m± CX²Y¥V H$aVo hþE d¡km{ZH$ à~ÝY H$s Xmo VH$ZrH$m| H$mo nhMm{ZE
Ed§ g‘PmBE & 5
‘Scientific Management means knowing exactly what you want men to do
and seeing that they do it in the best and the cheapest way.’ Taylor
developed various techniques for application of Scientific Management
principles and was able to achieve a three-fold increase in productivity in
Bethlehem Steel Company, where he worked. One of the techniques helps
to determine the number of workers to be employed; frame suitable
incentive schemes and determine labour costs. Another technique
recognises those workers who are able to accomplish/exceed the fair day’s
work and is based on the premise that efficiency is the result of the joint
efforts of the managers and the workers.
Quoting the lines from the above paragraph, identify and explain the two
techniques of Scientific Management.
21. ‘mQ>m Am°Q>mo {b{‘Q>oS> {d{^Þ àH$ma Ho$ dm{UpÁ¶H$ dmhZm| Ho$ {Z‘m©V m h¢ & {nN>bo df© Ho$ Xm¡amZ
BgH$s {~H«$s Xmo gm¡ H$amo‹S> énE Wr & Mmby df© ‘| H$ånZr Zo {~H«$s H$mo 20% go ~‹T>mZo H$m
{ZU©¶ {b¶m h¡ & BgHo$ {bE Am§V[aH$ VWm ~mø A§Ho$jU {H$E JE h¢ & Am§V[aH$ A§Ho$jU
Ho$ ‘mܶ‘ go BÝhm|Zo ì¶dgm¶ Ho$ g^r {d^mJm| H$s g’$bVmAm| Ed§ H$‘µOmo[a¶m| H$m {díbofU
{H$¶m & ~mø A§Ho$jU H$m Ho$ÝÐ-{~ÝXþ {Za§Va ~XbVo hþE n¶m©daU Ho$ gwAdga Ed§ ˜Vao Wo &
AV:, ì¶mdgm{¶H$ n¶m©daU H$mo ܶmZ ‘| aIVo hþE EH$ {dñV¥V ¶moOZm V¡¶ma H$s JB© VWm
bú¶m| H$mo àmßV H$aZo Ho$ {bE Amdí¶H$ g§gmYZm| H$mo Am~§{Q>V {H$¶m J¶m & H$ånZr Zo
gånyU© Xoe Ho$ AnZo H$m¶m©b¶m| ‘| ¶moOZm H$m nmbZ H$aZo Ho$ {ZX}e {XE & {~H«$s ‘| {Za§Va
d¥{Õ H$mo àmßV H$aZo Ho$ {bE à^mdnyU© ¶moOZmAm| H$mo {dH${gV H$aZo H$s H$ånZr H$s
à{V~ÕVm Zo {nN>bo EH$ XeH$ ‘| BgHo$ {Za§Va {dH$mg H$mo AmídñV {H$¶m h¡ &
Cn¶w©³V M{M©V ¶moOZm Ho$ Xmo àH$mam| H$mo nhMm{ZE Ed§ g‘PmBE & 5
66/5/1 12

Matta Auto Ltd. is manufacturing different types of commercial vehicles.
Their sales were rupees two hundred crores in the previous year. The
company decided to increase sales by 20% during the current year. It
conducted internal as well as external audits for the same. Through
internal audit, they analysed the strengths and weaknesses of the
business across all departments. External audit focused on the
opportunities and the threats in the constantly changing business
environment. Thus, a comprehensive plan was prepared taking into
consideration the business environment and the necessary resources
were allocated to achieve the target. The company directed its offices
throughout the country to follow the plan. The company’s commitment to
develop effective plans to achieve a consistent increase in sales has
ensured its continual growth over the past one decade.
Identify and explain the two types of plans discussed above.

22. à~ÝY Ho$ ‘{ZX}eZ’ H$m¶© Ho$ ‘hÎd Ho$ {H$Ýht nm±M {~ÝXþAm| H$mo g_PmBE & 5
AWdm
{H$Ýht nm±M µJ¡a-{dÎmr¶ A{^àoaH$m| H$mo g‘PmBE & 5
Explain any five points of importance of ‘directing’ function of
management.
OR
Explain any five non-financial incentives.

IÊS> ¶
SECTION E

23. g‘Ýd¶ H$s {H$Ýht Mma {deofVmAm| H$mo g‘PmBE & 6

AWdm
à~ÝY Ho$ {gÕm§Vm| H$s àH¥${V na àH$me S>mbZo dmbo {H$Ýht Mma {~ÝXþAm| H$mo g‘PmBE & 6
Explain any four characteristics of coordination.
OR
Explain any four points highlighting the nature of principles of
management.
66/5/1 13 P.T.O.

24. {MÝVm‘{U ‘½bmo~b B§{S>¶m {b{‘Q>oS>’ EH$ ñQ>rb {Z‘m©Ur Ed§ {Z¶m©VH$ H$ånZr H$m CËnmXZ
à~ÝYH$ h¡ & df© 2017 – 2018 Ho$ Xm¡amZ, H$ånZr AnZo CËnmXZ bú¶m| H$mo àmßV Zht H$a
gH$s & H$ånZr Ho$ ‘w»¶ H$m¶©H$mar A{YH$mar Zo {deofkm| H$s EH$ g{‘{V ~ZmB© Omo H$maUm|
H$m nVm bJm gHo$ Am¡a ^{dî¶ ‘| CËnmXZ bú¶m| H$mo àmßV H$aZo Ho$ {bE AnZo gwPmd Xo
gHo$ & H$ånZr Zo CËnmXZ gå~ÝYr [aH$m°S>m] H$m {díbofU {H$¶m Am¡a nm¶m {H$ ¶hm± gåàofU
Ho$ H$maU g‘ñ¶mE± Wt & ‘½bmo~b B§{S>¶m {b{‘Q>oS> ’ Ho$ {Z¶‘ ~hþV hr g»V Wo VWm do Ho$db
ñdrH¥$V ûm¥§Ibm Ûmam hr gåàofU na ~b XoVo Wo {Oggo H$m¶© ‘| Xoar hmoVr Wr & H$ånZr Ho$
~hþV go à~ÝYH$s¶ ñVa Wo, {OgHo$ n[aUm‘ñdê$n nwZ: Xoar hmoVr Wr Am¡a AewÕ gyMZm
hñVmÝV[aV hmoVr Wr &
gmW hr CËnmXZ à~ÝYH$, {MÝVm‘{U>, Eogr AmdmµO H$m Cn¶moJ H$aVm Wm {H$ Cggo
A{YH$m§eV: H$‘©Mm[a¶m| Ho$ ‘Zmo^mdm| H$mo R>og nhþ±MVr Wr & {MÝVm‘{U Am¡a H$‘©Mmar XmoZm|
EH$-Xÿgao ‘| {dídmg ^r Zht aIVo Wo, AV: EH$-Xÿgao Ho$ g§Xoem| H$mo CgHo$ ‘yb ê$n ‘| Zht
g‘P nmVo Wo &
(H$) Cn¶w©³V M{M©V gåàofU ~mYmAm| Ho$ àH$ma H$mo nhMm{ZE Ed§ CZH$m AW© Xr{OE &
(I) Cn¶w©³V go n§{³V¶m± CX²Y¥V H$aVo hþE, ^mJ (H$) ‘| nhMmZo JE à˶oH$ àH$ma Ho$
AÝVJ©V Xmo gåàofU ~mYmAm| H$m CëboI H$s{OE, {OgHo$ H$maU ‘½bmo~b B§{S>¶m
{b{‘Q>oS> ’ AnZo CËnmXZ bú¶m| H$mo àmßV Zht H$a gH$s &
(J) Eogo {H$Ýht Xmo gwPmdm| H$m CëboI H$s{OE Omo g{‘{V Ûmam gåàofU H$s à^m{dH$Vm
H$mo gwYmaZo Ho$ {bE {XE JE hm| & 6
Chintamani is the Production Manager of ‘Global India Ltd.’
manufacturing and exporting steel. During the year 2017 – 18, the
company could not meet its production targets. The Chief Executive
Officer of the company constituted a committee of experts to find out the
reasons and give its recommendation so that the production target could
be met in the future. The company analysed the production related
records and found out that there were problems due to communication.
‘Global India Ltd.’ had rigid rules and would insist on communication
through prescribed channels, which led to delays. The company also had
a number of managerial levels causing further delay and distorted
communication.
Moreover, the Production Manager, Chintamani, was using a tone that
quite often offended the sentiments of the workers. Also, Chintamani and
the workers did not believe in each other and so could not understand
each other’s messages in the original sense.
(a) Identify and give the meaning of the types of communication
barriers discussed above.
(b) Quoting lines from the above, state two communication barriers
under each of the types identified in part (a) because of which
‘Global India Ltd.’ could not meet its production targets.
(c) State any two recommendations that might have been given by the
committee to improve communication effectiveness.
66/5/1 14

25. ‘‘mo{Zem H$Ýg¶y‘a JwS²>g’ 46 ñQ>moam| Ho$ V§§Ì Ho$ gmW ‘w»¶V: ‘wå~B©, {Xëbr Ed§ nwUo ‘|
Cn^mo³Vm dñVwAm| H$s EH$ AJ«Ur ûm¥§Ibm h¡ & Bgo 1987 ‘| ‘mo{Zem JwßVm Ûmam àma§^ {H$¶m
J¶m Wm & BgH$m ‘wå~B©, {Xëbr Ed§ nwUo ‘| EH$ ~‹S>m ~mµOma A§e h¡ & {dñVma Ho$ gwAdgam|
H$mo XoIVo hþE BgZo ¶h {ZU©¶ {b¶m {H$ do Ho$ab ‘| EH$ ZB© emIm Imob|Jo & Bgo ¶h ^r
{ZU©¶ boZm h¡ {H$ dh H$m¡Z-go ZE g§gmYZm| ‘| {Zdoe H$ao Vm{H$ dh AnZo {ZdoeH$m| Ho$ {bE
CƒV‘ g§^m{dV à{V’$b A{O©V H$a gHo$ & EH$ ~ma O~ H$ånZr H$mo ¶h {dídmg hmo OmEJm
{H$ dh A{YH$ AmJ‘ Ed§ bm^ CËnÞ H$a gH$Vr h¡, Vmo Cgo ¶h {ZU©¶ ^r boZm h¡ {H$ Bg
n[a¶moOZm Ho$ {bE H$mof H$hm± go àmßV {H$E OmE±Jo & {dÎmr¶ à~ÝYH$, AVwb H$mo H$hm J¶m
{H$ dh n[a¶moOZm Ho$ {bE H$mof àmßV H$aZo hoVw {d{^Þ òmoVm| Ho$ ~rM à^mdembr g§VwbZ
~ZmE Vm{H$ EH$ AZwHy$bV‘ ny±Or T>m±Mo H$mo àmßV {H$¶m Om gHo$ Am¡a A§eYm[a¶m| H$s
YZg§nXm H$mo ~‹T>m¶m Om gHo$ & AVwb Zo H$ånZr H$s amoH$‹S> àdmh pñW{V H$m ‘yë¶m§H$Z H$aZo
Ho$ níMmV² {dÎm Ho$ {d{^Þ òmoVm| H$s bmJV H$m ‘yë¶m§H$Z {H$¶m VWm à˶oH$ òmoV go
gå~pÝYV Omo{I‘ Ed§ H$mof EH${ÌV H$aZo H$s bmJV H$s VwbZm H$s &
(H$) Cn¶w©³V pñW{V ‘| M{M©V Xmo {dÎmr¶ {ZU©¶m| H$m CëboI H$s{OE &
(I) à˶oH$ {ZU©¶ H$mo à^m{dV H$aZo dmbo Eogo {H$Ýht Xmo-Xmo KQ>H$m| H$mo g‘PmBE {OZ na
A^r ^r {dÎm à~ÝYH$ H$mo ܶmZ XoZm h¡ & 6
‘Monisha Consumer Goods’ is a leading consumer goods chain with a
network of 46 stores primarily across Mumbai, Delhi and Pune. It was
started by Monisha Gupta in 1987. It has a large market share in
Mumbai, Delhi and Pune. Looking for an opportunity to expand, it has
decided to open a new branch in Kerala. It has to decide on what new
resources it will invest in so that it is able to earn the highest possible
return for its investors. Once the company believes that it will be able to
generate higher revenues and profits, it also has to decide on how this
project will get funded. The finance manager, Atul was told to have an
optimal capital structure by striking a balance between various sources of
getting the project funded so as to increase shareholders’ wealth. Atul,
after assessing the cash flow position of the company, evaluated the cost
of different sources of finance and compared the risk associated with each
source as well as the cost of raising funds.
(a) State the two financial decisions discussed in the above situation.
(b) Explain any two factors affecting each of the decisions that still
have to be considered by the finance manager.

66/5/1 15 P.T.O.