CBSE Class 12 Question Paper 2025 Solution Retail

Marking Scheme
Strictly Confidential
(For Internal and Restricted use only)
Senior School Certificate Examination, 2025
SUBJECT NAME RETAIL (Q.P. CODE 325)

General Instructions: -

1 You are aware that evaluation is the most important process in the actual and correct
assessment of the candidates. A small mistake in evaluation may lead to serious problems
which may affect the future of the candidates, education system and teaching profession.
To avoid mistakes, it is requested that before starting evaluation, you must read and
understand the spot evaluation guidelines carefully.
2 “Evaluation policy is a confidential policy as it is related to the confidentiality of the
examinations conducted, Evaluation done and several other aspects. Its’ leakage to
public in any manner could lead to derailment of the examination system and affect
the life and future of millions of candidates. Sharing this policy/document to
anyone, publishing in any magazine and printing in News Paper/Website etc may
invite action under various rules of the Board and IPC.”
3 Evaluation is to be done as per instructions provided in the Marking Scheme. It should not
be done according to one’s own interpretation or any other consideration. Marking
Scheme should be strictly adhered to and religiously followed. However, while
evaluating, answers which are based on latest information or knowledge and/or are
innovative, they may be assessed for their correctness otherwise and due marks be
awarded to them. In class-X, while evaluating two competency-based questions,
please try to understand given answer and even if reply is not from marking scheme
but correct competency is enumerated by the candidate, due marks should be
awarded.
4 The Marking scheme carries only suggested value points for the answers
These are in the nature of Guidelines only and do not constitute the complete answer. The
students can have their own expression and if the expression is correct, the due marks
should be awarded accordingly.
5 The Head-Examiner must go through the first five answer books evaluated by each
evaluator on the first day, to ensure that evaluation has been carried out as per the
instructions given in the Marking Scheme. If there is any variation, the same should be
zero after delibration and discussion. The remaining answer books meant for evaluation
shall be given only after ensuring that there is no significant variation in the marking of
individual evaluators.
6 Evaluators will mark( √ ) wherever answer is correct. For wrong answer CROSS ‘X” be
marked. Evaluators will not put right (✓)while evaluating which gives an impression that
answer is correct and no marks are awarded. This is most common mistake which
evaluators are committing.
7 If a question has parts, please award marks on the right-hand side for each part. Marks
awarded for different parts of the question should then be totaled up and written in the left-
hand margin and encircled. This may be followed strictly.
8 If a question does not have any parts, marks must be awarded in the left-hand margin and
encircled. This may also be followed strictly.
9 If a student has attempted an extra question, answer of the question deserving more
marks should be retained and the other answer scored out with a note “Extra Question”.

325 1 P.T.O.

10 No marks to be deducted for the cumulative effect of an error. It should be penalized only
once.
11 A full scale of marks __________(example 0 to 80/70/60/50/40/30 marks as given in
Question Paper) has to be used. Please do not hesitate to award full marks if the answer
deserves it.
12 Every examiner has to necessarily do evaluation work for full working hours i.e., 8 hours
every day and evaluate 20 answer books per day in main subjects and 25 answer books
per day in other subjects (Details are given in Spot Guidelines).This is in view of the
reduced syllabus and number of questions in question paper.
13 Ensure that you do not make the following common types of errors committed by the
Examiner in the past:-
● Leaving answer or part thereof unassessed in an answer book.
● Giving more marks for an answer than assigned to it.
● Wrong totaling of marks awarded on an answer.
● Wrong transfer of marks from the inside pages of the answer book to the title page.
● Wrong question wise totaling on the title page.
● Wrong totaling of marks of the two columns on the title page.
● Wrong grand total.
● Marks in words and figures not tallying/not same.
● Wrong transfer of marks from the answer book to online award list.
● Answers marked as correct, but marks not awarded. (Ensure that the right tick mark
is correctly and clearly indicated. It should merely be a line. Same is with the X for
incorrect answer.)
● Half or a part of answer marked correct and the rest as wrong, but no marks awarded.
14 While evaluating the answer books if the answer is found to be totally incorrect, it should
be marked as cross (X) and awarded zero (0)Marks.
15 Any unassessed portion, non-carrying over of marks to the title page, or totaling error
detected by the candidate shall damage the prestige of all the personnel engaged in the
evaluation work as also of the Board. Hence, in order to uphold the prestige of all
concerned, it is again reiterated that the instructions be followed meticulously and
judiciously.
16 The Examiners should acquaint themselves with the guidelines given in the “Guidelines
for Spot Evaluation” before starting the actual evaluation.
17 Every Examiner shall also ensure that all the answers are evaluated, marks carried over to
the title page, correctly totaled and written in figures and words.
18 The candidates are entitled to obtain photocopy of the Answer Book on request on
payment of the prescribed processing fee. All Examiners/Additional Head Examiners/Head
Examiners are once again reminded that they must ensure that evaluation is carried out
strictly as per value points for each answer as given in the Marking Scheme.

325 2

Set 4 >

MARKING SCHEME
RETAIL

SECTION A
(Objective Type Questions) (30 Marks)

1. NCERT

(i) (A) Feedback U-1 Pg-2 1
(ii) Personality U-2 Pg-33 1
(iii) (C) Not to learn from failures U-2 Pg-25 1
(iv) (D) column U-3 Pg-41 1
(v) (B) social U-4 Pg-84 1
(vi) (A) Make in India U-5 Pg-113 1

2. (i) (A) seasons U-1 Pg-52 1
(ii) (D) loop U-1 Pg-55 1
(iii) demand and supply U-1 Pg-58 1
(iv) (A) inviting U-1 Pg-59 1
(v) (D) warehouses U-1 Pg-73 1
(vi) Battery Electric Vehicle U-1 Pg-75 1
(vii) (C) dining U-1 Pg-89 1

3. (i) (A) Encryption U-2 Pg-146 1
(ii) (D) Government to citizen U-2 Pg-142 1
(iii) (C) Designated U-2 Pg-107 1

325 3 P.T.O.

(iv) Secure Sockets Layer U-2 Pg-112 1
(v) (D) Clear U-2 Pg-121 1
(vi) (A) Planning U-2 Pg-134 1
(vii) (B) Back office server U-3 Pg-182 1

4. (i) (B) 1974 U-3 Pg-183 1
(ii) (A) Monitor U-3 Pg-183 1
(iii) It is an interesting way to measure the success of POS marketing,
to track shopper eye movement along store shelves and POS
displays. U-3 Pg-188 1
(iv) (D) Bills U-3 Pg-187 1
(v) Qwerty layout U-3 Pg-184 1
(vi) (C) Due bill U-4 Pg-104 1

5. (i) (A) European Article Number U-4 Pg-104 1
(ii) (B) Purchase formula U-4 Pg-105 1
(iii) (A) Customer satisfaction U-4 Pg-106 1
(iv) (D) Fixed system U-4 Pg-115 1
(v) (C) financial U-4 Pg-117 1
(vi) (A) General ledger U-4 Pg-125 1

6. (i) (A) Inventory U-5 Pg-186 1
(ii) (A) Stock out U-5 Pg-188 1
(iii) (D) Barcoded U-5 Pg-191 1
(iv) (B) Wastage U-5 Pg-187 1
(v) (D) shrinkage U-5 Pg-196 1
(vi) Stock Keeping Unit U-5 Pg-191 1

325 4

SECTION B
(Subjective Type Questions) (30 Marks)

7. The four skills are – listening, speaking, reading and writing.
U-1 Pg-1 2

8. By managing stress effectively and maintaining a positive attitude one
can overcome any challenge and achieve heights in career. It also helps to
maintain healthy work life balance. U-2 Pg-27 2

9. Presentation software is being widely used to make digital presentations.
It has interesting features like images, videos, animation and music.
U-3 Pg-63 2

10. Characteristics : U-4 Pg-80 2
(i) It is an economic activity.
(ii) Develop and maintain profit-oriented organisation.
(iii) Deals with optimisation in utilisation of resources.
(iv) Ability to take risks.

11. A green collar worker is one who is employed in the environmental
sectors of the economy. It includes professionals, such as building
architects, recycling managers, environmental engineers etc. U-5 Pg-112 2

12. Any four elements of the following : U-1 Pg-48 4 1 =2
2
(i) Balance
(ii) Size of object
(iii) Colour
(iv) Lighting
(v) Simplicity

13. Point of sales is also referred as point of purchase from customers
point of view, they pay for the products purchase by them at the
point of sale area. So, it is also called point of purchase area for
customers. U-3 Pg-181 2

325 5 P.T.O.

14. Barcode Scanner retrieve coded pricing information using a laser beam
for various items. These components are often flat glass at the base of the
counter near the cash registers with a laser beam beneath the glass to
capture the barcode some barcode scanners are hand-held, enabling
salespeople to scan items that are too large or heavy to be lifted to a
counters. U-3 Pg-183 2

15. Cashier should ensure that Q-managers are place in front of the
cash counter to avoid crowding of customers in the front of the cash
desk. U-4 Pg-105 2

16.  We can control food inventory by installing a system of checks and
monitoring procedures.
 All food have optimal storage conditions that must be met to
sustain usability .
 Keep food inventory on a steady rotation to reduce spoilage and
waste. U-5 Pg-187 2

17. U-2 Pg-122 3
Traditional
Differences E-Marketing
marketing
1 Contact Interactive ease of Contact from one side
communication and direct
customer contact
2 Display Offering goods or services you Cannot be done in
goods want to marketing via its traditional marketing
website on matter the number if amount of space
or variety does not permit
3 Relationship Build long term Implementation of
one deal
4 Cost Less expensive and easy in More expensive
implementation
5 Target Accessible to the client where Difficulty in reaching
customers the target was targeted customers
6 Band Open field in front of everyone, Limited Range
no matter their experiences or
their potentional to market their
goods without distinction
between capital companies and
average person

325 6

18. Features of E-shop : U-2 Pg-110 3
(i) Online catalogue for goods

(ii) Provision of a search engine for products

(iii) Shopping cart, for good selection and automatic price update

(iv) Personalization of stage layouts

(v) An online contact person

(vi) Order status checking facility

(vii) Use of forums and customer communities

19.  Back office server is the brain.

 It is essentially the main computer where pertinent company
information such as, prices and sales reports are programmed and
stored.

 It acts as the main information source for the network if multiple
units are in use throughout the establishment.

 Here all applicable software is downloaded. U-3 Pg-182 3

20. Essential duties : To assist sales manager : U-1 Pg-87 4
(i) To assist sales manager in leading, directing and motivating the
sales team

(ii) Revising and implementing the sales strategies plans

(iii) In generating sales opportunities by identifying appropriate
business targets

(iv) By completing all assigned duties

(v) Supervise the shift that are scheduled

(vi) Handle customer issues, resolution

(vii) Supervise sales representatives

(viii) Deliver positive feedback, Employee Reward

325 7 P.T.O.

21. The key Requirements that must be met by modern POS system
include : U-3 Pg-181 4

(i) High and consistent operating speed

(ii) Reliability

(iii) Ease of use

(iv) Remote supportability

(v) Low cost

(vi) Rich functionalisty

Retailers can reasonable expect to acquire such systems.

22. (i) Fixed Deposits (FD) – Amounts is deposited for a fixed period. It
can be withdrawn only on expiry of such period. Rate of interest is
higher than other deposits, it amount is withdrawn before the
expiry of the period depositor losses the interest. U-4 Pg-151 4

(ii) Savings Deposit Account – Suitable for salaried class people.
Amount can be withdrawn for limited number of times in a week.
Interest Rate will be less as compared to fixed deposit.

(iii) Current Account (CA) – Convenient to businessman who has
several transactions in a day. No interest is paid one these
deposits.

(iv) Recurring Deposit Account (RD) – Suitable for such persons who
have regular in come and like to save some portion of it.

23. Advantages of Accounting : U-4 Pg-118 4

- Maintain Records

- Preparation of Financial Statements

- Provides control over assets

- Provides the required information
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- Comparative study

- Less scope for fraud and theft

- Tax Aspects

- Ascertaining value of business

- Documentary evidence

- Helpful to management

24. LIFO, last in first out and FIFO, first in first out Both terms are used in
wide variety of situations to determine the order in which something will
be handled.
A company operates on the FIFO has a policy of displaying and selling
old stock before selling newly acquired stock. U-5 Pg-118 4

325 9 P.T.O.