MAHA SET 2018 Question Paper 3 Journalism And Mass Communication

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A
JOURNALISM AND MASS COMMUNICATION
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2

Journalism and Mass Communication
Paper III

III
Time Allowed : 2½ Hours] [Maximum Marks : 150
Note : This paper contains Seventy Five (75) multiple choice questions. Each
question carries Two (2) marks. Attempt All questions.
(75) (2)

1. ‘‘Men look, women appear.’’ All mass 1.
media objectifies women. Which
media theorist introduced us to this
phenomenon ?
(A) Marshall McLuhan (A)
(B) Ian Van Djik (B)
(C) John Berger (C)
(D) Neil Postman (D)
2. Which of the following statements 2.
is not a correct description about the
regime of internet regulation ?
(A) Internet is a very easy medium (A)
to regulate within national
jurisdiction
(B) Much of burden of internet (B)
regulation falls on internet
service providers
(C)
(C) Multiple national and
international bodies are
incorporated in Internet
regulation (D)
(D) Much of internet developed in
a spirit of defacto freedom from
control
3 [P.T.O.

3. What is the difference between libel 3.

and slander ?

(A) Libel is written and slander is
(A)
oral untrue defamatory

statement

(B) Libel is oral and slander is
(B)
written untrue defamatory

statement

(C) There is no difference between
(C)
the two

(D) Libel is defamation, slander is (D)

not

4. In semiotics, a property of signs/ 4.

texts which can have multiple

meanings :
(A)
(A) Paradigm
(B)
(B) Polysemic

(C) Populism (C)

(D) Syntagm (D)

4

5. Movies such as The Cabinet of 5.

Dr. Caligari, ‘‘Metropolis’’ and

‘‘Psycho’’ are examples of films

influenced by which movement ?
(A)
(A) Social realism

(B)
(B) Neo-realism

(C) Surrealism (C)

(D) Expressionism (D)

6. Which committee recommended in 6. 1964

1964 the separation of AIR and

Doordarshan (TV) as two

independent corporations ?
(A)
(A) Joshi Committee

(B)
(B) Murdoch Committee

(C)
(C) Verghese Committee

(D) Chanda Committee (D)

5 [P.T.O.

7. Who among the following is not 7.

associated with the cultural studies

approach ?
(A)
(A) Richard Hoggart

(B)
(B) Louis Althusser

(C) Antonio Gramsci (C)

(D) David Easten (D)

8. A non-probability sampling 8.

technique that is used by

researchers to identify potential

subjects in studies where subjects (A)

are hard to locate is called :

(B)
(A) Random sampling

(B) Snowball sampling (C)

(C) Quota sampling
(D)
(D) Theoretical sampling

6

9. Many media organisations carry out 9.
public opinion polls by appealing
people to participate in it by sending
SMS or visiting websites. What
major objection can be raised on the
scientific validity of such research on
the basis of sampling ?

(A) Purposive sampling in such (A)
polls leads to bias

(B) Unqualified volunteer (B)
sampling in such polls leads to
bias
(C)
(C) Random sampling in such polls
introduces bias
(D)
(D) Quota sampling in such polls
produces bias

10. In the context of theory of 10.
‘Sadharanikaran’, the concept of
‘Sahahriday’ means :
(A)
(A) an ability to perceive a situation
in a unique way

(B) an innate receptivity acquired (B)
through culture and learning

(C) an ability to argue a point in
(C)
a logical way

(D) an innate compassion at heart
for other people (D)

7 [P.T.O.

11. Which one of the following films was 11.

co-produced and directed by Jabbar

Patel and dealt with, among other

things, lesbianism ?

(A) Uttarayan (A)

(B) Umbartha (B)

(C) Vidushak (C)

(D) Maza Ghar (D)

12. Who received the first prestigious 12.

‘‘Dada Saheb Phalke Award’’ for

Indian Cinema ?

(A) Pankaj Mullick (A)

(B) Sulochana (B)

(C) Naushad (C)

(D) Devika Rani (D)

8

13. Which of the following is not the 13.
direct and useful measure to ensure
external validity of a research ?
(A) Conducting a through
(A)
literature review
(B) Using random sampling method (B)

(C) Conducting a research over a (C)
long period of time
(D) Replicating research over (D)
heterogeneous sample
14. What condition is not important for 14.
effective communication ?
(A) Command over language (A)
(B) Clear communication objective
(B)
(C) Personality
(C)
(D) Command on content
(D)
15. In the context of concentration of
15.
ownership on internet what does the
‘Long tail’ phenomenon imply ?
(A) A large number of websites
(A)
owned by a single owner
(B) A large number of websites
(B)
attracting very high user traffic
(C) A large number of websites
(C)
owned by established mass
media owner
(D) A large number of websites (D)
attract very little user traffic
9 [P.T.O.

16. The concept of ‘imagined audiences’ 16.

in media is similar to :

(A) Subscribers
(A)
(B) ‘Inscribed Readers’
(B)
(C) Reviewers
(C)
(D) Prescribed listeners (D)

17. ‘Amar Chitra Khata’ and ‘Tinkle’ 17.
comics were founded by :

(A) R. K. Laxman (A)

(B) Anant Pai (B)

(C) Mario Miranda (C)

(D) Unni Krishnan (D)

18. When compared with production 18.
value, the selling price of

mainstream newspaper is always :
(A)
(A) Less
(B)
(B) More
(C)
(C) Equal
(D)
(D) Not fixed

10

19. What is the name of the Act that 19.
governs internet usage in India ?

(A) Cable Television Networks
(A)
(Regulation) Act, 1995
1995
(B) Airport Authority of India Act,
(B)
1994
1994
(C) Information Technology Act,

2000 (C) 2000

(D) Right to Information Act, 2005 (D) 2005

20. Identify the correct chronology of 20.
launch of the following Marathi

GEC’s
(A)
(A) Alpha Marathi, Zee Yuva, ETV

Marathi, Star Pravah
(B)
(B) Alpha Marathi, ETV Marathi,

Star Pravah, Zee Yuva
(C)
(C) ETV Marathi, Alpha Marathi,

Star Pravah, Zee Yuva

(D) ETV Marathi, Star Pravah, (D)

Alpha Marathi, Zee Yuva

11 [P.T.O.

21. In the context of PR, the most 21.

appropriate way to cope with a

negative event that may lead to

negative publicity is to :

(A) Discourage news coverage of (A)

the event
(B)

(B) Deny the event occurred
(C)
(C) Hire a new content writer

(D)
(D) Facilitate news coverage

22. What is P. Sainath mainly known 22.

for ?

(A) Writing about education
(A)

(B) Writing about agriculture
(B)
(C) Writing about science and

technology (C)

(D) Writing about cultural issues (D)

12

23. What is the meaning of the term 23.
‘cultural imperialism’ ?

(A) Western cultural aspects are (A)
important for popularity and

progress of media
(B)
(B) Western nations dominate the

views and social cultures in the

third world using media
(C)
(C) Ethnic cultures are superiors to

any others in the world of media
(D)
(D) Imperialism has nothing to do

with culture as media

24. A phenomenon involving the 24.

interconnection of information and

communication technologies,

computer networks and media

content is called as : (A)

(A) mass communication (B)

(B) digital diffusion (C)

(C) digital connectivity

(D) media convergence (D)

13 [P.T.O.

25. Which among the following were the 25.
main objectives of the newspaper

‘Darpan’ ?
(1)
(1) To educate people with western

knowledge (2)

(2) Create public opinion for

development of society
(3)
(3) Promote Swadeshi
(4)
(4) Promote Swaraj
(A) (1) (3)
(A) (1) and (3) are correct
(B) (2) (3)
(B) (2) and (3) are correct

(C) (1) and (2) are correct (C) (1) (2)

(D) (2) and (4) are correct (D) (2) (4)

26. Which of the following is not a film 26.
about news media ?

(A) Ace in the Hole (A)

(B) Citizen Kane (B)

(C) All the President’s Men (C)

(D) Silence (D)

14

27. Which of the following is not 27.
considered to be the significant

characteristic of popular Indian

films in the established discourse of

film theories ?

(A) Intrumption oriented narrative (A)

flow (B)

(B) Emphasis on dialogues and

verbal communication
(C)
(C) Traditional and patriarchial

underpinning to story
(D)
(D) Highly subtle and restrained

treatment of narrative

28. ‘Tone of speaking’ and ‘speed of
28.
speaking’ are the examples of :

(A) Non-verbal and verbal

communication respectively (A)

(B) Verbal and non-verbal
(B)
communication respectively
(C)
(C) Only non-verbal communication

(D) Only verbal communication (D)

15 [P.T.O.

29. Padam Shri, Asgari Bai is a 29.

popular :

(A) Bharatnatyam Dancer (A)

(B) Khayal Singer (B)

(C) Dhrupad Singer (C)

(D) Kuchipudi Dancer (D)

30. What does ‘‘Androcentric View’’ 30.

mean ?
(A)

(A) Male perspective

(B)
(B) Female perspective

(C) Transgender perspective (C)

(D) Senior citizens perspective
(D)

16

31. Which of the following is the most 31.
appropriate method to study the

nuances of gate-keeping process

that shapes news selection and

presentation in a typical news

room ?
(A)
(A) Survey of readers

(B) Field observation (B)

(C) Content analysis of news (C)

(D) Semiotic analysis of news (D)

32. ‘Attribution’ in journalism jargon 32.
means :

(A) Telling readers where the
(A)
information in a news story

comes from
(B)
(B) Telling readers the source who

does not want to be identified

(C)
(C) Acknowledgement of reporter

(D) When editor becomes a reporter (D)

for a news story

17 [P.T.O.

33. Kiran Karnik, a prominent Indian 33.

Telecom and media expert oversaw

the launch of the following channel

in South Asia :

(A) National Geographic (A)

(B) Discovery (B)

(C) History (C)

(D) TLC (D)

34. A pejorative term that refers to 34.

supporting or promoting of a cause

exclusively through online

activism :

(A) Civil Disobedience (A)

(B) Litigation (B)

(C) Plagiarism (C)

(D) Armchair activism (D)

18

35. The concept ‘Agency’ from sociology 35.

also used in cultural studies refers

to :

(A) The question about whether
(A)
individuals act independently

or are acted upon
(B)
(B) The way in which the media set

public agendas of debate
(C)
(C) A term loosely used to describe

angst
(D)
(D) Mediation between editor of the

newspaper and reporter

36. The encoding/decoding model of 36.

communication was first developed

by which of the following

scholars ? (A)

(A) Stuart Hall
(B)
(B) John Fiske
(C)
(C) Michel Foucault

(D) George Gerbner (D)

19 [P.T.O.

37. The first Marathi fortnightly 37.
newspaper was bilingual. In which

two languages did the newspaper

publish ? (A)

(A) Marathi and Gujarati
(B)
(B) Marathi and English
(C)
(C) Marathi and Konkani

(D) Marathi and Portuguese (D)

38. In implementing public relations 38.
plan which of the following public

relations practitioners do first ?
(A)
(A) Send as many press releases as

possible to as many people

(B) Determine which media outlets (B)

best serve their purpose

(C) Art editors to promise to use
(C)
their press releases

(D) Find out which media have
(D)
been most friendly to their

client in the past

20

39. A research design that does not 39.
involve random assignment of
subjects to experimental groups is
called :
(A)
(A) Controlled experiment
(B)
(B) Semi-random experiment

(C) Quasi-experiment (C)

(D) Neo-quasi experiment (D)

40. ‘‘Although media is an industry, it 40.
is not just any other industry or
business.’’ Which of the following
reason provides the best explanation
of the statement ?
(A)
(A) Media is a very capital intensive
industry (B)

(B) Media products have a strong
public dimension in production
and consumption

(C) Media ownership gets
(C)
concentrated in fewer hands

(D) Media products are primarily
meant for immediate (D)

entertainment

21 [P.T.O.

41. What sort of sources should 41.
journalists look for ?

(A) A variety of sources
(A)
representing different opinions

(B) Close friends and relatives (B)

(C) Officials who win expert some (C)

favour in return

(D) Officials with whom the
(D)
journalist has a close personal

relation

42. According to Manuel Castells, in a 42.
network society, communications

technologies allow for what ?

(A) Annihilation of space (A)

(B) Rapid and asychronous (B)
communication
(C)
(C) Changes the relation to time

(D) All of the above (D)

22

43. Which of the following is a short 43.
term unplanned effect in the
typology of media effects ?
(A) Media campaign (A)
(B) Collective reaction (B)
(C) Development diffusion (C)
(D) Socialization (D)
44. Which of the following dimensions 44.
does not guide the dominant
paradigm of development
communication ?
(A) Capitalism (A)

(B) Counter-culture (B)

(C) Modernization (C)
(D) Surveillance (D)
45. Publication of wrong or incorrect
45.
map is a very serious offence because
it adversely affects the territorial
integrity of the country. What
should a media enterprise do in such
a case according to the Press Council
of India ?
(A) Apologise only (A)
(B) Promptly and prominently
(B)
retract with regrets
(C) It is part of freedom of speech
and expression so nothing (C)
should be done
(D) Write to the ministry of
information and broadcasting (D)

23 [P.T.O.

46. Who among the following is known 46.

as the father of public relation ?

(A) Joseph Goebbels (A)

(B) Adolf Hitler (B)

(C) Edward Bernays (C)

(D) Wilbur Schramm (D)

47. Who first translated Bhagvad Gita 47.

into English ?

(A) Charles Wilkins (A)

(B) Macaulay (B)

(C) William Jones (C)

(D) Lord Bentington (D)

48. Which one of the following is warm 48.

colour ?
(A)
(A) Blue
(B)
(B) Green
(C)
(C) Red-orange

(D)
(D) Blue-violet

24

49. Who among the following is 49.

known as the pioneer of Hindi

journalism ?
(A)
(A) Ganga Kishore Bhattacharya
(B)
(B) Baburao Vishnu Paradkar

(C)
(C) Prem Chand

(D) Madhav Sapre (D)

50. ‘‘When you have two competing 50.

theories that make exactly the same

predictions, the simpler one is

better.’’ This approach is termed

as :
(A)
(A) Surveying

(B)
(B) Parsimony

(C) Levelling (C)

(D) Disharmony (D)

25 [P.T.O.

51. Media advocates have to rely on
51.
journalist working in commercial
media organisations. How does this
constrain their abilities ?

(A) It constrains their ability to
reach policy makers and citizen (A)
because commercial media have
their own agenda

(B) It constrains their ability
because journalists in
commercial media ask for
money (B)

(C) It contains their ability because
commercial media only look for
profit from content (C)

(D) It constrains their ability
because media advocates are
poor (D)

52. What is meant by balance in a news 52.
story ?
(A)
(A) Giving the same amount of
space to every paragraph (B)

(B) Getting a lawyer’s opinion
before writing an article
(C)
(C) Having several authors write a
story

(D) Covering all sides of an issue (D)
as fairly as possible

26

53. Sopt the odd one out : 53.

(A) Zomato (A)

(B) Ola (B)

(C) Uber (C)

(D) Meru (D)

54. Name the media effect research 54.
which claims that people gradually
come to accept to view of world as
portrayed on television as a true
representation of reality : (A)
(A) Motivational analysis (B)
(B) Discourse analysis (C)
(C) Visual analysis (D)
(D) Cultivation analysis

55. In the year 2003-2004, the Hutton 55. 2003-2004
enquiry survey initiated a news
organisation of unethical practice.
Which of the following was the news
organisation ?
(A)
(A) CNN
(B)
(B) BBC

(C) Fox News (C)

(D) CNBC (D)

27 [P.T.O.

56. Identify the wrong statement from 56.
at the statements given below :
(A)
(A) Visual radio is a convergent
technology that combines FM
radio with mobile phone
(B) Worldspace was the first private (B)
satellite radio platform set up
in India
(C)
(C) DAB (Digital Audio Broad-
casting) was introduced in AIR
in mid 1990’s
(D) The Chanda committee (D)
recommended a review of Vividh
Bharti to make it more
innovative and experimental
57. ‘A film studio owing a cinema hall 57.
chain’ and ‘a leading national
newspaper buying out another
national newspaper’ are examples
of :
(A) Vertical concentration of
ownership (A)
(B) Horizontal concentration of
(B)
ownership
(C) Vertical and Horizontal (C)
concentration of ownership
respectively
(D) Horizontal and vertical (D)
concentration of ownership
respectively

28

58. What is plagiarism ? 58.

(A) Making up quotations or
(A)
sources for a news story

(B) Taking someone else’s words or
(B)
ideas and passing them off as

one’s own

(C) Pretending to be someone other (C)

than a reporter to get an

interview

(D) Accepting gifts or bribes from

sources (D)

59. In research, a combination of 59.

concepts that is created to describe

specific situation is called :

(A) Abstract (A)

(B) Construct (B)

(C) Aim (C)

(D) Hypothesis (D)

29 [P.T.O.

60. When should a reporter publish a
60.
rumour that a public official has
engaged in an illicit sexual
relationship ?

(A) Immediately before any other
(A)
news organization does it

(B) Only after the rumour has been
confirmed as true and its has (B)
some news value

(C) If the source of the remour is
reputable (C)

(D) Never publish such a story (D)

61. In the context of history of television
61.
in India, identify the incorrect pair
from the following :
(A) 1970
(A) 1970s—Beginning of TV
(B) 1980 —
(B) 1980s—Beginning of colour
transmission
(C) 1990
(C) 1990s—Spread of private
channels

(D) 2000s—Beginning of direct to (D) 2000

home TV transmission

30

62. In shooting, an optical movement 62.

called ‘zoom’ is to some extent similar

to which of the following physical

camera movement ?

(A) Dolly (A)

(B) Tilt (B)

(C) Pan (C)

(D) Track (D)

63. Which of the following is not among 63.
the basic elements of investigative

reporting laid down by the Press

Council of India ? (A)

(A) The subject should be of public

importance for the reader to

know
(B)
(B) The subject should be true
(C)
(C) An attempt is being made to

hide the truth from the people

(D) It has to be the work of the
(D)
reporter, not of others he is

reporting

31 [P.T.O.

64. Which pair of media from the 64.
following has an extensive local

penetration and coverage ?

(A) Magazines and community
(A)
radio

(B) TV and Newspapers (B)

(C) Newspapers and Community
(C)
Radio

(D) Social Media and Community
(D)
Radio

65. Where is a ‘Likert Scale’ used ? 65.

(A) For measuring strength of a (A)
signal
(B)
(B) In research and statistical

analysis (C)

(C) To determine length of a TV

programme
(D)
(D) In WhatsApp messaging

32

66. Identify the incorrect pair of media 66.

and its regulatory body in India from

the following :
(A)
(A) Newspaper—PCI
(B)
(B) News Channels—NBSA

(C)
(C) Film—CBFI

(D) Advertising—ASCI (D)

67. In the context of research ‘‘SMOG 67.

Grading’’ refers to :

(A) A measure of readability based
(A)
on the number of syllables per

word
(B)
(B) Measuring the report/article

quantitatively for analysis

(C) It is name of codebook in (C)

content analysis

(D) Checking reliability and (D)

readability of respondent

33 [P.T.O.

68. Bernard Cohen observed that the 68.

media may not be successful much

of the time in feeling people. What

to think, but it is stunningly

successful in telling audiences what

to think about. What is this theory

called ?
(A)
(A) Agenda setting
(B)
(B) Public relations

(C)
(C) Cultivation

(D) Media effects (D)

69. In research, a single question in a 69.

questionnaire that requires two

separate responses is called :

(A) Double barreled question
(A)
(B) Double blind experiment
(B)

(C) Dummy variable
(C)

(D) Deception (D)

34

70. What is a review ? 70.

(A) An article about movies only (A)

(B) Feedback a reporter get from his (B)
editor

(C) An article that helps consumers (C)

decide whether or not they
should buy a product

(D) An article that criticises (D)

71. Which of the following is not a 71.

correct statement in the context of
CBFC as a regulatory body in
India ?
(A) (1952)
(A) It is set up under Cinemato-
(1958)
graphy Act (1952) and
Cinematograph Rules (1958)
(B)
(B) It has a revising committee
which can take a second look at
the film (C)

(C) CBFC issues four types of
certificates for film exhibition (D)

(D) Once a certificate is issued by
CBFC, the film content cannot
be challenged in the court

35 [P.T.O.

72. In the context of audio-visual
72.
production which of the technical

person is responsible for judging the

distance between the camera and a

subject and physically manipulating

the lens on the camera to keep

subject in focus ?
(A)
(A) Technical director
(B)
(B) Cinematographer

(C)
(C) Focus puller

(D) Continuity person (D)

Instructions (Q. Nos. 73, 74 and 75) : (73, 74 75) :

Read the following passage and

answer the next three questions :

Paul Roberts thinks a society that

wants it ‘‘now’’ is untenable.

According to Roberts the dangers

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are many. ‘‘With each transaction

and upgrade, each device and click,

life moves closer to us and the world

becomes ‘our’ world. ‘‘Our society is

in the process of merging the self

with the market, he fear’s part of

this merger is involuntary. Google,

Apple, Facebook and Microsoft have

supplied consumer data to the

Government. Now the movements of

each person, all information of each

individual is available from the

beginning of life till the end. This

was possible because government

and market came together. However,

if we are being watched without our

knowledge and involuntarily then

we also have to admit that we also

37 [P.T.O.

use the same system to monitor the

lives of others. We are infant eager

to watch the lives of others. We are

thus bring our privacy and we are

providing the money, resources

ourselves. We have questioned our

privacy and to be a spectator of this

auction we pay.

73. Why is the process of the merger 73.

of the self with the market

involuntary ?
(A)
(A) Because we are disinterested
(B)
(B) Because Google etc. supply data

to government without our

knowledge

(C)
(C) Because Paul Roberts says so

(D) Because it is necessary (D)

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74. How does Government have all data 74.
about individuals ?

(A) Because Google supplied
(A)
consumer data to government

(B) Because government controls
(B)
media
(C)
(C) Because government and
market come together

(D) Because market and corporate (D)
come together

75. According to Paul Roberts what are 75.
we eager to do now and what are
we losing as a result ?

(A) We are eager to watch the lives (A)
of others and losing our privacy
as a result

(B) We are losing knowledge and (B)

involuntarily losing our privacy

(C) We are losing privacy and are
(C)
eager to gain knowledge

(D) We are eager to get information
(D)
about others and losing our
privacy

39 [P.T.O.

ROUGH WORK

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