NCERT Solutions for Class 7 Social Science (Civics) Chapter 6 Understanding Media – Text
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NCERT
SOLUTIONS
CLASS - 7th
aglase .co
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Class : 7th
Subject : Social-Science-Civics
Chapter : 6
Chapter Name : Understanding Media
Q1 Look at the collage on the left and list six various kinds of media that you see.
Page : 71 , Block Name : Understanding Media
Q1 Ask older members of your family about what they used to listen to on the radio when there
was no TV around. Find out from them when the rst TV came to your area. When was cable TV
introduced?
Page : 71 , Block Name : Media and Technology
Q2 How many people in your neighbourhood use the Internet?
Page : 71 , Block Name : Media and Technology
Q3 List three things that you know about some other part of the world from watching television?
Page : 71 , Block Name : Media and Technology
Q1 Can you list three different products that are advertised during your favourite TV programme?
Page : 72 , Block Name : Media and Money
Q2 Take a newspaper and count the number of advertisements in it. Some people say that
newspapers have too many advertisements. Do you think this is true and why?
Page : 72 , Block Name : Media and Money
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Q1 Are the above stories in the two newspapers similar? And if not, why not? What, in your view,
are the similarities and the differences?
Page : 74 , Block Name : India Daily Report
Q2 If you read the story in the News of India, what would you think about the issue?
Page : 75 , Block Name : News of India
Q3 Pretend that you are a journalist for a newspaper and write a balanced story from the two news
reports.
Page : 75 , Block Name : News of India
Q1 What is the consequence of the media ‘setting the agenda’ by reporting on the Fashion Week
rather than the slum demolitions?
Answer. MISSING
Page : 77 , Block Name : Setting Agendas
Q2 Can you think of an issue that does not seem important to you because it is never featured in
the media?
Answer. MISSING
Page : 77 , Block Name : Setting Agendas
Q1 In what ways does the media play an important role in a democracy?
Answer. Media plays an important role in a democracy because it provides information to the
citizens and enables them to take action.
Q2 Can you give this diagram a title? What do you understand about the link between media and
big business from this diagram?
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Answer. The diagram can be titled ‘The media-corporate nexus’. From this diagram we get to know
that media owned by big corporate organisations, helps their economic growth by advertising their
products.
Q3 You have read about the ways in which the media ‘sets the agenda’. What kind of effect does
this have in a democracy? Provide two examples to support your point of view
Answer. By ‘setting agendas’, the media in uences the way we think and makes us aware of issues
which it thinks is important. One instance of this would be the raising of awareness about the
levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while
several slums were being demolished in Mumbai.
Q4 As a class project, decide to focus on a particular news topic and cut out stories from different
newspapers on this. Also watch the coverage of this topic on TV news. Compare two newspapers
and write down the similarity and differences in their reports. It might help to ask the following
questions
What information is this article providing?
What information is it leaving out?
From whose point of view is the article being written?
Whose point of view is being left out and why?
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Q5 Do projects (solo, pair or group) about types of advertisements. Create commercial
advertisements about some products and social advertisements about public health, road safety
and the need to save water and energy.