CBSE Class 12 Question Paper 2026 Solution Marketing

FOR CBSE CLASS 12 EXAM PREPARATION

CBSE Class 12 2026
Question Paper
Solution · Marketing
EXAM YEAR TYPE SUBJECT

CBSE Class 12 2026 Question Paper Solution Marketing

Notes · Sample Papers · Previous Year Papers · Mock Tests

.
.co s e m

s em l a
a ag
Marking Scheme
Strictly Confidential
(For Internal and Restricted use only)
Senior Secondary School Examination, 2026 (XIIth)
SUBJECT NAME: Marketing (812) (Q.P. CODE 336)

General Instructions: -
m
co
1 The CBSE has decided to introduce On Screen Marking (OSM) for the evaluation of

om .
Class XII answer Book with the 2026 Examination.

. c e m
2 You are aware that evaluation is the most important process in the actual and correct

e m
assessment of the candidates. A small mistake in evaluation may lead to serious
l as
as
problems which may affect the future of the candidates, education system and
l ag
agteaching profession. To avoid mistakes, it is requested that before starting evaluation,
you must read and understand the spot evaluation guidelines carefully.
3
of the examinations conducted, evaluation done and several other aspects. Its
leakage to public in any manner could lead to derailment of the examination
system and affect the life and future of millions of candidates. Sharing this
policy/document to anyone, publishing in any magazine and printing in
Newspaper/Website, etc. may invite action under various rules of the Board

4 Evaluation is to be done as per instructions provided in the Marking Scheme. It should

m
.co
Scheme should be strictly adhered to and religiously followed. However, while
evaluating, answers which are based on latest information or knowledge and/or
e m
are innovative, they may be assessed for their correctness otherwise and due
as
marks be awarded to them. In Class-XII, while evaluating two competency-
l
ag
based questions, please try to understand given answer and even if reply is not
from marking scheme but correct competency is enumerated by the candidate,
due marks should be awarded.
5 The Marking scheme carries only suggested value points for the answers.
These are in the nature of Guidelines only and do not constitute the complete answer.
The students can have their own expression and if the expression is correct, the due
marks should be awarded accordingly.
6 The Head-Examiner must go through the first five answer books evaluated by each
evaluator on the first day, to ensure that evaluation has been carried out as per the
instructions given in the Marking Scheme. If there is any variation, the same should
be zero after deliberation and discussion. The remaining answer books meant for
m
m
c. o 7
evaluation shall be given only after ensuring that there is no significant variation in
the marking of individual evaluators.
m.co
m s e
s e be marked. Evaluators will not put right ( ) while evaluating which gives an
g la
la a
impression that answer is correct and no marks are awarded. This is most common

ag 8
mistake which evaluators are committing.
If a question has parts, please award marks on the right-hand side for each part in
the OSM Portal. Marks awarded for different parts of the question will be totaled up
by the OSM System.
9 If a question does not have any parts, marks must be awarded in the left-hand margin
in the OSM Portal. This may also be followed strictly.

m . c
MS-Marketing/812/336
c. o 1 P3360812
s e m
s em
For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 1 of 15

10 No marks to be deducted for the cumulative effect of an error. It should be penalized
only once.
11 A full scale of marks 0 to 60 has to be used. Please do not hesitate to award full
marks if the answer deserves it.

12 Every examiner has to necessarily do evaluation work for full working hours i.e., 8
hours every day and evaluate 20 answer books per day in main subjects and 25
answer books per day in other subjects (Details are given in Spot Guidelines).This is
in view of the reduced syllabus and number of questions in question paper.
13 Ensure that you do not make the following common types of errors committed by the
Examiner in the past :-
Answers marked as correct, but marks not awarded. (Ensure that the right tick
mark is correctly and clearly indicated. It should merely be a line. Same is with
the X for incorrect answer.)
Half or a part of answer marked correct and the rest as wrong, but no marks
awarded.
14 While evaluating the answer books if the answer is found to be totally incorrect, it
should be marked as cross (X) and awarded zero (0) Marks.
15 The Examiners should acquaint themselves with the guidelines given in the
Guidelines for Spot Evaluation
16 The candidates are entitled to obtain photocopy of the Answer Book on request on
payment of the prescribed processing fee. All Examiners/Additional Head
Examiners/Head Examiners are once again reminded that they must ensure that
evaluation is carried out strictly as per value points for each answer as given in the
Marking Scheme.
17 If a candidate attempts both alternatives/options in a question where only one
option/ alternative is required to be attempted, the Evaluator shall award marks
in both the options. The system will take the higher of two scores and
disregard the other response.
18 In a question having two options/alternatives, if a candidate has attempted only

has not been attempted by the candidate.

MS-Marketing/812/336 2 P3360812

For more Question Papers, Sample Papers, Notes & Syllabus visit Page 2 of 15

.
.co s e m

s em l a
a MARKING SCHEMEag
Marketing (Subject Code-812)
(PAPER CODE: 336) (P3360812)

Q.No. EXPECTED OUTCOMES/VALUE POINTS Source Marks
SECTION A: Objective Type Questions

Q1. Answer any 4 out of the given 6 questions on Employability skills 1x4 4
m
i. m
Which of the following is not a stage of active listening? Unit-I 1 . co
c. o
A. Receiving NCERT
s e m
s em
B. Understanding
g l a
C. la
Non-responding a
g
a Evaluating
D.
Answer: (C) Non-responding
ii. It arises because of incentives or external rewards. Unit-II 1
A. Intrinsic motivation NCERT
B. Extrinsic motivation
C. Realistic motivation
D. Unrealistic motivation
m
Answer : (B) Extrinsic motivation

m .co
iii.
s e
What is incorrect in reference to SMART Goals? Unit-II 1
A. Specific
l a NCERT
B.
C.
Measurable
Action-oriented
ag
D. Readable time
Answer: (D) Readable time
iv. In the spreadsheet, you can see a worksheet with cells placed in __________ Unit-III 1
but not in___________. NCERT
A. Row, Column
m
.co
B. Column, Row
m C. Row horizontal, Column vertical
m .co D. Row, Horizontal Columns
s e m
s e Answer: (D) Row, Horizontal Columns
g la
g la v. a
Which of the following is not a characteristic of entrepreneurship?
a A. It is an economic activity done to create, develop and maintain a
Unit-IV
NCERT
1

profit-oriented organisation
B. It begins with identifying an opportunity as a potential to sell and
make profit in the market
C. It deals with optimization in utilization of resources
D. It is the inability of an enterprise and an entrepreneur to take risks

m . c
MS-Marketing/812/336
c. o 3 P3360812
s e m
s em
For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 3 of 15

Answer: (D) It is the inability of an enterprise and an entrepreneur to
take risks
vi. This is defined as one that helps bring about and maintain transition to UNIT-V 1
environmentally sustainable forms of production and consumption:
NCERT
A. White-Collar job
B. Green job
C. Black Card job
D. Unemployability
Answer: (B) Green job
Q2. Answer any 5 out of the given 7 questions. 1x5 5
i. Product shape and variety are restricted to maintain uniform quality of the UNIT 1
product for_____.
Product
A Product diversification
B Product differentiation
C Product standardization
D Product modification
Answer: (C) Product standardization
ii. __________ is the basic objective of pricing. UNIT 1
A Survival Price
B Profitability
C Preventing competition
D Price stabilisation
Answer: (A) Survival / (B) Profitability
(Both answers to be marked as correct)
iii. Name the element of marketing mix which ensures availability of products. UNIT 1
A Place Place
B Product
C Price
D Promotion
Answer: (A) Place
iv. Which out of the following is NOT another name of direct marketing? UNIT 1
A Dialogue marketing Promotion
B Curriculum marketing
C Personal marketing
D Promotion
Answer: (D) Promotion
v. Ramesh an owner of two buses running his buses from Mumbai to Jaipur Emerging 1
and Jaipur to Mumbai on daily basis. Trends in
Identify the type of service offered by Ramesh. marketing
A Service based on level of tangibility
B Service based on service operations to volume of customers

MS-Marketing/812/336 4 P3360812

For more Question Papers, Sample Papers, Notes & Syllabus visit Page 4 of 15

.
.co s e m

s em g l a
a C Service based on customer a
D Service based on service delivery and processing focus
Answer: (B) Service based on service operations to volume of customers
vi. Exiting firms may opt for this pricing method to prevent new firms from Unit 1
entering the market. State this method of Pricing. Price
Answer: Penetration Pricing Policy / Below the Cost Pricing
(Both the answers to be marked as correct)
m
vii. State the element of marketing mix which lays emphasis on the satisfaction
om
Unit 1
. co
. c
of the customer needs. Product
e m
em
Answer: Product
l as
Q3. l as
Answer any 6 out of the given 7 questions 1x6=6 ag

i.
g
a of variety of products by a company is called:
Offering Unit 1
A Product mix Product
B Product line
C Branding
D Marketing mix
Answer: (A) Product mix

m
.co
ii. Who performs various functions like buying, selling, assembling and Unit 1
grading in the distribution system?
em
Place

l as
Answer: Wholesaler / Intermediaries / Middlemen

iii.
ag of online business activities for Promotion
__________ involves a wide range
exchange of products and services.
Unit 1

A Sales promotion
B Electronic commerce
C Promotion
D Sponsorship
Answer: (B) Electronic commerce
m
iv.
m
Which type of pricing will be effective if the market can be broken down
c. oPrice
Unit 1

.co
with different price elasticity of demand?
e m
e m A Penetration pricing
las
las B Market skimming pricing
ag
ag C
D
Differential pricing
Perceived value pricing
Answer: (B) Market Skimming Pricing
v. Which type of brand is it when under one brand name different products are Unit 1
being sold ranging from coffee to toffee? Product
A Individual brand
B National brand

m . c
MS-Marketing/812/336
c. o 5 P3360812
s e m
s em
For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 5 of 15

C Family brand
D Local brand
Answer: (c) Family Brand
(Full Marks to be given if attempted)
(Topic not in latest CBSE Study Material)
vi. A survey is conducted by a tea producer revealed that 72 percent tea Unit 1
consumers are habitual of using his tea leaves. On the result of this survey Price1
what type of price may be fixed by him?
A Low
B Moderate
C High
D Discriminatory
Answer: (C) High
vii. For selling Fast-Moving Consumer Goods (FMCG), sellers should opt for Unit 1
which level of distribution channel? Place
Answer: Two level channel / Three level Channel

Q4. Answer any 5 out of the given 6 questions 1x5=5
i. __________ is defined as the composite of products offered for sale by a Unit 1
business. Product
A Depth
B Breadth
C Consistency
D Product mix
Answer: (D) Product mix
ii. The firms which are not able to market their products at good prices Unit 1
cannot survive in the long run as they are not able to pay for the Price
__________.
A Variable factors of production
B Fixed factors of production
C Various factors of production
D Cost
Answer: (C) Various factors of production
iii. Who, out of the following, takes ownership of goods and he deals only in Unit 1
complementary goods? Place
A Distributor
B Wholesaler
C Agent
D Retailer
Answer: (A) Distributor

MS-Marketing/812/336 6 P3360812

For more Question Papers, Sample Papers, Notes & Syllabus visit Page 6 of 15

.
.co s e m

s em l a
a iv. ag experience of
Shalu went to Udaipur and Sikkim shared her wonderful Unit 1
Sikkim but was not satisfied with the time she spent in Udaipur because of Emerging
high temperature. Which characteristic of service is discussed in the above trends in
statement? Marketing

A Simultaneity
B Intangibility
C Perishability
D Non-ownership
m
om
Answer: (B) Intangibility / (C) Perishability / (A) Simultaneity . co
. c 1se
m
v.
m
Name the type of channel of distribution most suitable for an exclusive
e
Unit
Place gl
a
as
furniture manufacturer.
l Direct channel/ Zero level channel / One level channel a
g
Answer:
a
vi. Kotler identified __________ elements of promotion mix. Unit 1
A 7 Promotion
B 5
C 8
D 6
Answer: (C) 8 / (B) 5
m
Q5. Answer any 5 out of the given 6 questions
m .co 1x5=5

i.
s e
A producer is offering readymade rajma, dal makhni and packed roti to Unit 1
l a
working class, or students to meet their needs it is known as:
ag
Product
A Product line
B Product positioning
C Product repositioning
D Product standardisation
Answer: (B) Product positioning / (A) Product line

ii. Unit 1
profit objectives and covers its cost of production.
m
Price
m B A Demand-based pricing c. o
m .co Competition-oriented pricing
s e m
s e C Cost-oriented pricing
g la
g la D Break-even pricing a
a Answer : (C) Cost-oriented pricing

iii. Who out of these must assume risk of loss in the distribution of channel? Unit 1
A Producer Place
B Trader
C Middleman
D All the participants
m . c
MS-Marketing/812/336
c. o 7 P3360812
s e m
s em
For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 7 of 15

Answer : (D) All the participants / Middleman

iv. Name the activities that are targeted to a selective audience which might be Unit
present in a store. Promotion
Answer: BTL Activities

v. Service is not a thing but a process, but at the same time services rely upon Unit- 1
things for their __________. Emerging
A Quality Trends in
B Type marketing
C Performance
D Contribution
Answer: (C) Performance

vi. Which pricing method is followed by the managers when retail price Unit 1
changes are likely beyond given range, and prices changes by competitors Price

A Going rate pricing
B Sealed bid pricing
C Value-based pricing
D Price lining
Answer: (B) Sealed bid pricing / (A) Going rate pricing

Q6. Answer any 5 out of the given 6 questions 1x5=5

i. Ariel and tide detergent powder are being manufactured by P & G. Unit 1
The above example is related to: Product
A Family brand
B Store brand
C National brand
D Individual brand
Answer: (D) Individual Brand
(Full Marks to be given if attempted)
(Topic not in latest CBSE Study Material))

ii. Name the pricing method which generally takes place in perfect competition Unit 1
where the buyers and sellers are well informed. Price
Answer: Competition-oriented pricing / Market-Driven Pricing /
Competitive Pricing

iii. __________ is the process of moving products from the producer to the Unit 1
intended user. Place
A Place

MS-Marketing/812/336 8 P3360812

For more Question Papers, Sample Papers, Notes & Syllabus visit Page 8 of 15

.
.co s e m

s em l a
a B Choice of channels of distribution ag
C Production process
D Middlemen
Answer: (A) Place

iv. Promotion accomplishes goals and enhances the results of other marketing Unit 1
communications. Which importance of promotion is discussed in this Promotion
m
co
sentence.
Adds valueom .
A
. c e m
B
e m
Relationship
l as
C
las ag
g
a Persuasion
D

v. The Class IV employees working in a hotel always wear clean uniforms. Unit 1
Emerging
Which service quality is referred here?
trends in
A Understanding the customers Marketing

m
.co
B Tangibles
C Courtesy
e m
D Credibility
l as
Answer: (B) Tangibles
ag
vi. Who, out of the following, laid stress on the role of influencers to win the Unit 1
confidence of customers? Promotion
A Lenovo
B Kotler
C Stanton
m
.co
D UK Institute of sales promotion
m Answer: (A) Lenovo
m .co s e m
s e g la
la
SECTION B : Subjective Type Questions
g a
a Answer any 3 out of the given 5 questions on Employability skills.
Answer each question in 20 - 30 words
2x3=6

Q7. Suggest any two techniques that can help us to maintain a positive Unit II 2
outlook in the long run. NCERT
Answer:
Physical exercise and fresh air: Following a healthy lifestyle is essential
for students. Practising yoga, meditation and deep breathing exercises help
m . c
MS-Marketing/812/336
c. o 9 P3360812
s e m
s em
For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 9 of 15

improve blood circulation and relax the body. Taking a walk or playing in
the park helps one to get a lot of fresh air, which helps in becoming more
active.
2. Healthy diet: A healthy and balanced diet is important for a healthy body
and mind. Eating a balanced diet, such as daal, roti, green vegetables and
fruits provides the strength required to do daily work efficiently.
3.Organise academic life: By keeping class notes organised, completing
assignments on time and keeping track of all deadlines, stress can be
reduced to a great extent. When you are not stressed, you can channelise
your mind to achieve the goals.
4.Adequate sleep: A good night sleep for at least seven hours is important
so that the mind and body can get recharged to function better the next day.
5.Holidays with family and friends

break the monotonous normal routine and come back refreshed.
(Any two points or any other relevant point)

Q8. There are five parameters that describe an Unit-II 1 +1=
These five dimensions are also NCERT 2
model is referred . Name them and define
any one.
Answer: Openness, Consciousness, Extraversion, Agreeableness and
Neuroticism.
Explanation to any one of the above-mentioned points:
: Individuals with openness to experience are, generally,
creative, curious, active, flexible and adventurous. If a person is interested
in learning new things, meeting new people and making friends, and likes
visiting new places, the person can be called open-minded.
: Individuals, who listen to their conscience, are self-
disciplined, do their work on time, take care of others before themselves and

: Extroverts are individuals, who love interacting with
people around and are, generally, talkative. A person, who can easily make
friends and make any gathering lively, is confident and an extrovert.
Agreeableness: Individuals having such a trait are, generally, kind,
sympathetic, cooperative, warm and considerate. They accommodate
themselves in any situation. For example, people who help and take care
of others are, generally, agreeable.
: Neuroticism is a trait, wherein, individuals show tendency
towards anxiety, self-doubt, depression, shyness and other similar negative
feelings. People, who have difficulty in meeting others and worry too much
about things, show signs of neuroticism.

Q9. Write the procedure of inserting clipart and images in presentation? Unit III 2
Answer: NCERT

1. Click on insert from the menu

MS-Marketing/812/336 10 P3360812

For more Question Papers, Sample Papers, Notes & Syllabus visit Page 10 of 15

.
.co s e m

s em l a
a 2. Select image ag
3. Insert image dialog box
4. Browse through folders and select the image you want to use.

Q10. When a family or an individual runs a business successfully and passes Unit IV 2
it on to the next generation, then such an entrepreneur is, generally, NCERT
termed as family business entrepreneur. Elaborate it
Answer: The person carries out all entrepreneurial activities as inherited in
m
the same manner or introduces certain technological advancements to the
om
existing way and method of the family business. . co
. c e m
m 2s
e
Q11. A startup is
do you s
a company that is in the first stage of its operations. How Unit IV
NCERT g
l a
g a describe it?
l Startups can be started with minimum investment. Most startups a
a
Answer:
thrive on an idea that involve technology or offer technology driven
solutions. Startups seek financial investment differently than most small
businesses. They rely on capital that comes via angel investors or venture
capital firms, while small business operations rely on loans and grants.
(To be marked as a whole)

Answer any 3 out of the given 5 questions in 20-30 words each 2×3=6

m
Q12. Discuss any two examples of Online Marketing.
m .co Emerging
modes in
2

e
s related to "photography" on
Answer: Some examples of online marketing campaigns include: marketing
l a
g engines to market their cameras to a
1.Canon advertises for search keywords
a
Google, Yahoo, and Bing search
relevant audience.
2. Dove creates video advertisements and shares them with their audience
on Facebook, Twitter, and other social networks to promote favourable
conversation about their brand and products.
3.Whole Foods collects email addresses on their website to advertise new
products, sales, and events in their stores.
4. Any other e-commerce platform like Amazon, Flipkart etc. m
m 5. Any other brand promoting itself online. .co
m .co s e m
la
(1 Mark for each example)
s e g
g la Q13. Define service according to Philip Kotler. a Emerging 2
a Answer: Service is any act or performance that one party can offer to
trends in
marketing
another that is essentially intangible and does not result in the ownership of
anything.
(Full marks to be given if attempted)
(Topic not given in latest CBSE Study Material)

m . c
MS-Marketing/812/336
c. o 11 P3360812
s e m
s em
For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 11 of 15

Q14. Write a short note on service sector in India. Emerging 2
trends in
Answer: The economy of India is the seventh-largest in the world by GDP marketing
and the third largest by purchasing power parity (PPP). The country is
classified as a developing economy with average growth of 7% over the last
two decades India has one of the fastest growing service sectors in the world
The IT industry continues to be the largest private sector employer in India.
The agriculture sector is the largest employer in Indian economy but it
contributes to a declining share of GDP. The Indian automobile industry is
one of the largest in the world.
(To be marked as a whole)

Q15. What do you understand by sales promotion? Promotion 2

Answer:
time period by offering an
OR
Sales promotion is about extra benefit offers or value addition to make an
immediate purchase.

Q16. Enlist the four elements of the concept of advertising given by American Promotion 2
Marketing Association.
Answer:
1. Paid form / Payment
2. Non-personal
3.Identifiable source / Identified Sponsor
4.Ideas, goods and services.
(1/2 Mark each) (To be marked as a whole)

Answer any 2 out of the given 3 questions in 30-50 words each 3x2=6

Q17. Apart from tangible attributes of the product the purchase decision is Product 3
dependent upon various other factors. Enlist them.
Answer: Psychological attributes like brand, package, warranty, image etc.
OR
Intangible attributes, including packaging, colour, price, prestige and
services that satisfy needs and wants of people
OR
The Associated Features, The Brand Name, The Logo, The Package, The
Label
(To be marked as a whole)

Q18. State any three conditions where penetration pricing policy is very Price 3
effective.
Answer:

MS-Marketing/812/336 12 P3360812

For more Question Papers, Sample Papers, Notes & Syllabus visit Page 12 of 15

.
.co s e m

s em l a
g is depending
a 1. Where there is high price elasticity of demand, i.e., theafirm
on low prices to attract more customers to new product.
2. Where large economies are possible, it is because larger sales volume
means lower unit.
3. Where there is a strong threat of competition and only a low price can
ward off the potential entrants to the market.
4. Where there is utilized capacity: it is because; the price policy that
increases the
m
demand has no meaning unless the firm is in a position to meet the demand
created.
om . co
. c e m
e m
5. Where market segments are not there so that high price may be accepted.
l as
s
6. When substitute product is available in the market.
a ag
(Anyl three points) (Or any other relevant point) (1 mark each)
a g
Q19. Explain logistical function as performed by channels of distribution. Place 3
Answer: Logistical Functions: The functions involved in the physical
exchange of goods are called logistical function. The goods are produced
by producer / manufacturer and are assembled in different assembly lines.
Assembling refers to the process of keeping from different places, at a
particular place. Assembling of goods is done only after they have been
bought. Not only assembling but also storage, grading, sorting are essential
for physical exchange of goods which forms logistical distribution.
m
(To be marked as a whole)
m .co
s e
Answer any 3 out of the given 5 questions in 50-80 words each 4x3=12
laregulated
Q20. Discuss the forces which cannotgbe and changed as per the Product 4
requirement by the firm up toaany extent by itself.
Answer:
1. Demand: The market demand for a product has a direct impact on its
pricing. Since demand is affected by prospective buyers, their incomes,
tastes and preferences etc., they should be taken into account while making
decision of pricing.
2. ur also affects the pricing decisions.
If they are habitual of the product the price may be fixed high. Similar
m
.co
pricing decisions are taken by the firm, if buyers have a particular perception
m
.co
of the product being a symbol of prestige/ status, or utility, e.g. luxury cars.

m s em
s e g
3. Competition: Market-competition plays a crucial role in pricing. la In a
g la a utility
highly-competitive market, a seller s objective is to give maximum
a at minimum-possible price. Each firm tries to outsell others offering lesser
price and better-quality products in the market.

4. Raw Material or Input suppliers: Pricing decisions take into
consideration three parties the supplier of raw material, the manufacturer,
and the final consumer. If the supplier charges a high price for inputs, the
manufacturer shifts this burden to the consumer by charging a higher price
for the final product.
m . c
MS-Marketing/812/336
c. o 13 P3360812
s e m
s em
For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 13 of 15

5. Prevalent Economic Conditions: During a boom-period in the
economy, when market conditions are favourable due to bullish attitude
or inflationary trend, firms can afford to fix higher prices of their products.
On the other hand, during slump-period when market conditions are un-
favourable due to bearish attitude , firms have to lower the prices of
products to keep the business going and to clear off their old stocks.
6.Government Regulations: If Government policies exert regulatory
pressures, promote anti-price rise sentiment etc, then the companies cannot
fix a higher price to capture the market. On the other hand, if government
policies are supportive and promote businesses through healthy competition
in the market, then firms can fix higher prices.
(Any four of the above points or any other relevant point)
(½ mark for each heading and ½ mark for explanation)

Q21. Identify and explain the method of market driven pricing which is Price 1+3
practiced where the marketer does not analyze market for its intensity =4
of demand.
Answer: Going rate method
Fixing the price as per the market trend is known as going rate pricing. This
method practiced in such products which are easily available in the market
and have no variants. The marketer does not analyze the market for its
intensity of demand or the perceptions of the value of the products in the
mind of buyers. It is not necessary that the price should be same as the
competitor or the industry leader.
(3 mark for explanation) (To be marked as a whole)

Q22. Explain the function performed by middlemen who sells at a higher Place 4
margin of profit and pay rent for accommodation in a central place.
Answer:
1.Collection of goods: Retailers purchase and collect goods from large
number of wholesales and manufactures to meet the needs of the ultimate
consumers.
2.Time Utility: Retailers keep a large number of products of different
varieties in stock to sell them to the customers whenever they require. Thus,
they create time in searching variety of products.
3.Transportation: Retailers perform transportation function by carrying
the goods from the wholesaler and handing them over to the ultimate
consumers. Sometimes, they also provide free home delivery of products to
the customers.
4.Financing: Retailers sell the goods on credit to the consumers and thus
they increase their short-term purchasing power. In this process, they
undertake the risk of bad debts.
5.Customer Education: Retailers educate the customers by informing them
about the availability and diverse uses of new products along with their
demonstration.

MS-Marketing/812/336 14 P3360812

For more Question Papers, Sample Papers, Notes & Syllabus visit Page 14 of 15

.
.co s e m

s em l a
g or agents
a a
6. Spokesperson of Customers: Retailers act as the spokesperson
of the customers. They communicate the needs or demand of their
customers to the wholesalers and manufactures.
(Any four points)
(½ mark for each heading and ½ mark for explanation)

Q23. How does custom tailored marketing approach achieves its Promotion 4
objective?
Answer: C
m
om
carefully targeted individual consumers. Using detailed customer
. co
c
information from a computerized database and direct communication tools
. e m
e m
to generate immediate, measurable response in the form of order.
l as
a s
l any four platforms of Social Media Marketing. g
a 4
a g
Q24. Discuss Emerging
trends in
Answer:
marketing
1.Facebook: It is the most popular social media platform for brands to be
present. They allow a product to provide videos, photos, and longer
descriptions, and even testimonials.
2.Twitter: It is the second most popular social media platform. It allows
companies to promote their products in short messages known as tweets
limited to 140 characters which appear on followers' home timelines.

m
Tweets can contain text, Hash tag, photo, video, Animated GIF, or links to
o
c
the product's website and other social media profiles, etc.
. networking site, allows
m
3. LinkedIn: It is, a professional business-related
e for themselves as well as their
business to network and meet others. l s
companies to create professional profiles
a LinkedIn provides its members the
a g
opportunity to generate sales leads and business partners.
4. Google+: Google+, in addition to providing pages and some features of
Facebook, is also able to integrate with the Google search engine. Other
Google products are also integrated, such as Google Adwords and Google
Maps.
5. Whatsapp: WhatsApp started as an alternative to SMS. Whatsapp now
supports sending and receiving a variety of media including text, photos,
videos, documents, and location, as well as voice calls. Whatsapp messages
and calls are secured with end-to-end encryption, meaning that no third
o m
m party including WhatsApp can read or listen to them.
. c
. co where users can check into locations via a Swarm app on their smart phones.
6.Foursquare: Foursquare is a location-based social networking m
website,
s e
s em g l a The
la
7. Instagram : In May 2014, Instagram had over 200 million users.
g user engagement rate of Instagram was 15 times higher than of a Facebook
a and 25 times higher than that of Twitter.
(Any four points or any other relevant point)
(½ mark for each heading and ½ mark for each explanation)

-oOo-

m . c
MS-Marketing/812/336
c. o 15 P3360812
s e m
s em
For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 15 of 15