Kerala SET 2018 Feb Question Paper Journalism

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18217 120 MINUTES
1. The Universal Declaration of Human Rights was adopted by the United Nations General
Assembly in Paris on -----
A) December 10, 1947 B) December 10, 1948
C) December 10, 1949 D) December 10, 1950

2. Name the largest circulated Tamil newspaper.
A) Dina Thanthi B) Dina Malar C) Dinakaran D) Dina Mani

3. Name the only Indian to have won an Oscar award for costume designing.
A) Indrans Jayan B) Niharika Khan
C) Bhanu Athaiyya D) Anna Singh

4. In the noted Sakal Newspaper (P) and others Vs The Union of India case, the Supreme
Court of India struck down:
A) Citizen’s right to reply
B) Newspapers prerogative to suspend editors arbitrarily
C) Price-page schedule
D) Government’s right to access sources of information from newspapers

5. Name the first newspaper that launched an internet edition in India.
A) The Times of India B) Malayala Manorama
C) Deepika D) The Hindu

6. The study of body movements in communication is known as:
A) Proxemics B) Kinesics C) Haptics D) Oculesics

7. The Social Responsibility Theory of Media was based on the recommendations of :
A) Robert Hutchins B) Robert R Merton
C) Eddy Murphy D) Sean McBride

8. A double barreled question means:
A) One that asks two or more question in the same sentence.
B) Question posed to the same respondent on two different occasions.
C) Close ended questions.
D) Questions posed to two respondents simultaneously.

9. Identify the correct statement/s
Statement I: As per the copyright Act in India, copyright in the case of original literary,
dramatic, musical and artistic works lasts for the 60-years following the
death of the author.
Statement II: Copyright in the case of cinematograph films, sound recordings and
photographs is for 60 years from the date of publication.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

10. Who among the following is the present chairperson of the Central Board of Film
Certification?
A) Leela Samson B) Pralhad Joshi
C) Pahlaj Nihalani D) Prasoon Joshi

11. Name the founder editor of Mangalam newspaper.
A) M C Thomas B) M C Varghese C) M C Sabu D) M C Joseph

12. The holding company of TV 18 Kerala is:
A) Reliance Industries B) Network 18
C) Reliance Retail D) Reliance Logistics

13. Which of the following newspaper has either presently/formerly not published from
Kerala?
A) The Hindustan Times B) The Indian Express
C) The Times of India D) The Deccan Chronicle

14. Who among the following reputed journalists is the author of Gujarat Files?
A) Mathew Samuel B) Madhu Purie Trehan
C) Sagarika Ghosh D) Rana Ayyub

15. Which of the following Malayalam actor has not won the best actor award in the National
Film Awards?
A) Thilakan B) Suraj Venjaramoodu
C) Salim Kumar D) Balachandra Menon

16. Which of the following I V Sasi film has bagged the best director award in the Kerala
State Film Awards?
A) Mrigaya B) Devasuram
C) Aalkoottathil Thaniye D) Eeta

17. The narcotizing effect of media messages, one of the major dysfunctions of mass media,
was proposed by:
A) Robert K Merton & Paul F Lazarsfeld
B) Everett M Rogers & James Watson
C) Joseph A Devitto & Anne Hill
D) Sonia M Livingston

18. Identify the correct statement/s
Statement I: In post truth politics, debates are framed by appeals to reasons and factual
accounts.
Statement II: The term post truth became widespread during the campaigns for the 2016
presidential election in the United States and the 2016 referendum on
membership in the European Union in the United Kingdom.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

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19. The practice of thrusting journalists into an area to report a story in which the reporter has
little knowledge or experience is called:
A) Parachute journalism B) Hyper local journalism
C) Compulsive journalism D) No-man journalism

20. Pre-occupation is a column by …… in ……..
A) Arundhati Roy / Frontline B) Jayati Gosh / Frontline
C) Arundhati Roy / Outlook D) Jayati Ghosh / Outlook

21. The 9th edition of Kaun Banega Crorepathi is telecast on:
A) Star Plus B) Sony TV
C) Zee Television D) Colours TV

22. Name the Hollywood film producer of several box office hits who was expelled from
Academy of Motion Picture Arts & Sciences in 2017 on allegations of sexual assault.
A) Matt Domon B) Harvey Weistain
C) Bob Weinstain D) Quentine Terantino

23. Name the Indian newspaper that had association with Reuters from as early as 1851.
A) The Hindu B) The Madras Mail
C) The Times of India D) The Statesman

24. Match the following newspapers in India in Group I with the respective language Group II.
Group I Group II
a. Anand Bazar Patrika 1. Kannada
b. Lokmat 2. Punjabi
c. Prajavani 3. Bengali
d. Ajit 4. Maratta

A) a - 3, b - 1, c - 4, d – 2 B) a - 2, b - 3, c - 4, d - 1
C) a - 1, b - 3, c - 4, d – 2 D) a - 3, b - 4, c – 1, d – 2

25. Lucknow Boy, A Memoire is the autobiography of :
A) Arun Shourie B) Arun Purie
C) Vinod Mehta D) Nihal Singh

26. The chronological order of starting of the following newspapers.
A) Kerala Kaumudi, Mathrubhumi, Deshabhimani, Madhyamam
B) Mathrubhumi, Kerala Kaumudi, Deshabhimani, Madhyamam
C) Kerala Kaumudi, Mathrubhumi, Madhyamam, Deshabhimani
D) Mathrubhumi, Kerala Kaumudi, Madhyamam, Deshabhimani

27. Yes, We Can! was an election campaign slogan of :
A) Barack Obama B) Donald Trump
C) Theresa May D) Narendra Modi

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28. Mudra Communication Ltd is a/an
A) Public Relations agency B) Advertising agency
C) Digital marketing agency D) Event management company

29. Incorrectly retaining a false null hypothesis in statistical hypothesis testing is described as:
A) Type I error B) Type II error
C) Type III error D) All of the above

30. Find out the mean of the following observations: 4, 6, 7, 8, 9, 9, 13.
A) 6 B) 7 C) 8 D) 9

31. Identify the correct statement/s
Statement I: International Consortium of Investigative Journalists (ICIJ) is a global
network of more than 200 investigative journalists and it released the
Paradise Papers in 2017.
Statement II: The Times of India has active collaboration with ICIJ.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

32. Unit of analysis is an element of :
A) Survey methodology B) Longitudinal study
C) Content analysis D) Experimental research

33. ……. is a probability sampling method in which sample members from a larger population
are selected according to a random starting point and a fixed periodic interval.

A) Proportionate stratified sampling B) Random Sampling
C) Stratified sampling D) Systematic random sampling

34. Who among the following economists is celebrated as an advocate of free market
economics?
A) Adam Smith B) David Ricardo
C) Thomas Robert Malthus D) John Keynes

35. Who postulated that economic growth occurs in five basic stages of varying length such
as traditional society, preconditions for take-off, take-off, drive to maturity and age of high
mass consumption?
A) Daniel Lerner B) Wilbur Schramm
C) Walt Whitman Rostow D) Karl Marx

36. The variable that is systematically varied by the researcher is called:
A) Independent variable B) Dependent variable
C) Control variable D) Continuous variable

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37. Operation West End was a sting operation carried out by:
A) Mathew Samuel & Aniruddha Bahal
B) N Ram & Chitra Subramaniam
C) Asish Khetan
D) Rana Ayub

38. Sambadyam, a personal investment magazine in Malayalam, is brought out from the house
of ………
A) Mathrubhumi B) Malayala Manorama
C) Madhyamam D) Deshabhimani

39. Name the first talkie in India.
A) Raja Harischandra B) Alam Ara
C) Jhansi Ki Rani D) Mother India

40. Who was first recipient of Dada Saheb Phalke award?
A) Birendranath Sarkar B) Devika Rani
C) Prithviraj Kapoor D) Kanan Devi

41. The ‘receiver’ in a conversation as per the Shannon and Weaver Mathematical Model of
Communication is:
A) Telephone receiver B) Ear
C) Air D) Decoder

42. Rohini Singh is a reporter of :
A) First Post B) Cobra.com
C) The Wire D) The Scroll

43. Identify the correct statement/s
Statement I: According to Roland Barthes’ semiotic analysis, connotation is the first
order of signification.
Statement II: Denotation is the second order of signification according to Barthes.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

44. Fields of experience is an important concept of ……. model of communication.
A) Berlo’s B) Schramm’s
C) Lasswell’s D) Becker’s

45. Which of the following is the correct sequence of Abraham Maslow’s hierarchy of
needs?
A) Physiological, love and belonging, esteem, safety, self actualization.
B) Physiological, safety, love and belonging, esteem, self actualization.
C) Safety, physiological, love and belonging, esteem, self actualization.
D) Physiological, safety, love and belonging, self actualization, esteem.

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46. Spatial behavior in human communication is generally termed as:
A) Haptics B) Kinesics
C) ESP D) Proxemics

47. Which of the following film has not won Oscar Award in the best foreign language film
category?
A) Life is beautiful
B) Ran
C) Spring, Summer, Fall, Winter... and Spring
D) The Motorcycle Diaries

48. Is Journalism Worth Dying For? Final Dispatches is a book by:
A) Anna Politkovsky B) J Gopikrishnan
C) Josy Joseph D) Boris Nemtsov

49. Kyodo is a news agency of:
A) China B) Japan C) Korea D) Singapore

50. All President’s Men is celluloid version of :
A) Defeat of Saddam Hussain
B) Watergate Scandal
C) Fall of Colonel Gadaffi
D) Rise and fall of Tunisian President Ben Ali

51. Identify the correct statement/s
Statement I: Enculturation is the process in which an individual adapts to the society in
which he/she is born and becomes a cultural insider.
Statement II: Acculturation is the process of unlearning of one’s culture and becoming an
alien within a culture.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

52. Semantic noise in communication means:
A) Interference with the interpretation of messages
B) Interferences in the channel
C) Psychological blocks in communication process
D) Obstructions from the ambience

53. Which of the following is not a psychographic indicator in audience analysis?
A) Attitudes B) Motivation
C) Personality D) Occupation

54. The Huffington Post is a
A) Newspaper B) Magazine
C) Blog D) Wire service

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55. The process by which a manufacturer pays a production company for the opportunity to
have its product displayed in a movie or television show is called:
A) Insertion B) Product placement
C) Covert display D) All of these

56. An organisation’s control over a media product from production through distribution to
exhibition is known as……… integration
A) Vertical B) Horizontal C) Dynamic D) Total

57. Which one of the following statements about Frankfurt School is false?
A) It is also known as Social Research Institute
B) It was initially funded by Felix Weil in 1923
C) It was originally located in Germany
D) When Nazis forced the School to close, it was moved to Oxford University

58. A hacker who violates computer security for little reason beyond maliciousness or for
personal gain is called:
A) Black Hacker B) White hacker
C) Blue hacker D) Grey hacker

59. Unilaterals in war reporting refers to reporters:
A) Who receive permission from the military to travel across the battlefield without
military escort.
B) Who receive permission from the military to travel across the battlefield with
military escort.
C) Who travel across the battlefield on their own without permission.
D) Who receive permission from the military to travel across the battlefield with
military escort and report for the official media.

60. Identify the correct statement/s
Statement I: Libel per se includes words and expressions that are always considered
libelous.
Statement II: Libel per quod includes words and expressions that are at face value seem
to be innocent and not injurious, but may be considered libelous in their
actual contexts.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

61. Who developed the knowledge gap hypothesis?
A) G A Techenor, P J Donahue and C N Olien
B) Wilbur Schramm and Charles Osgood
C) Maxwell E McCombs and Donald L Shaw
D) Noam Chomsky and Edward Herman

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62. Match the books in Group I with the authors in Group II.
Group I Group II

a. The Media Monopoly 1. Robert McChesney
b. The Problems of Media 2. Herbert Schiller
c. The Mind Managers 3. W James Potter
d. Media Literacy 4. Ben Bagdikian

A) a - 3, b - 1, c - 2, d – 4 B) a- 2, b - 1, c - 4, d - 3
C) a - 4, b - 3, c – 2, d – 1 D) a - 4, b - 1, c - 2, d – 3

63. Find the odd one from the following films.
A) Naalu Pennungal B) Kerala Cafe
C) Udaharanam Sujatha D) Crossroad

64. Which of the following British king/queen introduced the Licensing System in 1509 under
which only people with written authority from the Crown could use printing press?
A) Henry VIII B) Mary Tudor C) Henry VII D) Elizabeth I

65. The first amendment to the US constitution was ratified in the year:
A) 1781 B) 1791 C) 1881 D) 1891

66. Identify the correct statement/s
Statement I: Yellow journalism refers to the newspaper products of the 1890s
characterised by irresponsible and unethical news reporting to lure readers.
Statement II: Joseph Pulitzer and William Randolph Hearst were the front runners of
yellow journalism of the period.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

67. Cost per mille in the web denotes ------
A) The price for one thousand views or clicks of an advertisement on a web page
B) The cost for carrying an advertisement in a web page
C) The cost of ten thousand impressions of an advertisement on a web page
D) None of the above

68. Mirror Now is a recently launched television channel in India that is/has:
A) A sister concern of The India Today group
B) A channel that focuses on cinema
C) Headed by Faye D'Souza
D) A flagship programme named The Bollywood Debate

69. Oprah Winfrey is
A) Host to The Oprah Winfrey Show
B) Proprietor of O, The Oprah Magazine
C) Celebrated talk show personality in the US
D) All of the above

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70. FM radio frequency ranges from:
A) 85 to 105 MHz B) 86 to 106 MHz
C) 87 to 107 MHz D) 88 to 108 MHz

71. Fireside Chats, a series of radio broadcasts to speak directly to the citizens, were used by
A) Franklin Roosevelt B) Winston Churchill
C) Adolf Hitler D) John F Kennedy

72. Dissemination of business promotion information to a specialized segment of a market
is known as -------
A) niche marketing B) special marketing
C) exclusive marketing D) narrow marketing

73. The Great Train Robbery was directed by:
A) Edwin S Porter B) George Melies
C) Lumiere Brothers D) D W Griffith

74. Which of the following is not a Shaji N Karun film?
A) Vanaprastham B) Oridathu
C) Kuttisrank D) Swahm

75. Identify the correct statement/s
Statement I: Svetlana Alexievich was awarded Nobel Prize in literature in 2015.
Statement II: She was one of the first journalists to have won the Nobel Prize in literature.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

76. Name the Malayalam movie that was selected to the competition section of 2017 IFFK,
Thiruvananthapuram.
A) Angamaly Diaries B) Karutha Juthan
C) Randu Per D) S. Durga

77. Satellite Instructional Television Experiment (SITE) was operationalised using the US
satellite:
A) ATS 5 B) ATS 6 C) ATS 7 D) ATS 8

78. The process of gathering and storing information about millions of individuals which are
used in audience profiling and interactive marketing is called:
A) Data mining B) Mass automation
C) Web spidering D) Crowd sourcing

79. WiFi means
A) Wireless free installation B) Wireless fidelity
C) Wireless frequency installation D) Worldwide interoperable frequency

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80. A fold out from the back or front cover of a magazine is called:
A) Gate B) Gatefold C) Pod D) Hood

81. Ghost followers in social media means:
A) Users on social media who remain inactive and follow active members
B) Users on social media platforms who create fake profiles and follow active
members
C) Users who actively troll the members on social media platforms
D) Social media users who follow celebrities

82. Mersal film basically revolves around the theme:
A) Digitisation B) Impact of GST
C) Demonetisation D) Commercialisation of hospital care

83. The invention of the printing press helped the advance of :
A) Reformation movement B) Industrial Revolution
C) European Renaissance D) All of the above

84. Which of the following statements about cellular phones is wrong?
A) A mobile phone is a portable telephone which receives or makes call through a
cell site or transmitting tower.
B) Satellite phones are also mobile phones
C) There are multiple digital standards in the use of mobile phones in the US, but
European countries converge towards GSM standard
D) The converge of a femtocell is around 2 kms.

85. Third Person Effect in advertising predicts that advertising messages have greater effect on:
A) Others but not on themselves B) Themselves but not on others
C) Others and themselves D) None of the above

86. Expand OLED:
A) Organic Light Emitting Diodes B) Original Light Emitting Diodes
C) Oslo Light Emitting Diodes D) Optimal Light Emitting Diodes

87. Identify the correct statement/s
Statement I: The camera that takes the role of an onlooker who is watching an action
from the best possible position is called objective camera.
Statement II: The camera representing the actor’s point of view allowing the audience to
see through the actor’s eye is called subjective camera.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

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88. Match the celebrities in Group I with the companies/products that they endorse in
Group II.
Group I Group II
a. Kajol Devgon 1. Kalyan Jewellers
b. Manju Warrier 2 Sony VAIO
c. Kareena Kapoor 3. Lux
d. Katrina Kaif 4. Joy Alukkas

A) a - 3, b - 1, c - 2, d – 4 B) a - 2, b - 1, c - 4, d - 3
C) a - 4, b - 1, c - 2, d – 3 D) a - 4, b - 3, c –2, d - 1

89. The adjustment of the colour circuits in the camera to produce a white colour in lighting of
various colour temperatures is called
A) White balance B) Resolution C) Saturation D) Moire effect

90. Lux is ………..standard unit for measuring light intensity.
A) American B) European C) Japanese D) Korean

91. Lighting the foreground figures with highly directional light and the background
remaining dark is described as:
A) Back light B) Directional light
C) Fill light D) Cameo light

92. Who among the following has not become the president of Film and Television Institute of
India?
A) Gajendra Chauhan B) Madhur Bhandarkar
C) Saeed Mirza D) R K Laxman

93. Name the State government that introduced a Bill in its Assembly in October 2017 which
seeks to protect public servants from prosecution without government’s prior sanction and
bar the media from reporting on allegations against them?
A) Gujarat B) Madhya Pradesh
C) Rajasthan D) Uttar Pradesh

94. Who designed the analytical engine in 1833?
A) Lois Daguerre B) Charles Babbage
C) J M Jacquard D) Nikola Tesla

95. The phrase third wave civilization was coined by
A) Alvin Toffler B) P F Drucker
C) S G Jones D) Marshall McLuhan

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96. Match the following Public Relations related books in Group I with the respective authors
in Group II.
Group I Group II

a. Crystallizing Public Opinion 1. Scott M Cutlip and Allen H Center
b. Democracy Through Public Opinion 2. Edward L Bernays
c. Public Opinion 3. Harold D Lasswell
d. Effective Public Relations 4. Walter Lippmann

A) a - 3, b - 1, c - 4, d – 2 B) a -2, b - 3, c - 4, d - 1
C) a - 2, b - 4, c - 3, d – 1 D) a - 4, b - 3, c –2, d - 1

97. Article 377 of the Indian constitution deals with:
A) Special provisions for Jammu and Kashmir
B) Declaration of emergency
C) Criminalisation of sexual activities against the order of nature
D) Safeguarding of Official secrets

98. Pandeymonium is a book authored by
A) William Dalrymple B) Robin Jeffrey
C) Piyush Pandey D) Vikram Seth

99. Name the movie that was adjudged the best feature film in the 64th National Film awards
(for 2016).
A) Kaasav B) Alifa C) Pink D) Minnaminung

100. Match the following television programmes in Group I with the respective anchors in Group II.
Group I Group II
a. Adayalam 1. Sreekala M S
b. Cover Story 2. P T Nazar
c. Polimix 3. Sindhu Suryakumar
d. Akam Puram 4. Aneesh Barsom

A) a - 3, b - 1, c - 4, d – 2 B) a - 2, b - 3, c - 4, d - 1
C) a - 1, b - 3, c - 4, d – 2 D) a - 4, b - 3, c – 2, d - 1

101. Mug shot refers to
A) Tight head to foot portrait B) Head and shoulder portrait
C) Head and waist portrait D) Head up to knee portrait

102. Which of the following is not a format to encode a digital image?
A) TIF B) JPG C) GIF D) DPF

103. Which of the following publication was associated with CMS?
A) Paschimodayam B) Njana Nikshepam
C) Deepika D) Keralopakari

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104. Mean world syndrome was proposed by:
A) Stuart Hall B) George Gerbner
C) Everett M Rogers D) Noam Chomsky

105. Who predicted an electronically interconnected world nearly thirty years prior to the
invention of internet?
A) Arthur C Clark B) Sean McBride
C) Marshall McLuhan D) Harold Innis

106. Malayala Manorama news daily is not published from the following districts
A) Idukki, Kasargod, Wayand B) Kollam, Pathanamthitta, Wayanad
C) Palakkad, Idukki, Malappuram D) Kannur, Wayanad, Alappuzha

107. Communication with non-human and non-living beings is called:
A) Meta communication B) Extra personal communication
C) Meta human communication D) None of the above

108. Rajyasamacharam, the first newspaper in Malayalam, was published in:
A) 1837 B) 1847 C) 1857 D) 1867

109. Identify the correct statement/s
Statement I: The modern use of Ombudsman began in Norway with the institution of
the Norwegian Parliamentary Ombudsman.
Statement II: The Hindu was the first newspaper in India to appoint an Ombudsman.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

110. The proponent of the cognitive dissonance theory and social comparison theory:
A) Kurt Lewin B) Albert Bandura
C) Fritz Heider D) Leon Festinger

111. Only one among the 12 nominated current members of the Rajyasabha is a journalist. Who
is the person?
A) Subramanian Swamy B) Anu Aga
C) Swapan Dasgupta D) Narendra Jadhav

112. Small advertisements placed on either side of the name plate of a newspaper is called:
A) Eyes B) Ears C) Sides D) Bars

113. Identify the correct statement/s
Statement I: The Public Opinion was published by Mahatma Gandhi while he was in
South Africa.
Statement II: Harijan, the most popular publication of Mahatma Gandhi, continued
publication up to 1965.

A) I is correct, II is incorrect B) I is incorrect, II is correct
C) Both I and II are correct D) Both I and II are incorrect

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114. The first editor of Swadeshabhimani:
A K Ramakrishna Pillai B) A Balakrishna Pillai
C) Vakkam Abdul Khader Moulavi D) C P Govinda Pillai

115. Which of the following is not a fortnightly?
A) Vanitha B) Grihalakshmi C) Frontline D) Bhashaposhini

116. Doordarshan was delinked from All India Radio in:
A) 1973 B) 1974 C) 1975 D) 1976

117. Use of materials uploaded by people in mass media is generally described as:
A) Creative commons B) Crowd sourcing
C) Common pooling D) Mass sourcing

118. Sabu Cyril is a well known and award winning:
A) Film editor B) Sound designer
C) Costume designer D) Art director

119. Match the following communication model in Group I with the respective proponent in
Group II.
Group I Group II
a. Circular model 1. J T McNelly
b. News Flow model 2. Charles Osgood and Wilbur Schramm
c. Mosaic model 3. Ball-Rokeach and Defleur
d. Dependency model 4. S L Becker

A) a - 2, b - 3, c - 4, d –1 B) a - 2, b - 1, c - 4, d - 3
C) a - 2, b - 3, c - 1, d – 4 D) a - 4, b - 3, c – 2, d – 1

120. Name the present chairman of the Press Council of India (PCI).
A) Justice Markandey Katju B) Justice J N Ray
C) Justice C K Prasad D) Justice J R Mudholkar

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