CBSE Class 12 The Creative and Commercial Process in Mass Media Question Paper 2020

H$moS> Z§.
Code No. 246
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

ZmoQ> NOTE
(I) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV (I) Please check that this question
n¥ð> 7 h¢ & paper contains 7 printed pages.

(II) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS (II) Code number given on the right
>Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥ð> na hand side of the question paper
{bI| & should be written on the title page of
the answer-book by the candidate.
(III) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| (III) Please check that this question
>33 àíZ h¢ & paper contains 33 questions.

(IV) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go (IV) Please write down the Serial
nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Number of the question in the
Adí` {bI| & answer-book before attempting it.
(V) Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m (V) 15 minute time has been allotted to
g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU read this question paper. The
nydm©• _| 10.15 ~Oo {H$`m OmEJm & question paper will be distributed
10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will read the
àíZ-nÌ H$mo n‹T>|Jo Am¡a Bg Ad{Y Ho$ Xm¡amZ question paper only and will not
do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo & write any answer on the
answer-book during this period.

OZ _mÜ`_m| _| g¥OZmË_H$ Am¡a ì`mnm[aH$ à{H«$`m
THE CREATIVE AND COMMERCIAL PROCESS IN
MASS MEDIA
{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 60
Time allowed : 3 hours Maximum Marks : 60

.246 1 P.T.O.

gm_mÝ` {ZX}e :
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(i) Bg àíZ-nÌ _| 33 àíZ em{_b h¢ {OZ_| go Aä`Wu H$mo {g\©$ 25 àíZ H$aZo H$s µOê$aV
h¡ &
(ii) àíZ-nÌ Xmo IÊS>m| _| {d^m{OV h¡ &
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 A{V bKw-CÎmar` àíZ : Hw$b 12 àíZ em{_b h¢ Omo 1 – 1 A§H$ Ho$ h¢ & BZ_| go
{H$Ýht 10 àíZm| Ho$ CÎma Xr{OE &
 bKw-CÎmar` àíZ : Hw$b 7 àíZ em{_b h¢, àË`oH$ Ho$ 2 A§H$ h¢ & BZ_| go {H$Ýht
5 àíZm| Ho$ CÎma Xr{OE &

 bKw-CÎmar` àíZ : Hw$b 7 àíZ em{_b h¢, àË`oH$ Ho$ 3 A§H$ h¢ & BZ_| go {H$Ýht
5 àíZm| Ho$ CÎma Xr{OE &
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XrK© CÎmar` àíZ : Hw$b 7 àíZ em{_b h¢, àË`oH$ Ho$ 5 A§H$ h¢ & BZ_| go {H$Ýht 5 àíZm| Ho$
CÎma Xr{OE &
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(A{V bKw-CÎmar` àíZ)
{H$Ýht Xg àíZm| H$mo H$s{OE & 110=10

1. _ëQ>r_r{S>`m Ho$ CnH$aU Š`m h¢ ?
2. bm±J em°Q {H$go H$hVo h¢ ? >
3. \$moQ>moJ«m\$s _| EnM©a Š`m h¡ ?
4. \$moQ>moem°n H$mo n[a^m{fV H$s{OE &
5. AnZr ng§X Ho$ {H$Ýht Mma Q>rdr {dkmnZm| Ho$ Zm_ ~VmBE &
6. {H$Ýht Xmo H$ån{Z`m| Ho$ Zm_ ~VmBE Omo ImÚ CËnmXm| na {dkmnZ H$m {Z_m©U H$aVr h¢ &
7. {dkmnZ _| ~«m§S> N>{d H$m Š`m _hÎd h¡ ?
8. {dkmnZ à{V go Š`m Ame` h¡ ?

.246 2

General Instructions :
Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 33 questions out of which the candidate
needs to attempt only 25 questions.
(ii) The question paper is divided into two sections.

SECTION A
 Very short answer type questions : contains total 12 questions of
1 mark each. Answer any 10 questions.
 Short answer type questions : contains total 7 questions of
2 marks each. Answer any 5 questions.
 Short answer type questions : contains total 7 questions of 3 marks
each. Answer any 5 questions.

SECTION B

Long answer type questions : contains total 7 questions of 5 marks each.
Answer any 5 questions.

SECTION A
(Very Short Answer Questions)
Attempt any ten questions. 110=10

1. What are the tools of multimedia ?

2. What is a long shot ?

3. What is an aperture in photography ?

4. Define Photoshop.

5. Name any four TV advertisements of your choice.

6. Name any two companies that produce advertisements on food products.

7. What is the importance of brand image in advertising ?

8. What is an advertising copy ?

.246 3 P.T.O.

9. ñQ>moar~moS>© Š`m h¡ ? >
10. J«m{\$H$ {S>µOmBZ {H$go H$hVo h¢ ?
11. E{Z_oeZ Š`m h¡ ?
12. EM.Q>r.E_.Eb. (HTML) H$mo n[a^m{fV H$s{OE &

(bKw-CÎmar` àíZ)
{H$Ýht nm±M àíZm| H$mo H$s{OE & 25=10

13. H¥${Ì_ Üd{Z Š`m h¡ ?
14. _mo~mBb nÌH$m[aVm H$m _hÎd ñnîQ> H$s{OE & >
15. E_.AmB©.S>r.AmB©. Š`m h¡ ? ñnîQ> H$s{OE &
16. ŠdmH©$ EŠgàog Š`m h¡ ?
17. gaH$mar {dkmnZ H$mo ñnîQ> H$s{OE &
18. nr.S>r.E\$. \$mBb Š`m h¡ ?
19. \$moQ>moJ«m\$s _| _w»` bmBQ> H$m _hÎd ñnîQ> H$s{OE & >

(bKw-CÎmar` àíZ)
{H$Ýht nm±M àíZm| H$mo H$s{OE & 35=15

20. _ëQ>r_r{S>`m {Z_m©U Ho$ {d{^Þ MaU Š`m h¢ ?
21. _ëQ>r_r{S>`m H$m g_W©Z H$aZo dmbo qdS>moµO ßboQ>\$m°_m] Ho$ ~mao _| g§jon _| ñnîQ> H$s{OE &
22. dr{S>`mo gånmXZ Š`m h¡ ?
23. {S>{OQ>b Am°{S>`mo Š`m h¡ ?
24. _ëQ>r_r{S>`m g§boIZ CnH$aU H$mo n[a^m{fV H$s{OE & >
25. N>{d (B_oO) go Š`m VmËn`© h¡ ?
26. ñH¡$Za Š`m h¡ Am¡a ñH¡$qZJ H$s VH$ZrH|$ H$m¡Z-gr h¢ ?
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9. What is a storyboard ?

10. What is graphic design ?

11. What is animation ?

12. Define HTML.

(Short Answer Questions)
Attempt any five questions. 25=10

13. What is artificial sound ?

14. Explain the importance of mobile journalism.

15. What is MIDI ? Explain.

16. What is Quark Express ?

17. Explain government advertising.

18. What is a PDF file ?

19. Explain the importance of key light in photography.

(Short Answer Questions)
Attempt any five questions. 35=15

20. What are the different stages in multimedia making ?

21. Explain briefly about windows platforms that support multimedia.

22. What is video editing ?

23. What is digital audio ?

24. Define multimedia authoring tool.

25. What is an image ?

26. What is a scanner and what are the scanning techniques ?

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IÊS> I $
(XrK©-CÎmar` àíZ)
{H$Ýht nm±M àíZm| H$mo H$s{OE & 55=25
27. Oo.nr.B©.Or. Am¡a Or.AmB©.E\$. \$mBb _| AÝVa ñnîQ> H$s{OE &
28. Q>oŠñQ> H$mo n[a^m{fV H$s{OE & C{MV {MÌU Ûmam _ëQ>r_r{S>`m _| Q>oŠñQ> Ho$ Cn`moJ H$s
ì`m»`m H$s{OE &
29. qdS>moµO _ydr _oH$a H$mo ñnîQ> H$aVo hþE CgH$m _hÎd ~VmBE & >
30. do~ n¡Ho$O Š`m h¡ ? BgH$s {deofVmE± ñnîQ> H$s{OE &
31. ~mø {dkmnZ _| _r{S>`m H$s Š`m ^y{_H$m h¡ ?
32. Q>obr{dµOZ na {XImE OmZo dmbo {dkmnZm| Ho$ \$m`Xo Am¡a ZwH$gmZ {b{IE &
33. JwUH$ (~hþ _§M) g§Mma (_ëQ>r-ßboQ>\$m°_© H$å`y{ZHo$eZ) Š`m h¡ ?

.246 6

SECTION B
(Long Answer Questions)
Attempt any five questions. 55=25
27. Differentiate between JPEG and GIF file.
28. Define Text. Explain the use of text in multimedia, with proper
illustrations.
29. Explain Windows Movie Maker and its importance.
30. What is a web package ? Explain its features.
31. What is the role of media in outdoor advertising ?
32. Write the advantages and disadvantages of advertisements shown on TV.
33. What is multi-platform communication ?

.246 7 P.T.O.