CBSE Class 12 Sample Paper 2026 Solution for Mass Media Studies

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CBSE | DEPARTMENT OF SKILL EDUCATION
MASS MEDIA STUDIES (SUBJECT CODE-835)
MARKING SCHEME FOR CLASS XII (SESSION 2025-2026)
Max. Time: 3 Hours Max. Marks: 60
General Instructions:
1. Please read the instructions carefully.
2. This Question Paper consists of 24 questions in two sections – Section A & Section B.
3. Section A has Objective type questions whereas Section B contains Subjective type questions.
4. Out of the given (6 + 18 =) 24 questions, a candidate has to answer (6 + 11 =) 17 questions in the
allotted (maximum) time of 3 hours.
5. All questions of a particular section must be attempted in the correct order.
6. SECTION A - OBJECTIVE TYPE QUESTIONS (30 MARKS):
i. This section has 06 questions.
ii. There is no negative marking.
iii. Do as per the instructions given.
iv. Marks allotted are mentioned against each question/part.
7. SECTION B – SUBJECTIVE TYPE QUESTIONS (30 MARKS):
i. This section contains 18 questions.
ii. A candidate has to do 11 questions.
iii. Do as per the instructions given.
iv. Marks allotted are mentioned against each question/part.

SECTION A: OBJECTIVE TYPE QUESTIONS
Source Material Unit/
Q. No. QUESTION (NCERT/PSSCIVE/ Chap. Marks
CBSE Study Material) No.
Q. 1 Answer any 4 out of the given 6 questions on Employability Skills (1 x 4 = 4 marks)
i. Government of India launched the NCERT Unit-5 1
National Action Plan on Climate
Change (NAPCC) in June 2008 to
deal with climate change and
related issues.
ii. A- Completing assignment on time NCERT Unit-2 1
iii. A clear statement is one which NCERT Unit-1 1
conveys the exact message that you
are trying to convey to the other
person.
iv. Environment Barrier NCERT Unit-4 1
Personal Barrier (OR Relevant
Content)
v. D - Engage her in hobbies NCERT Unit-2 1
vi. C - Find & Replace NCERT Unit-3 1
Q. 2 Answer any 5 out of the given 7 questions (1 x 5 = 5 marks)
i. D - Poster Resource Content, Unit-1 1
CBSE
ii. A - Distribution Resource Content, Unit-4 1
CBSE
iii. Walter Lipmann Resource Content, Unit-3 1
CBSE

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iv. Mann Ki Baat, The Ranveer Show Resource Content, Unit-2 1
(Or Relevant) CBSE
v. True Resource Content, Unit-3 1
CBSE
vi. A - Content that is keyword smart Resource Content, Unit-4 1
CBSE
vii. Google, YouTube Resource Content, Unit-1 1
(Or Relevant) CBSE
Q. 3 Answer any 6 out of the given 7 questions (1 x 6 = 6 marks)
i. Media convergence is the Resource Content, Unit-3 1
integration of different media, CBSE
technologies, and content delivery
into a single system.
ii. Post Production Phase Resource Content, Unit-2 1
CBSE
iii. Using Password Resource Content, Unit-2 1
CBSE
iv. A - Banner Resource Content, Unit-1 1
CBSE
v. False or Misleading information Resource Content, Unit-2 1
CBSE
vi. Boost –Secret of my Energy (Mr. Resource Content, Unit-1 1
Mahendra Singh Dhoni),Ranveer CBSE
Singh for thums up (Relevant
response)

vii. A - Proofreading Resource Content, Unit-4 1
CBSE
Source Material Unit/
Q. No. QUESTION (NCERT/PSSCIVE/ Chap. Marks
CBSE Study Material) No.
Q. 4 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. False Resource Content, Unit-3 1
CBSE
ii. Display, LCD, Floor Standies (Or Resource Content, Unit-1 1
Relevant) CBSE
iii. B - Microphones Resource Content, Unit-4 1
CBSE
iv. Cross promotion is a specific Resource Content, Unit-1 1
marketing tactic wherein two or CBSE
more businesses team up together
to reach a broader shared
population.
v. Door Delivery Resource Content, Unit-2 1
Book /Stall Shop (Or Relevant) CBSE
vi. B - Liquid Crystal Display Resource Content, Unit-4 1
CBSE
Q. 5 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. Different pieces of sound are Resource Content, CBSE Unit-2 1
recorded on separate tracks to give
producers and engineers complete
control over each individual
element of a song during the mixing

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and editing process
ii. C - 2004 Resource Content, CBSE Unit-2 1
iii. Video Recorder arranges video Resource Content, CBSE Unit-4 1
recording equipment and
accessories, sets up video
recordings, performs recording
checks, and monitors video quality.
iv. Covert advertising works in films by Resource Content, CBSE Unit-1 1
embedding branded products,
services, or logos into the film's
storyline or setting without an overt
promotional message, often
through product placement. (Any
One)
v. C - Digital Resource Content, CBSE Unit-3 1
vi. A – Good Quality Resource Content, CBSE Unit-1 1
Q. 6 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. C - Informational Advertising Resource Content, Unit-1 1
CBSE
ii. Those who are creating by thinking Resource Content, Unit-4 1
(Relevant response) CBSE
iii. Digital Resource Content, Unit-3 1
CBSE
iv. B – Satyajit Ray Resource Content, Unit-2 1
CBSE
v. Newspapers , Books (Or Relevant) Resource Content, Unit-2 1
CBSE
vi. A - Gathering → Processing → Resource Content, Unit-4 1
Editing → Printing → Distribution CBSE

SECTION B: SUBJECTIVE TYPE QUESTIONS
Source Material Unit/
Q. No. QUESTION (NCERT/PSSCIVE/ CBSE Chap. Marks
Study Material) No.
Answer any 3 out of the given 5 questions on Employability Skills in 20 – 30 words each (2 x 3 = 6 marks)
Q. 7 Auto filter icon provides benefits NCERT Unit-3 2
by allowing you to easily find and
display specific data within a
dataset by hiding rows that don't
meet your criteria, rather than
deleting them.
Q. 8 Direct objects are the ones directly NCERT Unit-1 2
‘acted on’ by the action word
(verb). If we ask — “What does
Nisha sell?”, the answer is ‘laptop’,
which is direct object.
A direct object answers the
question ‘what?’.
An indirect object answers the
questions, such as
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“to whom” and “for whom”.
Q. 9  Time Management NCERT Unit-2 2
 Positive Attitude
 Physical Exercise
 Healthy Diet
 Engage in hobbies
(Any Two or Relevant with Brief)

Q. 10 Decisiveness is the ability to make NCERT Unit-4 2
profitable and quick decisions.
Decisiveness becomes the most
important attribute while setting
up a business venture. It is about
identifying an opportunity and
acting on it. An opportunity is a
chance to do something, generally,
the right time or moment to do
something.
Q. 11 Energy efficient vehicles, save the NCERT Unit-5 2
environment by drastically
reducing harmful tailpipe
emissions like carbon dioxide
(CO2), which contribute to climate
change and air pollution. They also
improve urban air quality by
emitting zero pollutants from the
tailpipe and are more energy-
efficient, converting more energy
into motion than gasoline cars.
Answer any 3 out of the given 5 questions in 20 – 30 words each (2 x 3 = 6 marks)
Q. 12 A logo is important because it Resource Content, CBSE Unit-1 2
instantly creates brand recognition,
provides a strong first impression,
serves as the foundation for brand
identity, helps separate a brand
from competitors, fosters
emotional connections, and
ultimately helps build customer
loyalty and trust.
Q. 13 A film review is a written or spoken Resource Content, CBSE Unit-2 2
evaluation of a movie, offering a
personal or professional opinion on
its quality, story, performances,
and other cinematic elements. It
typically includes a brief plot
summary without major spoilers,
analysis of aspects like directing

4

and acting, and a final judgment
about whether the film is worth
watching

Q. 14 WhatsApp is a private, end-to-end Resource Content, CBSE Unit-2 2
encrypted messaging and calling
app focused on direct, personal
communication, while Facebook is
a broad social network platform for
sharing content, connecting with
friends and groups, and consuming
news
Q. 15 A film distributor acts as an Resource Content, CBSE Unit-4 2
intermediary, connecting a film's
producers with its audience by
handling the marketing, sales, and
release strategy for a film across
various platforms like cinemas,
streaming services, and physical
media.
Q. 16 Mobile journalism is digital Resource Content, CBSE Unit-4 2
storytelling where the main device
used for newsgathering and
content creation is a smartphone.
Photos, videos, audio and graphics
can be created and edited on the
phone and uploaded to newsroom
servers, and to online and social
platforms, direct from the device.
Answer any 2 out of the given 3 questions in 30– 50 words each (3 x 2 = 6 marks)
Q. 17 Targeting buyers in advertising is Resource Content, CBSE Unit-1 3
crucial because it ensures
efficiency by directing resources
only to those most likely to buy the
product. If the target buyers of the
product are young collegians in the
cities, then internet and social
media may be the natural choices.
But, if the product is mainly for the
rural buyers, then the other media
like radio posters, newspapers and
television will be better options.
All forms of media exist with their
advantages and disadvantages and
it’s depending on the area and
buyers.

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Q. 18 Amartya Sen considers the Resource Content, CBSE Unit-3 3
development of democracy as a
distinguished contribution of the
20th century and adds that the
challenge of 21st century is the
completion of democracy. He
believes that:
1. Democracy and associated
political freedom are significant
parts of human freedom
2. Democracy enhances political
attention that weaker people
get
3. in democracy, formation of
values and priorities takes place
through open public discussion
and representative participation

Q. 19 Points to be considered- Resource Content, CBSE U-2 3
 Interactive Capabilities
 Allure Authenticity
 Interest about Human
Behaviour
 Peer Influence
 Some Mimic
 Seems Real
 (Any Four or Relevant
Content with brief)
Answer any 3 out of the given 5 questions in 50– 80 words each (4 x 3 = 12 marks)
Q. 20 Celebrity endorsements can be very Resource Content, U-1 4
popular and build strong CBSE
associations in the buyers, but they
are quite expensive to produce and
air on prime time. Even state
Governments are using celebrities as
brand ambassadors.
Merchandise- good, clothes bearing
the logo or names or designs of the
products are another popular way to
advertise, but it will be limited to
the class of buyers. It is also called
Specialty Advertising. A company
can have its name put on a variety
of items, such as caps, glassware,
gym bags, jackets, key chains, and
pens. Since these items remain in
use over a long period of time, most

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companies are successful in
achieving their goals for increasing
public recognition and sales through
these efforts.
Games (Mobile and computer) can
be devised to promote the brand,
but the reach is limited to mostly
the young or tech savvy consumers.
Publicity is important because-
Along with the rapid development of
digital/latest promotional strategies
and consumer behavior, product
advertising has also become
increasingly important, shaping the
ways that brands convey their value
propositions to potential customers.
Q. 21 Websites, the basic aspects of Resource Content, U-2 4
design are: CBSE
The content
The substance, and information on
the site should be relevant to the
site and should target the area of
the public that the website is
concerned with.
The Usability
The site should be user-friendly,
with the interface and navigation
simple and reliable.
The Appearance
The graphics and text should include
a single style that flows throughout,
to show consistency. The style
should be professional, appealing
and relevant.
The Visibility
The site must also be easy to find via
most, if not all, major search engines
and advertisement media.
Q. 22 Points to be considered- Resource Content, U-3 4
1. Conveying Public Information CBSE
on fast mode.
2. Digital transformation
3. Help in Social Development
4. Strong Network
5. Inclusive and open space

(Any Four Or Relevant with
brief)

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Q. 23 New forms of media available are Resource Content, U-1 4
blurring the distinction between CBSE
different avenues. Convergence of
different media is giving rise to an
advertising
convergence. The convergence of
television and internet opens many
potential opportunities for
marketers to target customers in
ways not available with traditional
television advertising. Even the print
is merging into web. The Internet
has become new hub for the ICE
age[ information, Communication,
Entertainment]. Podcasting Audio
- Podcasting Video - RSS Feeds -
Networked Gaming - may offer
themselves as major outlets for
advertising, in the near future. The
game of old plus new goes on and
the marketers must stay informed of
new developments and understand
how their customers are using these
in ways that may offer advertising
opportunities.
Q. 24 A cover story typically appears on Resource Content, Unit-4 4
the front page of a publication CBSE

(Magazine/ Newspaper), designed
to capture attention and entice
readers with its compelling headline
and visuals.
An investigative story delves deeply
into a specific topic or issue to
uncover hidden truths, expose
wrongdoing, or shed light on
matters of public interest.
A Feature Story present detailed
analyses form of discussions,
narratives of critiques.
And follow the structure of essays
and discussions, and present a
distinct point of view.
A news story is a factual, prose story
for print or broadcast media about a
person, place or event answering

8

these five questions: who,
what, when, where, why and how.

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Study Materials
Notes

Model Papers Class 6 Notes

Sample Papers Class 7 Notes
Half Yearly Sample Papers Class 8 Notes

Class 9 Notes
Important Resources
Class 10 Notes
Periodic Table
Class 11 Notes
Writing Skills / Formats

Maps of India / World Class 12 Notes

Books and Solutions

NCERT Books
NCERT Book Solutions
HC Verma Chapter Wise Solutions
RD Sharma Solutions
CGBSE Solutions