MAHA SET 2019 Question Paper 2 Journalism and Mass Communication

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A
JOURNALISM & MASS COMMUNICATION
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2

Journalism & Mass Communication
Paper II

II
Time Allowed : 120 Minutes] [Maximum Marks : 200
Note : This Paper contains Hundred (100) multiple choice questions. Each question
carrying Two (2) marks. Attempt All questions.
(100) (2)

1. Which movement is defined as the 1.
rejection of western conventions and
the depiction of reality that is widely
distorted for emotional effect ?
(A)
(A) German Expressionism
(B)
(B) French New Wave
(C) Cinema Verite (C)

(D) Cinema Nono (D)
2. What was the permitted Foreign 2.
Direct Investment (FDI) in 2018
newspapers and news periodicals
in 2018 ?
(A) 100%
(A) 100%
(B) 76%
(B) 76%
(C) 49%
(C) 49%
(D) 26%
(D) 26%
3.
3. Which is the light that is an
ellipsoidal non-defining unfocussed
spot light ?
(A) Reflector (A)
(B) Fresnel (B)
(C) Soft light (C)
(D) Scoop (D)
3 [P.T.O.

4. Which of the following is not a 4.
Serif font ?
(A) Times New Roman (A)
(B) Courier (B)
(C) Cambria (C)
(D) Calibri (D)
5. On the keyboard of every computer 5.
each character has an ‘ASCII’ value (ASCII)
which stands for :
(A) Adaptable Standard Code for (A)
Information Incharge
(B) American Standard Code for (B)
Information Interchange
(C) American Stock Code for (C)
Information Interchange
(D) Adaptable Standard Code for (D)
Information Input
6. Which is a messenger that is used 6.
for chatting online ?
(A) KIKA (A)
(B) IMO (B)
(C) Agile Bits (C)
(D) Altavista (D)
7. Which one of the following 7.
measurement does not divide a set
of observations into equal parts ?
(A) Quartiles (A)
(B) Standard deviations (B)
(C) Percentiles (C)
(D) Deciles (D)
4

8. Which of the following statements 8.
is correct with respect to Research
Methodology ?
(A) It is about those methods which
(A)
are concerned with the collection
of data.
(B) It consists of those statistical (B)
techniques which are used for
establishing relationship
between data.
(C)
(C) It considers the logic behind the
methods we use and explains
why we use a particular method
in the context of research. (D)
(D) It consists of those methods
which are used to evaluate the
accuracy of the results obtained. 9.
9. Which popular media group known
for having started private television
channel in 1992 has stake in
television distribution as well as
production ? (A)
(A) Zee TV (B)
(B) Tata Group (C)
(C) Times Group (D)
(D) Essel Group 10.
10. The process of corporate advocacy to
influence decision-making by the
legislators, regulatory bodies and
government officials is called as :
(A)
(A) Public Relations
(B) Public Affairs (B)

(C) Lobbying (C)
(D) Publicity (D)
5 [P.T.O.

11. Which is the sampling technique 11.
that allows every unit in the
population an equal chance of being
selected ?
(A)
(A) Convenience Sampling
(B) Snowball Sampling (B)

(C) Stratified Random Sampling (C)
(D) Expert Sampling (D)
12. What type of Sampling technique is 12.
it when researcher ‘selects samples
as and when s/he gets them’ in the
process of data collection ?
(A)
(A) Random
(B) Incidental (B)

(C) Purposive (C)
(D) Snowball (D)
13. Which of the following is not 13.
required in the reference list or
bibliography entry ?
(A)
(A) Place of publication
(B)
(B) Authors names
(C)
(C) Publisher
(D) Call number (D)

14. When a reporter goes to an 14.
interviewee with evidence of his/her
wrong doing and then asks direct
questions about that specific
incident, instead of asking general
questions, what is it called ?
(A)
(A) In-camera interview
(B) Confrontation interview (B)

(C) Undercover interview (C)
(D) Smoking gun interview (D)
6

15. What are people who have lived 15.
their entire lives in an internet
connected world called ?
(A)
(A) Generation Z
(B)
(B) Digital Natives
(C) Net Citizens (C)

(D) Creative Digitals (D)
16. The term to describe the way in 16.
which unfair key personnel have
control over the information that is
presented to the audiences :
(A)
(A) Gatekeeping
(B)
(B) Agenda Setting
(C) Indexing (C)

(D) Editorial (D)
17. Which of the following is the most 17.
widely read newspaper of South
India ?
(A)
(A) Malayalam Manorama
(B)
(B) Daily Thanthi
(C) Eenadu (C)

(D) Sakshi (D)

18. What is the technique by which 18.
utilising a production switcher, a
specific colour can be replaced with
another image source ?
(A)
(A) Cyclorama
(B)
(B) Set unit
(C) Chroma-key (C)

(D) Flat (D)

7 [P.T.O.

19. Which of the following does not own 19.
a daily newspaper in India ?
(A) Trust (A)
(B) Private Limited (B)
(C) Government (C)
(D) Cooperatives (D)
20. Which of the following Hindi 20.
News Channels had the highest
viewership according to BARC in
February 2019 ?
(A)
(A) Aaj Tak
(B)
(B) News 18 India
(C)
(C) Zee News
(D)
(D) India TV
21.
21. Which of the following states was not
included in the famous SITE project
in India ?
(A)
(A) Karnatak
(B) Orissa (B)

(C) Maharashtra (C)

(D) Rajasthan (D)

22. Who is the author of the landmark 22.
1971 paper ‘Development Communi-
cation in the Agricultural Context’ ?
(A) Leela Rao (A)

(B) Uma Joshi (B)
(C) Nora Quebral (C)
(D) Crispin Maslog (D)
8

23. Statement (A) : 23. (A) :
Caste discriminations are now-a-
days observed only on celluloid.
Statement (R) : (R) :

The directors of films have stopped
addressing caste distinction.
In the context of above statements,
which one of the following is
correct ? (A) (A) (R)
(A) Both (A) and (R) are true, (R) (A)
is the correct explanation (R)
of (A) (B) (A) (R)
(B) Both (A) and (R) are true, (R) (A)
is not the correct explanation (R)
of (A) (C) (A) (R)
(C) Neither (A) nor (R) is accurate
(D) (A) is false and (R) is true (D) (A)
(R)
24. What is Crowd-funded Journalism ?
24.
(A) Journalists propose projects
online to people who then (A)
contribute to those they deem
worthy
(B) Non-professionals running a (B)
daily
(C) Readers contribute to page- (C)
making of a daily
(D) Readers propose projects online (D)
to Journalists
9 [P.T.O.

25. The ASCI code has been appended 25.
to which of the following :
(A) Cable Television Networks
Rules, 1994 (A) , 1994
(B) Right to Information Act, 2005 (B) , 2005
(C) Information Technology Act, (C) , 2008
2008
(D)
(D) Telecom Regulatory Authority , 1997
of India Act, 1997
26.
26. Which is the indicator to ascertain
‘Quality of life’ of population ?
(A) DQIL
(A)
(B) HQLI
(B)
(C) DQLI
(C)
(D) PQLI
(D)
27. From case studies of communities
adopting or rejecting technological 27.
innovations, Everett Rogers found
that diffusion took place in five
stages. Which of the following stages
occurs first ?
(A) Persuation stage (A)
(B) Knowledge stage (B)
(C) Implementation stage (C)
(D) Formal education stage (D)
28. Why is it important for reporters to 28.
talk to sources ?
(A) Sources help publish a (A)
reporter’s story
(B)
(B) Sources by newspapers
(C)
(C) Sources are the people that
help edit and revise copy
(D) Sources give a story balance by (D)
offering different perspectives
10

29. If the following activities are 29.
undertaken while arranging a press
conference, which of the following is
the correct sequence ?
(i) share a write up about the (i)
event and organisation,
(ii) answering media persons’ (ii)
questions,
(iii)
(iii) briefing by an authority,
(iv) welcome address by PRO, (iv)

(v) send a press release, (v)
(vi) send an invitation (vi)
(A) (vi), (i), (iv), (iii), (ii), (v) (A) (vi), (i), (iv), (iii), (ii), (v)
(B) (i), (vi), (ii), (iv), (iii), (v) (B) (i), (vi), (ii), (iv), (iii), (v)
(C) (vi), (i), (ii), (iv), (iii), (v)
(C) (vi), (i), (ii), (iv), (iii), (v)
(D) (vi), (i), (iv), (v), (ii), (iii)
(D) (vi), (i), (iv), (v), (ii), (iii)
30. Which of the following is not a major
distinguishing characteristic of 30.
India soap operas ?
(A) Preference to outdoor shoots
(B) Women centric stories (A)
(C) Loud and melodramatic
narrative treatment
(B)
(D) Storyline that has excessive
marital and familial conflicts (C)
31. What does ‘Bluetooth’ technology (D)
allow ?
(A) Landline phone to mobile phone
31.
communication
(B) Signal transmission on mobile
phones only (A)
(C) Wireless communication (B)
between equipments
(C)
(D) Satellite television communi-
cation (D)
11 [P.T.O.

32. When News stories where 32.
paragraphs are written in order of
descending importance, and then
using a transitional paragraph,
introduces the rest of the story
chronologically, what is the style (A)
called ?
(B)
(A) Inverted pyramid style
(B) Chronological style (C)

(C) Hour glass style (D)
(D) News feature style 33.
33. How long is copyright protection
valid for a literary work following (A) 50
the death of the author ?
(B) 40
(A) 50 years
(B) 40 years (C)

(C) Forever (D) 60
(D) 60 years 34.
34. What is it called if an organisation
allows people for a day to see the
work being carried out by them ?
(A)
(A) Educational Visit
(B)
(B) Open House
(C)
(C) Visitors Day
(D) Public Relations Day (D)

35. Which of the following is not a 35.
method for preparing Advertisement
Budgets ?
(A)
(A) Fixed percentage of sales
(B)
(B) Comparable to the competition
(C) The maximum amount possible (C)

(D) The minimum amount (D)

12

36. One of these is a reason for faulty 36.
listening :
(A) Listening with images of
(A)
stereotypes
(B) Focussed attention
(C) Questions to a minimum (B)
(D) Listening with mind (C)
37. Which of the following is not true (D)
of Advertising and Marketing ? 37.
(A) Marketing is a long-term
process while advertising is
short-term (A)
(B) Advertising is part of marketing
communication (B)
(C) Advertising is about promotion (C)
while marketing is also about
place, price and product
(D) Advertising costs more than
marketing (D)
38. What is the most common use of 38.
‘social media’ analytics ?
(A) For increasing profits (A)
(B) To increase customer base (B)
(C) In order to support marketing
(C)
and customer service activities
(D) To win an election (D)
39. The following are the characteristics 39.
of Information Society :
(i) Organisation of society based
on science, rationality and
reflexivity.
(i)
(ii) Labour market needing less
education and more physical
effort. (ii)
(iii) Media and information products
dominated by culture. (iii)
Which is accurate representation of
the Information Society ?
(A) (i)
(A) Only (i)
(B) (i) and (ii) (B) (i) (ii)
(C) (i) and (iii) (C) (i) (iii)
(D) (ii) and (iii) (D) (ii) (iii)
13 [P.T.O.

40. In journalism, what do you 40.
understand by ‘junkets’ ?
(A) Free sponsored trips
(A)
(B) Fake news
(B)
(C) Kill a story
(D) Negative feedback (C)
41. What device does cardioid represent (D)
in video production ?
41.
(A) Microphone
(B) Camera
(A)
(C) Stand
(B)
(D) Lights
42. Which of the following describes (C)
external communications ? (D)
(A) External communications keep
42.
employees informed about the
company.
(B) External communications (A)
always flow from the bottom to
the top.
(B)
(C) External communications are
always carried out using mass
media. (C)
(D) External communications deal
with investors, clients, (D)
customers
43. Which is the official state run press
agency of the People’s Republic of 43.
China ? (A)
(A) Asahi Shimbun
(B)
(B) Xinhua News Agency
(C)
(C) Renmin Ribao
(D) Chinese Central News Agency (D)

14

44. The financial publics of a company 44.
include :
(A) Investment analysts
(B) Employees of a bank (A)

(C) Senior citizens (B)

(D) Political journalist (C)

45. What is the full form of DSLR ? (D)

(A) Digital Single Lens Reflex 45.

(B) Direct Smart Locus Reflector (A)

(C) Direct Sun Light Reflector (B)

(D) Digital Sequence Light Reflector (C)

46. When an autorickshaw’s interior (D)
is decorated with pictures cut out 46.
from popular magazines it can be
called a case of what mass media
process ?
(A) Cultivation (A)
(B) Representation (B)
(C) Bricologe (C)
(D) Reproduction (D)
47. A general expression for the 47.
tendency of global media industry
exporters to dominate media
consumption in developing countries
and impose their culture and other
values is termed as :
(A) Culture monopoly (A)
(B) Cultural imperialism (B)
(C) Cultivational culture (C)
(D) Mediated culture (D)
15 [P.T.O.

48. Marathi daily ‘Dnyanprakash’ 48.
published which of the following
news and information ?
(1) Panchang or Almanac
(1)
(2) Market rates
(2)
(3) International news
(4) Government notifications (3)
(A) (1) and (4) are correct (4)
(B) (2) and (3) are correct (A) (1) (4)
(C) All are correct (B) (2) (3)
(D) (3) and (4) are correct (C)
49. Which section of the Indian Penal (D) (3) (4)
Code is about Sedition ? 49.
(A) 124A
(B) 124B
(C) 130 (A) 124
(D) 498
50. What is an advertorial ? (C) 130
(A) An advertisement in the form (D) 498
of editorial content. 50.
(B) An editorial written to condemn (A)
advertisements
(C) An advertisement on the
(B)
editorial page
(D) An editorial about the editor
himself (C)
51. The term ‘Phatic Communication’ (D)
refers to : 51.
(A) Verbal or non-verbal communi-
cation that has a social function (A)
rather than an informative
function
(B) Communication during natural
(B)
disasters
(C) Verbal/Oral culture recorded in
Ethnographic studies (C)
(D) Communication with no media
involved (D)
16

52. Which of the following is not a 52.
‘e-media gratification’ under uses
and gratification theory ?
(A) Security
(A)
(B) Cultural satisfaction
(B)
(C) Surveillance
(C)
(D) Filling time
53. Which of the following is often cited (D)
as the main reason for the general 53.
ineffectiveness of Press Council of
India in curbing wrong practices in
journalism ?
(A) No representation for news-
papers owners (A)

(B) Complex and time consuming
process of hearing of cases (B)
(C) Lack of power to take penal
action against defaulters
(C)
(D) Old and irrelevant standards of
code of conduct.
(D)
54. Credibility consists of which three
core elements ?
(A) Expertise, motivation and 54.
trustworthiness
(B) Expertise, power and (A)
trustworthiness
(B)
(C) Motivation, trustworthiness,
(C)
personality
(D) Expertise, power, motivation (D)

17 [P.T.O.

55. Which of the following is not a part 55.
of an Advertising Agency ?
(A) Production Department
(A)
(B) Crisis Department
(B)
(C) Copy Department
(C)
(D) Public Relations Department
(D)
56. In 1961 Robert J. Lavidge and Gary
A. Steiner created which model that 56.
suggests six steps to consumer
buying behavior ?
(A) AIDA model
(A)
(B) Innovation and adoption model
(B)
(C) Hierarchy of effects model
(C)
(D) Information-processing model
57. Which of the following is not (D)
a television signal distribution 57.
format ?
(A) DTH
(A)
(B) Terrestrial
(B)
(C) IP
(C)
(D) Satellite
58. If you have to record an interview (D)
in a windy area, which of the 58.
following microphones should one
use ?
(A) Omnidirectional microphone
(A)
(B) Microphone with wind filter
(B)
(C) Microphone with mounting
stand (C)
(D) Camera mounted microphone (D)
18

59. What is the characteristic that 59.
does not describe colour ?
(A)
(A) Hue
(B)
(B) Saturation
(C)
(C) Brightness
(D) Harmony (D)

60. ‘Relationship beyond banking’ is the 60.
tagline of which of the following
Indian banks ?
(A)
(A) Bank of Baroda
(B)
(B) HDFC
(C)
(C) Axis
(D)
(D) Bank of India
61. Which one of the following is not 61.
one of the four main types of
spokesperson ?
(A)
(A) Critics
(B)
(B) Celebrity endorsers
(C)
(C) PROs
(D)
(D) Brand Ambassadors
62. What can be the most appropriate 62.
PR action in times of crisis for an
organisation ?
(A) Do not allow media to report (A)
on the incident
(B) Wait silently until the crisis (B)
tides over
(C)
(C) Provide accurate information to
the media about the incident
(D) Shield the stakeholders from (D)
the incident

19 [P.T.O.

63. Which one of these is not a 63.
parliamentary privilege ?
(A) Freedom from arrest for all (A)
parliamentarians
(B) Expel any stranger from the
(B)
House
(C) Publication of expunged
portions of the proceedings (C)

(D) Order and arrest any accused
person (D)
64. The ‘reputation’ of a company is :
(A) Social evaluation in the long- 64.
run (A)
(B) Generic perception of the (B)
organisation
(C)
(C) Short-term evaluation of an
organisation and its impact on
publics (D)
(D) Image of the organisation 65.
65. Which of the following is not used
as a public relations tool ? (A)
(A) Press Conference
(B)
(B) Press Visit
(C)
(C) Press Club
(D)
(D) Press Releases
66.
66. Warana Wired Village Project was
an ICI project for agricultural
development in which Indian State ?
(A) Goa (A)

(B) Madhya Pradesh (B)
(C) Maharashtra (C)
(D) Tamil Nadu (D)
20

67. Who of the following is a non-state 67.
actor in development processes ?
(A) Public Universities (A)

(B) Corporate House/Civil Society (B)

(C) Government Departments (C)

(D) Government Ministry (D)
68.
68. Corporate Social Responsibility is
governed by :
(A) Companies Act, 2013
(A)
(B) Trade and Merchandise Act,
1958 (B)
(C) Income Tax Act, 1961
(D) Profession Tax Act, 1975 (C)

69. In his book ‘Network Society’
Manual Castells claims that society (D)
is passing from which age to which
age ? 69.
(A) The traditional to the modern
(B) The literate to the visual
(A)
(C) The industrial to the (B)
information
(C)
(D) The textual to the audio-visual
(D)
70. What is a large size headline
70.
across the entire page called ?
(A) Banner
(A)
(B) Deck (B)
(C) Lead (C)
(D) Header (D)
21 [P.T.O.

71. Match the Scholars with the theories 71.
they propounded :
List I I
(a) Mohandas Gandhi (a)
(b) Srinivas Melkote (b)
(c) Everett Rogers (c)
(d) Paulo Freire (d)
List II II
(i)
(i) Diffusion of Innovation
(ii)
(ii) Directed Social change
(iii)
(iii) Pedagogy of oppressed
(iv)
(iv) Basic needs
Which of the following is true ?
(A) (a)–(ii), (b)–(i), (c)–(iv), (d)–(iii)
(A) (a)–(ii), (b)–(i), (c)–(iv), (d)–(iii)
(B) (a)–(iii), (b)–(iv), (c)–(i), (d)–(ii)
(B) (a)–(iii), (b)–(iv), (c)–(i), (d)–(ii)
(C) (a)–(iv), (b)–(ii), (c)–(i), (d)–(iii)
(C) (a)–(iv), (b)–(ii), (c)–(i), (d)–(iii)
(D) (a)–(i), (b)–(ii), (c)–(iii), (d)–(iv)
(D) (a)–(i), (b)–(ii), (c)–(iii), (d)–(iv)
72. Which of the following is not a type 72.
of validity ? (A)
(A) Content validity (B)
(B) Design validity
(C)
(C) Criterion-related validity
(D) Construct validity
73. Which of the following steps (D)
generally is done before the other 73.
three in the Research Process ?
(i) Preparing the Research Design (i)
(ii) Determining Sample Design (ii)
(iii) Developing the Hypothesis (iii)
(iv) Extensive Literature Survey (iv)
(A) (i) (A) (i)
(B) (iv) (B) (iv)
(C) (iii) (C) (iii)
(D) (ii) (D) (ii)
22

74. A magazine printed a survey in its 74.
monthly issue and asked readers to
fill it out and send it in. Over 1000
readers did so. What is this type of
sample called ?
(A) A cluster sample
(A)
(B) A self-selected sample
(B)
(C) A stratified sample
(C)
(D) Simple random sample
(D)
75. World Radio Day is celebrated on
which day ? 75.

(A) 19th November
(A) 19
(B) 30th April
(B) 30
(C) 13th February
(C) 13
(D) 8th December
(D) 8
76. What is the generic format of ‘Mann
Ki Baat’ programme on radio hosted 76.
by P.M. Narendra Modi ?
(A) Talk
(B) Interview (A)
(C) Drama (B)
(D) Radio Feature (C)
77. What is diegetic sound ? (D)
(A) Sound created through the use 77.
of an advanced digital system (A)
(B) Music and narrative that
the audience hear and the
characters do not (B)

(C) Sound that is heard by the
characters in the fictional world (C)
of the film
(D) Sound created during the post- (D)
production phase
23 [P.T.O.

78. What is the last stage of insertion 78.
of an ad in TV programming
called ?
(A) Verification (A)
(B) Insertion (B)
(C) Distribution (C)
(D) Scheduling (D)
79. The film ‘Gully Boy’ is based on the 79.
life of which rap artist ?
(A) Swadesi (A)
(B) Anime (B)
(C) Divine (C)
(D) Raja Kumari (D)
80. Who is credited with beginning the 80.
Rasa tradition ?
(A) Abhinavagupta (A)
(B) Anandavardhan (B)
(C) Bharat (C)
(D) Kalidasa (D)
81. Which of the following Satyajit Ray 81.
films was based on a story written
by Rabindranath Tagore ?
(A) Charulata (A)
(B) Sadgati (B)
(C) Ganashatru (C)
(D) Aganthuk (D)
24

82. The news value ‘prominence’ is 82.
said to be present in which kind of
story ?
(A)
(A) A story that will affect a large
number of people
(B) The story involves very well (B)
known people
(C) If the story has one prominent (C)
character
(D)
(D) If the story is on the front page
of the newspaper
83.
83. Indian television underwent
another historical milestone in its
history in 2019. Which area of
television process did it impact ? (A)
(A) Production (B)
(B) Distribution
(C)
(C) Consolidation
(D)
(D) Amalgamation
84.
84. Which committee in 1976
recommended that Akashwani and
Doordarshan be separated ?
(A) Joshi Committee (A)
(B) Verghese Committee (B)
(C) Chanda Committee (C)
(D) Sengupta Committee (D)
85. Which constitutional amendment 85.
amended the Preamble to the
Constitution of India ?
(A) 41st Amendment (A) 41

(B) 42nd Amendment (B) 42
(C) 43rd Amendment (C) 43
(D) 44th Amendment
25 [P.T.O.

86. Internet Protocol Television allows 86.
one to do what ?

(A) Watch TV on computers and
(A)
mobile phones

(B) Watch HD TV

(C) Attach TV through wifi (B)

(D) Make a skype call through TV (C)

87. What is an advertisement that is (D)
intended to create goodwill for an
organisation called as ? 87.

(A) Corporation advertising
(B) Product advertising (A)

(C) Institutional advertising (B)
(D) Concept advertising
(C)
88. ‘Validity’ in quantitative research
(D)
refers to :
(A) Whether one can draw 88.
meaningful and useful
(A)
inferences from scores on a
particular instruments

(B) A characteristic or attribute of
an individual (B)
(C) Use of interrelated set of
constructs
(C)
(D) Where researcher validates
the study by conducting pilot (D)
study
26

89. In research, how does quasi- 89.
experiment stand in contrast to the
true experiment ?
(A) In terms of the degree of control (A)
excercised by the researcher
over possibly confounding
variables (B)
(B) In terms of the number of
control groups assigned by the
researcher to understand their
effect on experimental group
(C) In terms of number of (C)
participants identified by the
researcher for the experiment
(D)
(D) In terms of degree of freedom
exercised by the researcher to
operationally define each of the
dependent and independent
90.
variable
90. Which of the following is the most
appropriate data collection method
to carry a research on dynamics of
interactions of control over television
remote in a family set up in India ? (A)

(A) Content Analysis (B)
(B) Survey (C)
(C) Observation
(D)
(D) Netnography
91.
91. Daniel Learner’s ‘The Passing of
Traditional Society — Modernising
the Middle East’ is an influential
seminal work in the field of :
(A)
(A) Organisational Communication
(B)
(B) Developmental Communication
(C) International Communication (C)
(D) Intercultural Communication (D)
27 [P.T.O.

92. When does a DTH operator does not 92.
violate the ruling on ‘Airwaves being
public property’ ?
(A) Broadcasts its ‘own’ channels (A)
with 24/7 ads, self-promotional
messages and teleshopping
spots unlicensed
(B)
(B) Offers value added services
(C) Pop-up ads on screen occupying (C)
2/3rd space
(D) Offers individual pay channels
93. What does Section 499 of the Indian (D)
Penal Code deal with ?
(A) Civil Defamation 93.
(B) Criminal Defamation
(A)
(C) Press Laws
(B)
(D) Right to Criticize (C)
94. Which of the following words have (D)
not been mentioned in the original 94.
Constitution of India ?
(A) Contempt of Court
(B) Parliamentary Privileges (A)
(C) Official Secrets Act (B)
(C)
(D) Social Equality
(D)
95. In advertising what are trade mark, 95.
brand name, logo, slogan, URL,
jingle, packaging, spokesperson and
signage, etc. called ?
(A) Brand elements
(A)
(B) Brand value (B)
(C) Brand equity (C)
(D) Brand personality (D)
28

96. What is the most popularly used 96.
advertising trick of making the
audience think that the product is
better than its really is called ?
(A) Puffery
(A)
(B) Weasel claim
(C) Cognitive (B)

(D) Unethical (C)
97. Which of the following is not a (D)
citation and referencing style
followed in academic writing ? 97.

(A) APA
(B) MLA
(A)
(C) API
(D) IEEE (B)

Directions (Q. Nos. 98 to 100) : (C)
Castells wants to reserve the terms (D)
“Social Movements” and “Networked
Movements” to the social movements 98
he sympathizes with. But the far-
right movements that have become
so strong in many parts of the world
also use network logic and are
social in many respects : they are
social groups reaching out to various
social groups in society, they use
networking as social systems online
and offline, they often more than
some other parties argue for social
welfare policies for national citizens
(and an exclusion of immigrants and

29 [P.T.O.

refugees from the welfare state) and
so on. Neither the term social nor
the term network is automatically
politically progressive. What
distinguishes movements such as the
anti-austerity protests in Greece,
Spain and UK and other countries
and parties such as Syriza, Podemos
and the Labour Party under
corbyn, from Donald Trump’s white
supremacist supporters, Golden
Dawn, UKIP, the freedom party of
Austria, the Danish people’s party
Jobbik in Hungary, the Sweden
Democrats, the Finns Party, the Tea
Party and so on is that they struggle
with various means for an inclusive,
democratic form of socialism,
whereas the right-wing parties aim
at a discriminatory, xenophobic,
nationalist, Closed Society. In the
end the difference boils down to that
between democratic socialism for the
twenty-first century in order to
shape power in such a way that a
fair, just and participatory society
can be established. We may today
very well again have come to a
crossroads comparable to the one
that Rosa Luxemburg, citing
Friedrich Engles, identified 100
years ago : “Bourgeois Society
stands at the crossroads, either
transition to social or regression into
barbarism (Luxemburg 1916, 388)
30

98. What according to Manuel Castells 98.
makes social movements politically
progressive ?
(A)
(A) By creating network move-
ments along with social
movements (B)
(B) By including the right wing
parties (C)

(C) Inclusion of immigrants and
refugees into the welfare state (D)
(D) Adding social systems online
and offline 99.
99. Which factors in 21st century leads
to a fair, just and participatory
society ?
(A) A nationalist society (A)

(B) Democratic social movement (B)
online
(C)
(C) Welfare society with labour
parties offline
(D)
(D) Democratic socialism
100. Which assumption has been 100.
advanced by Castells while sharing
the techno-determinism of various
thinkers ?
(A) Concept of social media lacks an
(A)
engagement with social theories
that conceptualize socialism
(B) White supremacist supporters
will bring in techno-euphoria (B)
(C) No welfare state progresses
with exclusion of off-line
(C)
movements
(D) Transition may not lead to
socialism (D)
31 [P.T.O.

ROUGH WORK

32