CBSE Class 12 Sample Paper 2022 for Mass Media Studies Term 1

CBSE | DEPARTMENT OF SKILL EDUCATION
MASS MEDIA STUDIES (SUBJECT CODE 835)
CLASS XII (SESSION 2021-2022)
BLUE-PRINT FOR SAMPLE QUESTION PAPER FOR TERM -1
Max. Time Allowed: 1.5 Hours Max. Marks: 35

PART A - EMPLOYABILITY SKILLS (05 MARKS):

NO. OF QUESTIONS
UNIT NO. NAME OF THE UNIT
(1 MARK EACH)
1 Communication Skills-IV 2
2 Self-Management Skills-IV 2
3 Information and Communication Technology Skills-IV 2
TOTAL QUESTIONS 6 Questions
NO. OF QUESTIONS TO BE ANSWERED Any 5 Questions
TOTAL MARKS 1 x 5 = 5 marks

PART B - SUBJECT SPECIFIC SKILLS (30 MARKS):

NO. OF QUESTIONS
UNIT NO. NAME OF THE UNIT
(1 MARK EACH)
1 Selling/Marketing/Exhibiting a Product through Advertising 20

2 Introduction to the production process 11
( It includes Chapter 1 (Film), Chapter 2 (Television),
Chapter 3 (Print) for Term 1 )
TOTAL QUESTIONS 37 Questions

NO. OF QUESTIONS TO BE ANSWERED 30 Questions

TOTAL MARKS 1 x 30 = 30 MARKS

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CBSE | DEPARTMENT OF SKILL EDUCATION
MASS MEDIA STUDIES (SUBJECT CODE 835)
CLASS XII (SESSION 2021-2022)
SAMPLE QUESTION PAPER FOR TERM -1
Max. Time Allowed: 1.5 Hours Max. Marks: 35

General Instructions:
1. Please read the instructions carefully
2. This Question Paper is divided into 03 sections, viz., Section A, Section B and Section C.
3. Section A is of 05 marks and has 06 questions on Employability Skills.
4. Section B is of 25 marks and has 30 questions on Subject specific Skills.
5. Section C is of 05 marks and has 07 Competency based questions.
6. Do as per the instructions given in the respective sections.
7. Marks allotted are mentioned against each section/question.
8. All questions must be attempted in the correct order

SECTION A

Answer any 5 questions out of the given 6 questions on Employability Skills (1 x 5 = 5 marks)

1. Soft skills are also known as_______ 1
a) People skills
b) Personal skills
c) Audience skills
d) Receiver skills
2. Which of the following is not a kind of sentence? 1
a) Declarative
b) Interrogative
c) Interjective
d) Exclamatory
3. Personality is a relatively enduring set of 1
a) Traits
b) Rules
c) Decisions
d) Actions

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4. Which of the following is not a source of motivation and inspiration? 1
a) Pessimism
b) Dreaming big
c) Music
d) Books

5. When you are right clicking the Recycle Bin and then clicking Empty Recycle bin you 1
are
a) Temporary deleting the file
b) Permanently deleting the file
c) Sending the file to Recycle Bin
d) Sending the file to My Documents

6. Name the bar that contains icon(buttons) to provide quick access to commands 1
such as New, Open,Print,Copy and Paste
a) Menu bar
b) Standard bar
c) Title bar
d) Formatting bar

SECTION B

Answer any 25 questions out of the given 30 questions (1 x 25 = 25 marks)

7. The desire for a feeling of elevated status, enhanced appearance and feeling rich 1
are some factors of_____ variables that influence buying decision.
a) Behavioristic
b) Psychographic
c) Demographic
d) None of the above.

8. Role of advertising is to— 1
a) Creating a good public image
b) Increase the sales of the product
c) Encourage research

9. Which segment exists in vast market place with a high profile products? 1
a) Entertainment
b) Fast food
c) Clothing
d) Personal care

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10. _______ defines the profile of the product. 1
a) Market Segmentation
b) Market research
c) Features of the product
d) Marketing strategy
11. What is the full form of ISP? 1
a) Internet search providers
b) Internet scheme providers
c) Indian search programs
d) Internet Service providers
12. What are the various functions served by the advertising agency? 1
a) Creates brand identity
b) Expand sales
c) Creates buzz
13. Every film begins with an____ 1
a) Actors
b) Mis en scene
c) Drama
d) Idea
14. What is an ideal shooting Ratio? 1
a) 1:3
b) 1:97
c) 1:68
15. The main source of revenue for a daily newspaper is____ 1
a) Editorial
b) Sports news
c) Advertisements
16. What is contingency in terms of budget? 1
a) Principal amount
b) Unexpected expenses
c) Production expenses
d) Profit
17. Story Board is setting up of a ______ of the production you are planning. 1
a) Script
b) Comic book
c) Designing

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18. __________dailies have much higher advertising rates. 1
a) Marathi
b) English
c) Hindi
d) Punjabi
19. What is the aim of Advocacy advertising? 1
a) To be told to the consumers how their new product is superior to all the
existing ones
b) To influence political and economic decision making in the interest of
society at large
c) To promote the image of the company
20. Hunt for location to shoot the script is called 1
a) Recce
b) Ground plan
c) Plot
d) Interior location
21. ______ and ____have the advantage of ___ and _____ if people coming in ,but the 1
effort required is______
a) Kiosks; billboards; communication; debate; expensive
b) Tradeshows; events; face to face interaction; popularity; good amount of
money
c) Trade fairs; billboards; face to face interaction; popularity; good amount of
money
22. This type of advertising embeds a product or brand in entertainment and media: 1
a) Specialty advertising
b) Covert advertising
c) Cross promotion
d) Institutional advertising

23. Which of these is a system that allows two parties to share advertising costs? 1
a) Cross promotion
b) Celebrity endorsement
c) Merchandise
d) Cooperative advertising
24. Major outlets for advertising in near future— 1
a) Television
b) Podcasts
c) Magazines
d) Radio

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25. Which department frames the overall policy of the newspaper? 1
a) Advertising department
b) Circulation department
c) Distribution department
d) Top management
26. In which medium promoting a brand reach is limited to young customers? 1
a) Magazines
b) Television
c) Games
d) Radio
27. Which type of advertising appeal highlights the benefits like value, quality, 1
performance of a product, etc.?
a) Emotional appeal
b) Formal appeal
c) Informal appeal
d) Informational appeal
28. Which of the medium is the most expensive medium to advertise a product? 1
a) Magazines
b) OOH
c) Internet
d) Television
29. Media is investing more on 1
a) Political issues
b) Social issues
c) Environmental issues
30. The products before advertising undergoes CLT process. CLT stands for 1
a) Central Location Test
b) Control Location Test
c) Cross lamination Test
31. Sync sound means____ 1
a) Recorded sound
b) Non diegetic sound
c) Dubbed sound
32. Cross promotion increases ___and____ of a company. 1
a) Profile and reach
b) Prestige and buying
c) Income and status

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33. Sub editors are also called as rewriters or as 1
a) Editors
b) Reporters
c) Copy readers
d) Writers
34. A camera is principally designed to convert_____to_______ 1
a) Electrical to digital
b) Optical to electrical
c) Optical to convex
d) Digital to electrical
35. Washing machines, refrigerator belong to which sector of advertisement. 1
a) Electronics
b) Home appliances
c) Personal care
36. FTC stands for 1
a) Federal Trade Commission
b) Federal Trading Corporation
c) Front Trade Company

SECTION C
COMPETENCY BASED QUESTIONS

Answer any 5 questions out of the given 7 questions (1 x 5 = 5 marks)

37. “The Associated Press, Agence France Presse and Reuters are the big names. It 1
really shows the power of good journalism and how it can change the world.” It
brought light to the Tuskegee experiment, in which year?
a) 1960
b) 1970
c) 1980
d) 1950
38. If the reality show ‘Big Boss’ is treated as a research lab then the observations 1
made by the Big Boss can be said to be based on:
a) Overt-Participatory method
b) Overt-Non-participatory method
c) Covert-Participatory method
d) Covert-Non-participatory method

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39. “They are magically delicious” is the jingle for which advertisement 1
a) Lucky charm
b) MC Donald’s
c) KFC
d) Chocolates
40. During the Post production stage the film is being edited. To edit the video various 1
software’s are available in the market. Choose the correct option for the same.
a) Blender
b) Corel video studio
c) Filmora
41. The big names are being snapped up by major studios in the film capital. Which of 1
the following studio is situated in Mumbai?
a) AVM
b) New Theatre
c) Prabhat studios
d) Yash Raj Studios
42. For example an organization is funding for cancer for raising money to pay for 1
drugs and treatments. What kind of advertisement it is?
a) Surrogate advertising
b) Social awareness advertising
c) Advocacy advertising
d) Informational advertising
43. Who works very closely with writer and director in the pre-shooting phase in the 1
development of the script, in putting together the creative unit, assuring them of
the infrastructural and logistical support?
a) Art Director
b) Camera person
c) Producer
d) Technical

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