Kerala SET 2019 Feb Question Paper Journalism

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19217 120 MINUTES
1. In the 1950s ---------- and his allies were engaged in purging alleged communists from
the media in the US on the pretext that common people should be protected from media
manipulation.
A) Robert M.LaFeollette Jr. B) Joseph R.McCarthy
C) Alan K Simpson D) Lester C.Hunt

2. The idea that ‘media affect others, but not me’ is known as ----------
A) Third-person Effect B) Effect of Individual Difference
C) Socio-Psychological Effect C) Empirical Effect

3. ----------- is referred to as the concentration of increasing numbers of media businesses
in the hands of a few large companies
A) Monopoly B) Oligopoly
C) Cartel D) Consortium

4. ‘Canons of Journalism’ was proposed in 1923 by----------
A) The Society of Professional Journalists
B) Associated Press Managing Editors
C) Gannett Company
D) American Society of Newspaper Editors

5. Assertion (A):Gemeinschaft which composed of strong social relations founded on family
and tradition was found dichotomous with the Gesselschaft which has weak
social relationships based on rational choices by Fredin and Tonnies.
Reason (R): The dichotomy is imperative to achieve social order and there is no need
to place one over the other, according to Tonnies.

A) Both A and R are correct B) Both A and R are wrong
C) A is correct and R is wrong D) A is wrong and R is correct

6. Match the following:
a) Information Entropy 1) Gerhard Maletzke
b) Communicator’s self-image 2) John Locke
c) Hierarchy of Needs 3) Claude Shannon
d) Semiotics 4) Abraham Maslow
A) a-3, b- 4, c-2, d- 1 B) a-3, b-1, c-4, d- 2
C) a- 2, b-3, c-4, d -1 D) a-2, b-4, c- 1, d-3

7. Suppressing harmful information intentionally along with promoting positive information
to distract audience attention is known as
A) Black Propaganda B) Propaganda Fide
C) White Propaganda D) Grey Propaganda

8. Name the publisher who was responsible for the formation of Hutchins Commission.
A) William Randolph Hearst B) Joseph Pulitzer
C) Theodore Roosevelt D) Henry Luce

9. Muckraker in journalism is referred to those ----------
A) Journalists who defy powerful people and systems and expose wrong-doings
B) Photographers who sneak into criminal conspiracies and expose it with evidences
C) Editors who are ruthless in publishing any material irrespective of its validity
D) All of these

10. ‘Fear: Trump in the White House’ is the book authored by----------
A) Carl Bernstein B) Bob Woodward
C) Barak Obama C) Hillary Clinton

11. The term ‘cybernetics’ is coined by----------
A) John Von Neumann B) Norbert Weiner
C) Mark Prensky D) BennetMalton and Kervin

12. Name the first news agency of the world
A) Agence Havas B) Reuters
C) ITAR Tass D) XinHua

13. Meaning theory and Cultivation theory are considered parts of ----------theory.
A) Behaviourist B) Functionalist
C) Critical D) Stalagmite

14. ‘Fear of extreme isolation’ is a concept associated with----------
A) Priming B) Framing
C) Spiral of silence D) Mediation

15. ‘The press may not be successful in telling people what to think, but they are successful
in telling them what to think about’ – Who stated this?
A) Bernard Cohen B) Maxwell McCombes
C) Benedict Anderson D) Noam Chomsky

16. Theory of Cognitive Dissonance was proposed in the book---------
A) Civilisation and its Discontents B) The Interpretation of Dreams
C) When Prophecy Fails D) Psychology and Alchemy

17. ‘Lo and Behold: Reveries of the Connected World’ is a documentary film directed by-------
which dealt with the impact of internet on human life.
A) Werner Herzog B) Yann Arthus-Bertrand
C) Michael Moore D) Kathryn Bigelow

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18. Name the American Mass Communication Researcher who employed controlled variation to
study attitude change by exposing ‘Why we fight?’ film series of Frank Capra.
A) Carl Hovland B) Joseph Klapper
C) Paul Lazarsfeld D) Wilbur Schramm

19. According to diffusion theory, ---------are those who directly influence early adopters
and opinion leaders
A) Innovators B) Laggards
C) Change Agents D) All of these

20. Who among the following was a vehement critic of ‘Elite Pluralism’ hinged on empirical
data gathered from US voter studies?
A) McPhee B) Berelson
C) C Wright Mills D) V O Key

21. Assertion(A): Classical Marxist Theory asserts that when the masses seize control over
the means of production, control over the ‘super structure’ will naturally
follow.
Reason (R): As the “super structure’ is indomitable, this is the only way to
achieve social change according to Marx.

A) Both A and R are correct B) Both A and R are wrong
C) A is correct and R is wrong D) A is wrong and R is correct

22. The Uses and Gratification theory of Media Studies is centered on---------
A) Source domination B) Channels of communication
C) Audience perception D) Message design

23. ‘Advertisements are hyper ritualized representations of social action’, says Erving Goffman.
His theory is known as--------
A) Frame Analysis Theory B) Priming Effects Theory
C) Information Processing Theory D) Active Audience Theory

24. Pick the odd one out based on the authorship of the following works.
A) ‘Understanding Media: The Extensions of Man’
B) ‘The Medium is the Massage: An Inventory of Effects’
C) ‘The Gutenberg Galaxy’
D) ‘On Liberty’

25. ‘Mean World Syndrome’ is an idea developed from--------
A) Cultivation analysis B) Behaviourist notions
C) Social marketing research D) None of these

26. Who among the following was the Editor of ‘Mainstream’ magazine?
A) Khushwant Singh B) Nikhil Chakravarty
C) R.K.Karanjia D) Sunit Chakravarty

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27. Aniruddha Bahal is the Editor of--------
A) Tehelka B) Open C) The Quint D) Cobrapost

28. The anonymous source, widely known as ‘Deep Throat’, who provided critical
information in the Watergate Scandal’ to The Washington Post was ---------
A) Carl Bernstein B) Mark Felt
C) David Frost D) Bradley Manning

29. ‘The Post’ is a Steven Spielberg Film based on--------------
A) Pentagon Papers B) Panama Papers
C) War on Terror D) Wiki Leaks

30. Match the following based on the names of films, central characters and the actors who
played these characters.
a) The Insider 1) James Bond - Roger Moore
b) The Informant 2) Jeffrey Wigand - Russel Crowe
c) Spotlight 3) Matt Damon - Mark Whitacre
d) Octopussy 4) Walter‘Robby’ Robinson - Michael Keaton
A) a-3, b- 1, c- 4, d-2 B) a-2, b-3, c-4, d-1
C) a- 4, b-3, c-2, d-1 D) a- 3, b-4, c-2, d-1

31. ‘The Melting Pot’: Kerala is written by--------
A) K C John B) M Sivaram
C) N R S Babu D) T N Gopakumar

32. Nora C Quebral who defined and reformed the concepts of development communication
belongs to--------
A) The Brettonwoods School B) The Los Banos School
C) The African School D) The Latin American School

33. Choose the correct chronological order towards growth and modernity according to
Daniel Lerner.
A) Literacy-Urbanisation-Mass Media Exposure-Economic and Political Participation
B) Urbanisation-Literacy-Economic and Political Participation-Mass Media Exposure
C) Economic and Political Participation-Urbanisation-Literacy-Mass Media Exposure
D) Urbanisation- Literacy – Mass Media Exposure - Economic and Political Participation

34. The roots of Technological Determinism of communication is in the works of--------
A) Raymond Williams B) Harold Innis
C) Stuart Hall D) John Milton

35. The world’s first Artificial Intelligence News Anchor (virtual) from China works for-------
A) XinHua B) South China Morning Post
C) CCTV-1 D) Guizhou Television

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36. Expansion of ‘CMOS’ which is used to construct integrated circuits and image sensors is-------
A) Complementary Metal Oxide Semiconductor
B) Condensed Metal Oxidiser Substance
C) Critical Micro Organic Switch
D) Crystalised Metal Octa Silicon

37. The U.S. aid to European countries after the Second World War for the revival of
economy and industries is widely known as---------
A) Truman Plan B) Marshall Plan
C) Lewis Brown Plan D) Clayton Plan

38. The ‘Multiplicity’ paradigm or ‘Another Development’ was postulated by---------in
reaction to the top - down bias of dominant paradigm of development.
A) Everett M Rogers B) Nordenstrong and Schiller
C) Jan Servaes D) Paul Baran

39. Development is approached as human freedom and enabling maximization of human
potential in the works of----------
A) W Dissanayake B) Godwin C Chu
C) Majid Tehranian D) Amartya Sen

40. Who among the following was instrumental in developing Human Development Index?
A) Jean Dreze B) Mahbub Ul Haq
C) David Ricardo D) None of the these

41. ‘We have no Plan B, since there is no Planet B’ is a famous quote by the then UN
Secretary General which led to the adoption of SDGs. Name the UN Secretary General.
A) Boutros Boutros-Ghali B) Kofi Annan
C) Ban Ki-moon D) Antonio Guterres

42. ‘The role of press should be of a ‘constructive critic’ rather than an ally or adversary of
the government’ was recommended by---------
A) First Press Commission B) Second Press Commission
C) Editor’s Guild D) Press Council of India

43. ‘The total income of the world is fixed’ is a notion which can be found in--------
A) Mercantilism B) Physiocracy
C) Malthusianism D) Marxian Economic Theory

44. The formula adopted in 1969 by Indian government for allocation of central assistance to
states to implement Five-year plans is known as----------
A) Domar Formula B) Rangarajan Formula
C) Mukherjee Formula D) Gadgil Formula

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45. The 73rd and 74 th constitutional amendment bills were intended to give---------
A) Statutory powers for Panchayati Raj and Nagar Palika institutions
B) Statutory obligation of reserving 50% of the total seats in Panchayati Raj and
Nagar Palika institutions
C) Both A and B
D) None of the above

46. ‘…and were it left to me to decide whether we have a government without newspapers or
newspapers without a government, I should not hesitate a moment to prefer the latter’-
Who said this?
A) John F Kennedy B) Abraham Lincoln
C) Thomas Jefferson D) George Washington

47. ‘The pitch, tempo, resonance, modulation, speed, and other sound characteristics attribute
meanings in communication’- This area of study is known as
A) Vocalics B) Haptics C) Proxemics D) Kinesics

48. ‘Comment is free, but facts are sacred’ is a famous quote by C.P.Scott. He was the editor
of--------------
A) The Sun B) The Daily Mail
C) The Observer D) The Manchester Guardian

49. Pick the odd one, who was not part of Birmingham Centre for Contemporary Cultural
Studies.
A) Richard Johnson B) Richard Hoggart
C) Stuart Hall D) Marshal McLuhan

50. In 1938, the ‘National Herald’ was founded by---------
A) SardarVallabhbhai Patel B) Jawaharlal Nehru
C) Abul Kalam Azad D) B R Ambedkar

51. Who among the following was appointed as the first news ombudsman in India?
A) Justice P N Bhagawati B) O S Paneerselvan
C) ArindamSen Gupta D) Inder Malhotra

52. The weekly edited by the author of the ‘Robinson Crusoe’, Daniel Defoe is--------------
A) Daily Courant B) Review
C) Coranto D) Notize Scritte

53. Who was the editor of ‘The Bengal Journal’ who refused to tender apology for publishing
news which said ‘Lord Cornwallis dead in Maratha war’? The incident led to the closure
of ‘Bengal Journal’.
A) James Silk Buckingham B) James Augustus Hicky
C) William Duane D) Peter Read

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54. In India, ‘Letters to the Editor’ was first published in --------------
A) Calcutta Chronicle B) Bombay Herald
C) Madras Courier D) Bombay Gazette

55. Raja Ram Mohun Roy shut down -------- in protest against the press regulations of
1822.
A) Sambad Kaumudi B) MirutUl Akbar
C) Brahminical Magazine D) All of the above

56. Who was the founder of ‘The Hindu’?
A) G Subramania Iyer B) Kasturiranga Iyengar
C) G Kasturi D) S Rangaswamy Iyengar

57. Which of the following newspaper was edited by Sardar K M Panikkar?
A) The Pioneer B) TheTimes of India
C) The Hindustan Times D) Young India

58. Name the photographer who shot the world famous photograph ‘Gandhi and the Spinning
Wheel’ in 1946.
A) Margaret Bourke-White B) HomiVyarawalla
C) Raghu Rai D) Arko Dutta

59. Who was the editor of ‘Vivekodayam’ masika when it started publication in 1904?
A) Kumaranasan B) SreeNarayana Guru
C) Sahodaran Ayyappan D) Mahatma Ayyankali

60. ---------was the first publication in Kerala that not only informed the details of
October Revolution in Russia within two months but also welcomed the uprising by
comparing it with the status of backward communities in the state.
A) Kerala Patrika B) Western Star
C) Swarat D) Mitavadi

61. Name the first newspaper in Kerala which established relation with Reuters to get foreign news
A) Swadeshabhimani B) Keralan
C) Paschima Tharaka D) Kerala Panchika

62. Match the following
a) Prabodhakan 1) W H Moore
b) Bhashaposhini 2) Kesari
c) Sandishtavadi 3) DevjiBhimji
d) Kerala Mitram 4) Malayala manorama
A) a-2, b-3, c- 4, d-1 B) a-2, b-4, c-1, d-3
C) a-2, b-1, c-4, d-3 D) a-3, b-1, c- 4, d-2

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63. ‘The diamond cutter’ is an adjective for------
A) Sub-editor B) News Editor
C) Coordinating Editor D) Reporter

64. As per the verdict of the nine-member Supreme Court Bench led by Justice J S Khehar,
the Right to Privacy is a fundamental right which is intrinsic in the Article --------of
the Indian Constitution.
A) 19 B) 20 C) 21 D) 22

65. ‘To develop the scientific temper, humanism and the spirit of inquiry and reform’- is a
fundamental duty assigned to every Indian citizen by the Article--------of the Indian
constitution.
A) 51A B) 52A C) 50 D) 52B

66. Which case led to the impugnment of The Newspaper Act of 1956 which stipulated
higher pricing for more pages in a newspaper as it was violative of Article 19(1)(a)?
A) The Search Light Case B) The Sakal Papers Case
C) Cross Roads Case D) Blitz Case

67. Who was the first chairman of the Press Council of India?
A) Justice P B Sawanth B) Justice J N Rajyadhyaksha
C) Justice J R Mudholkar D) Justice P C Goswami

68. Who was the head of the inquiry committee on the infamous British Phone Hacking
Scandal which indicted Rupert Murdoch’s newspapers?
A) Lord Justice Leveson B) Sir David Bell
C) Ed Miliband D) David Cameron

69. Which of the following deals with the anti-sedition provisions in India?
A) IPC 124A B) IPC 377
C) IPC 120B D) IPC 376A

70. A writ or order by which a higher court reviews a case tried in a lower court is---------
A) Mandamus B) Certiorari
C) Suomoto D) None of these

71. ‘Visual Pleasure and Narrative Cinema’- an influential feminist essay which integrated
the concept of ‘male gaze’ and psycho analytic postulates – is written by
A) Andrea Dworkin B) Phyllis Chesler
C) Jacques Lacan D) Laura Mulvey

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72. -------is an informal form of communication which ignores all formal channels and spread
rumours and gossips at all levels of an organization.
A) Grapevine B) Downward communication
C) Paralanguage D) Affect display

73. The first talkie film in the world
A) A trip to the moon B) Birth of a nation
C) The Jazz singer D) Battleship Potemkin

74. If same individuals are studied at different times with respect to the same topic, it is
called a----------
A) Longitudinal study B) Panel study
C) Trend study D) Reception analysis

75. Pick out the newspaper which follows Berliner size and style
A) The Mint B) The Guardian C) Le Monde D) All the above

76. --------------is an error or flow in page designs which can be explained as the arrangement
of two columns, each have sub headings positioned at the same level and size.
A) Tombstoning B) Feursome C) Recto D) Assorted Grids

77. ‘If a dog bites a man that is not news. But if a man bites a dog that is news’- Who said this?
A) Ben Bagdikian B) Charles Anderson Dana
C) Edward Taylor Scott D) James Perry

78. What is the miniature typeface that is commonly used to present statistical data?
A) Serif B) Sans Serif C) Verso D) Agate

79. Doordarshan began its telecast of TV commercials in--------
A) 1960 B) 1969 C) 1976 D) None of these

80. ---------Act enacted during the British rule was instrumental in maintaining state control
over TV and Radio till 90s.
A) The Press Council Act
B) The Vernacular Press Act
C) The Press (Objectionable Matter) Act
D) The Indian Telegraph Act

81. ---------is the most logical and dominant light in a three point lighting system
A) Key Light B) Fill Light C) Back Light D) All of these

82. “I come from a country and civilization that gave the world the word that precedes
silence and is followed by more silence. That word is Om’- Who said this during an
Oscar award ceremony?
A) A R Rahman B) Resul Pookutty
C) Bhanu Athaiya D) Amitabh Bachchan

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83. The ‘Wall Street Journal Formula’ for writing is commonly employed in----------
A) Hard news stories B) Feature stories
C) Editorials D) Business articles

84. Name the activist from Kerala who was included in the BBC’s ‘100 (Influential and
Inspirational) Women 2018’ list?
A) Viji Penkoottu B) Dayabai
C) Arundhathi Roy D) Sunita Krishnan

85. The first Roman Consul (Chairman of the Senate) who partially succeeded in
documenting and publishing the proceedings of Senate meetings titled Acta Senatus was
A) Julius Caesar B) Octavius
C) Mark Antony D) Livius

86. The pioneer in the field of advertising and often referred to as ‘The Father of
Advertising’:
A) Lord Northcliffe B) Albert Lasker
C) David Oglivy D) Walter Thompson

87. In typography, --------------is the smallest unit of measure.
A) Pica B) Point C) Font size D) None of these

88. Which one of the following is not a form of POP advertising?
A) Dangler B) Wobbler C) Poster D) Hoarding

89. Any phrase, logo, image, sound etc. that aid in recalling brand information is generally
called--------------
A) Verticals B) Reminders C) Mnemonics D) Tangents

90. Contempt of courts act was enacted in------
A) 1970 B) 1971 C) 1972 D) 1973

91. ----------became the first country in the world to make Corporate Social Responsibility
a mandatory requirement for companies and corporates through legislation.
A) USA B) UK C) India D) China

92. The All India Radio inaugurated its External Service Division with the broadcast in -------
language in 1939.
A) Pashto B) Arabic
C) Mandarin Chinese D) Burmese

93. Which committee recommended the establishment of a National Broadcasting Trust
called AkashBharati for granting autonomy to Akashvani and Doordarshan in 1978?
A) Chanda Committee B) Verghese Committee
C) P C Joshi Committee D) Vardan Committee

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94. Match the following Doordarshan soap operas/telefilm with the persons behind it.
a) Ramayan 1) P Kumar Vasudev
b) Mahabharat 2) Govind Nihalani
c) Hum Log 3) B R Chopra
d) Tamas 4) Ramanand Sagar
A) a- 4, b- 1, c-2, d-3 B) a-3, b-4, c-1, d-2
C) a-2, b- 3, c-4, d-1 D) a-4, b-3, c- 1, d-2

95. Name the newspaper edited by Shujaat Bukhari who was shot dead by terrorists in
Srinagar in 2018?
A) Rising Kashmir B) Greater Kashmir
C) Kashmir Reader D) Kashmir Times

96. Which of the following is the reliability coefficient?
A) Pearson’s B) Spearman’s
C) Kendall’s D) Chronbach’s Alpha

97. A filming guideline which states that cameras should be placed on one side of the
imaginary line (action axis) that is drawn between two principal characters/elements in a
frame.
A) 90° Rule B) 180° Rule
C) Griffith Formula D) None of these

98. The arrangement of light and dark areas in a composition is-------
A) Chiaroscuro B) Misc-en-Scene
C) Cyclorama D) Scrim

99. The film “The Cabinet of Dr. Caligari” marked the characteristics of ------
movement.
A) Soviet Montage B) Italian Neorealism
C) German Expressionism D) French new wave

100. Which country gave citizenship to humanoid robot Sophia?
A) Saudi Arabia B) Hong Kong C) USA D) Japan

101. Choose the correct chronological order of wage boards for journalists established in India
A) Manisana, Majithia, Palekar, Bhachawat
B) Majithia, Palekar, Manisana, Bhachawat
C) Palekar, Manisana, Majithia, Bhachawat
D) Palekar, Bhachawat, Manisana, Majithia

102. Who described media as ‘mobility multipliers’?
A) Daniel Lerner B) Wilbur Schramm
C) Everett M Rogers D) Herbert Schiller

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103. Cover shot is also known as--------
A) Cut away B) Cut in
C) Establishing Shot D) None of these

104. The National Press day in India is celebrated every year on 16th November to
commemorate the establishment of---------
A) First press Commission B) Second Press Commission
C) Press Council of India D) IFWJ

105. Name the first NGO operated Community Radio in India which was based on the
Community Radio Policy 2006.
A) Radio Sangham B) Radio Mattoli
C) Radio SagarMatha D) Radio Luit

106. ---------is another name for Brundtland Report released in 1987 which introduced the
concept of sustainable development.
A) Many Voices, One World B) Our Common Future
C) Development as Freedom D) Limits of Growth

107. Validation of data through multiple verification approaches such as quantitative and
qualitative methods together for confirmation is known as ------- in research.
A) Reification B) Hermeneutics C) Triangulation D) Falsification

108. Choose the correct sequence of stages of diffusion of innovation according to Everett M. Rogers
A) Interest- Evaluation- Awareness – Trial- Adoption
B) Interest- Awareness- Evaluation- Trial- Adoption
C) Awareness- Trial- Interest- Evaluation- Adoption
D) Awareness- Interest – Evaluation- Trial- Adoption

109. Who among the following was a key figure in campaign for the Right to Information Act 2005?
A) Ammu Joseph B) Kalpana Sarma
C) Aruna Roy D) Medha Patkar

110. The documentary film ‘India’s Daughter’ based on the 2012 Delhi gang rape was directed by
A) Leslee Udwin B) Nishita Jain
C) Sunetra Choudhary D) Mira Nair

111. #Me Too campaign in Twitter since 2017 was triggered by the post of--------
A) Alyssa Milano B) Jennifer Lawrence
C) Uma Thurman D) Oprah Winfrey

112. Name the ‘Afghan Girl’ in Steve McCurry’s world famous portrait picture appeared as
the cover of National Geographic in 1985
A) MalalaYusafzai B) Sharbat Gula
C) Afsoon Arezo D) None of these

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113. Who starred in the title role of the famous 1982 historical movie “Gandhi’?
A) Richard Attenborough B) Ben Kingsley
C) Martin Sheen D) John Briley

114. ‘Demassification’ is a concept put forth by_______
A) Alvin Toffler B) Manuel Castells
C) Clay Shirky D) Assa Doron

115. Hopping rapidly from channel to channel while watching TV by using a remote control is
known as_______
A) Hammocking B) Tent poling
C) Teasing D) Zapping

116. Who is the founder of ‘PARI’ (Peoples Archives of Rural India)?
A) Paranjoy GuhaThakurtha B) Shekhar Gupta
C) SidharthVaradarajan D) P Sainath

117. ------ is the fraudulent attempt to obtain pass words, PIN, usernames etc. through an
electronic communication by disguising as a legitimate source.
A) Hacking B) SQL injections
C) Cross-site scripting D) Phishing

118. A digital audio or video file that can be downloaded from internet which typically
uploaded as a series is known as ------
A) Bumper B) Plug in C) Podcast D) None of these

119. An extended television commercial which may go up to 30 minutes and includes product
demonstration is ------
A) Advertorial B) Commercial C) Reel D) Infomercial

120. Bal Thackaray, the founder of Sivasena was a cartoonist with-----
A) The Indian Express B) The Free Press Journal
C) Maratha Times D) The Times of India
_______________________

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