CBSE Class 12 Entrepreneurship Question Paper 2019

SET-4
Series BVM H$moS> Z§.
Code No. 98
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 16 h¢ &
 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥ð> na
{bI| &
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >24 àíZ h¢ &
 H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, àíZ H$m H«$_m§H$ Adí` {bI| &
 Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©•
_| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo
Am¡a Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
 Please check that this question paper contains 16 printed pages.
 Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
 Please check that this question paper contains 24 questions.
 Please write down the Serial Number of the question before
attempting it.
 15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

CÚ{_Vm
ENTREPRENEURSHIP

{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 70
Time allowed : 3 hours Maximum Marks : 70

98 1 P.T.O.

gm_mÝ` {ZX}e :
(i) g^r àíZ A{Zdm`© h¢ &
(ii) àíZm| H$s Hw$b g§»`m 24 h¡ &
(iii) àË`oH$ àíZ Ho$ A§H$ CgHo$ gm_Zo {XE JE h¢ &
(iv) àíZ g§»`m 1 go 5 VH$ A{V bKw-CÎma dmbo àíZ h¢, àË`oH$ àíZ H$m 1 A§H$ h¡ &
(v) àíZ g§»`m 6 go 10 VH$ bKw-CÎma dmbo àíZ h¢, àË`oH$ àíZ Ho$ 2 A§H$ h¢ &
(vi) àíZ g§»`m 11 go 17 VH$ XrK©-CÎma – I dmbo àíZ h¢, àË`oH$ àíZ Ho$ 3 A§H$ h¢ &
(vii) àíZ g§»`m 18 go 21 VH$ XrK©-CÎma – II dmbo àíZ h¢, àË`oH$ àíZ Ho$ 4 A§H$ h¢ &
(viii) àíZ g§»`m 22 go 24 VH$ {Z~ÝYmË_H$ CÎma dmbo àíZ h¢, àË`oH$ àíZ Ho$ 6 A§H$ h¢ &
(ix) àíZm| Ho$ CÎma g§{já Am¡a gmaJ{^©V hm| &

General Instructions :

(i) All questions are compulsory.

(ii) There are 24 questions in all.

(iii) Marks for each question are indicated against it.

(iv) Questions No. 1 to 5 are Very Short Answer type questions, carrying
1 mark each.

(v) Questions No. 6 to 10 are Short Answer type questions, carrying 2 marks each.

(vi) Questions No. 11 to 17 are Long Answer type – I questions, carrying 3 marks
each.

(vii) Questions No. 18 to 21 are Long Answer type – II questions, carrying 4 marks
each.
(viii) Questions No. 22 to 24 are Essay type questions, carrying 6 marks each.

(ix) Answers should be brief and to the point.

98 2

^mJ A>
PART A

Bg ^mJ _| 1 A§H$ dmbo 5 àíZ h¢ & BZ àíZm| H$m CÎma EH$ eãX go EH$ dmŠ` _| Xr{OE &
This part contains 5 questions carrying 1 mark each. Answers to these questions
should be from one word to one sentence.

1. ‘ì`mdgm{`H$ Adga’ H$m Š`m AW© h¡ ? 1

‘{dMma joÌm|’ H$m Š`m AW© h¡ ? 1
What is meant by a ‘business opportunity’ ?
OR
What is meant by ‘idea fields’ ?

2. ‘àVrH$ {M• (bmoJmo)’ VWm ‘Q>¡JbmBZ’ _| AÝVa ñnîQ> H$s{OE & 1
Differentiate between a ‘logo’ and a ‘tagline’.

3. ‘\$ñQ>© ñHy$b {b{_Q>oS>’ EH$ àe§{gV AmYm[aH$ g§aMZm H$ånZr h¡ & `h {ejm g§ñWmZm| Ho$
{bE g§ñWmZ Ho$ {d{^Þ {hV bm^m{W©`m| Ho$ {bE A{ÛVr` VarHo$ go ^dZm| H$m {S>µOmBZ àH¥${V
Ho$ A{YH$V_ bm^m| Ho$ {bE H$aVr h¡ & gm_mÝ`V: BZHo$ Ûmam ^dZm| H$mo Bg àH$ma go
{S>µOmBZ {H$`m J`m h¡ {H$ {XZ _| A{YH$V_ gy`© H$s amoeZr H$m Cn`moJ {H$`m Om gHo$ VWm
gmoba n¡Zb gm¡a D$Om© H$m g§ajU ~Mo hþE {XZ Ho$ {bE H$a gH|$ & `h {~Obr Ho$ g§ajU _|
ghm`H$ hmoVm h¡ VWm {~Obr Ho$ {~b H$mo H$_ H$aVm h¡ &
‘\$ñQ>© ñHy$b {b{_Q>oS>’ Ûmam Omo‹S>o JE _yë` Ho$ àH$ma H$s nhMmZ H$s{OE & 1

‘First School Ltd.’ is an acclaimed infrastructure development company.
It designs the buildings for educational institutions in a unique way to
give the maximum benefits of nature to the different stakeholders in the
institution. Generally, the buildings have been designed by them in such
a way that during the day maximum sunlight is utilized and solar panels
conserve solar energy for the rest of the day. This helps to conserve
electricity and reduce the electricity bill.
Identify the type of value added by ‘First School Ltd.’.

98 3 P.T.O.

4. {dÎmr` {ZU©`Z Ho$ {H$Ýht Xmo _w»` nhbwAm| Ho$ Zm_ Xr{OE & 1

~OqQ>J à{H«$`m Ho$ Xmo àH$ma Xr{OE & 1
Name any two key aspects of financial decision-making.

OR

Give the two forms of budgeting process.

5. Eogo Am¡Úmo{JH$ ì`dgm`m|, {OÝh| ~¢qH$J gw{dYmE± CnbãY Zht h¢, H$mo g§gX Ho$ {deof
A{Y{Z`_ Ûmam _Ü`_ VWm XrK©H$mbrZ G$U XoZo Ho$ {bE {Og {d{eîQ> {dÎmr` g§ñWmZ H$m
{ZJ{_V joÌ _| {ZJ©_Z hþAm CgH$m Zm_ Xr{OE & D$na d{U©V BgHo$ EH$ CÔoí` Ho$ A{V[aº$
H$moB© EH$ AÝ` CÔoí` ^r ~VmBE & 1
Name the specialized financial institution that was incorporated by a
special Act of Parliament to provide medium and long term credit to
eligible industrial enterprises in the corporate sector, particularly to
those industries to which banking facilities are not available. Also state
any one of its objectives, other than the one mentioned above.

^mJ ~>
PART B

Bg ^mJ _| 2 A§H$ dmbo 5 àíZ h¢ & BZ àíZm| H$m CÎma 50 go 75 eãXm| _| Xr{OE &
This part contains 5 questions carrying 2 marks each. Answers to these questions
should be in 50 to 75 words.

6. n`m©daU H$m H«$_drjU H$aZo Ho$ {bE J«mhH$m|, WmoH$ ì`mnm[a`m|, \w$Q>H$a ì`mnm[a`m|, {dVaH$m|
VWm nam_e©XmVmAm| go _m¡{IH$ gyMZm Ho$ A{V[aº$ {H$Ýht AÝ` Mma gyMZm EH${ÌV H$aZo
dmbo òmoVm| H$m CëboI H$s{OE & 2
EH$ g\$b CÚ_r H$s {H$Ýht Xmo AmYma^yV `mo½`VmAm| H$m CëboI H$s{OE & 2
Apart from verbal information from the customers, wholesalers, retailers,
distributors and consultants, state any other four sources of collecting
information for scanning the environment.
OR

State the two basic qualities of a successful entrepreneur.

98 4

7. ~m±g H$s Q>moH$ar ~ZmZo Ho$ AnZo nm[adm[aH$ ì`dgm` H$mo g§^mbZo Ho$ {bE `e ~hþV CËgmhr
Zht Wm & naÝVw nm[adm[aH$ ì`dgm` H$s Iam~ hmbV Ho$ H$maU CgHo$ nmg Bg ì`dgm` H$mo
g§^mbZo Ho$ A{V[aº$ Am¡a H$moB© {dH$ën Zht Wm & CgZo ~m±g H$m à`moJ H$aZo Ho$ ZE VarH$m|
na {dMma H$aZm ewê$ {H$`m & EH$ {XZ EH$ ^moOZmb` _| Xmonha H$m ImZm ImVo g_` CgZo
^moOZmb` Ho$ ñdm_r H$mo ^moOZmb` _| Cn`moJ H$s OmZo dmbr ßbmpñQ>H$ VWm W_m©H$mob H$s
H«$m°H$ar (~V©Zm|) {ZnQ>mZ _| AmZo dmbr H${R>ZmB`m| Ho$ ~mao _| ~mVMrV H$aVo gwZm & BgZo
CgHo$ {bE ZE CÚ_ Ho$ g¥OZ H$s CÎmoOZm àXmZ H$s & `e Zo ~m±g H$s ßboQ> ~ZmZo Ho$ {d{^Þ
{dH$ënm| H$s ImoO Amaå^ H$s {OZH$m Cn`moJ ^moOZmb`m| _| {H$`m Om gHo$ & CgZo Bg {df`
na AnZo {nVmOr go MMm© H$s {OÝhm|Zo `e H$mo gwPmd {X`m {H$ Or{dV ahZo VWm {dH$mg Ho$
{bE {dMma H$mo dm{UpÁ`H$ ê$n go ì`mdhm[aH$ ^y{_H$m H$m {Zdm©hZ H$aZm Mm{hE &
Cn`w©º$ n[apñW{V _| M{M©V AdYmaUm H$s nhMmZ H$s{OE VWm g_PmBE & 2
Yash was not too keen to take up his family run business of making
bamboo baskets. But due to the bad condition of the family business he
had no option except to take up this business. He started thinking about
the new ways of using bamboo. One day while having lunch in a
restaurant he overheard the owner talking about the difficulty in
disposing the plastic and thermacol crockery that was being used in the
restaurant. This provided him the stimulus for a new venture creation.
Yash started looking into various options of making bamboo plates which
could be used in the restaurants. He discussed the idea with his father
who advised Yash that ideas should lead to commercially viable forms in
order to survive and grow.
Identify and explain the concept discussed in the above situation.
8. bm^-Abm^ {díbofU EH$ CÚ_r Ho$ {bE Amdí`H$ Š`m| h¡ ? 2
EH$ H$ånZr H$mo ‘H¥${Ì_ ì`{º$’ Š`m| H$hVo h¢ ? 2
Why is it important for an entrepreneur to do break-even analysis ?
OR
Why is a company called an ‘artificial person’ ?

9. H$_b {b{_Q>oS> H$n‹S>m| Ho$ {Z_m©Vm h¢ {OZH$m g§`§Ì JwOamV Ho$ gyaV eha _| h¡ & dñÌm
{b{_Q>oS> ~Zo-~ZmE dñÌm| Ho$ {Z_m©Vm h¢ VWm AnZo CËnmXm| H$mo gmao Xoe _| ~oMVo h¢ & do AnZo
CËnmXm| H$m {Z`m©V A_o[aH$m VWm `yamonr` Xoem| _| ^r H$aVo h¢ & dñÌm {b{_Q>oS> AnZo H$n‹S>m|
H$s Amny{V© H$_b {b{_Q>oS> go H$aVm h¡ & XmoZm| H$ån{Z`m| Ho$ à~§YZ Zo ~‹S>o n¡_mZo Ho$ CËnmXZ
go {_Vì``Vm àmßV H$aZo Ho$ {bE {db` H$m {ZU©` {b`m &
(H$) H$_b {b{_Q>oS> VWm dñÌm {b{_Q>oS> Ho$ {db` Ho$ àH$ma H$s nhMmZ H$s{OE &
(I) Cn`w©º$ (H$) _| nhMmZo JE {db` Ho$ A{V[aº$ {H$gr EH$ AÝ` àH$ma Ho$ {db` H$mo
^r g_PmBE & 2

98 5 P.T.O.

Kamal Ltd. are manufacturers of textiles, having their plant in Surat, a
city of Gujarat. Vastra Ltd. are the manufacturers of readymade
garments and sell their products throughout the country. They also
export their products to America and European countries. Vastra Ltd.
source their textiles from Kamal Ltd. The management of the two
companies decided to merge to have economies of large scale production.
(a) Identify the type of merger entered into by Kamal Ltd. and Vastra
Ltd.
(b) Also, explain a type of merger other than the one identified in (a)
above.

10. EH$ ^maVr` H$ånZr A^ramO {b{_Q>oS> Zo 1999 go H$m`© Amaå^ {H$`m VWm `h H$ånZr
A{Y{Z`_, 1956 Ho$ AÝVJ©V n§OrH¥$V Wr & ^maVr` à{V^y{V VWm {d{Z_` ~moS>© Zo AnZo
EH$ H$m`© H$mo {Zînm{XV H$aHo$ A^ramO {b{_Q>oS> Ho$ {déÕ Om±M Amaå^ H$s & Om±M go nVm
Mbm H$s H$ånZr R>rH$ H$m`©{d{Y H$m AZwgaU Zht H$a ahr Wr & AV: ^maVr` à{V^y{V VWm
{d{Z_` ~moS>© Zo H$ånZr na Ow_m©Zm bJm {X`m &
(H$) ^maVr` à{V^y{V VWm {d{Z_` ~moS>© (go~r) Ûmam {Zînm{XV {H$E JE H$m`© H$s nhMmZ
H$s{OE &
(I) Š`m A^ramO {b{_Q>oS> go~r Ho$ {ZU©` Ho$ {déÕ Anrb H$a gH$Vr h¡ ? `{X hm±, Vmo
H$hm± ? 2
Abhiraj Ltd., an Indian company, started functioning in 1999 and was
registered under the Companies Act, 1956. The Securities and Exchange
Board of India performed one of its functions and conducted
investigations against Abhiraj Ltd. The investigations resulted into the
fact that the company did not follow the proper procedure. Therefore the
Securities and Exchange Board of India imposed penalty upon the
company.
(a) Identify the function being performed by the Securities and
Exchange Board of India (SEBI).
(b) Can Abhiraj Ltd. appeal against SEBI’s decision ? If yes, where ?

98 6

^mJ g
PART C

Bg ^mJ _| 3 A§H$ dmbo 7 àíZ h¢ & BZ àíZm| H$m CÎma 100 eãXm| _| Xr{OE &
This part contains 7 questions carrying 3 marks each. Answers to these questions
should be in about 100 words.

11. EH$ {MÌ H$s ghm`Vm go EH$ {dMma H$mo ì`mdhm[aH$ Adga _| n[ad{V©V H$aZo H$s à{H«$`m
H$mo g_PmBE & 3

{dMma VWm Adga _yë`m§H$Z à{H«$`m Ho$ àW_ VrZ MaUm| H$mo g_PmBE & 3
Explain the process of transformation of an idea into a viable opportunity
with the help of a diagram.
OR
Explain the first three steps in the process of idea and opportunity
assessment.

12. ‘n`m©daU {díbofU’ H$m Š`m AW© h¡ ? n`m©daU H«$_drjU Ho$ {bE gyMZm àmßV H$aZo Ho$
{H$Ýht Mma òmoVm| H$m CëboI H$s{OE & 3
What is meant by ‘Analysis of Environment’ ? State any four sources of
collection of information for environmental scanning.
13. àoaUm EH$ EH$b ñdm{_Ëd dmbr ì`dgm`r h¡ & {nN>bo EH$ XeH$ go gm_mZ O¡go H¥${Ì_
Am^yfU, ~¡J, ~mbm| H$s Šbrn VWm ZmIwZ {eën ~oMZo dmbr n‹S>mog H$s EH$ XþH$mZ go
BgH$m ì`dgm` VrZ emImAm| dmbr EH$ \w$Q>H$a ûm¥§Ibm _| ~‹T> J`m h¡ & `Ú{n `h g^r
emImAm| Ho$ {d{^Þ H$m`m] H$s XoIaoI H$aVr h¡ naÝVw ì`dgm` Ho$ AÀN>o à~§Y Ho$ {bE dh
AnZo EH$b ñdm{_Ëd dmbo ì`dgm` H$mo ì`dgm` Ho$ {H$gr AÝ` àH$ma _| ~XbZo H$s gmoM
ahr h¡ & CgHo$ nyao Xoe _| emImE± ImobZo H$s `moOZm h¡ & naÝVw dh Bg ~mV go S>aVr h¡ {H$
`{X ì`dgm` _| hm{Z hmoVr h¡ Vmo ì`dgm` Ho$ G$U Ho$ ^wJVmZ Ho$ {bE CgH$s ì`{º$JV
gån{Îm ^r br Om gH$Vr h¡ & dh `h ^r AZw^d H$a ahr h¡ {H$ {~J‹S>Vo hþE ñdmñÏ` Ho$
H$maU dh ~‹S>o ì`dgm` H$m à^mdr ê$n go à~§Y H$aZo Ho$ `mo½` Z hmo &
(H$) Cn`w©º$ pñW{V _| àH$m{eV EH$b ñdm{_Ëd dmbo ì`dgm` H$s {deofVmAm| H$s
nhMmZ H$s{OE VWm g_PmBE &
(I) Cgo Eogo ì`mdgm{`H$ g§JR>Z, Omo Cgo CgHo$ ì`dgm` H$mo Mmby aIZo _| ghm`Vm
H$aoJm, H$m gwPmd ^r Xr{OE & 3

98 7 P.T.O.

Prerna is a sole proprietor. Over the past decade, her business has grown
from operating a neighbourhood corner shop, selling accessories such as
artificial jewellery, bags, hair clips and nail art to a retail chain with
three branches in the city. Although she looks after the varied functions
in all the branches, for better management of the business she is
thinking to convert her sole proprietorship into some other form of
business. She also has plans to open branches countrywide. However, she
is afraid of the fact that in case the business incurs losses, her personal
property may be called upon to pay the business debts. She is also feeling
that she may not be able to effectively manage a large business because
of her deteriorating health.
(a) Identify and explain the features of sole proprietor business
highlighted in the above case.
(b) Also suggest to her the form of business organisation which will
help her in continuing her business, stating reason in support of
your answer.

14. ‘bú` {ZYm©aU’ H$m Š`m AW© h¡ ? Eg.E_.E.Ama.Q>r. bú` EH$ ì`dgm` H$mo bú` {ZYm©aU
Ho$ joÌ go n[aUm_ Ho$ {bE H$ma©dmB© `mo½` `moOZm go Xÿa bo OmZo _| ghm`H$ hmoVo h¢ & ‘E’ VWm
‘Eg’ {H$gHo$ àVrH$ h¢ ? XmoZm| H$m dU©Z H$s{OE & 3
‘{jàJm_r (pñH$q_J) _yë`-{ZYm©aU’ {d{Y H$m Š`m AW© h¡ ? _yë`-{ZYm©aU H$s {jàJm_r
(pñH$q_J) {d{Y Ho$ {H$Ýht Xmo bm^m| VWm Xmo hm{Z`m| H$m CëboI H$s{OE & 3
What is meant by ‘goal setting’ ? S.M.A.R.T goals help the businesses to
go beyond the realm of goal setting into an actionable plan for results.
What do A and S stand for ? Describe the two.
OR
What is meant by ‘skimming pricing method’ ? State any two advantages
and any two disadvantages of skimming pricing method.
15. ~rQ>m {b{_Q>oS> ñQ>rb H$m CËnmXZ H$aZo dmbr EH$ H$ånZr h¡, BgH$m _w»`mb` _wå~B© _| h¡ &
`h ñQ>rb H$m CËnmXZ H$aZo dmbr {díd H$s Xgdt g~go ~‹S>r H$ånZr h¡ & Jm_m {b{_Q>oS> ^r
ñQ>rb CËnmXZ H$aZo dmbr EH$ H$ånZr h¡, {OgH$m _w»`mb` å`m±_ma H$s amOYmZr a§JyZ _|
h¡ & H$m\$s g_` go H$ånZr (Jm_m {b{_Q>oS>) H$m_Jmam| _| Aem§{V H$m gm_Zm H$a ahr h¡ VWm
BgZo AnZo ì`dgm` H$mo EH$ A§Vam©îQ´>r` ~mobr bJmZo dmbo H$mo ~oMZo H$m {ZU©` {H$`m &
BgHo$ {bE < 10 bmI H$amo‹S> H$s g~go A{YH$ ~mobr ~rQ>m {b{_Q>oS> Zo bJmB© & BgHo$
níMmV² ~rQ>m {b{_Q>oS> H$mo Ahgmg hþAm {H$ Jm_m {b{_Q>oS> H$s n[agån{Îm`m| H$m _yë`m§H$Z
A{YH$ VWm Xo`VmAm| H$m _yë`m§H$Z H$_ hþAm, AV: CZHo$ Ûmam {H$`m J`m _yë` ^wJVmZ
A{YH$ Wm & XmoZm| BH$mB`m| Ho$ H$_©Mm[a`m| H$s {ZJ_r` g§ñH¥${V _| VWm ZoV¥Ëd e¡{b`m| H$s
{^ÞVm Ho$ H$maU g_Ýd` H$s H${R>ZmB© Wr & A§VV: ~rQ>m {b{_Q>oS> H$mo AnZo ì`dgm` H$mo
~ÝX H$aZm n‹S>m &
98 8

(H$) ~rQ>m {b{_Q>oS> Ûmam AnZmB© JB© {dH$mg ì`yh-aMZm H$s nhMmZ H$s{OE &
(I) Cn`w©º$ AZwÀN>oX go n§{º$`m± CÕ¥V H$aVo hþE Jm_m {b{_Q>oS> Ho$ ì`dgm` Ho$ A{YJ«hU
Ho$ níMmV² ~rQ>m {b{_Q>oS> Ho$ Ag\$b hmoZo Ho$ {H$Ýht Xmo H$maUm| H$mo g_PmBE & 3
Beta Ltd. is a steel manufacturing company having its headquarters at
Mumbai. It is the tenth largest steel manufacturing company of the
world. Gama Ltd. are also steel manufacturers with their headquarters
in Rangoon, the capital of Myanmar. For a long period the company
(Gama Ltd.) had been facing workers unrest and it decided to sell its
business to an international bidder. The highest bid for this was made by
Beta Ltd. for < 10 lakh crores. Afterwards Beta Ltd. realised that the
assets of Gama Ltd. were overvalued and liabilities were under-assessed
and hence the price paid by them was higher. The employees of the two
entities have different corporate cultures and styles of leadership which
led to the problem of co-ordination. Ultimately Beta Ltd. had to close its
business.
(a) Identify the growth strategy adopted by Beta Ltd.
(b) Quoting lines from the above paragraph, explain any two reasons
for the failure of Beta Ltd. after it took over the business of Gama
Ltd.

16. Am{XË` ~r`[a¨½g {b{_Q>oS> n§Im ~ZmZo dmbr H$ån{Z`m| Ho$ {bE ~mb ~r`[a¨J Ho$ CËnmXH$
VWm Amny{V©H$Vm© h¡ & AnZr CËnmXZ à{H«$`m Ho$ {bE H$ånZr H$mo 900 {H$bmoJ«m_ {nQ>dm± bmoho
H$s Amdí`H$Vm Wr & àË`oH$ AmXoe H$s bmJV < 50 h¡ VWm aI-aImd bmJV < 100 h¡ &
Am{W©H$ AmXoe _mÌm H$s JUZm H$s{OE & 3
Aditya Bearings Ltd. are the manufacturers and suppliers of ball bearings
to fan manufacturing companies. The company requires 900 kg of wrought
iron for its production process. The cost of placing each order is < 50 and
carrying cost is < 100. Calculate Economic Order Quantity.

17. eo`a ~mµOma Ho$ {H$Ýht VrZ H$m`m] H$m CëboI H$s{OE & 3

{ZdoeH$m| H$s ÑpîQ> go eo`a ~mµOma Ho$ _hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$mo g_PmBE & 3
State any three functions of a stock exchange.
OR
State any three points of importance of stock exchange from the
viewpoint of investors.
98 9 P.T.O.

^mJ X>
PART D

Bg ^mJ _| 4 A§H$ dmbo 4 àíZ h¢ & BZ àíZm| H$m CÎma 150 eãXm| _| Xr{OE &
This part contains 4 questions carrying 4 marks each. Answers to these questions
should be in about 150 words.

18. ‘YZd§Var Am`wd}Xm {b{_Q>oS> (S>mb)’ Am`wd}X na AmYm[aV gm~wZ, {S>Q>O}ÝQ²>g, XÝV XoI-aoI
CËnmX, H$mpÝVdY©H$ CËnmX, {H$amZm CËnmX VWm XdmB`m| H$m ^r CËnmXZ H$aVo h¢ & BgZo
AnZr ñWmnZm go hr {dH$mg {H$`m h¡ & S>mb Ho$ {dH$mg VWm bmoH${à`Vm Ho$ {bE BgHo$
Ûmam Eogo g_` na AnZo àMmbZm| H$m Amaå^ H$aZm O~ Xoe _| gaH$ma Xoe H$mo ñdmdbå~r
~ZmZo H$s Amoa AJ«ga h¡, H$mo {µOå_oXma R>ham`m Om gH$Vm h¡ & S>mb gaH$mar nhb| O¡go ‘_oH$
BZ B§{S>`m’ A{^`mZ H$m AZwgaU H$a ahr h¡ & gaH$ma Am`wd}X H$mo ‘‘Am`yf _§Ìmb`’’ Ho$
_mÜ`_ go àmoËgm{hV H$a ahr h¡ Omo `moJ, Am`wd}X VWm AÝ` na§namJV VWm nyaH$ XdmAm| H$mo
~‹T>mdm XoVm h¡ & `h S>mb H$mo EH$ ~hþV àmoËgm{hV H$aVm h¡ Š`m|{H$ `h AnZo Amn H$mo EH$
Am`wd}{XH$ H$ånZr hmoZo H$m Xmdm H$aVr h¡ & S>mb H$s AmJV bmJV gaH$ma H$s H$amYmZ
Zr{V Ho$ H$maU KQ>Vr AWdm ~‹T>Vr h¡ & dñVw Ed§ godm H$a (Or.Eg.Q>r.) Ho$ H$m`m©Ýd`Z go
S>mb H$mo bm^ hþAm h¡ Š`m|{H$ S>mb H$s loUr na H$a Zht bJm`m OmVm & _h±JmB© Xa bJmVma
~‹T>Zo Ho$ H$maU bmoJ gñVo VWm à^mdr {dH$ën H$s ImoO _| ahVo h¢ Omo S>mb Ûmam CËnmXm| H$s
ì`mnH$Vm Ûmam àXmZ H$s OmVr h¡ & ^maV Ho$ bmoJ ñdmñÏ` Ho$ à{V OmJê$H$ hmo aho h¢ VWm
O¡{dH$ CËnmXm| H$m Cn`moJ H$aZm MmhVo h¢ & H$ånZr Ho$db ^maV _| hr AnZo \w$Q>H$a ûm§¥Ibm
ñQ>moam| Ho$ _mÜ`_ go \w$Q>H$a ~oMZm MmhVr h¡ VWm AnZr B©-H$m°_g© do~gmBQ> Am`yaàmo Ho$
_mÜ`_ go Am°ZbmBZ ~oMZm MmhVr h¡ & H$ånZr Ho$ {S>Q>O}ÝQ> CËnmX µJ¡a-àXÿfUH$mar h¢ &
CËnmXm| Ho$ {bE Cn`moJ {H$`m J`m n¡qH$J gm_mZ ^r O¡d-{ZåZrH$aUr` h¡ & S>mb Ho$ nmg
CgH$mo ~«mÊS>m| VWm Zm_ H$m {_Ï`m {Zê$nU H$aZo dmbm| na _wH$X_m MbmZo VWm CÝh| gOm
{XbdmZo Ho$ {bE EH$ n¥WH²$ {d^mJ h¡ &
AZwÀN>oX go n§{º$`m± CX²Y¥V H$aVo hþE YZd§Var Am`wd}Xm {b{_Q>oS> (S>mb) H$s g\$bVm H$m
noñQ>b _m°S>b na AmYm[aV {H$Ýht Mma {~ÝXþAm| Ho$ AmYma na {díbofU H$s{OE & 4
‘Dhanwantri Ayurveda Ltd. (DAL)’ are the manufacturers of soaps,
detergents, dental care products, cosmetics, grocery products and even
medicines based on Ayurveda. It has grown since its inception. The
reasons for the growth and popularity of DAL can be attributed to the
fact that it started its operations at a time when the Government in the
country is moving towards making the country self-reliant. DAL is
following government initiatives like ‘Make in India’ campaign.
Government is promoting Ayurveda through the ‘‘Ayush Ministry’’ that
promotes Yoga, Ayurveda and other traditional and complementary

98 10

medicines. This gives DAL a huge boost as it itself claims to be an
Ayuredic company. DAL’s input cost increases or decreases based on the
taxation policies of the government. Implementation of Goods and
Services Tax (GST) has benefited DAL as the genre of DAL is not taxable.
With inflation rate increasing continuously, people are looking for
cheaper and effective substitutes which are provided by the extensive
range of products provided by DAL. The people of India are becoming
more health conscious and want to consume organic products. The
company focuses only on retailing in India through its own retail chain
stores and also through online mode through its E-commerce website
AyurPro. The detergent products of the company are non-polluting. The
packing material used for the products is also biodegradable. DAL has a
separate department to prosecute and get penalized those who
misrepresent its brand and its name.
Quoting lines from the paragraph, analyse the success of Dhanwantri
Ayurveda Ltd. (DAL) on the basis any four points of the PESTEL Model.

19. ‘‘{ZOr H$ånZr na Hw$N> à{V~§Ym| Ho$ hmoVo hþE ^r, `h H$ånZr A{Y{Z`_ Ho$ AÝVJ©V Bgo Hw$N>
{deofm{YH$ma CnbãY h¡ VWm CÚ{_`m| H$s EH$ ~‹S>r g§»`m EH$ {ZOr H$ånZr ~ZmZm MmhVr
h¡ &’’ {Q>ßnUr H$s{OE & 4
‘‘In spite of certain restrictions imposed on a private company, it enjoys
certain privileges under the Companies Act and a substantial number of
entrepreneurs prefer to form a private company.’’ Comment.

20. \«¢$MmBqµOJ Ho$ \«¢$MmBµOr Ho$ {H$Ýht Mma bm^m| H$mo g_PmBE & 4
\«¢$MmBqµOJ Ho$ {d{^Þ àH$mam| H$mo g_PmBE & 4
Explain any four advantages of franchising to a franchisee ?
OR
Explain the different types of franchising.

21. {ZåZ{b{IV H$mo Zd {ZJ©_Z H$s {d{Y`m| Ho$ ê$n _| g_PmBE : 4
(H$) gmd©O{ZH$ {ZJ©_Z; VWm
(I) {deofm{YH$ma {ZJ©_Z
ny±Or ~mµOma H$m Š`m AW© h¡ ? `h {dÎm EH${ÌV H$aZo H$m g~go _hÎdnyU© òmoV Š`m| h¡ ? 4

98 11 P.T.O.

Explain the following as methods of new issues :
(a) Public issue; and
(b) Rights issue
OR
What is meant by Capital Market ? Why is it considered as the most
important source of raising finance ?

^mJ `
PART E

Bg ^mJ _| 6 A§H$ dmbo 3 àíZ h¢ & BZ àíZm| H$m CÎma 200 eãXm| _| Xr{OE &
This part contains 3 questions carrying 6 marks each. Answers to these questions
should be in about 200 words.

22. EH$ CÚ_ Ho$ à~§Y Ho$ {bE Am§V[aH$ VWm ~mø g^r {ddaUm| dmbm EH$ {dñV¥V ànÌ V¡`ma
H$aZo Ho$ {bE A{^_Ý`w B§S>ñQ´>rµO Ho$ nmg noeoda VWm {deofkm| H$m EH$ Xb h¡ & `h ànÌ
à~§Y Ho$ {bE {ZU©` boZo H$m EH$ Am¡µOma h¡ &
H$ånZr H$m _w»` H$m`©H$mar A{YH$mar Bg ànÌ Ho$ EH$ VÎd na {deof Ü`mZ XoVm h¡ Omo
JwUdÎmm {Z`§ÌU H$s EH$ ì`dpñWV àUmbr Ho$ gmW H$ƒo ê$n go V¡`ma _mb Ho$ àdmh H$mo
gw{ZpíMV H$aVm h¡ & CgHo$ {bE ‘AnZo {Z`moOZ na H$m`© H$amo’ go ‘AnZo H$m`© H$m {Z`moOZ
H$amo>’ A{YH$ _hÎdnyU© h¡ &
(H$) A{^_Ý`w BÝS>ñQ´>rµO Ûmam V¡`ma {H$E OmZo dmbo ‘{dñV¥V dm{f©H$ ànÌ’ H$s nhMmZ
H$s{OE &
(I) `h {Z`moOZ à~§Y Ho$ {bE EH$ ‘{ZU©` H$aZo dmbm Am¡µOma’ H¡$go h¡ ?
(J) Cg VÎd H$s nhMmZ H$s{OE Omo H$ånZr Ho$ _w»` H$m`©H$mar A{YH$mar H$s
àmW{_H$Vm h¡ &
(K) Cn`w©º$ (J) _| nhMmZm J`m VÎd _hÎdnyU© H¡$go h¡ ? 6
Abhimanyu Industries Ltd. had a team of professionals and experts to
draft a comprehensive yearly document with all the relevant details of
internal and external elements in managing the venture. This document
acts as a decision-making tool for the management.
The Chief Executive Officer of the company always pays special focus on
one element of this document that ensures the orderly flow of materials
from raw state to finished product with a proper system of quality
control, as according to him ‘work your plan’ is more important than ‘plan
your work’.

98 12

(a) Identify the ‘comprehensive yearly document’ being prepared by
Abhimanyu Industries.
(b) How is this plan a ‘decision-making tool’ for the management ?
(c) Identify the element that is the priority of the CEO of the
company.
(d) Why is the element as identified in (c) important ?
23. A`m©Z Zo ‘gånXm>’ Zm_H$ EH$ A{V {d{eîQ> ñQ>moa Amaå^ {H$`m & CZHo$ CËnmX H$m òmoV MwZo
hþE Amny{V©H$Vm© h¡ & BZ CËnmXm| H$mo ‘gånXm>’ Ho$ AnZo ~«mÊS> Ho$ AÝVJ©V ~oMm OmVm h¡ &
BgH$s àdV©Z ì`yh-aMZm ~hþV {d{eîQ> h¡ VWm b{jV Cn^moº$mAmo| Ho$ g_yh na Ho$pÝÐV ahVr
h¡ & Bg àdV©Z ì`yh-aMZm H$m CÔoí` J«mhH$m| _| OmJê$H$Vm CËnÞ H$a ‘gånXm>’ ~«mÊS> H$mo
{dH${gV H$aZm h¡ & gånXm Ho$ \o$g~wH$ VWm {Q²>dQ>a n¥îR> Cn^moº$mAm| Ho$ gmW Xþhao g§àofU
H$mo àmoËgm{hV H$aVo h¢ & `o gm_m{OH$ _r{S>`m _mÜ`_ EH$ _§M àXmZ H$aVo h¢ {OZHo$ _mÜ`_
go gånXm J«mhH$m| Ho$ gmW ~mVMrV H$a gH$Vr h¡ & BgHo$ níMmV² dh ~«mÊS> Ho$ {df` _|
CZHo$ {dMmam| H$m _yë`m§H$Z H$a gH$Vr h¡ &
(H$) gånXm Ûmam AnZmB© JB© àdV©Z ì`yh-aMZm H$s nhMmZ H$s{OE &
(I) ~«mÊS> OmJê$H$Vm CËnÞ H$aZo Ho$ {bE Cn`w©º$ (H$) _| nhMmZr JB© ì`yh-aMZm _|
gpå_{bV J{V{d{Y`m| H$s gyMr ~ZmBE &
(J) Cn`w©º$ (H$) _| nhMmZr JB© àdV©Z ì`yh-aMZm Ho$ A{V[aº$ AÝ` ì`yh-aMZm H$mo ^r
g_PmBE & 6
‘hmÊS>rdmbm>’ EH$ {~a`mZr àXmZ H$aZo dmbr ûm¥§Ibm h¡ {OgHo$ \«¢$MmBµOr AmCQ>boQ> nyao Xoe _|
h¢ & CÝhm|Zo df© 2012 _| Xoe _| AnZo àMmbZ Amaå^ {H$E & Š`m|{H$ {~a`mZr ^maVr` agmoB©
Ho$ {bE H$moB© ZB© dñVw Zht h¡, CÝh| nVm Wm {H$ CÝh| ~hþV à{V`mo{J`m| go ~‹S>r MwZm¡Vr H$m
gm_Zm H$aZm n‹S>oJm & Bg{bE, CÝhm|Zo ZE J«mhH$m| H$mo Omo‹S>Zo VWm nwamZo J«mhH$m| H$mo gmW
aIZo Ho$ {bE CƒV_ JwUVm _mZH$m| H$mo ~ZmE aIZo H$m {ZU©` {H$`m & CZH$m {dMma J«mhH$
gyMZm H$m g§J«hU H$aZm, à~§YZ H$aZm VWm Bgo CËnmXm| H$mo à^mdnyU© VarHo$ Ho$ bú` go
Omo‹S>Zo H$m Wm & Bg CÔoí` Ho$ {bE, O~ J«mhH$m| Zo Am°ZbmBZ Am°S>a {H$`m Vmo CÝhm|Zo Ny>Q>
XoZm ewê$ H$a {X`m & `{X AmXoe < 500 go A{YH$ hmo, Vmo CÝhm|Zo J«mhH$m| H$mo Ka na _wµâV
{dVaU H$m àñVmd {H$`m & {eH$m`V H$s pñW{V _| CÝhm|Zo AmXoe Xr JB© {~a`mZr H$s
dñVwAm| H$s _wµâV Amny{V© H$m àñVmd ^r {H$`m & H$ånZr Zo EH$ ~‹S>r am{e g^r J«mhH$m| H$m
S>oQ>m~og ~ZmE aIZo Ho$ {bE ^r IM© H$s & do AmídñV Wo {H$ BZ nhbm| Ho$ H$maU do ~mµOma
_| Á`mXm {hñgoXmar àmßV H$a nmE±Jo &
(H$) Bg AdYmaUm H$s nhMmZ H$s{OE VWm g_PmBE &
(I) dV©_mZ _| Bg AdYmaUm H$m Cn`moJ H¡$go {H$`m OmVm h¡ ?
(J) Bg AdYmaUm na VH$ZrH$ H$m Š`m à^md h¡ ?
(K) Bg AdYmaUm Ho$ Xmo bm^m| H$s gyMr ~ZmBE & 6
98 13 P.T.O.

Aryan started a Super Specialty Store, ‘Sampada’. It’s products are
sourced from hand-picked suppliers. These products are sold under
Sampada’s own brand. Its promotion strategy is very specific and focuses
on targeted groups of customers. The purpose of this promotions strategy
is to develop the brand ‘Sampada’ by creating awareness among the
customers. To do this, Sampada’s Facebook and Twitter pages encourage
two-way communication with customers. These social media channels
provide a platform through which Sampada can interact with customers.
It can then assess their opinions about the brand.
(a) Identify the promotion strategy adopted by Sampada.
(b) List the activities that are included in the strategy identified in (a)
above for creating brand awareness.
(c) Also, explain the promotion strategies other than the one identified
in (a) above.

OR

‘Handiwala’ is a biryani delivery chain having franchisee outlets all over
the country. They started their operations in the country in the year
2012. Since Biryani is not a new item for Indian kitchens, they knew that
they had to face a lot of challenge from the competitors. Therefore, they
decided to maintain highest quality standard to add new customers and
retain the old. Their idea was to collect, manage and link customer
information with the goal of marketing the products effectively. For this
purpose they started offering lot of discounts when customers ordered
online. They offered free home delivery in case the order exceeded < 500.
They also offered to supply free-of-cost, the ordered items of biryani in
case of a complaint. The company also spent a substantial amount in
maintaining the database of all the customers. They were sure that
through these initiatives they will be able to gain more market share.
(a) Identify and explain this concept.
(b) How is this concept used in the present day ?
(c) What is the impact of technology on this concept ?
(d) Enlist two benefits of this concept.

98 14

24. àdoe Zo < 50,00,000 {Zdoe H$aHo$ EH$ N>moQ>o eha _| ‘ñnrerµO Am°\$ B§{S>`m’ Zm_ H$m EH$
^moOZmb` ewê$ {H$`m & CgZo ñd`§ Ho$ < 10,00,000 H$m {Zdoe {H$`m VWm 6% dm{f©H$
ã`mO na ^maVr` ñQ>oQ> ~¢H$ go < 40,00,000 H$m G$U {b`m & CZH$s _m{gH$ {dH«$` AmJ_
< 20,00,000 VWm ~oMo JE _mb H$s bmJV < 10,00,000 h¡ & dh AnZo H$_©Mm[a`m| H$mo
< 2,00,000 _m{gH$ doVZ H$m ^wJVmZ H$aVm h¡ & dñVw Ed§ godm H$a H$s Xa 18% h¡ &
(H$) {Zdoe na àË`m`, VWm (I) g_Vm na àË`m` H$s JUZm H$s{OE & 6

nm±M gßVmhm| _| EH$ hmoQ>b _| {d{^Þ g§»`m _| _oh_mZ AmE & {ZåZ{b{IV gmaUr _|
_oh_mZm| H$s g§»`m VWm Am¡gV gmßVm{hH$ {~b àñVwV {H$E JE h¢ :
gßVmh _oh_mZm| H$s g§»`m Am¡gV {~b am{e
<
1 240 300
2 120 410
3 140 292
4 160 442
5 180 480

(H$) Bg pñW{V _| ‘à{V BH$mB© {dH«$`’ VWm ‘à{V BH$mB© _yë`’ Š`m h¡ ?
(I) `{X ~oMo JE _mb H$s bmJV AWdm n[adVu bmJV {dH«$` _yë` H$s 60% h¡, Vmo
‘à{V BH$mB© bmJV’ VWm ‘gH$b bm^’ H$s JUZm H$s{OE & 6

Parvesh has started a restaurant in a small town by the name of ‘Spices
of India’ by spending < 50,00,000. He invested < 10,00,000 of his own
and took a loan of < 40,00,000 from State Bank of India @ 6% per
annum. His monthly sales revenue is < 20,00,000 and monthly cost of
goods sold is < 10,00,000. He pays a monthly salary of < 2,00,000 to his
employees. The GST rate is 18%.

Calculate (a) Return on Investment, and (b) Return on Equity.

OR

98 15 P.T.O.

A hotel had varying number of guests during five weeks. The information
regarding the number of guests and the average weekly billing is
presented in the following table :

Average Billed Amount
Week No. of Guests <
1 240 300
2 120 410
3 140 292
4 160 442
5 180 480

(a) What is the ‘Unit of Sale’ and ‘Unit Price’ in this case ?

(b) If the cost of goods sold or variable cost is 60% of the sales price,
calculate the ‘unit cost’ and the ‘gross profit’.

98 16