CBSE Class 12 Mass Media Studies Question Paper 2020
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CBSE Class 12 Mass Media Studies Question Paper 2020 – Text
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Page 1
H$moS> Z§. 34
Code No.
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.
ZmoQ> NOTE
(I) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV (I) Please check that this question
n¥ð> 5 h¢ & paper contains 5 printed pages.
(II) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS (II) Code number given on the right
>Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥ð> na hand side of the question paper
{bI| & should be written on the title page of
the answer-book by the candidate.
(III) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| (III) Please check that this question
>25 àíZ h¢ & paper contains 25 questions.
(IV) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go (IV) Please write down the Serial
nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Number of the question in the
Adí` {bI| & answer-book before attempting it.
(V) Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m (V) 15 minute time has been allotted to
g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU read this question paper. The
nydm©• _| 10.15 ~Oo {H$`m OmEJm & question paper will be distributed
10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will read the
àíZ-nÌ H$mo n‹T>|Jo Am¡a Bg Ad{Y Ho$ Xm¡amZ question paper only and will not
do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo & write any answer on the
answer-book during this period.
OZg§Mma _mÜ`_m| H$m AÜ``Z (nwamZm)
MASS MEDIA STUDIES (OLD)
{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80
Time allowed : 3 hours Maximum Marks : 80
.34 1 P.T.O.
Code No.
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.
ZmoQ> NOTE
(I) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV (I) Please check that this question
n¥ð> 5 h¢ & paper contains 5 printed pages.
(II) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS (II) Code number given on the right
>Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥ð> na hand side of the question paper
{bI| & should be written on the title page of
the answer-book by the candidate.
(III) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| (III) Please check that this question
>25 àíZ h¢ & paper contains 25 questions.
(IV) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go (IV) Please write down the Serial
nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Number of the question in the
Adí` {bI| & answer-book before attempting it.
(V) Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m (V) 15 minute time has been allotted to
g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU read this question paper. The
nydm©• _| 10.15 ~Oo {H$`m OmEJm & question paper will be distributed
10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will read the
àíZ-nÌ H$mo n‹T>|Jo Am¡a Bg Ad{Y Ho$ Xm¡amZ question paper only and will not
do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo & write any answer on the
answer-book during this period.
OZg§Mma _mÜ`_m| H$m AÜ``Z (nwamZm)
MASS MEDIA STUDIES (OLD)
{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80
Time allowed : 3 hours Maximum Marks : 80
.34 1 P.T.O.
Page 2
gm_mÝ` {ZX}e :
{ZåZ{b{IV {ZX}em| H$mo ~hþV gmdYmZr go n{‹T>E Am¡a CZH$m g™Vr go nmbZ H$s{OE :
(i) àíZ-nÌ nm±M IÊS>m| H$, I, J, K Ed§ L> _| {d^m{OV h¡ & g^r àíZ A{Zdm`© h¢ &
(ii) àË`oH$ àíZ Ho$ A§H$ CgHo$ gm_Zo {XE JE h¢ &
(iii) àíZm| Ho$ CÎma g§{já Am¡a gmaJ{^©V hm| &
(iv) IÊS> H$ _| àíZ g§»`m 1 go 8 VH$ A{V bKw-CÎmar` àH$ma Ho$ àíZ h¢ & àË`oH$ àíZ
1 A§H$ H$m h¡ & àË`oH$ àíZ H$m CÎma 20 eãXm| go A{YH$ Zht hmoZm Mm{hE &
(v) IÊS> I _| àíZ g§»`m 9 go 13 VH$ bKw-CÎmar` àH$ma I Ho$ àíZ h¢ & àË`oH$ àíZ
3 A§H$m|$ H$m h¡ & àË`oH$ àíZ H$m CÎma 40 – 50 eãXm| Ho$ ~rM hmoZm Mm{hE &
(vi) IÊS> J _| àíZ g§»`m 14 go 19 VH$ bKw-CÎmar` àH$ma II Ho$ àíZ h¢ & àË`oH$ àíZ
4 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 60 – 80 eãXm| Ho$ ~rM hmoZm Mm{hE &
(vii) IÊS> K _| àíZ g§»`m 20 go 22 VH$ XrK©-CÎmar` àH$ma Ho$ àíZ h¢ & àË`oH$ àíZ
5 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 100 – 150 eãXm| Ho$ ~rM hmoZm Mm{hE &
(viii) IÊS> L> _| àíZ g§»`m 23 go 25 VH$ {Z~ÝYmË_H$ CÎmar` àH$ma Ho$ àíZ h¢ & àË`oH$ àíZ
6 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 150 – 200 eãXm| Ho$ ~rM hmoZm Mm{hE &
IÊS> H$
1. OZg§Mma Š`m h¡ ? 1
2. Q>obr{dµOZ H$s ImoO {H$gZo H$s Wr ? 1
3. bmoH$H$WmE± Š`m h¢ ? 1
4. jpeg H$m nyU© ê$n {b{IE & 1
5. 1922 _| npãbH$ Amo{n{Z`Z nwñVH$ {H$gZo {bIr Wr ? 1
6. ãbm°J eãX go Amn Š`m g_PVo h¢ ? 1
7. A{^gaU Š`m h¡ ? 1
8. {H$gr ^r dr{S>`mo E{S>qQ>J gm°âQ>do`a H$m Zm_ {b{IE & 1
IÊS> I$
9. B§Q>aZoQ> na ao{S>`mo àgmaU Ho$ Š`m \$m`Xo h¢ ? 3
10. _ëQ>r_r{S>`m àmoOoŠQ> Ho$ {d{^Þ Cn`moJm| H$m C„oI H$s{OE & 3
11. 1950 Am¡a 1960 Ho$ XeH$ H$mo emñÌr` {gZo_m H$m XeH$ Š`m| _mZm OmVm h¡ ? 3
12. Q>r.dr. _| {µ\$ë_m| H$mo AmË_gmV H$aZo Ho$ bm^ ~VmBE & 3
13. EH$ em°Q> Ho$ {H$gr ^r VrZ Ñí` nhbwAm| Ho$ ~mao _| ~VmBE & 3
.34 2
{ZåZ{b{IV {ZX}em| H$mo ~hþV gmdYmZr go n{‹T>E Am¡a CZH$m g™Vr go nmbZ H$s{OE :
(i) àíZ-nÌ nm±M IÊS>m| H$, I, J, K Ed§ L> _| {d^m{OV h¡ & g^r àíZ A{Zdm`© h¢ &
(ii) àË`oH$ àíZ Ho$ A§H$ CgHo$ gm_Zo {XE JE h¢ &
(iii) àíZm| Ho$ CÎma g§{já Am¡a gmaJ{^©V hm| &
(iv) IÊS> H$ _| àíZ g§»`m 1 go 8 VH$ A{V bKw-CÎmar` àH$ma Ho$ àíZ h¢ & àË`oH$ àíZ
1 A§H$ H$m h¡ & àË`oH$ àíZ H$m CÎma 20 eãXm| go A{YH$ Zht hmoZm Mm{hE &
(v) IÊS> I _| àíZ g§»`m 9 go 13 VH$ bKw-CÎmar` àH$ma I Ho$ àíZ h¢ & àË`oH$ àíZ
3 A§H$m|$ H$m h¡ & àË`oH$ àíZ H$m CÎma 40 – 50 eãXm| Ho$ ~rM hmoZm Mm{hE &
(vi) IÊS> J _| àíZ g§»`m 14 go 19 VH$ bKw-CÎmar` àH$ma II Ho$ àíZ h¢ & àË`oH$ àíZ
4 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 60 – 80 eãXm| Ho$ ~rM hmoZm Mm{hE &
(vii) IÊS> K _| àíZ g§»`m 20 go 22 VH$ XrK©-CÎmar` àH$ma Ho$ àíZ h¢ & àË`oH$ àíZ
5 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 100 – 150 eãXm| Ho$ ~rM hmoZm Mm{hE &
(viii) IÊS> L> _| àíZ g§»`m 23 go 25 VH$ {Z~ÝYmË_H$ CÎmar` àH$ma Ho$ àíZ h¢ & àË`oH$ àíZ
6 A§H$m| H$m h¡ & àË`oH$ àíZ H$m CÎma 150 – 200 eãXm| Ho$ ~rM hmoZm Mm{hE &
IÊS> H$
1. OZg§Mma Š`m h¡ ? 1
2. Q>obr{dµOZ H$s ImoO {H$gZo H$s Wr ? 1
3. bmoH$H$WmE± Š`m h¢ ? 1
4. jpeg H$m nyU© ê$n {b{IE & 1
5. 1922 _| npãbH$ Amo{n{Z`Z nwñVH$ {H$gZo {bIr Wr ? 1
6. ãbm°J eãX go Amn Š`m g_PVo h¢ ? 1
7. A{^gaU Š`m h¡ ? 1
8. {H$gr ^r dr{S>`mo E{S>qQ>J gm°âQ>do`a H$m Zm_ {b{IE & 1
IÊS> I$
9. B§Q>aZoQ> na ao{S>`mo àgmaU Ho$ Š`m \$m`Xo h¢ ? 3
10. _ëQ>r_r{S>`m àmoOoŠQ> Ho$ {d{^Þ Cn`moJm| H$m C„oI H$s{OE & 3
11. 1950 Am¡a 1960 Ho$ XeH$ H$mo emñÌr` {gZo_m H$m XeH$ Š`m| _mZm OmVm h¡ ? 3
12. Q>r.dr. _| {µ\$ë_m| H$mo AmË_gmV H$aZo Ho$ bm^ ~VmBE & 3
13. EH$ em°Q> Ho$ {H$gr ^r VrZ Ñí` nhbwAm| Ho$ ~mao _| ~VmBE & 3
.34 2
Page 3
General Instructions :
Read the following instructions very carefully and strictly follow them :
(i) The question paper is divided in Five Sections A, B, C, D and E. All
questions are compulsory.
(ii) Marks for each question are indicated against it.
(iii) Answers should be brief and to the point.
(iv) Questions no. 1 to 8 in Section A are Very Short Answer Type questions
carrying 1 mark each. Answer to each question should not exceed
20 words.
(v) Questions no. 9 to 13 in Section B are Short Answer Type I questions
carrying 3 marks each. Answer to each question should be about
40 50 words.
(vi) Questions no. 14 to 19 in Section C are Short Answer Type II questions
carrying 4 marks each. Answer to each question should be about
60 80 words.
(vii) Questions no. 20 to 22 in Section D are Long Answer Type questions
carrying 5 marks each. Answer to each question should be about
100 150 words.
(viii) Questions no. 23 to 25 in Section E are Essay Answer Type questions
carrying 6 marks each. Answer to each question should be about
150 200 words.
SECTION A
1. What is Mass Communication ? 1
2. Who is regarded as the pioneer of Television ? 1
3. What are Folktales ? 1
4. Write the full form of jpeg. 1
5. Who wrote the book Public Opinion in 1922 ? 1
6. What do you understand by the term Blog ? 1
7. What is Convergence ? 1
8. Name any video editing software. 1
SECTION B
9. What are the advantages of radio broadcasting over the internet ? 3
10. Mention the various uses of a Multimedia project. 3
11. Why were the 1950s and 1960s considered the decade of classical
cinema ? 3
12. State the advantages of assimilation of films in TV. 3
13. Explain any three visual aspects of a shot. 3
.34 3 P.T.O.
Read the following instructions very carefully and strictly follow them :
(i) The question paper is divided in Five Sections A, B, C, D and E. All
questions are compulsory.
(ii) Marks for each question are indicated against it.
(iii) Answers should be brief and to the point.
(iv) Questions no. 1 to 8 in Section A are Very Short Answer Type questions
carrying 1 mark each. Answer to each question should not exceed
20 words.
(v) Questions no. 9 to 13 in Section B are Short Answer Type I questions
carrying 3 marks each. Answer to each question should be about
40 50 words.
(vi) Questions no. 14 to 19 in Section C are Short Answer Type II questions
carrying 4 marks each. Answer to each question should be about
60 80 words.
(vii) Questions no. 20 to 22 in Section D are Long Answer Type questions
carrying 5 marks each. Answer to each question should be about
100 150 words.
(viii) Questions no. 23 to 25 in Section E are Essay Answer Type questions
carrying 6 marks each. Answer to each question should be about
150 200 words.
SECTION A
1. What is Mass Communication ? 1
2. Who is regarded as the pioneer of Television ? 1
3. What are Folktales ? 1
4. Write the full form of jpeg. 1
5. Who wrote the book Public Opinion in 1922 ? 1
6. What do you understand by the term Blog ? 1
7. What is Convergence ? 1
8. Name any video editing software. 1
SECTION B
9. What are the advantages of radio broadcasting over the internet ? 3
10. Mention the various uses of a Multimedia project. 3
11. Why were the 1950s and 1960s considered the decade of classical
cinema ? 3
12. State the advantages of assimilation of films in TV. 3
13. Explain any three visual aspects of a shot. 3
.34 3 P.T.O.
Page 4
IÊS> J $
14. h~©Q>© ãby_a Zo g_yh, ^r‹S>, OZVm Am¡a gm_y{hH$ Xe©H$m| Ho$ ~rM {H$g àH$ma A§Va {H$`m ? 4
15. {dkmnZ Ho$ H$m`m] Ho$ {df` _| ~VmBE & 4
16. g_mMma Š`m h¡ ? g_mMma-nÌ Ho$ g§nmXH$s` n¥îR> H$mo H¡$go g§a{MV {H$`m OmVm h¡ ? 4
17. EZmbm°J Am¡a {S>{OQ>b {g½Zbm| Ho$ ~rM A§Va ñnï> H$s{OE & 4
18. _mH}$Q> go½_|Q>oeZ H$s OZgm§p»`H$s` Am¡a _Zmod¡km{ZH$ {deofVmE± ~VmBE & 4
19. _§Mr` ZmQ>H$m| go ao{S>`mo ZmQ>H$ {H$g àH$ma {^Þ h¢ ? ao{S>`mo ZmQ>H$m| H$s _w»` {deofVmAm| na
àH$me S>m{bE & 4
IÊS> K $
20. EH$ ñWmZr` {O_ Ho$ {bE {dkmnZ A{^`mZ V¡`ma H$s{OE & 5
21. gm°âQ>do`a Am¡a hmS>©do`a CnH$aUm| _| Š`m A§Va h¡ ? 5
22. Ooamo_ ~«yZa Ho$ AZwgma, H$Wm H$s _hÎdnyU© {deofVmE± Š`m h¢ ? 5
IÊS> L> $
23. ‘‘Am°ZbmBZ g_mMma-nÌ ^maV _| EH$ {dbwßV hmoVr hþB© Zñb h¡ &’’ Bg H$WZ H$mo g{dñVma
à{Vnm{XV H$s{OE & 6
24. {gZo_m Am¡a Q>obr{dµOZ Ho$ ~rM {d{^Þ A§Vam| H$mo ñnï> H$s{OE & 6
25. {ZåZ{b{IV àH$ma Ho$ {dkmnZm| H$s ì`m»`m H$s{OE : 6
gyMZmË_H$ Am¡a ßdm°B§Q> Am°µ\$ naMoO
AWdm
{ZåZ{b{IV àH$ma Ho$ {dkmnZm| H$s ì`m»`m H$s{OE : 6
bmoH$ godm Am¡a VwbZmË_H$
.34 4
14. h~©Q>© ãby_a Zo g_yh, ^r‹S>, OZVm Am¡a gm_y{hH$ Xe©H$m| Ho$ ~rM {H$g àH$ma A§Va {H$`m ? 4
15. {dkmnZ Ho$ H$m`m] Ho$ {df` _| ~VmBE & 4
16. g_mMma Š`m h¡ ? g_mMma-nÌ Ho$ g§nmXH$s` n¥îR> H$mo H¡$go g§a{MV {H$`m OmVm h¡ ? 4
17. EZmbm°J Am¡a {S>{OQ>b {g½Zbm| Ho$ ~rM A§Va ñnï> H$s{OE & 4
18. _mH}$Q> go½_|Q>oeZ H$s OZgm§p»`H$s` Am¡a _Zmod¡km{ZH$ {deofVmE± ~VmBE & 4
19. _§Mr` ZmQ>H$m| go ao{S>`mo ZmQ>H$ {H$g àH$ma {^Þ h¢ ? ao{S>`mo ZmQ>H$m| H$s _w»` {deofVmAm| na
àH$me S>m{bE & 4
IÊS> K $
20. EH$ ñWmZr` {O_ Ho$ {bE {dkmnZ A{^`mZ V¡`ma H$s{OE & 5
21. gm°âQ>do`a Am¡a hmS>©do`a CnH$aUm| _| Š`m A§Va h¡ ? 5
22. Ooamo_ ~«yZa Ho$ AZwgma, H$Wm H$s _hÎdnyU© {deofVmE± Š`m h¢ ? 5
IÊS> L> $
23. ‘‘Am°ZbmBZ g_mMma-nÌ ^maV _| EH$ {dbwßV hmoVr hþB© Zñb h¡ &’’ Bg H$WZ H$mo g{dñVma
à{Vnm{XV H$s{OE & 6
24. {gZo_m Am¡a Q>obr{dµOZ Ho$ ~rM {d{^Þ A§Vam| H$mo ñnï> H$s{OE & 6
25. {ZåZ{b{IV àH$ma Ho$ {dkmnZm| H$s ì`m»`m H$s{OE : 6
gyMZmË_H$ Am¡a ßdm°B§Q> Am°µ\$ naMoO
AWdm
{ZåZ{b{IV àH$ma Ho$ {dkmnZm| H$s ì`m»`m H$s{OE : 6
bmoH$ godm Am¡a VwbZmË_H$
.34 4
Page 5
SECTION C
14. How did Herbert Blumer distinguish between Group, Crowd, Public and
Mass Audience ? 4
15. State the functions of advertising. 4
16. What is News ? How is an editorial page of a newspaper structured ? 4
17. Distinguish between Analogue and Digital Signals. 4
18. Explain the Demographic and Psychographic characteristics of Market
Segmentation. 4
19. How different are Radio plays from Stage Plays ? Highlight the chief
characteristics of Radio Plays. 4
SECTION D
20. Prepare an Ad Campaign for a local gym. 5
21. What is the difference between software and hardware devices ? 5
22. According to Jerome Bruner, what are the important characteristics of a
Narrative ? 5
SECTION E
23. ‘‘Online newspapers are a dying breed in India.’’ Elaborate the statement. 6
24. Enumerate the various differences between Cinema and Television. 6
25. Explain the following types of advertisements : 6
Informational and Point of Purchase
OR
Explain the following types of advertisements : 6
Public Service and Comparative
.34 5 P.T.O.
14. How did Herbert Blumer distinguish between Group, Crowd, Public and
Mass Audience ? 4
15. State the functions of advertising. 4
16. What is News ? How is an editorial page of a newspaper structured ? 4
17. Distinguish between Analogue and Digital Signals. 4
18. Explain the Demographic and Psychographic characteristics of Market
Segmentation. 4
19. How different are Radio plays from Stage Plays ? Highlight the chief
characteristics of Radio Plays. 4
SECTION D
20. Prepare an Ad Campaign for a local gym. 5
21. What is the difference between software and hardware devices ? 5
22. According to Jerome Bruner, what are the important characteristics of a
Narrative ? 5
SECTION E
23. ‘‘Online newspapers are a dying breed in India.’’ Elaborate the statement. 6
24. Enumerate the various differences between Cinema and Television. 6
25. Explain the following types of advertisements : 6
Informational and Point of Purchase
OR
Explain the following types of advertisements : 6
Public Service and Comparative
.34 5 P.T.O.
Document Details
| Board / Org | CBSE |
| Exam | Class 12 |
| Type | Question Paper |
| Pages | 5 |
| Updated | 22 Jul 2026 |