CBSE Class 12 Mass Media Studies Question Paper 2019

SET-4
Series BVM H$moS> Z§.
Code No. 34
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 5 h¢ &
 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥>ð> na
{bI| &
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >25 àíZ h¢ &
 H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, àíZ H$m H«$_m§H$ Adí` {bI| &
 Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©•
_| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo
Am¡a Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
 Please check that this question paper contains 5 printed pages.
 Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
 Please check that this question paper contains 25 questions.
 Please write down the Serial Number of the question before
attempting it.
 15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

OZg§Mma _mÜ`_m| H$m AÜ``Z
MASS MEDIA STUDIES

{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80
Time allowed : 3 hours Maximum Marks : 80

34 1 P.T.O.

gm_mÝ` {ZX}e :
(i) àíZ-nÌ nm±M IÊS>m| H$, I, J, K Ed§ L> _| {d^m{OV h¡ & g^r àíZ A{Zdm`© h¢ &
(ii) àË`oH$ àíZ Ho$ A§H$ CgHo$ gm_Zo {XE JE h¢ &
(iii) àíZm| Ho$ CÎma g§{já Am¡a gmaJ{^©V hm| &
(iv) IÊS> H$ _| 8 A{V bKw CÎma dmbo àíZ h¢ & àË`oH$ àíZ 1 A§H$ H$m h¡ & àË`oH$ àíZ H$m
CÎma 20 eãXm| go A{YH$ Zht hmoZm Mm{hE &
(v) IÊS> I _| àíZ g§»`m 9 go 13 VH$ bKw CÎma àH$ma I dmbo àíZ h¢ & àË`oH$ àíZ
3 A§H$m|$ H$m h¡ & àË`oH$ àíZ H$m CÎma 40 – 50 eãXm| Ho$ ~rM hmoZm Mm{hE &
(vi) IÊS> J _| àíZ g§»`m 14 go 19 VH$ bKw CÎma àH$ma II dmbo àíZ h¢ & àË`oH$ àíZ
4 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 60 – 80 eãXm| Ho$ ~rM hmoZm Mm{hE &
(vii) IÊS> K _| àíZ g§»`m 20 go 22 VH$ Ho$ XrK© CÎma àH$ma dmbo àíZ h¢ & àË`oH$ àíZ
5 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 100 – 150 eãXm| Ho$ ~rM hmoZm Mm{hE &
(viii) IÊS> L> _| àíZ g§»`m 23 go 25 VH$ Ho$ {Z~ÝYmË_H$ CÎma àH$ma dmbo àíZ h¢ & àË`oH$
àíZ 6 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 150 – 200 eãXm| Ho$ ~rM hmoZm Mm{hE &
General Instructions :
(i) The question paper is divided in Five Parts A, B, C, D and E. All
questions are compulsory.
(ii) Marks for each question are indicated against it.
(iii) Answers should be brief and to the point.
(iv) Part A has 8 Very Short Answer Type questions carrying 1 mark each.
Answer to each question should not exceed 20 words.
(v) Questions no. 9 to 13 in PART B are Short Answer Type I questions
carrying 3 marks each. Answer to each question should be about
40  50 words.
(vi) Questions no. 14 to 19 in PART C are Short Answer Type II questions
carrying 4 marks each. Answer to each question should be about
60  80 words.
(vii) Questions no. 20 to 22 in PART D are Long Answer Type questions
carrying 5 marks each. Answer to each question should be about
100  150 words.
(viii) Questions no. 23 to 25 in PART E are Essay Answer Type questions
carrying 6 marks each. Answer to each question should be about
150  200 words.

34 2

IÊS> H$
PART A

1. ‘¶yamo nwqS>J’ go Amn ³¶m g‘PVo h¢ ? 1
What do you understand by ‘Euro Puddings’ ?

2. {‘g-EZ-grZ H$s AdYmaUm ñnîQ> H$s{OE & 1
Explain the concept of Mise-en-Scène.

3. ‘ëQ>rH$mñQ> ³¶m h¡ ? 1
What is Multicast ?

4. EZmbm°J {g½Zb ³¶m h¡ ? 1
What is analogue signal ?

5. àmoQ>moQ>mBn eãX H$mo n[a^m{fV H$s{OE & 1
Define the term Prototype.

6. EH$ {µ\$ë‘ H$s _¡H«$mo g§aMZm ‘| ³¶m em{‘b h¡ ? 1
What all comprises Macro structure of a film ?

7. AmB©.gr.B©. ¶wJ ³¶m h¡ ? 1
What is ICE age ?

8. Amo.Amo.EM. go Amn ³¶m g‘PVo h¢ ? 1
What do you understand by OOH ?

IÊS> I
PART B

9. A{^gaU Ho$ VrZ MaU H$m¡Z-go h¢ ? 3
What are the three stages of Convergence ?

10. O‘©Zr ‘| A{^ì¶{³VdmXr AmÝXmobZ H$mo {H$gZo OÝ‘ {X¶m ? 3
Who gave rise to the Expressionist Movement in Germany ?
34 3 P.T.O.

11. Q>obr{dµOZ Ymamdm{hH$ Xe©H$m| Ho$ {demb g‘yh H$mo ³¶m| AmH${f©V H$aVo h¢ ? 3
Why do television soap operas attract large audiences ?

12. {d{dY ^maVr na EH$ g§{jßV {Q>ßnUr {b{IE & 3
Write a brief note on Vividh Bharti.

13. àMma {gÕm§V g‘PmBE & 3
Explain Propaganda Theory.

IÊS> J
PART C

14. ‘B§Q>aZoQ> g^r OZ-‘mܶ‘m| H$m {‘bZ-ñWb h¡ &’ A{^gaU Ho$ àH$me ‘| Bg H$WZ H$s
ì¶m»¶m H$s{OE & 4
‘Internet is the meeting point of all the Mass Media.’ Explain the
statement in light of convergence.

15. H«$m°g à‘moeZ Ho$ bm^m| H$s MMm© H$s{OE & 4
Discuss the benefits of Cross Promotion.

16. ao{S>¶mo H$m¶©H«$‘m| H$s {H$Ýht Xmo e¡{b¶m| H$mo {dñVma go g‘PmBE & 4
Elaborate on any two genres of radio programmes.

17. hmS>©do¶a Am¡a gm°âQ>do¶a CnH$aUm| ‘| Š`m A§Va h¡ ? 4
What is the difference between hardware and software devices ?

18. B§Q>aZoQ> go nhbo g§Mma H$m ³¶m ‘m°S>b Wm ? B§Q>aZoQ> Ho$ AmJ‘Z go g§Mma Ho$ ~XbVo à{V‘mZm|
H$s ì¶m»¶m H$s{OE & 4
What was the model of communication before the Internet ? Explain the
changed paradigm due to the presence of Internet.

19. ¶y.Eg.E. ‘| Q>obr{dµOZ Ho$ ñdU© ¶wJ H$m Amaå^ {H$g XeH$ go ‘mZm OmVm h¡ Am¡a ³¶m| ? 4
Which decade is considered as the beginning of the Golden Age of
television in the USA and why ?
34 4

IÊS> K
PART D

20. Q>r.dr. na EH$ ZE H$m¶©H«$‘ Ho$ {bE {dkmnZ A{^¶mZ H$m {Z‘m©U H$s{OE & 5
Create an Ad campaign for a new show on TV.

21. ‘Am^mgr nÌH$m[aVm ‘| H$moB© AmH$f©U Zht h¡ &’ {XE JE H$WZ H$mo {dñVma go g‘PmBE & 5
‘Virtual Journalism holds no charm.’ Elaborate on the given statement.

22. {dkmnZ ³¶m h¡ ? JwUmË‘H$ Am¡a ‘mÌmË‘H$ gd}jUm| Ho$ ‘ܶ ³¶m A§Va h¡ ? 5
What is advertising ? What is the difference between qualitative and
quantitative surveys ?

IÊS> L>
PART E

23. ‘ëQ>r‘r{S>¶m H$mo n[a^m{fV H$s{OE & EH$ ‘ëQ>r‘r{S>¶m n[a¶moOZm Ho$ {d{^Þ Cn¶moJm| H$mo
~VmBE & 6
Define Multimedia. State the various uses of a multimedia project.

24. {ZåZ{b{IV eãXm| H$s ì¶m»¶m H$s{OE : 6
{‘WH$, X§VH$WmE± Am¡a ‘hmH$mì¶
Explain the following terms :
Myths, Fables and Epics

25. ^maVr¶ ‘r{S>¶m joÌ ‘| ‘{hbmAm| H$m à{V{Z{YËd {H$g àH$ma hmoVm h¡ ? CXmhaUm| g{hV
{dñVma go g‘PmBE & 6
AWdm
‘r{S>¶m qhgm {XImVm h¡ & VH$ZrH$s H$moS>m|> Ho$ ‘mܶ‘ go Bgo {dñVma go g‘PmBE & 6
How are women represented in the Indian media space ? Elaborate with
examples.
OR
Media shows violence. Elaborate through technical codes.

34 5 P.T.O.